Promoting the School Library Media Program
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Transcript of Promoting the School Library Media Program
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Promoting the School Library Media Program
By Kimberly Sharp
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Professional ArticlesDusen, M. V. (2007, March). Open Up With
Community Outreach. Library Media Connection , 24-26.
Schrock, K. (2003, November 1). The ABCs of Marketing. School Library Journal .
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Extended HoursOffer extended hours for patrons
Before/After SchoolSummer
StaffingVolunteersAlter contract hours for Media StaffFund with Grant Money
(Dusen, 2007)
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Guest Library UseExtend Library Services to Community
ParentsHome-Schooled Students
Applications RequiredAcceptable Use Agreement
Include responsibility for materials, fees & payment
Computer usage requirementsPrinting Policies (pay-to-print)
Create Resource Guides on Popular Topics
(Dusen, 2007)
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Partner with Public LibraryProvide Summer
Reading ListsPromote Summer
Activities Featured at the Public Library
Consider Sharing Resources
(Dusen, 2007)
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Partner with other SchoolsHigh School Students can work in the
Elementary Media Center.Book Clubs or Service Organizations can
read with younger students.
(Dusen, 2007)
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Community OutreachEncourage students to share book
talks related to particular holidays and celebrations with various groups or organizations.
Students can research historical topics and then share with members of a retirement home who lived during those events, conducting interviews and hearing personal stories.
Students can partner with adults to teach basic computer and internet searching skills.
Celebrate “Family History Day” by teaching research skills to families so that they can research immigration from their home country. (Dusen, 2007)
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Marketing Tips from the Business World
Create a product that people like
Target your advertisingBuild a base of satisfied
customersTake time to manage the
detailsGrow your program slowly so
that each stage is a success
(Schrock, 2003)
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Library-Sponsored EventsTypes of Events
Book FairsAuthor VisitsReading Nights
Tips for Successful EventsPlan around School Calendar
Coordinate with PTA Events Avoid conflicts with other special programming Provide variety of times (during school day, early evening)
Communicate Remind staff & students of upcoming events Send promotional flyers home to parents
Pay attention to details!(Schrock, 2003)
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PublicityMorning
AnnouncementsBulletin BoardsThemed Book
DisplaysPublic Service
AnnouncementsPress ReleasesWebsite for Media
Center(Schrock, 2003)
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Communication with StaffWeekly E-mails
Create “subject” and “grade level” groups to target specifically
Include a great website or resource to aid them with curriculum and instruction
Monthly NewslettersHighlight special events and reading incentivesSuggest lesson plan ideasShowcase new items in the collection
(Schrock, 2003)
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Need Ideas?Join online discussion groups (i.e. LM_NET)Attend professional conferences
Georgia COMO ConferenceChildren’s Literature ConferenceJoin Professional Organizations
GLMA AASL GLAGAIT ALA AECT
Read professional journalsSchool Library JournalLibrary Media Connection
(Schrock, 2003)