Promo Playbook

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Promo Playbook Q3 2009 North America

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Promo Playbook. Q3 2009 North America. Q3 Promotion Summary. Money Saving Customer Offer – Clean Wireless Promo CDP BOGO - Buy One, Get One Competitive Trade-Up Offers Three years and hardware free – UTM appliances Email Security Two years and 50% off – UTM appliances Email Security - PowerPoint PPT Presentation

Transcript of Promo Playbook

Page 1: Promo Playbook

Promo Playbook

Q3 2009

North America

Page 2: Promo Playbook

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Q3 Promotion Summary

Money Saving Customer Offer – Clean Wireless Promo

CDP BOGO - Buy One, Get One

Competitive Trade-Up Offers

Three years and hardware free – UTM appliances Email Security Two years and 50% off – UTM appliances Email Security

SonicWALL Trade-Ups – Secure Upgrade Program

Try and Buy – Email Security Try and Buy

Free OS Enhanced Upgrade - TZ 180s

Financial – 60 Day Flooring

Partner Rewards – E-Class

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Clean Wireless Promo

Get further details

•Free SonicPoint N with the qualifying purchase of an E-Class UTM appliance.•End-user Redemption. Requires a claim at CLEAN WIRELESS including copy of reseller invoice showing eligible product purchase. •SonicWALL will ship promotional unit within 4-6 weeks.

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Clean Wireless Promo Details

Offer available only on the specific product SKUs listed above. Distributors, resellers, and employees of SonicWALL are ineligible to claim products under this promotion. To receive promotional SonicPoint N units at no additional cost, all qualified products must be purchased, subsequently

registered on www.mysonicwall.com, and be claimed on the web form between July 1st, 2009 and September 30th,

2009. A scanned copy of a receipt showing proof of purchase may be requested post claim and must be provided within 10

business days after request to validate qualification for promotion. One claim is allowed per serial number of product

purchased. Incomplete claims will not be honored. SonicWALL is not responsible for network outages causing the inability to submit a claim to the web form below. All

products acquired under this offer may only be shipped to locations in the continental United States and Canada as

permitted. Allow 4-6 weeks for delivery of the promotional SonicPont N. Offer is non-transferable and may not be combined with other offers and/or discounts.* This offer is subject to change without notice and may be cancelled at any time. Taxes, shipping, handling and other fees apply. Restrictions may apply. Void where prohibited. Limit of 5 claimed products per customer or while promotional SonicPoint N stock lasts. Claims questions can be sent to [email protected].

*Please note this offer may not be combined with other offers and/or discounts including the Competitive

Trade Up, or High Availability SKUS.

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CDP – BOGO (Buy One, Get One)

BOGO = Buy one, Get one. Reseller Promotion. NOAM Reseller direct claim from SonicWALL. Do not claim unit from

distribution. Requires a claim at: BOGO CLAIM + copy of distribution invoice

showing eligible product purchase. SonicWALL will ship promotional unit within 4-6 weeks.

Get further details

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CDP – BOGO Promo Details

RESELLER CDP BOGO – Sell a CDP 5040 or 6080 and claim a promotional CDP 110 /210 directly from SonicWALL at no additional cost to you! Use the promotional CDP 110/210 to sweeten a customer deal, for demos, inhouse use or sell it at 100% profit!

TERMS & CONDITIONS Offer available only on the specific product SKUs listed below. Distributors, partners not in good standing in the SonicWALL Medallion Program and employees of SonicWALL are ineligible

to claim products under this promotion. To receive promotional CDP units at no additional cost, all qualified products must be purchased and be claimed on the form

below between July 1st, 2009 and September 30th, 2009. A scanned copy of an Invoice from Alternative Technology, Catalyst, D+H, Ingram Micro, Securematics or Tech Data

showing proof of purchase of qualifying product must be provided within 10 business days to validate qualification for promotion.

One claim is allowed per serial number of product purchased. Incomplete claims will not be honored. SonicWALL is not responsible for network outages causing the inability to submit a claim to the web form below. All products acquired under this offer may only be shipped to locations in the continental United States and Canada as

permitted. Allow 4-6 weeks for delivery of the no additional cost product. Offer is non-transferable and may not be combined with other offers and/or discounts.* This offer is subject to change without notice and may be cancelled at any time. Taxes, shipping, handling and other fees apply. Restrictions may apply. Void where prohibited. Limit of 5 claimed products per customer or while promotional CDP 110/210 stock lasts. Claims questions can be sent to [email protected].

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Competitive Trade-UpThree Years and HW free

Buys Bundle and Saves

Qualifying Firewall Customer

A bundle in which for the price of 3 years of CGSS, the hardware is free.

+

Available SKUs:

01-SSC-7081   NSA 3500 Promotional Tradeup + 3 Years CGSS $6,195 01-SSC-7082   NSA 2400 Promotional Tradeup + 3 Years CGSS $4,185 01-SSC-7083   NSA 240 Promotional Tradeup + 3 Years CGSS $1,95001-SSC-7084   TZ 210 Promotional Trade-Up + 3 Years CGSS $1,095 01-SSC-7085   TZ 210 W Promo Trade-Up + 3 Years CGSS $1,295

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Competitive Trade-UpThree Years and HW free

Buys Bundle and Saves

Qualifying Anti-Spam Customer

A bundle in which for the price of 3 years of TotalSecure Email,

the hardware is free.

+

01-SSC-7576Email Security TotalSecure + ES 500750 User Competitive Upgrade (3 Years) $11,990

01-SSC-7575Email Security TotalSecure + ES 300250 User Competitive Upgrade (3 Years) $4,800

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Competitive Trade-Up Offer

Qualifying Firewall Customer

Buys Gets

2 year SKU

Competitive upgrade customer

NSA 50% off list

Restrictions Apply – See full details online

E-Class NSA50% off list, or

Requires SonicWALL approval and SPR

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Competitive Trade-Up Offer

Qualifying Email Security Customer

Buys Gets

Any TotalSecure Email2 year Subscription

Competitive upgrade customer

Any Email Security appliance at 50% off list

Requires SonicWALL approval and SPR

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Secure Upgrade Program

Current SonicWALL customer

Restrictions Apply – See full details online

A bundle of a new UTM appliance and 2 years CGSS at roughly a 40%

savings on the appliance

Upgrades to a bundle and saves

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Email Security Try and Buy

Restrictions Apply – See full details online

30 Day Try and Buy for qualifying end user prospects

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Free OS Enhanced Upgradefor TZ 180 purchases

•Receive a FREE Upgrade to SonicOS Enhanced with the purchase of any TZ 180 or TZ 180 Wireless SKU.

•The OS Enhanced upgrade will be automatically activated when the appliance is registered.

Buy one of these: Get a free upgrade:

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60 Day Flooring (Page 1 of 2)

SonicWALL and GE Capital Solutions are offering an innovative distribution financing program on SonicWALL solutions for qualified SonicWALL Medallion partners who are in good standing. This financing program provides up to 60-day payment terms on new SonicWALL purchases made through participating authorized SonicWALL Distributors.

Benefits of flooring:

•Increases cash flow by narrowing the time between your client’s payment to you and your payment to distribution •Extended terms offered at no additional cost to partner – all that is required is that the partner obtain an account with GE Capital at distribution •Additional lines of credit through GE Capital Solutions

Details:

Offered through: Alternative Technology, Ingram Micro, Securematics, or Tech Data and financed by GE Capital Solutions. For account details or general questions, please contact www.smbfinance.com or call +1.800.257.8372

Offer valid through September 30, 2009

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60 Day Flooring (Page 2 of 2)

•Offered on approved credit through GA Capital Solutions

•Not all partners will qualify

•Available on SonicWALL purchases (POs) of $5,000 or greater

•SonicWALL reserves the right to change or end this offer at any time

•Program available to authorized Silver and Gold Medallion Partners

Terms & Conditions

See Full Details Online

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Partner Rewards – E-Class

•Available to Gold and Silver Partners.  •Purchase one of the SKUs below and receive a cash reward. 

•Rewards will automatically be paid monthly by check.

See Full Details Online

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Thank you

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