Andy StantonAssistant Professor of Communication Studies

Fort Hays State Universitylastanton@fhsu.edu • 785.628.4448

Northwest Kansas Travel CouncilDecember 30, 2008

Tourism 2.0Promoting Your Destination with Free Internet Technologies

Digital Natives

• Harry Potter could be a classmate.

• Since they were in diapers, karaoke machines have been annoying people.

• They have always been looking for Carmen Sandiego.

• GPS satellite navigation systems have always been available.

• Coke and Pepsi have always used recycled plastic bottles.

• Shampoo and conditioner have always been available in the same bottle.

• Gas stations have never fixed flats, but most serve cappuccino.

• Electronic filing of tax returns has always been an option.

• Universal Studios has always offered an alternative to Mickey in Orlando.

• Martha Stewart Living has always been setting the style.

• Haagen-Dazs ice cream has always come in quarts.

College Class of 2012 - Born in 1990

• Club Med resorts have always been places to take the whole family.

• WWW has never stood for World Wide Wrestling.

• Clarence Thomas has always sat on the Supreme Court.

• We have always known that “All I Ever Really Needed to Know I Learned in Kindergarten.”

• IBM has never made typewriters.

• Roseanne Barr has never been invited to sing the National Anthem again.

• The Tonight Show has always been hosted by Jay Leno.

• They may have been given a Nintendo Game Boy to play with in the crib.

• Caller ID has always been available on phones.

• Iced tea has always come in cans and bottles.

• 98.6 F or otherwise has always been confirmed in the ear.

Digital Immigrants

Web 2.0

Promoting Your Destination with Web 2.0

Blogs

RSS

Micro-Blogging

Three million + usersAsks “What Are You Doing?”Great PR tool to drive people to your website or blogFollow and Followers

www.twitter.com

Social Networking

Facebook

•Established in 2005•More than 140 million active users•More than half of Facebook users are outside of college•The fastest growing demographic is those 25 +•Average user has 100 friends on the site•2.6 billion minutes are spent on Facebook each day (worldwide)•13 million users update their statuses at least once daily

www.facebook.com

www.facebook.com

•2.5 million users become fans of Pages each day•700 million photos uploaded to the site each month•4 million videos uploaded each month•15 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each month•More than 2 million events created each month•More than 19 million active user groups exist on the site

Flickr

Two Billion ImagesFebruary 2004 LaunchMarch 2005 sale to Yahoo!Free and Pro accounts100 MB per month upload - free accountUnlimited upload - pro accountUses tags and groupsBlogging and e-mail uploads

www.flickr.com

http://metaatem.net/words/

Spell With Flickr

http://www.mosaickr.com/

Online Video

Hundreds of millions of hoursFebruary 2005 LaunchOctober 2006 sale to Google - $1.65BFree AccountSubscriptions, Channels, FavoritesEmbed to other pages

www.youtube.com

Other Online Tools

http://www.nationalgeographicstock.com/ngsimages/welcome.jsf

http://andystanton.blogspot.comhttp://travel2dot0.wordpress.comhttp://springfield-missouri.blogspot.comhttp://www.springfieldmo.orghttp://billgeist.typepad.comhttp://kansassampler.blogspot.comhttp://www.technorati.comhttp://www.linkedin.comhttp://www.twitter.comhttp://www.facebook.comhttp://www.youtube.comhttp://www.go2web20.nethttp://tellafriend.socialtwist.comhttp://davidkamerer.com/spoonfulhttp://issuu.comhttp://socialtwist.comhttp://www.frappr.com

youtube: andystantonfhsutwitter: andystantonflickr: andystantonblog: http://andystanton.wordpress.com

Andy StantonAssistant Professor of Communication StudiesFort Hays State University600 Park StreetHays, Kansas 67601785.628.4448 • lastanton@fhsu.eduwww.fhsu.edu