60 SECONDSYOUR BUSINESS INPROMOTING

To inform

To create interest

To entice people to know moreREAD FULL ARTICLE HERE

The purpose:

You need one outstanding message which sticks. It’s your business' version of Abraham Lincoln’s famous Gettysburg address – only much shorter.

It’s a one-liner you can repeat several times in your presentation so that individuals listening will:

Hear it

Remember it

Repeat itREAD FULL ARTICLE HERE

What you do

What problem you solve

How your product or service is different

Why they should care.READ FULL ARTICLE HERE

Whether you’re talking to one person or several hundred, your 60-second spiel needs to cover just four short points:

The power of the spielFirst impressions are important. In the fast-paced world we live in, customers’ attention spans are stretched. Practice delivering your 60-second pitch, and remember:

1. Give your name, company and role

2. Mention the people who buy your services – this helps the audience know your speech is relevant to them

3. Talk about the results, benefits and what’s in for your listener

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4. Consider making a simple offer

5. If you are on stage, use your offerto end your 60-second spiel

6. If you speak for less than 60 sec-onds ensure what you say is relevant

7. Be calm and keep your spiel shortand interesting

8. Slow your speech down so thatpeople hear what you’re saying.

READ FULL ARTICLE HERE

9. Practice makes perfect; if necessary, write your pitch on a piece of paper.

READ FULL ARTICLE HERE

Keep focused

A commanding message about your business’ product or service can often produce a sale.

There are many benefits to scripting 60-second spiel:

It keeps you focused on essentials so you can communicate the most important information about your business even when time is short. It allows you to describe what you do clearly and quickly.

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If it’s a one-to-one communication, clearly communicating what you do in 60 seconds allows the person to respond and tell you about their business too.

When you’re networking, giving other people a clear, succinct idea of what you do. It makes it easier for them to help you make connections.

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Don’t underestimate the power of a 60-second spiel as a security blanket. When you’re in a room of unfamiliar faces, you can use your pitch to start conversations and find people that are interested in what you do.

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COMPLETE YOUR BUSINESSHEALTH CHECK IN MINUTES!

KNOW YOURBUSINESS BETTER.

www.businesspropel.com.au

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About Australian Business Consulting & Solutions

Australian Business Consulting & Solutions is proud to be a part of Australian BusinessSolutions Group (ABSG). Australian Business Solutions Group has built a reputation forhelping Australian businesses of all sizes to maximise their potential and achieve their goals.Driven by the ideals of the international business chamber movement, ABCS has a uniquecommitment to foster national prosperity. Surplus funds are funnelled back into initiativessuch as research and advocating governments to support a thriving commercial environment.Ultimately, our purpose is to help businesses build a better Australia for all.Australian Business Solutions Group, in business for business.

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