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The Prom Glitzz program by Fitz Design provides

unequalled support for retail florists with the leadership and assistance

of their local wholesalers.

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• The next step in the Fitz Design marketing plan is to make the 16 year old girl aware of our products in an effort to generate more sales to the retail florists.

• This goal is best accomplished in a team effort with Fitz Design and the florists.

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• Advertising in national prom magazines• Participation with Prom Industry Groups• Daily Social Media Updates

– Facebook– Twitter– Pinterest

• All ads will include the line “available exclusively at your Prom Glitzz Florist!”

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Here are some examples of prom magazines

Each magazine distributes,on average, 1.2 million copies.

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• The Prom Glitz media kit, required purchase, to help you promote your store as a featured Prom Glitzz Florist.

• Each Prom Glitzz kit will include– 2 window posters– 12 school posters– 100 post cards with images of

the ads for mailing or passing out to prom students.

– Website link for a number of additional resources

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• PromGlitzz.com will feature images and more information about Prom Glitzz.

• There will be a zip code search for teens to be able to find you as a featured Prom Glitzz Florist near them.

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1. By actively promoting your prom business.

2. Conducting a minimum of 3 events to meet the goal - make the 16 year old girl aware of our products.

3. Have a physical display in your store.

4. Purchasing the advertising media kit.

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• The Prom Glitzz program is not for every florist, it is for florists who are dedicated to creatively marketing their prom business.• We have determined that a florist who is actively

and creatively marketing their prom business should have at least 75 Fitz Design items in stock, meeting our definition of “being actively in the prom business”

• These 75 items are broken up into 2 groups.• The first group is required items = 15 items, which

will be featured in our magazine ads.• The remaining 60 items are your choice enabling a

perfect fit in your market and your business model.• Place your order for the required media kit.

Required Items

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• The 15 required items are those that will be featured in our magazine ads and most often in our social media posts.

• Every Prom Glitzz Florist must have these available for teen comes in looking for them. Enabling a completed sale and making their prom dream come true!

Required items - Required items - explanationexplanation

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Conduct At Least 3 Events

• An event can be any number of things that line up with the goal. The best ones get you out of the store and into your community.

• Here are some examples:– Going to the schools– Have an open house– Have an event with your Prom All Stars– Be creative, have unique events.– Have fun

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1. These events are the key to accomplishing the goal of making the 16 year old girl aware of our products.

2. This program is most successful when we all get out in front of today’s teens.

3. We have to be in front of the customers, both where they are and brining them into your stores.

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• The first step to qualify as a featured Prom Glitzz florist is to sign up and turn in your order form.

• Fill out the “joining” form• Turn in your order for your required

items.• Turn in your order for additional

items that will take you to a total of 75 Fitz Design items you will be stocking in the spring.

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• Turn your Prom Glitzz forms and orders in right away.

• The fastest way is through your wholesaler.

• Once you have completed this step you will be signed up and receive your product and your media kit!

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What to do next

• Step 2a – You will need to send in your list of events, including, dates, times and locations to Fitz Design.

• Step 2b – You will need to send in a photoof your physical display.

• Your wholesaler can help you with these steps also.

• You will be listed on the Prom Glitzz website and entered into the zip code search once these steps are completed.

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Clarification for companies with more than one

location.

• Retailers with more than one location will have to qualify for each location.

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• Mass Market florists can also join the Prom Glitzz program if they qualify individually with all the requirements.

• This is by location, not by company.

• Each location has to qualify on their own.