PROMOTING YOUR EVENTS

Learn best practices and helpful tips for advertising events on campus and

information about how to properly use Xavier's brand and logo.

RULES TO BRAND BY

UNIVERSITY / ATHLETICS BRANDING

UNIVERSITY / ATHLETICS BRANDING

Xavier UniversityM A R K E T I N G C L U Bxavier xu

art society

Create Your Own Brand

Font scheme

Color scheme

Catchphrase/Slogan

Language

Key words

Logo

Create Your Own Brand

Font scheme

Color scheme

Catchphrase/Slogan

Language

Key words

Logo

KEEP IT CONSISTENT

ADVERTISING

HERE ARE SOME IDEAS…• Flyers

– Residence Halls, GSC, CLC, Alter, Kiosks, Offices…

• GSC Banner• Sandwich Board• Table Tents in Caf• Social Media• Email / OrgSync Messaging • Newsletters (Xavier Student Weekly, CIE, CFJ, CDI, CDO)• Newswire Article • Tabling• Visit Other Club Meetings• Classes (announcement, extra credit) • OrgSync Community Calendar• T-Shirts• Sidewalk Chalk• Giveaways• Facebook Banner / Profile Picture• Yard Signs• Write on White Boards / Chalk Boards in Classrooms (hallway of Alter)

Creating an Effective Flyer

Plan Ahead

Readability

Keep it Brief

Organize Information

Spacing

Brand

Stand Out

Find Inspiration

Stay at your Skill Level

Appropriated Images

Proof Read

YOU’RE NOT FINISHED YET!

MARKETING AT (and After) YOUR EVENT…

• Staffing T-Shirts• ‘Foot Prints’ Leading to Event• Sandwich Boards• Signs Directing Students to Location• Balloons • Banners• Social Media Updates / Recaps• Recap at Your Next Meeting• Take Photos / Share Photos• Giveaways• Sign Up Sheet / Print Out of Next Meeting or Event• Takeaways for Attendees• Make Announcement