Promaxdba #WTFuture Conference - We First
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Transcript of Promaxdba #WTFuture Conference - We First
#WTFUTURE Self-Disruption:
Personal Innovation for Public Relevance !
1. Relevance !
2. Opportunity !
3. Impact
The Case for Self-Disruption
1. Cultural Relevance
Key Insight People rise to the conversation
you grow around them.
Promotion
Stonestreet: "We hope it creates a conversation with viewers and also their
families and friends to see that Mitch and Cam are just like everyone else."
Conversation
Question 1: What conversation will you lead to shape your future?
2. Growth Opportunity
Second Screen Apps
Fiber Optic Broadband/Wi-Fi
Final Cut Pro Mobile
Social TV Ecosystem
Key Insight Your brand must be the
celebrant, not celebrity, of your viewer community.
Question 2: How will you serve your
viewer’s future to build yours?
3. Personal Impact
Audience
Advertisers
Sentiment
Key Insight The greatest threat or opportunity for your future is YOU.
Question 3 How will you self-disrupt
to better your future?
Challenge Share one thought on a social media channel relevant to your
studio, network, or program that drives a cultural conversation.
Q&A