Promoting careers in care How I Care…Ambassadors can help Tuesday 11 February 2014.

Promoting careers in care How I Care…Ambassadors can help

Tuesday 11 February 2014

Sharon AllenCEO Skills for Care

Glen MasonDirector of People, Communities and Local Government, Department of Health

Recruitment and Retention in Adult Social Care - Launch of new Care Ambassador Service

Dr Glen Mason: Director of Social Care Leadership and Performance

February 11th 2014 DH – Leading the nation’s health and care

5 •DH – Leading the nation’s health and care

1. Overview of the social care workforce

1.5 million people in social care workforce doing 1.63 million jobs

Estimated 17k organisations provide adult social care through 39k establishments

Workforce is predominantly female, employing people of all ages

In 2012 vacancy rate was 3% with turnover rate of 19% (unchanged since 2009)

Structure of the workforce is changing - shift from Local Authorities, towards independent employers, with personalisation having impact with more jobs for direct payments recipients


2. Role of Department: ASC workforce policy

DH has a ‘Stewardship’ role across health and adult social care

sectors

DH leads adult social care workforce policy and acts as ‘steward of stewards’, to co-ordinate, align and hold to account.

This includes acting to; enable, facilitate and coordinate stakeholders (including

Government departments such as BIS, DWP, Cabinet Office and DfE)• building partnerships and coalitions to support implementation

sponsorship and;• Sponsorship and accountability of Skills for Care and other

delivery partners


3. Increasing Workforce Capacity - a key strategic objective

Sufficiency of supply and increasing capacity of adult social care workforce is a key DH objective

This was set out in the Care and Support White Paper 2012

‘We need to attract more people to work in care and support, to ensure there are enough skilled people to deliver high-quality care in the future’.

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4. Recruitment into adult social care

The need for care and support is increasing

demographic changes - people aged over 85 expected to double by 2030

advances in healthcare - younger people with disabilities and long-term health conditions are living longer

expectations and types of services are changing - more choice and control is exercised

The adult social care workforce needs to grow to between 1.9 and 2.6

million by 2025 (1).

Government is supporting growth in the sector to meet demand.

(1) Size and structure of the adult social care sector and workforce in England, 2013

•DH – Leading the nation’s health and care

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5. Recruitment and Retention Strategy

DH published a Recruitment and Retention Strategy in

2011, with Skills for Care. The Strategy addresses how to attract and

retain more high quality staff.

Strategy advises on: raising the status of social care work /promoting career

opportunities; recruiting more apprentices; how to attract a diverse and representative workforce; recruitment and retention of Personal Assistants; addressing structural barriers by developing new career progression and

training/development.

Skills for Care lead a Recruitment and Retention Working Group to guide

implementation and evaluation of the recommendations.


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6. Care Ambassadors and White Paper

The Care Ambassadors initiative is central to the Strategy and

addresses many recruitment issues.

Care and Support White Paper set out the Government’s

Commitment;

‘to expand the Care Ambassadors service to promote a positive

image of the sector, making links with a range of audiences

including schools, colleges, and careers and job services’

Many of you here today at the launch of the new service, will be from the careers/employment advice sector


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7. Care Ambassadors New Service Launch

Today’s launch represents culmination of a great deal of

work by the Skills for Care team and their steering group in

developing the ‘I…Care Ambassadors’ model.

Progress by January 2014 has achieved sign up of 129 services (20 employer partnerships and 109 social care employers) and 440 ambassadors on the register.

We are clearly on track for the target of 550 ambassadors by March 2014


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7. The role of Care Ambassadors

Care ambassadors are uniquely positioned as qualified/experienced

care workers to: promote the social care sector and act as role models; and inspire and encourage those making career decisions to consider

careers in care sector

With the support of social care employers and their staff, the

new service will address misperceptions of care work and recruitment

difficulties by; raising the status and image of care and support engaging directly with those making career decisions and those

advising them; and demonstrating career routes and opportunities the sector has to

offer


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8. Care Ambassadors and a refreshed strategy

Skills for Care are working now to refresh R&R strategy taking account of key policy developments since 2011.

Care Ambassadors Initiative has direct links to these drivers of policy including;

Francis report – developing a culture of high quality care services to ensure service users are treated with respect, dignity and compassion.

Cavendish review - recruiting people with the right values and

supporting employers in testing values, attitudes and aptitude for care.

Care Bill – which will include laws to ensure compassion in care and enshrining personal care plans and personal budgets in law.


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9. Care Ambassadors and other DH recruitment initiatives

Care Ambassador’s also play an important part in facilitating other DH recruitment and retention initiatives including;

Expanding apprenticeships - improving perceptions of care and support by

developing the skills of workers and encouraging retention

Value Based Recruitment - help employers put social care values at the heart

of their recruitment practice

Social Care Commitment - employers, individual employers, care workers and

carers promise through a commitment to values and behaviours to provide

safe, high-quality services.

Online resource to support recruitment - improved status and reputation of

sector as a career choice, through the development of a new online resource.

Workforce development funding for Individual employers - support and

training to improve recruitment, retention and quality of care and support by

PAs


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10. Care Ambassadors - In conclusion

The new Care Ambassadors Service is an important initiative, helping to realise DH recruitment objectives. Today’s launch of the new Care Ambassadors Service represents a significant milestone in achieving the White Paper commitment.

DH is committed to the success of the service offered by

Skills for Care which: will address many of the issues associated with the increased

demand for care and support over the coming years; and links closely with other recruitment initiatives and policy developments

With the highly valued contribution of employers and individual Care Ambassadors, it will support our aim to ensure;

delivery of high quality care and support through having the right people in place, doing the right thing, in the right way.

Thank you and please enjoy the rest of the event


Louise ProctorHead of Careers Service Development

The National Careers Service

The National Careers Service and its Future Direction

Louise ProctorHead of Careers Service Development

Overview of the National Careers Service

• Online through the website and webchat -nationalcareersservice.direct.gov.uk

• A telephone helpline for everyone aged 13 and over – 0800 100 900

• Face-to-face careers advice for adults aged 19 and over (or 18 year old Jobcentre Plus customers)

• Available on the high street in nearly 3000 locations, JCP offices, Colleges, community venues and in prisons

• A walk in service , directing people to the best source of advice whatever their needs.

• Over 2700 careers advisers deliver the service.

National Careers Service - Monthly statistics (December 2013)

(Rolling 12 month average) (Rolling 6 month average) (Rolling 6 month average)

100,000 1,250,000 1,450,000

Face-to-face careers sessions Web visits Job profile views

12,000 6,200,000 130,000

Face-to-face customers going into work or learning

Page views Course searches

31,000 37,500 21,500

Occurrences of Helpline activity Lifelong Learning Accounts created CVs completed

68,500 (latest month activity) (latest month activity)

New Customers(face-to-face and helpline)

12,500 32,500

twitter followers facebook viewers of our content

National Careers Service ensuring Quality

• All organisations that deliver the National Careers Service have to be accredited to the matrix quality Standard.

• National Careers Service prime contractors are subject to Ofsted inspection.

• All National Careers Service primes contractors have achieved a Grade 2 (good) following inspection in the last 6 months

• All National Careers Service advisers are required to hold appropriate professional qualifications and commit to continuous professional development.

• The Careers Development Institute leads the work to raise professional standards within the careers sector

National Careers Service Customer Satisfaction and Progression• 94% of face to face and telephone customers agreed that

the overall quality of the service was good. • 76% of website visitors were satisfied overall and 83% of

web users recommend it to friends.• 46% had progressed in employment; 29% through

changing or getting a job.• 63% had progressed in formal or informal learning.• 54% attributed their progression to the careers advice

they received.

The role of schools and local authorities

• All schools have a legal duty to secure access to independent , impartial careers guidance for their pupils on the full range of education and training options including Apprenticeships

• The duty applies to pupils in years 8-13• The Department for Education have published statutory

guidance for schools on this duty• Local authorities have a legal duty to support all young

people up to the age of 19 to participate in education or training

National Careers Service from 2014• Local leadership

• Facilitating relationships between schools and colleges

• Customer and adviser led service

• Locally informed advice and guidance

• Digital by default

• Citizen ownership

• Outcome based funding

• Personalised online experience

Inspiring young people - The Minister’s Vision• We will extend and improve the National Careers Service’s

resources to help schools make links into employment for their students……

• The National Careers Service should also play an important role in linking employers, schools, colleges, social enterprises……

• We can, and should, all do more to inspire young people and support them in making some of the most important decisions in their education and careers

• Developing our Digital services – more use of social media and mobile technology

• Aligning our services with other websites• Providing inspiring advice and guidance to young people

by telephone and via web chat • Making National Careers Service resources such as local

LMI and job profiles available to schools and colleges

National Careers Service helping to improve the progression and participation of young people

National Careers Service helping to improve the progression and participation of young people (cont)

• Brokering relationships between Schools and Employers, so that young people can make informed choices and realise their aspirations

• Providing inspiring opportunities for young people to get first hand experience of the world of work for example through the Skills Show Experience, work shadowing and hands on experience

• Working in partnership with a Employers and other intermediaries to provide young people with role models and information about the range of opportunities available locally

Current Inspiration Activity

• The Skills Show and Skills Show Experience• Improving Young People content and services• Make it in Great Britain Pilot• Partnering with Key Organisations

– Plotr– Mykindacrowd– Inspiring the Future

• A new approach to LMI

Meet the I Care…Ambassadors -

Introductions and Q&A panel

Chaired by Sharon Allen, CEO Skills for Care

Sharon Pym - Operations Manager, Cathedral Gate Homecare Ltd

Mark Hawkswood - Support Worker in mental health, ACT

Millie Davey - Support Worker, Curado

Keri Gregory - Apprentice carer, Barchester

Ben Rosamond - People directorate, Sunderland City Council

Refreshments

Anna McLarenProject Manager, Employability and Skills for Life

• Work-based training programmes designed around the needs of employers, which lead to nationally recognised qualifications

• Majority of the training ‘on the job’ – rest supplied by a local training provider or college

Have you thoughtabout a career insocial care?Launch event 11/2/2014

Finding an I Care…Ambassador

Objectives – what are you aiming to do in running the activity?

What do you need the audience e.g. students, job seekers, groups of advisors, to know or do after the event?


Who – audience and ambassador type, numbers and key information

When – Date, time, duration Where – location & room information What – e.g. informal talk or presentation


In commissioning an I Care…Ambassador activity you agree to:Provide a safe, appropriate environment for the ambassadorEnsure groups are supervised at all timesCommunicate and provide feedback


RegistrationSystem

Hosted by Skills for Care

Launch Feb 10 – 14 2014 Colleges Schools Training providers Organisations

supporting unemployed Community Groups Job Centre Plus Universities

Set up and running of

I Care…Ambassador Services Delivery of Services I Care…Ambassador

development/CPD

(can be accessed by individual

I Care… Ambassadors)

Resources bank to support

Employers & Employer Partnerships including

SMEs Large Employers

Local Authorities Individual Employers

A Question of Care A Question of Care is a video based challenge. It

focuses on three roles (early years, residential settings with older adults, supported living with people who have learning disabilities

2 of the above 3 setting are chosen Free resource in e-formats (website and app) A window into the day to day encounters of this work Skills for Care and Development – UK wide Funded by UKCES – Employer Investment Fund

www.aquestionofcare.org.uk

•2nd Floor Westgate, 6 Grace Street•Leeds, LS1 2RP•Tel: 0113 241 1240


www.skillsforcare.org.uk/icareambassadors

Anna McLaren

Project Manager – Employability and Skills for Life

07977 503339

The next stepsSharon AllenCEO Skills for Care

Lunch and networking

Promoting careers in care How I Care…Ambassadors can help Tuesday 11 February 2014.

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Transcript of Promoting careers in care How I Care…Ambassadors can help Tuesday 11 February 2014.