Promoting the value of Reservists Les réservistes...une valeur sûre Exposing Employers to Reserve...

Promoting the value of ReservistsLes réservistes...une valeur sûre

Exposing Employers to Reserve Service

Canadian Model of Employer Engagement

Presentation toSummer Congress

CIOR/CIOMR/NRFCRAdm Jennifer Bennett

Chief – Reserves and Cadets


Employer Engagement provides a bridge to the civilian

business/academic and Reserve communities


“There may be people in your organization who can give you a better competitive edge than you realize.”

“Reservists are not just ‘working for you in your business’, they are working for you and your nation.”


Regular full-time

Primary Reserve part-time

Canadian Rangers

10 Provinces, 3 Territories9.9M sq km, 6 time zones244000 km coastlinePopulation 34.5 M

ONE FORCEONE FORCE


Primary Reserve Participation in Primary Reserve Participation in Overseas OperationsOverseas Operations


• Canada’s employer support program began more than 30 years ago

• Exposing employers to reserve service is accomplished by partners and key stakeholders

• Until 2011, principle focus of employer engagement was to allow Primary Reservists time off without penalty for operations

• Now changing focus to wider consideration of time off for Reserve training and employment as hiring of Reservists as employees


• Employer engagement serves the CAF in more than employer support

• Connects with Canadians on the value and importance of Reserve service and the CAF

• Strategic engagement and strategic communications

• Two main employer engagement strategies– Outreach and Inreach

• Targets include current and future employers as wellas educational institutions


8

DND / Canadian

Forces

Reservists

EmployersAnd Educators

Civilian Partners

In-Reach

Outreach

Rel

atio

nshi

p

CF

Requirem

ents

MN

D M

anda

te


• The Canadian Forces Liaison Council is a civilian organization of business leaders in all provinces who volunteer their time and efforts to promote the interests of Canada’s Reserve Force and seek the voluntary support of employers and educational institutions by highlighting the benefits of Reserve Force training and experience to the civilian workplace.

• More than 200 Canada-wide senior business executives and educational leaders, supported by a full-time Secretariat and a national network of Reserve officers.

Civilian Partners


To enhance the availability of Reservists for their military duties by obtaining the support and co-operation of organizational leaders

in Canada.

Mandate


A Marketing Approach to Employer EngagementA Marketing Approach to Employer Engagement

• CFLC markets benefits of military training to external and internal audiences

Two targets:

– Employers & Educators (external) – Reservists (internal)


Programs to Engage Employers and EducatorsPrograms to Engage Employers and Educators


Employer Engagement Programs

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Reserve AssistanceProgram

Reserve AssistanceProgram

Reserve Unit Support Program

Reserve Unit Support Program


Statements of Support


Military Leave Policy, Agreements and Company Practices


Develop and enhance relationships with key internal and External Stakeholders


Executalks

• Presentations by Reservists or Business Leaders• Low Cost, short duration opportunities for

Engagement • Can be held at a Reserve unit or in a public venue• Excellent way to establish as well foster

relationships• Opportunity to reach a large audience base with

general information


Unit and Training Installation Visits


Partnering, community engagement, and integration


Communications Tools


Moving from Employer

Support to Employer

Engagement then how

to maintain and foster

the relationship


Profitable partnerships – from first contact to a Military Leave Policy and Beyond


Employer Engagement provides a bridge to the civilian

business/academic and Reserve communities

www.forces.gc.ca/en/business-reservist-supportwww.forces.gc.ca/en/business-reservist-support

Promoting the value of Reservists Les réservistes...une valeur sûre Exposing Employers to Reserve...

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