Promoting the Green IT Initiative in Japan...Promoting the Green IT Initiative in Japan 6 June 2013...

Promoting the Green IT Initiative in Japan

6 June 2013

Japan Electronics and Information Technology

Industries Association(JEITA) /

Green IT Promotion Council

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1. Introduction

– The Significance of Green IT –

2

Business

Transportation

IT control systems of

machines/factories

HEMS、BEMS

Energy-saving home appliances

LED/OEL illumination

Advanced automotive

electronics

Ecological driving

with ITS, ETC

More efficient

distribution

with RFID tags

Homes

Telecommuting,

Videoconferencing,

online sales, etc.

Industries

Power Electronics

IT infrastructure

Introduction of

more energy

efficient IT

devices/systems

Green by ITGreen by IT

Green of ITGreen of IT

Ministry of Economy, Trade and Industry

IT equipment in every field has great potential to help save energy

Concept of Green IT

All Rights Reserved, Copyright © GIPC

3

【Evaluation targets】

2020 : Reduction of 1,600 billion kWh （CO2: 320~640million ton）

Energy saving of IT & electronics equipments ・PC, Server, Storage, Router, Display ・TV, DVD, Lighting, Refrigerator, Air conditioner

Power consumption of IT & electronics equipments

Estimation of Energy saving Effects

of 10 IT equipments(Worldwide 、2020.2025.2050)

世界

36,908 46,260 49,99972,355

15,67723,374

81,720

0

50,000

100,000

150,000

200,000

2005 2020 2025 2050

（年）

エネルギー消費量（億kWh/年）

GIT効果

技術革新時

Worldwide

(year)

Ener

gy C

on

sum

pti

on（b

illio

n k

Wh

/yea

r）

GIT effect

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Energy Conservation Effect, Through IT, for Society as a Whole (By IT)

Transportation

Office

Home

Industry

Energy

E-learning

E-commerce

ITS

E-government

HEMS

BEMS

POS

Online shopping

E-conferencing SCM

5


“Green by IT” effect in 2020

Sector Major solutions 2020

GIT effect (Worldwide)

Industry

・High-performance boiler, energy efficient facilities ・Energy management, energy conservation business, etc.

140～276

Business ・BEMS （Buildings Energy Management System）・Tele-work, TV conference, paperless office

122～239

Home

・HEMS （home energy management system including digital home appliances）・On-line shopping, electronic content ・Introduction of renewable energy, smart grids

200～393

Transpor-tation

・Improvement of fuel efficiency for automobiles ・ITS（ETC, VICS）, Eco-drive ・Improvement of efficiency of distribution （SCM・Improvement of loading ratio, etc.）

1,578～3,101

TOTAL 2,041～4,009

Million ton-CO2/year

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Transpor- tation

Office

Home

Industry

Energy

E-learning

E-commerce

ITS

E-government

HEMS

BEMS

POS Online shopping

E-conferencing SCM

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Cloud services Data centers

Importance of cloud services/data centers

Cloud services and data centers have a critical role to play in ‘smart

communities’, which aim to save energy across society as a whole.


Potential Energy-Saving in Data Centers

Through Green IT

142,5 183,1 199,2 303,4 358,4

555,7

2250,8

0

500

1,000

1,500

2,000

2,500

3,000

3,500

2005 2020 2025 2050

14.6 15.9 16.1 14

33 44.3

103

0

20

40

60

80

100

120

140

160

180

200

2005 2020 2025 2050

Japan Worldwide

2020： Japan: Reduction of 33.0 billion kWh （CO2: 6.6-13.2 million tons)

Worldwide: Reduction of 358.4 billion kWh （CO2： 70-140 million tons）

（year）（year）

En

erg

y C

onsu

mp

tio

n (

bill

ion k

Wh

/ye

ar)

En

erg

y C

onsu

mp

tio

n (

bill

ion k

Wh

/ye

ar)

Energy

saving

Innovation

Energy

saving

Innovation


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Datacenter Energy Flow and Metric Boundaries

Power Plant

Solar, wind. etc

Local Green Power

Grid Power

Data Center Environment

Air conditioning Power supply Lighting, etc.

Hardware

ITEE PUE ITEU GEC

Data Center

Efficiency of Energy Procurement Efficiency of Facility Efficiency of Hardware

Efficiency of Software and Operation

Software and Operation

IT Equipment

DPPE

Ｇａｓ, fｕｅｌｓ

ＯｔｈｅｒＥｎｅｒｇｙ

（Datacenter Performance Per Energy）


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◆ Discussions on DPPE

◆Members

JAPAN: METI, GIPC, JEITA

US: DOE, EPA, TGG

EU: EC, BCS

International Coordination on Metrics

(Japan-US-EU International Workshops)

GIPC and US and EU organizations (both private and public sector) have held

a succession of Japan-US-EU workshops toward the global harmonization of

metrics for data center energy efficiency.

GIPC has proposed the DPPE metric at the workshops.

1st WS March 2009 Washington DC

2nd WS Feb. 2010 San Jose

3rd WS Oct. 2010 Milan

4th WS Feb. 2011 Tokyo (Scheduled)

5th WS Oct. 2011 Washington DC

6th WS Feb. 2012 Milan

7th WS Oct. 2012 Tokyo

8th WS Feb. 2013 Washington DC

［Next meeting］

9th WS Oct. 2013 Europe

Agreement reached on the Green Energy Coefficient (GEC), Energy Reuse

Factor (ERF), and Carbon Usage Effectiveness (CUE) metrics, as well as a

holistic framework for comprehensive assessment of facility efficiency, the

efficiency of IT equipment and green energy utilization; public statement released

Details discussed of energy efficiency metrics for

IT equipment

Release of public statement presenting all those items agreed to date All Rights Reserved, Copyright © GIPC

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WG1：Resource Efficient Data Centers (Convener: H. Wong – U.S.) Data Center Resource Efficiency Metrics – IS and TR works

WG2：Green ICT (Convener: Y.W. Kim – Korea) Green ICT Best Practices

ISO/IEC JTC1

SC39 Sustainability for and by Information Technology

Worldwide Chair: J. Taylor

–U.S.

SC39 Sub Working Group

Admin: ANSI – U.S.

Member Countries’ SC39 Group

U.S., Canada, U.K., France, Germany, Finland, Netherlands, China, Korea, Singapore, Ireland, Norway, and Italy

SC39 Japan (Working Group: T. Shino/GIPC)

JEITA/GIPC Japanese METI

Sub Group Ad Hoc 2(Convener: T. Misaki – Japan/GIPC)

Sub Group Ad Hoc 1（Convener: T. Misaki – Japan/GIPC)

“To identify the initial group of KPIs associated with

the Data Centre Resource Efficiency “

“Investigate methods of integrating KPIs, determining its

value and identify considerations in combining KPIs.

Conduct initial SWOT Analysis”

Japan

ISO-IEC JTC1/SC39 Sustainability for and by Information Technology


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Metrics for Data Center Energy Efficiency

(DPPE) （Website） http://www.greenit-pc.jp/e/topics/release/100316_e.html


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2. Various Efforts in Japan

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Green IT International Symposium at

CEATEC JAPAN 2012

October 4-5 Room201 International Conference Hall, Makuhari Messe

Presentations at Green IT International Symposium 2012

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Dr. Paeng Jung Kook Chairman, Korea Green Business Association（KGBA）

Mr. Ahamad Zairin Ismail Senior Vice President

Malaysian Green Technology Corporation （Green Tech）

Mr. Stephen Harper Global Director of Environment and Energy Policy, Legal & Corporate

Affairs, Intel Corporation,Co-Chair, Digital Energy & Sustainability Solutions Campaign (DESSC)

Mr. John Higgins CBE Director-General DIGITALEUROPE

Energy-Saving by IT Session

Energy-Saving effort in ASIA Session


CEATEC JAPAN 2012

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CEATEC JAPAN 2012

Day1: October 4, Room 201, International Conference Hall, Makuhari Messe

Energy-Saving Efforts in Asia (Session 2)

Dr. Paeng Jung Kook, Chairman, Korea Green Business Association Recognizing the possibility of an energy crisis when Korea is almost entirely dependent on energy

imports, the Korean government is working on a range of initiatives using green IT as a national strategy.

Mr. Ahamad Zairin Ismail, Senior Vice President, Green Tech: Importance of trial projects in the energy efficiency initiatives being pursued in Malaysia’s various

industrial sectors.

Energy Saving ‘by IT’ (Session 3) Mr. Stephen Harper, Co-Chair, Digital Energy & Sustainability Solutions Campaign: ICT solutions can help society to become more energy-efficient and combat climate change, but

because marketing strategies are not going as well as they might, this potential is not sufficiently recognized.

Mr. John Higgins, Director-General, DIGITALEUROPE: The EC's Environment Directorate-General is considering an LCA-based footprint policy but industry is

concerned about the possible introduction of tight regulations.


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Fujitsu Limited

FGCP/S5 cloud computing platform that helps conserve the global environment

Internet Initiative Japan Inc.

Matsue Data Center Park

NTT Data Intellilink Corporation, Japan Radio Co., Ltd.

and NTT Data Corporation

Ultra-energy-saving power supply system for data centers

Green IT Awards

○ The Green IT Promotion Council established the Green IT Awards in 2008 to

encourage green IT efforts by industry and academic bodies. The awards include

the “Minister of Economy, Trade and Industry Award” and “Commerce and

Information Policy Bureau Director-General Award”, etc., for “of IT” and “by IT”.

of IT

Minister of Economy, Trade and Industry Award

Minister of Economy, Trade and Industry Award

Commerce and Information Policy Bureau Director-General

Award

Commerce and Information Policy Bureau Director-General

Award

by IT

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A number of best practices were collected into a handbook to provide

Information to those offshore about Japan’s green IT products and examples

of green IT in use. This is the third year that a handbook has been created.

Example of green IT product information


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Best Practices

Introduction of the latest green IT technologies and products

from member companies through the GIPC website

http://home.jeita.or.jp/greenit-pc/bestpractice/

3. Enhancing International Cooperation

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Japanese Policy Cooperation in the International

Arena

EU

Asia

APEC (Asia Pacific Economic Cooperation)

Japan–US–EU cooperation on data center energy efficiency metrics

Standardization at IEC, ISO, and ITU

Japan U.S.

OECD Expand to other regions

・Asia Green IT Forum ・Surveys on energy-saving by IT

JEITA participation in the ICT4EE in Europe


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Asia Green IT Forum

The Asia Green IT Forum consists of 11 Asian countries/regions, and has been

held once a year since 2009. The members are government and industry

representatives. They exchange information about policies and industrial trends

related to Green IT in each country/region. We agree on a Joint Statement at each forum.

◆ History

2009 ： 1st Forum (Japan) 2010 ： 2nd Forum (Japan) 2011 ： 3rd Forum (Korea) 2012 ： 4th Forum (Korea) 2013 ： 5th Forum (Philippines)

◆ Participating countries/regions

China / Chinese Taipei / India (MAIT) / Indonesia / Japan / Korea /

Malaysia / Philippines / Singapore / Thailand / Vietnam


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Dissemination

of Best

Practices

collections

Green IT

seminars

Dispatch of

green IT energy-

saving survey

missions

Green IT

workshops

The government of Japan arranges surveys on energy saving “by IT”

which utilize advanced Japanese energy saving/control technologies

in Asian countries.

GIPC member companies conduct surveys in the following facilities.

Enhancing International Cooperation (in Asia):

Surveys on Energy-Saving “by IT” in Asia


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Northern Vietnam

Hitachi, Ltd. (2011)

Which companies and where (FY2009-2012)

• Energy-saving missions, seminars and trainees intakes targeting the Asian

region between FY2009 and FY2012 were as follows.

Rayong

Yokogawa Electric (2009)

Toshiba Mitsubishi-Electric

Industrial System (2009)

Seminars Surveys

Bangkok, Thailand (2009)

Ho Chi Minh

IDC Frontier (2010)

Dalian

Mitsubishi Electric Information

Technology (2010)

Beijing

NEC Corporation (2010)

NEC Fielding (2010) Noida, Uttar Pradesh Panasonic (2010)

Hubei

Yokogawa Electric

(2010)

Hanoi

IDC Frontier (2011)

NEC Corporation (2011)

Panasonic (2011)

Qingdao

Mitsubishi Electric

(2011)

Zhejiang

Hitachi, Ltd. (2011)


Hanoi, Vietnam (2011)

中国・北京（2010,2011）

8名

2名

6名

3名

5名

3

3

Bangkok

Panasonic (2009)


Toshiba Mitsubishi-Electric

Industrial System (2009)

9名

Beijing, China (2010)

Singapore (2009, 2010, 2011)

7

13名 13

2名 6

4

Brunei

① Power grid

Toshiba (2012) Malaysia

NTT Data Intellilink (2012)

Azbil Corporation (2012)


Kuala Lumpur, Malaysia

(2012)

※ Figures under flags represent

trainee numbers

12

15

Singapore

NTT Data Intellilink (2009, 2010, 2011)

Takasago Thermal Engineering (2009,2010)

Azbil Corporation (2010, 2011)

Surveys Semina

rs Trainee intakes

Expert dispatch

2009 6 2 12 from

2

countries

-

2010 8 2 10 from

3

countries

-

2011 8 2 25 from

7

countries

2012 4 1 20 from

2

countries

Total 26 7 62 from

8

countries

2

Malaysia

India


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Training Program on Green IT for Asia Training in Japan

Green IT professionals from industry, business and government sectors from Asian

countries are invited to Japan to learn about green IT initiatives and cases.

<7-14 October 2011>

Trainees: 30 people China, Singapore, Vietnam, Malaysia, Thailand, India, Indonesia

and the Philippines

<1-5 October 2012>

Trainees: 20 people Malaysia and India


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Ｓｏｕｒｃｅ：ＩＥＡ

CO2 emissions / GDP using exchange

rates（2010）


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-

0.20

0.40

0.60

0.80

1.00

1.20

1.40

1.60

1.80

0.25 0.37

0.55 0.58 0.61

1.08 1.09 1.18

1.30

1.76 1.79

0.43 0.41

0.59

kg CO2 / US dollar (2005 prices)

http://home.jeita.or.jp/greenit-pc/e/index.html

Thank you

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Green IT Promotion Council

Promoting the Green IT Initiative in Japan...Promoting the Green IT Initiative in Japan 6 June 2013...

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