A Product of Promotional Communications, LLC

650 Halstead Ave.

Mamaroneck, NY 10543

(914) 381-1632

Large scale analysis of

visitors paths inside- Event

Halls, Stores, Shopping

Centers, Festivals, and

other infrastructures!

4 Questions, 1 Solution

• Bluetooth technology

• 10 – 15 % of population measurement

• Simple set-up

• Fixed or temporary installation

• Reporting Tools for your analysis

• Real-time measurement

PromoTrack

What can we measure ?

• Footfall - how many people are passing through your

zone or site

• Duration – how long to they stay

• Flow control – what entrances/exits are used, what

paths are taken through stores, shopping centers,

venues

• Return all this per hour time interval devices or

frequency of visitors

What is attractive about an aisle?

Where do people go?

Where they spend time?

Where do consumers stop?

The technology is plug and play.

Wireless elements Easy to install & scalable

1 central controller Easy to manage

Multi-protocol Reliable & flexible to add assets tracking

Very easy and without integration with in-store IT

Typical installation

Dashboard

Heatmap of your store or venue

People counting with camera

(can be integrated)

Accurate people counting at the entrance or at a specific transition zone It can be directly integrated with the global solution and results are injected in the dashboard.

Business Intelligence Fact Sheet

Unique innovative technology to understand shopper

behavior, producing actionable insights about what to

improve in your store

Provides large scale analysis of visitor’s path inside of

store. Drilled down detail of consumer visit during all

open hours.

Primary intelligence gained:

• Footfall. How many people are passing through your

zone or site?

• Frequency. How often unique visitors pass -- changed

• Dwell Time. How long do they stay?

• Flow Control. What entrances / exits are used? What

paths are taken through store? Average time all spent

at specific location?

Using Bluetooth detectors (not collecting any information) with

our plug and play technology, allows retailers to gather

information on how consumer is spending time in store.

Where should departments be located to

generate largest sales?

• Identify main destinations?

How much time spent in each aisle/section

• Opportunistic areas?

Detailed info on where consumer stops

How many times visit each aisle/section

• Link path and frequency

Walk pattern

Using our passive ‘plug and play’ technology, this

information is gathered in the background without the

consumer having to take any actions

Analysis of aisle efficiency

2523

visitors in

the store

1851

in aisle A

256

stops in

zone A

128

stops in

zone B

26 sec

on average

53

buyers

For each zone

Example of a given period of time

Advanced Analysis of aisle efficiency (not part of Dashboard) –

Analysis of customers based on their frequency and departments

visited

Advanced Analysis of aisle efficiency (not part of Dashboard) –

Footfall of departments divided between Saturday and Weekdays

Advanced Analysis of aisle efficiency (not part of Dashboard) – Cross

of visitor traffic with sales by department

To sum up...

• Prove the efficiency of the store in terms of traffic vs. sales

• Create new opportunities for store managers

• Provide insights on specific parts of a store at the individual level

• Provide third party advertisers with metrics

• Advanced Analysis techniques drill down into sales efficiencies, flow pattern analysis, etc

Unique innovative technology to understand shoppers behavior, producing actionable insights leading to increased profits by optimizing your location!

Thank you.

Promotional Communications LLC

650 Halstead Avenue, Mamaroneck, NY 10543, USA

TEL – (914) 381-1632

Dan Seidman (FR / ENG) - dan@promosend.net | +1 (914) 414 6760

Barbara Kent - bkent@promosend.net | +1 (914) 572 1463