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Promote Your Business Like a Pro for Haunts and Halloween Businesses
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Promote Your Business Like a Pro
Presented by Susan Wagner, Editor
Smart Retailer Magazine
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www.smart-retailer.com/subscribe
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MARKETING
Advertising
+
PR
?
???
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A Bit of Everything How can I get the newspaper to write a story about me? How do I make sure my press releases are read by the right
person? I can’t write at all! How do I make it sound good? How do I get DJs to talk about my business? Newsletters are a chore. Are they really worth it? What do I put in a newsletter? How do I make my ad stand out? What’s the best type of ad for my business? How do I use social media? What other ways can I spread the word about my business?
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Press Releases What Makes Them Work
Professional Format
Appropriate to Medium
Clearly Written
Addressed to Someone
Follow Up
NEWSWORTHY!
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Press Releases What Makes Them Newsworthy
Significance
Proximity
Importance
Rarity
Timeliness
Prominence
PEOPLE
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Press Releases Topics for Press Releases
New Lines or Designs Contests Charity Events New Services Solutions to Problems Costume Ideas News Angles Trends/Market Reports Ways to Decorate How-To’s Safety Tips Top 10s
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Press Releases
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Newsletters The Magic of Newsletters
They Create a
Relationship With Your
Customers
They are Read More than
Standard
Direct-Mail Items
They are Relatively Easy
to Put Together
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Newsletters Tips for Better Newsletters
Think of a Clever Name Use Dark Type on Light Background Stick to One or Two Fonts Keep the Design Simple Use Spot Color to Add Zing Choose Paper That Reflects Your
Business Check with Your Post Office Before
Mailing Pick a Strong Subject Line Use Opt-in Lists Publish Regularly Have Fun With It!
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Newsletters Ideas For Filling Newsletters
Decorating or Costume Trends Decorating Tips Craft Projects, How-Tos Makeup Ideas Show Reports Upcoming Events Safety Tips Party Ideas Tips for Choosing Quality Items Meet the Staff Owner’s Column Contest Winners
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Newsletters
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Advertising Making Your Ads Stand Out
Go for Simplicity Make Heads Powerful Use Dominant Graphic Use Effective Words Use Easy-to-Read Type Sell Benefits Not Features Name Your Prospects Tell Readers What to Do Use a Bold Border Keep Your Core Identity the Same Specify the Best Section Track Your Responses Strive to Dominate the Page
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Advertising Making Your Ads Stand Out
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Advertising Making Your Ads Stand Out
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Advertising Making Your Ads Stand Out
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Social Media Let Others Spread the Word
Get Started! Build a Fan Base Interact, Don’t
Just Talk Add Pictures
and Videos Provide Something
Interesting Post Often Connect with Your
Raving Fans Keep It Short Link Everything
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Social Media Let Others Spread the Word
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Other Ways to Get the Word Out Sponsor Local Events or Teams Participate in Parades Make Fun Centerpieces for Bars or Restaurants Be a Speaker for Groups Pass Out Business Cards Everywhere Hold Demonstrations at Fairs Pass Out Monthly Specials Fliers Team Up With Other Businesses Send Information to Groups Set Up Displays in Empty Storefronts Hold Contests Upload Articles Online Volunteer Think of Something Wacky!
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You Are Your Own Best Promoter
You Can Do It!
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www.smart-retailer.com
www.facebook.com/SmartRetailerMagazine
www.slideshare.net/Smart_Retailer