Promoting Your Business Using Social Media Powerpoint
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Transcript of Promoting Your Business Using Social Media Powerpoint
Welcome
to
Promoting Your Business Using
Social Media
1
The Women’s E-Business Enterprise Learning (E-BEL) project will help
women entrepreneurs to better use information and communication
technologies (ICT) to promote innovation and improve their business
competitiveness. Partners are:
• The Women’s Organisation
• Kemmy Business School University of Limerick
• European Centre for Women and Technology
• Human Development Resource Centre (HRDC)
E-Business Enterprise Learning Project
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Aims of the workshop
• To understand the free web tools available to
promote your business
• To consider appropriate e-markerting strategy for
your business
• To look closely at specific social media tools and
evaluate how they may fit with your strategy
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Working policy
• Please set aside enough time to complete this
workshop
• Minimise disruption - Allow yourself to focus
• Utilise all the resources available
• Respect other views
• Respect confidentiality if you are working in a
group
• Relax and enjoy the course
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Introduction
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Social Media
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What do you understand by this terms?
What are the key features?
What sites or tools are you aware of?
Social Media / Social Networking
In context
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http://www.youtube.com/watch_popup?v=lFZ0z5Fm-
Ng&vq=medium
Social Media…
web-based and mobile technologies used to
turn communication into interactive dialogue
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Where Do I Start?
Reflect!
• What is your business mission?
• Who are you?
• Who do you want to be?
• Who are your customers?
• Who are your competitors?
• What are your aims and objectives?
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Where Do I Start?
Research
• What e-marketing strategies are companies
like you (competitors) using?
• What do you think is working well for them that
could work for you?
• What are the statistics of the sites you are
considering using? Do your customers go there?
• What are your objectives for using Social Media?
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Task 1
What are the benefits of promoting your
business online?
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Benefits of promoting online
• Build better relationships & strengthen networks
• Raise Awareness About your Cause
• Increase Website Traffic
• Build Up Your Customer Base
• Inspire People to Act & Interact
• Increase Donations or Sales
• Measure the success of your marketing activity
You can build key performance indicators to measure
success and ROI (Return on Investment)
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Task 2
List all the ways you can think of to promote
your business online
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Some options for promoting online
• Publish – Blogs
• Network – Facebook (Social Networking)/
Linkedin (Less Social)
• Discuss – Forums/Article Comments
• Micro-Blogging – Twitter
• Photo/Video Sharing – Flickr/Youtube
• Book Marking – Pinterest/Delicious
This is just a small overview, the list is endless!
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Which to use?
STOP! and consider which is most
appropriate for your business
• Choose just 1 or 2 social media tools that are most
appropriate as a starting point – Ones that fit with
your brand and customer base – these should be
GREEN for GO on your traffic light
• Other tools park in ‘future plans’ and don’t look at
them again until you have more time or money to
commit to them – Set them in AMBER or RED 15
How can I use these tools?
• Events – Whether a meeting with someone
worth mentioning or a full scale event your
can keep details & comments you can share
online or invite people to attend.
• Take Photos – Upload and share pictures
of products or business promotion. You can use
photo albums like a catalogue if you are retailing
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What am I talking about?
How can I use these tools?
• Gather Feedback offline to share and invite online
feedback
• Build existing customer list from your social media
contacts
• Follow industry trends/news – Keep up to date
and be seen as an expert. Set up Google Alerts
for industry keywords to help with this
• What’s happening in your business? Tell people!
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Task 3
Using the hand-out provided list 3 things that
you could talk about
on your facebook status, blog
or Twitter under the headings:
• Current news – How this links to my business
• What has happened in my business today?
• Coming soon to my business…
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Task 3 – How did you do?
• Current news
For example, if you are a sports therapist,
keeping in touch with news of a major sporting
event and relating it to your business.
• What has happened in my business today?
For example, new stock has arrived, news of who
you are meeting with or an event you are attending.
• Coming soon to my business…
For example, ‘website launching soon’ or new
products people should look out for
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Health Check Your Social Media
Activity Regularly
• What are your key performance indicators and are you
meeting your targets?
• Search for keywords across social media platforms, or set
up alerts with SocialMention -who is talking about you &
what are they saying?
• Use Twitcleaner to check how you come across on Twitter
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The Final Step of Strategy
Monitor!
Remember Social Media
is only part of your strategy
Other Ways to Reach Your Customers
• Online directories (e.g. yell.com, The Women’s
Organisation online business directory)
• Pay per Click (Facebook, Google)
• E-commerce Sites (Ebay, Amazon)
• Email Campaigns (Mailchimp)
• Advertising Media (e.g. Gum Tree. Groupon, Wowcher)
• Offline marketing (networking, printed media etc.)
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Want to Further Explore
Social Media?
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You can move on to our Facebook, Twitter or Linkedin
courses to help you further plan your strategy
Thank You
Please complete an evaluation to let us know
what you thought
Set yourself actions to promote your business
using social media
If this was useful we have further modules to
support you!
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