Promoting the Tel Aviv Marathon

2010

Recommended sites along the route of the marathon

An ad promoting Calcalist's VIP area, alongside an article on books, movies and songs that make you want to run

http://www.calcalist.co.il/consumer/articles/0,7340,L-3401438,00.html

Interviews with businesspeople and managers running in the marathon

Run Tel Aviv Run"Running requires persistence, which is analogous to the management world,” says CPA Danny Margalit, explaining why athletics endeared itself to the business community in Israel. Calcalist talked to runners preparing for the Tel Aviv Marathon, which will be held on May 14

2011

Recommended sites along the route of the marathon

Following running groups at work

http://www.calcalist.co.il/consumer/articles/0,7340,L-3403454,00.html

Post-run coverage: Business mingling in the VIP area

Once the marathon ended, we opened on Facebook an application of content sharing, and called upon all runners to post their photos from the run and start accumulating 'likes".

The first 3 winners with the largest number of likes received the grand prize: an airplane ticket and participation in the Berlin marathon, courtesy of Adidas.

Facebook Activity – Calcalist and Adidas take you to the Berlin Marathon

A number of elements to promote activity

“About” section on the Facebook page

Pictures of runners and votes for each one

Interaction between the competitors on Calcalist’s wall

Thank you for participating and congratulations to the 3 winners