Local food or the local food movement is a "collaborative effort to build more locally based, self-reliant food economies - one in which sustainable food production, processing, distribution, and consumption is integrated to enhance the economic, environmental and social health of a particular place."[1] It is part of the concept of local purchasing and local economies; a preference to buy locally produced goods and services rather than those produced by corporatized institutions. -- Wikipedia

Local Food Movement

Who are you comfortable being?

A NH Farm to Restaurant Wordle

How does SM fit into your business Plan?

Deepened your sense of purpose

Expanded your capability to navigate difficulty and complexity

Enriched your resilience

WHAT IF SOCIAL MEDIA

SOCIAL MEDIA IS JUST 1 TOOL IN THE BOX

What do you do & why do you do it?

What social networks are your collaborators on?

Where are your customers?

Your Virtual Office1. Browsers as Tools 2. Bars & Extensions

3. Make sure your mobile devises sync well with your desktop

Research & DevelopmentRSS Reader https://www.google.com/reader

Research & DevelopmentDiigo Library http://www.diigo.com

Video Tutorials on getting started in Diigo: http://help.diigo.com/home/get-startedDiigo Shortcuts, Toolbars, & Help listed at the bottom of the home page

Your Plan

Fox 4 DFW Roast of Social Media by ObserverDallashttp://www.youtube.com/watch?v=O8g3AFnT_Hk&feature=player_embedded

Twitter Manners

(The New)TwitterHome

• Your “timeline”o Works pretty much the sameo Expanded views *pop-up cardo Follow suggestions from pop-up cards

• An overview of who you are o Tweets/following/followers

• Post Tweets (box or button)o @ / # / pictures / location

• Suggestions on who to follow *promoted & based on you• Tends [United States Trends]

• Profile / Settings [Little Guy at the top right]o DMo Lists o Settings

(The New)Twitter

@ Connect • Interactions Information on what how followers “interact” with

you. Who new is following you, did someone retweet or mention you?

• Mentions This is when a person “mentions” you by adding an @ symbol in front of your handle. You can click OPEN to see the full conversation.

• Who to follow [Search defaults to people]

(The New)Twitter

# Discover • Stories These are stories both popularity, in your surrounding

area, people you are connected with, any other connections and tends.

• Activity This is a list of what the people you are following are doing. Who they are (now) following, What they retweet, etc.

• Who to Follow You can either search for a person, page, hashtag, or you can use the “suggestions”. You can search by “find friends” which checks your email account for friends you know or by topics and “categories”.

• Note that #Discover Search defaults to tweets

(The New)Twitter

Lists • Profile / Settings (click on lists)• These are list that others can follow • Think about your business (your authority) when developing lists• Make sure when you follow someone that is important to your

authority or business you put them into your correct listo It will help you view specific topics you/your business is

interested ino It helps others

• Open a company to view their lists (example: Sabrina Inc)o Subscribed too Member of

(The New)Twitter

Resources • Twitter Buttons• Logos & icons• Widgets

o My Website Profile Widget Search Widget Faves Widget List Widget

Basic Uses (free version) • Free version can use up to 5 profiles• Can view/use multiple SM profiles

o Twitter, FB, personal, professional• You can use it on your iPhone, Android, BB• Great for events & conferences when you want to

post in multiple locations simultaneously• MONITORING & EMERGENCIES• Widget

o Create a column (up to 3 key words)o Click the drop down arrow in the top bar of the

column and choose “embed” Add title Width/Height How often you want it to auto refresh

o Click “Grab Code”o Copy & paste the code into your website or blogo Enhance with an embedded photo show or

other complementary streams

Hootsuite

Your Personal Facebook OverviewNew Timeline

Points of Review [Profile Page]• Your Profile Page & Status Feed Page• Cover Photo & Profile Pic• Your Info on the Left• Items (Friends, Photos, Maps) on the Right• Timeline to the far right (date you joined

FB or other dates & life events you add)• Easy ways to manage your information

• Update Info• Activity Log (Note filter: All or by type)• Gear Setting

Your Personal Facebook OverviewNew Timeline

Points of Review [Status Page]• Sort by: Highlighted or Recent Stories• Managing your feed (spam, updates,

unsubscribe, Hide Twitter)• Left-hand column

• Favorites• Pages• Groups• Apps• Lists

Your Business Facebook Plan6 Simple things to keep in mind when

developing a Facebook Page for your brand

Do Don’tEngage Advertise

Show Tell

Listen Talk (too much)

Be Responsive Be Voyeuristic

Deliver Value Sell

Be Friendly Be a “Marketer”

Your Business Facebook Plan

Learn how to work seamlessly between your personal world and your business world for

the most effective results.

Your Business Facebook PlanWhen Posting on Your Business Page

A *Thought* Process• What is the first thing you do when you

open your PERSONAL FB page?• What is the first thing you do when you

open your BUSINESS FB page?• Who does your business LIKE?

• People to people (businesses can’t like)• Business to business (people can like)

• Profile vs. Status Page• What do you look for on your BP?• That is what you should be doing!

Your Business Facebook Plan

Your Business Facebook Plan

Blogging• Choose the blogging tool that works for you

Blogger (Google)TumberWordpress

• Find your voice/styleWrittenPictoralVideo (or Vlog)

• Read/watch blogs that you like• Search for Blogs from Googling a topic or idea

BloggingCross Promotional Tool• Post links on your website, other

blogs, FB, Twitter (if appropriate) • Send a link for the blog to those you

mention and link to in the blog.• Recruited Guest Bloggers & Expert

Key Components When Blogging• Labels• Pictures• Links• Show & Tell• Best Practices