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Transcript of Promoting Database Driven Web Sites Laura Thieme – Bizresearch 614-846-7560 Helping search...
![Page 1: Promoting Database Driven Web Sites Laura Thieme – Bizresearch 614-846-7560 Helping search engines to find, index and rank your database.](https://reader036.fdocuments.in/reader036/viewer/2022062315/56649efa5503460f94c0c6d0/html5/thumbnails/1.jpg)
Promoting DatabaseDriven Web Sites
Laura Thieme – Bizresearch
www.bizresearch.com
614-846-7560
Helping search engines to find, index and rank your database driven content
![Page 2: Promoting Database Driven Web Sites Laura Thieme – Bizresearch 614-846-7560 Helping search engines to find, index and rank your database.](https://reader036.fdocuments.in/reader036/viewer/2022062315/56649efa5503460f94c0c6d0/html5/thumbnails/2.jpg)
Chicago SES [email protected] - Bizresearch, Inc. 2
Are Question Marks Okay?• Yes!
– URLs with question marks (?) are okay– URLs with ampersands (&) are okay– URLs with multiple ampersands are okay (1-3 are best)
• Example: http://www.retailerdomainname.com/cgi-bin/ncommerce/ExecMacro/product/report?style=SET00000&catname=0000&V=Z
– URL, title & description are indexed– Top ranked
![Page 3: Promoting Database Driven Web Sites Laura Thieme – Bizresearch 614-846-7560 Helping search engines to find, index and rank your database.](https://reader036.fdocuments.in/reader036/viewer/2022062315/56649efa5503460f94c0c6d0/html5/thumbnails/3.jpg)
Chicago SES [email protected] - Bizresearch, Inc. 3
Dynamic Versus Static
• Most common question --
• My SEO company is telling me I can’t have dynamic URLs, or URLs with question marks
• Do I have to change my URLs, rewrite them, or create static pages to get ranked in Google?
![Page 5: Promoting Database Driven Web Sites Laura Thieme – Bizresearch 614-846-7560 Helping search engines to find, index and rank your database.](https://reader036.fdocuments.in/reader036/viewer/2022062315/56649efa5503460f94c0c6d0/html5/thumbnails/5.jpg)
Chicago SES [email protected] - Bizresearch, Inc. 5
Need proof?
New: Note decrease –3,360 URLs indexed in GoogleIf you redesign, expect change
![Page 6: Promoting Database Driven Web Sites Laura Thieme – Bizresearch 614-846-7560 Helping search engines to find, index and rank your database.](https://reader036.fdocuments.in/reader036/viewer/2022062315/56649efa5503460f94c0c6d0/html5/thumbnails/6.jpg)
Begin Your Research Project•Review URL Structure•Review Search Engine Indices•Review Current Rankings•Review Spider Activity•Determine Target Terms•Optimize•Overcome technology challenges•Monitor Improvements
![Page 7: Promoting Database Driven Web Sites Laura Thieme – Bizresearch 614-846-7560 Helping search engines to find, index and rank your database.](https://reader036.fdocuments.in/reader036/viewer/2022062315/56649efa5503460f94c0c6d0/html5/thumbnails/7.jpg)
Chicago SES [email protected] - Bizresearch, Inc. 7
Promoting Database Driven Sites
• Promotion typically involves:– Site optimization
• Create roadmap• Restructure website’s database interaction• Possible design and content edits
– Data feeds• Shopping search, Google Sitemap, Google Base
– Paid inclusion programs• Yahoo Search Submit Express, Search Submit Pro
![Page 8: Promoting Database Driven Web Sites Laura Thieme – Bizresearch 614-846-7560 Helping search engines to find, index and rank your database.](https://reader036.fdocuments.in/reader036/viewer/2022062315/56649efa5503460f94c0c6d0/html5/thumbnails/8.jpg)
Chicago SES [email protected] - Bizresearch, Inc. 8
Indexed, but not optimizedRevise page heading based on
how people search
Fitted T-Shirts (Tees)
![Page 9: Promoting Database Driven Web Sites Laura Thieme – Bizresearch 614-846-7560 Helping search engines to find, index and rank your database.](https://reader036.fdocuments.in/reader036/viewer/2022062315/56649efa5503460f94c0c6d0/html5/thumbnails/9.jpg)
Chicago SES [email protected] - Bizresearch, Inc. 9
New Page TitleWomens Fitted T Shirts – Womens T Shirts from Champion..
![Page 10: Promoting Database Driven Web Sites Laura Thieme – Bizresearch 614-846-7560 Helping search engines to find, index and rank your database.](https://reader036.fdocuments.in/reader036/viewer/2022062315/56649efa5503460f94c0c6d0/html5/thumbnails/10.jpg)
Chicago SES [email protected] - Bizresearch, Inc. 10
Page Title Updated, Top 20 Ranking
Could Update Page Heading
How often will page update?How often will spiders visit?
![Page 11: Promoting Database Driven Web Sites Laura Thieme – Bizresearch 614-846-7560 Helping search engines to find, index and rank your database.](https://reader036.fdocuments.in/reader036/viewer/2022062315/56649efa5503460f94c0c6d0/html5/thumbnails/11.jpg)
Chicago SES [email protected] - Bizresearch, Inc. 11
Indexed, but notoptimized
Revise Page Title: Gourmet Cashews & Coffee – Pear’s Gourmet
![Page 12: Promoting Database Driven Web Sites Laura Thieme – Bizresearch 614-846-7560 Helping search engines to find, index and rank your database.](https://reader036.fdocuments.in/reader036/viewer/2022062315/56649efa5503460f94c0c6d0/html5/thumbnails/12.jpg)
Chicago SES [email protected] - Bizresearch, Inc. 12
Optimization: Wicker Chairs
• Online store wants to show up for wicker chairs
• Current product called the Sonita Dining Chair
• Change or “optimize” page title to reference “wicker” or target term
• Make sure page is indexed in each search engine for optimization to take effect
![Page 13: Promoting Database Driven Web Sites Laura Thieme – Bizresearch 614-846-7560 Helping search engines to find, index and rank your database.](https://reader036.fdocuments.in/reader036/viewer/2022062315/56649efa5503460f94c0c6d0/html5/thumbnails/13.jpg)
Chicago SES [email protected] - Bizresearch, Inc. 13
What’s A Silvertini?
Originally had title of
SilvertiniAdded “Wallet Pen”
Optimized page title
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Chicago SES [email protected] - Bizresearch, Inc. 17
You’ve Optimized, You’re Waiting
• Now what?
• What if you’ve optimized
• Little or no changes take place
• Is it something else?
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Chicago SES [email protected] - Bizresearch, Inc. 18
Getting Your Optimized Pages Indexed
• Add home page links if possible– it’s typically spidered more often than lower level pages
• Add Global/Home Page Footer links• Sign up for Google Sitemaps
– Watch for crawling errors
• Increase links throughout website• Review ranked pages
– Look for patterns– Replicate
• Remember: Indexing doesn’t happen overnight (but can be as little as 5 days in Google)
![Page 17: Promoting Database Driven Web Sites Laura Thieme – Bizresearch 614-846-7560 Helping search engines to find, index and rank your database.](https://reader036.fdocuments.in/reader036/viewer/2022062315/56649efa5503460f94c0c6d0/html5/thumbnails/17.jpg)
Chicago SES [email protected] - Bizresearch, Inc. 19
Your site search engine & URLs• Search engines may choke on some dynamic URLs
generated by your site search engine, depending on the version and the site search engine you have
• If you’re using FAST, review which level of your URLs are getting indexed – Bestbuy.com – 319,000 pages indexed– Some retail sites may not get various pages indexed
regardless of using Google Sitemaps due to other problems)– Use Google Webmaster tools and seek help– a rewrite is
probably very likely
![Page 18: Promoting Database Driven Web Sites Laura Thieme – Bizresearch 614-846-7560 Helping search engines to find, index and rank your database.](https://reader036.fdocuments.in/reader036/viewer/2022062315/56649efa5503460f94c0c6d0/html5/thumbnails/18.jpg)
Chicago SES [email protected] - Bizresearch, Inc. 20
Bestbuy.com & FAST Site Search
• 319,000 pages indexed in Google
• Using new version of FAST’s site search engine
• URL indexed for Microwaves is slightly different than one on live site
![Page 19: Promoting Database Driven Web Sites Laura Thieme – Bizresearch 614-846-7560 Helping search engines to find, index and rank your database.](https://reader036.fdocuments.in/reader036/viewer/2022062315/56649efa5503460f94c0c6d0/html5/thumbnails/19.jpg)
Chicago SES [email protected] - Bizresearch, Inc. 21
Six+ versions of the same URL indexed
• http://www.bestbuy.com/site/olspage.jsp;jsessionid=ZE3BPHSTQE3UHKC4D3MVAFY?navLevel=4&type=category&navHistory=cat00000%2Bcat05000%2Bpcmcat67800050008&id=pcmcat67800050017
• http://www.bestbuy.com/olspage.jsp?id=pcmcat67800050017&type=category (indexed)
![Page 22: Promoting Database Driven Web Sites Laura Thieme – Bizresearch 614-846-7560 Helping search engines to find, index and rank your database.](https://reader036.fdocuments.in/reader036/viewer/2022062315/56649efa5503460f94c0c6d0/html5/thumbnails/22.jpg)
Chicago SES [email protected] - Bizresearch, Inc. 24
Note Google Problems
Allintitle: keyword site:www.yoursite.com
![Page 23: Promoting Database Driven Web Sites Laura Thieme – Bizresearch 614-846-7560 Helping search engines to find, index and rank your database.](https://reader036.fdocuments.in/reader036/viewer/2022062315/56649efa5503460f94c0c6d0/html5/thumbnails/23.jpg)
Chicago SES [email protected] - Bizresearch, Inc. 25
Ecommerce Platform Getting You Down?
• Watch out for ecommerce and content management systems (CMS) that block search engines from spidering, fail to properly redirect, and lack administrative consoles to help you fix the problem
![Page 24: Promoting Database Driven Web Sites Laura Thieme – Bizresearch 614-846-7560 Helping search engines to find, index and rank your database.](https://reader036.fdocuments.in/reader036/viewer/2022062315/56649efa5503460f94c0c6d0/html5/thumbnails/24.jpg)
Try Talking to a CMSCustomer Service Rep
Research before you buy….
![Page 25: Promoting Database Driven Web Sites Laura Thieme – Bizresearch 614-846-7560 Helping search engines to find, index and rank your database.](https://reader036.fdocuments.in/reader036/viewer/2022062315/56649efa5503460f94c0c6d0/html5/thumbnails/25.jpg)
Chicago SES [email protected] - Bizresearch, Inc. 41
Organic Changes
• May note faster, better rankings in MSN
• Select keyword phrase improvements in Google, but takes longer to achieve top positions
• Consider optimizing a Yahoo data feed, Froogle where you can affect change faster
![Page 26: Promoting Database Driven Web Sites Laura Thieme – Bizresearch 614-846-7560 Helping search engines to find, index and rank your database.](https://reader036.fdocuments.in/reader036/viewer/2022062315/56649efa5503460f94c0c6d0/html5/thumbnails/26.jpg)
Chicago SES [email protected] - Bizresearch, Inc. 42
Creating Data Feeds
• Retailers– Shopping.com, Froogle, Yahoo Merchant
or Product Submit, Shopzilla data feeds– Yahoo Search Submit Express or Search
Submit Pro
• B2B, Other Sites– Overture Site Match or Site Match
Exchange
![Page 27: Promoting Database Driven Web Sites Laura Thieme – Bizresearch 614-846-7560 Helping search engines to find, index and rank your database.](https://reader036.fdocuments.in/reader036/viewer/2022062315/56649efa5503460f94c0c6d0/html5/thumbnails/27.jpg)
Chicago SES [email protected] - Bizresearch, Inc. 43
DATA FEED REQUIREMENTS
Bizrate / Shopzilla Froogle mySimon Nextag PriceGrabber Shopping Yahoo Shopping Yahoo Search Submit
Product Name R R R R R R R R
Manufacturer Name O X R R R R O R
Manufacturer Part Number/SKU R X O R R R O R
Product Category R R R R R R R R
Product Description O R R R R R O R
Product Price R R R R R R R R
Availability (Inventory Info) O X R O R R O O
Product URL R R R R R R R R
Image URL O R R R R O O O
Shipping Costs O X R O R O O O
Product Condition O X O O R O O O
Product Weight O X O O X O O O
Bid O X O O X O O O
Frequency of Updates unavailable 24 hours 1 time/day 4 times/day 6 times/day 1 time/daymerchant's discretion Every 24 - 48 hours
R: Information is required O: Information is optional X: Not Available
Updated
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Chicago SES [email protected] - Bizresearch, Inc. 44
Which one wins? Dynamic or static content?
• In the event some of you can’t resist testing dynamic versus static pages, consider this
• Which page is easier to update?
• The dynamic one that automatically updates based on database changes or the static one you have to remember to update
![Page 29: Promoting Database Driven Web Sites Laura Thieme – Bizresearch 614-846-7560 Helping search engines to find, index and rank your database.](https://reader036.fdocuments.in/reader036/viewer/2022062315/56649efa5503460f94c0c6d0/html5/thumbnails/29.jpg)
Chicago SES [email protected] - Bizresearch, Inc. 45
Other Technology Challeges
• Site Search Engine– Check the version, the way it’s getting
indexed
• Check your robots.txt file– Can you exclude files that would be
considered duplicate
• Canonical issues, soft 404s
![Page 30: Promoting Database Driven Web Sites Laura Thieme – Bizresearch 614-846-7560 Helping search engines to find, index and rank your database.](https://reader036.fdocuments.in/reader036/viewer/2022062315/56649efa5503460f94c0c6d0/html5/thumbnails/30.jpg)
Chicago SES [email protected] - Bizresearch, Inc. 46
In Summary
• Get indexed – that’s your first objective– Every page if possible or at least your leading pages
• Optimize based on the way people search
• Submit a data feed when appropriate– Optimize your data feeds as well
• Monitor Improvements, Overcome Technology Challenges & BE PERSISTENT
• Penalty? No duplicate content, or over-optimization
![Page 31: Promoting Database Driven Web Sites Laura Thieme – Bizresearch 614-846-7560 Helping search engines to find, index and rank your database.](https://reader036.fdocuments.in/reader036/viewer/2022062315/56649efa5503460f94c0c6d0/html5/thumbnails/31.jpg)
Chicago SES [email protected] - Bizresearch, Inc. 47
Tired of Eating Cold Sandwiches?
• Have a hot buffet lunch & ice cream sundaes & an extended Q&A with Bizresearch’s Laura Thieme– Learn more about Dynamic SEO & Web Analytics
• 12:15 – 2:00 p.m. (Wednesday afternoon)• Lunch tickets required (available to session
attendees)• Limited to 125 attendees
![Page 32: Promoting Database Driven Web Sites Laura Thieme – Bizresearch 614-846-7560 Helping search engines to find, index and rank your database.](https://reader036.fdocuments.in/reader036/viewer/2022062315/56649efa5503460f94c0c6d0/html5/thumbnails/32.jpg)
Chicago SES [email protected] - Bizresearch, Inc. 48
For Those Who Prefer Boxed Lunches
• Full service search marketing agencywith US and European clients
• E-mail: Laura Thieme, [email protected]
• 1-614-846-7560 (EST)Columbus Ohio
• Visit www.bizresearch.com