Triumph Foundation (Charitable Trust of Rotary Club of Thane Hills)

PRESENTS

An Evening with Shankar, Ehsaan and Loy

Promoted and Marketed by

CREMARTEK MARKETING TECHNOLOGIES

TRIUMPH BLOOD BANK AND THALASSEMIA DAY CARE CENTER

Is a joint Venture project of Rotary club of Thane Hills and Thane Municipal Corporation.

The facility has been established with the support of CSR Initiative of BHEL (Bharat Heavy Electrical limited)

This facility is operational since 3rd June 2013.

Statutory Approvals from SBTC,CDSCO & FDA have been obtained.

About THALASEEMIA

Thalassemia is a blood disorder passed down through families (inherited) in which the body makes an abnormal form of hemoglobin, the protein in red blood cells that carries oxygen. The disorder results in excessive destruction of red blood cells, which leads to anemia.

Objective of the Event

Charity Event to raise funds for children suffering from THALASEEMIA.

Event Preview

Musical Charity Night to raise funds for THALASEEMIA Children.

Venue: Thane

Dates: 20th Dec or 17th Jan

Time: 7 pm to 10 pm

Main attraction Shankar, Ehsaan and Loy

Entertainment Filler Acts.

Shankar, Ehsaan and Loy

Have composed music for over fifty soundtracks across four languages.

Among the most critically acclaimed Indian musicians the trio have won over twenty awards, including one National Film Award, three Film fare awards, three IIFA Awards among  several other awards and nominations.

They are often referred to as “ Amar Akbar Anthony" of Hindi film music.

Guest Demographic

Expected Audience: 3500

Demographic Profile:

1. Age: 25 to 45 ( Students, Working Professionals, Business Men)

2. Income Group: 25000 to 200000

3. Audience will comprise residents of Thane, Mulund, Ghatkopar,Chembur,Vashi and the satellite suburbs of Thane.

Media Amplification

Amplifications to start 4 to 6 weeks prior to the event dates

Press Release about the event in news papers

A dedicated Website to be designed which will give out details of all events & the entire festival.

Social Media marketing

Outdoor hoardings at select prime locations

Advertising on traditional media like outdoor, print, radio and cinema.

Media Plan

Print

Outdoor

Radio

Social Media

Cinema Plan/Multiplex Branding

Media Activity Calendar( Tentative)

  November December

Particulars Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4

                 

ATL Campaign Print                

Radio                

Social Media                

Out Door                

Local Cable                

Cinema Advertising                

Media Plan-Print

City Publication

Edition Language

Mumbai Bombay Times Mumbai English

Mumbai Mumbai Mirror Mumbai English

Mumbai DNA After Hrs. Mumbai English

Mumbai Midday Mumbai Mumbai English

Expected Spends

Media Plan- Out Door

Location Quantity Type

Thane 3 Lit and Non Lit

Mulund 2 Lit and Non Lit

Ghatkopar 2 Lit and Non Lit

Chembur 2 Lit and Non Lit

Media Plan-Radio

Station Markets Time Band 15 " Spots

BIG 92.7 Mumbai 06:00 - 25:00 450

Media Cost

Social Media Plan-

Campaign Duration  30 Days

Website with CMS, Creative Production & Campaign Set Up

Media Buying – Google Search

Media Buying – Google Content/ Youtube

Media Buying – Facebook

Media Buying – Websites

Emailers – (Car Owners, Family Holiday Booking, etc)

Total Expected Spends

Media Plan- Cinema

Cinema Location Duration

Cinemax Thane 15 Days

Cinepolis Thane 15 Days

Big Cinemas Mulund 15 Days

PVR Mulund 15 Days

R City Ghatkopar 15 Days

Fame Ghatkopar 15 Days

Fun Chembur 15 Days

Imax Wadala 15 Days

Fame Vashi 15 Days

Big Cinemas Vashi 15 Days

Sponsorship Options

Title Sponsor

Powered By

Associate Sponsor

Co-Sponsor

Title Sponsor- Deliverables

Exclusive and Extensive Media coverage as the Title sponsor based on the Media plan [ Print, Outdoor, Radio, Multiplex, event website & Malls]

Main Stage branding at the event venue,

Title and Logo presence on 20 Standees across the Venue

Logo on Sponsor Collage 2 No's 6x6 Fiber Stand

Logo and Brand Presence on Ground Staff T-Shirt (100 No's)

Branding and logo presence on selected props at the Venue

Barricade Branding across the venue.

Branding @ registration area

Cinema Slides across 50 screens for 15 days

Event Standees at select locations of Cinemas with Logo

Logo on Tickets and ticket Jacket.

Powered By-Deliverables

Media coverage based on the Media plan [ Print, Outdoor, Radio, Multiplex, event website.

Title and Logo presence on 20 Standees across the Venue

Logo on Sponsor Collage 2 Nos

Barricade Branding across the venue

Logo and Visibility on the Event website

Cinema Slides across 50 screens in for 15 days

Associate Sponsor-Deliverables

Media coverage based on the Media plan [ Print, Outdoor, Radio, Multiplex, event website & Malls]

Title and Logo presence on 20 Standees across the Venue

Logo on Sponsor Collage 2 Nos

Barricade Branding at select locations across the venue

Logo and Visibility on the Event website

Cinema Slides across 50 screens for 15 days

Co-Sponsor-Deliverables

Title and Logo presence on 20 Standees across the Venue

Logo on Sponsor Collage 2 No's

Logo and Visibility on the Event website

Sponsor Categories and costPublicity Type / Branding Opportunity Title Sponsor - 30 Lac Powered By - 20 lac

Associate 2 Nos- 8 lac each

Co Sponsor - 4 Nos- 5 lac each

         Outdoor ( Bill Boards) 09 hoardings 09 hoardings 09 hoardings 09 hoardings

Print Extensive media coverage as Title Sponsor based on

the media plan

Extensive media coverage as Powered By Sponsor based on the media plan

Extensive media coverage as Associate Sponsor

based on the media plan

Extensive media coverage as Associate Sponsor

based on the media plan

Radio -Extensive media coverage as Title Sponsor based on

the media plan

Extensive media coverage as Powered By Sponsor based on the media plan

   

Cinema - Slides across 50 screens for 15 days 50 screens 50 screens 50 screens  

Social MediaExtensive media coverage as Title Sponsor based on

the media plan

Extensive media coverage as Powered By Sponsor based on the media plan

Extensive media coverage as Associate Sponsor

based on the media plan 

Barricades Branding across the venuebranding at select

locations   

Stage Branding 80x40       6x6 Standees branding at all locations of the venue with Logo and title

presence20 Standees 20 Standees 20 Standees 20 Standees

Logo & branding on sponsor collage 6x6 Fibre Stand 02 Stands 02 Stands 02 Stands 02 Stands

Logo & brand presence on ground staff T-Shirts 100 Exclusive T-Shirts      

Branding and promos to be played on AV screens across venue 1 Exclusive Screen 1 Screen    

Press Conference - Logo on the branding wall of the press conference. Representatives of the Title sponsor will be the part of the press

conference / media interview       

Intangible Values, Branding Value, Event Association, Misc Expenses        

TOTAL 3000000 2000000 1600000 2000000

Thank youCREMARTEK MARKETING TECHNOLOGIES

506/D Wing Twin Arcade, Military Road, Marol, Andheri East, Mumbai.