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Promoting your brand on the web Case Study: Harvard Clinical Research Institute Nils Menten, iMarc...
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![Page 1: Promoting your brand on the web Case Study: Harvard Clinical Research Institute Nils Menten, iMarc Dane Vannatter, HCRI.](https://reader035.fdocuments.in/reader035/viewer/2022070306/55168e0b550346f6208b459c/html5/thumbnails/1.jpg)
Promoting your brand on the web
Case Study:Harvard Clinical Research Institute
Nils Menten, iMarc
Dane Vannatter, HCRI
![Page 2: Promoting your brand on the web Case Study: Harvard Clinical Research Institute Nils Menten, iMarc Dane Vannatter, HCRI.](https://reader035.fdocuments.in/reader035/viewer/2022070306/55168e0b550346f6208b459c/html5/thumbnails/2.jpg)
Introduction
Client: Harvard Clinical Research Institute Web site: http://www.hcri.harvard.edu
HCRI is a not-for-profit 501(c)3 corporation that works with physicians and industry sponsors to advance patient care through world-class clinical research.
HCRI is a joint venture of Harvard Medical School and Partners Healthcare
iMarc is a full service web agency, providing strategy, planning, branding, design, programming, hosting and support.
![Page 3: Promoting your brand on the web Case Study: Harvard Clinical Research Institute Nils Menten, iMarc Dane Vannatter, HCRI.](https://reader035.fdocuments.in/reader035/viewer/2022070306/55168e0b550346f6208b459c/html5/thumbnails/3.jpg)
HCRI Overview
History
Evolution of business
Harvard tie-in
Branding
![Page 4: Promoting your brand on the web Case Study: Harvard Clinical Research Institute Nils Menten, iMarc Dane Vannatter, HCRI.](https://reader035.fdocuments.in/reader035/viewer/2022070306/55168e0b550346f6208b459c/html5/thumbnails/4.jpg)
Web Site: Before
![Page 5: Promoting your brand on the web Case Study: Harvard Clinical Research Institute Nils Menten, iMarc Dane Vannatter, HCRI.](https://reader035.fdocuments.in/reader035/viewer/2022070306/55168e0b550346f6208b459c/html5/thumbnails/5.jpg)
Process
Strategy & Planning Deliverable: Site architecture and specifications document
Design Deliverable: User interface designs
Program and Build Deliverable: Completed web site with content management tools
Launch & Support Allow time for post-launch updates
![Page 6: Promoting your brand on the web Case Study: Harvard Clinical Research Institute Nils Menten, iMarc Dane Vannatter, HCRI.](https://reader035.fdocuments.in/reader035/viewer/2022070306/55168e0b550346f6208b459c/html5/thumbnails/6.jpg)
Strategy & Research
Needs analysis and interviews
Web traffic analysis
Competitive benchmarking
Presentation of findings
![Page 7: Promoting your brand on the web Case Study: Harvard Clinical Research Institute Nils Menten, iMarc Dane Vannatter, HCRI.](https://reader035.fdocuments.in/reader035/viewer/2022070306/55168e0b550346f6208b459c/html5/thumbnails/7.jpg)
Architecture & Planning
Information architecture
Key web page wireframes
Content development plan
Schedule
Development site for collaboration
![Page 8: Promoting your brand on the web Case Study: Harvard Clinical Research Institute Nils Menten, iMarc Dane Vannatter, HCRI.](https://reader035.fdocuments.in/reader035/viewer/2022070306/55168e0b550346f6208b459c/html5/thumbnails/8.jpg)
HCRI Strategic Objectives
Business development
Recruitment
Content management
Strengthen branding with great design
![Page 9: Promoting your brand on the web Case Study: Harvard Clinical Research Institute Nils Menten, iMarc Dane Vannatter, HCRI.](https://reader035.fdocuments.in/reader035/viewer/2022070306/55168e0b550346f6208b459c/html5/thumbnails/9.jpg)
Web Site Architecture
![Page 10: Promoting your brand on the web Case Study: Harvard Clinical Research Institute Nils Menten, iMarc Dane Vannatter, HCRI.](https://reader035.fdocuments.in/reader035/viewer/2022070306/55168e0b550346f6208b459c/html5/thumbnails/10.jpg)
Wireframe: Homepage
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Wireframe: Services
![Page 12: Promoting your brand on the web Case Study: Harvard Clinical Research Institute Nils Menten, iMarc Dane Vannatter, HCRI.](https://reader035.fdocuments.in/reader035/viewer/2022070306/55168e0b550346f6208b459c/html5/thumbnails/12.jpg)
Branding
Considerations
Harvard tie-in and style pick-up
Evolving the brand presentation
Deliverables
![Page 13: Promoting your brand on the web Case Study: Harvard Clinical Research Institute Nils Menten, iMarc Dane Vannatter, HCRI.](https://reader035.fdocuments.in/reader035/viewer/2022070306/55168e0b550346f6208b459c/html5/thumbnails/13.jpg)
Collaboration: Dev Site
![Page 14: Promoting your brand on the web Case Study: Harvard Clinical Research Institute Nils Menten, iMarc Dane Vannatter, HCRI.](https://reader035.fdocuments.in/reader035/viewer/2022070306/55168e0b550346f6208b459c/html5/thumbnails/14.jpg)
Collaboration: Wiki
![Page 15: Promoting your brand on the web Case Study: Harvard Clinical Research Institute Nils Menten, iMarc Dane Vannatter, HCRI.](https://reader035.fdocuments.in/reader035/viewer/2022070306/55168e0b550346f6208b459c/html5/thumbnails/15.jpg)
Design
![Page 16: Promoting your brand on the web Case Study: Harvard Clinical Research Institute Nils Menten, iMarc Dane Vannatter, HCRI.](https://reader035.fdocuments.in/reader035/viewer/2022070306/55168e0b550346f6208b459c/html5/thumbnails/16.jpg)
Before
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Summary
Process Recap
Strategy & planning
Design
Program & Build
Launch and Support
Success Factors:
Clear roles
Defined objectives
Empowered client team
Schedule & milestones
Photos and quality content,
including content strategy
Result:Evolved branding and online presentation
support growth and recruitment
![Page 18: Promoting your brand on the web Case Study: Harvard Clinical Research Institute Nils Menten, iMarc Dane Vannatter, HCRI.](https://reader035.fdocuments.in/reader035/viewer/2022070306/55168e0b550346f6208b459c/html5/thumbnails/18.jpg)
Q&A
www.imarc.net
www.hcri.harvard.edu
![Page 19: Promoting your brand on the web Case Study: Harvard Clinical Research Institute Nils Menten, iMarc Dane Vannatter, HCRI.](https://reader035.fdocuments.in/reader035/viewer/2022070306/55168e0b550346f6208b459c/html5/thumbnails/19.jpg)
Thank you!