Projector Test: ((yo )smile if you can see this) -...
Transcript of Projector Test: ((yo )smile if you can see this) -...
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Projector Test:(smile if you can see this)( yo )
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The 7 Principles Of Enhancing Consumer ExperiencesRohit BhargavagSVP, Strategy + Marketing, Ogilvy PRAuthor, Personality Not Included
Bengaluru, IndiaFebruary 20, 2010
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THE FIRST QUESTION:
Why is today Why is today the era of discontinuity?
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Yesterday Yesterday …
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T d Today …
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C t t ti i Content creation is very easy.
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i l i l d f lVirtual trust is real and powerful.
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The media is now circular.The media is now circular.
Photo (c) Tristan Savatier - www.loupiote.com - used by permission
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Being faceless doesn’t work.Being faceless doesn t work.
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Our Acronyms Our Acronyms …
BtoC – BtoB – CtoC – EtoC
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P i i l Of Principles Of E h i Enhancing Consumer Consumer
ExperiencesExperiences
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1 H b d lit1. Have a brand personality.
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2. Offer the context.
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3. Find your accidental spokespeople.
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4 Answer unasked questions4. Answer unasked questions.
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5 5. SupportCo-creationCo creation.
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Giving up control Sharing “control”
6. Share control, don’t give it up.6. Share control, don t give it up.
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7 C t tilit7. Create more utility.
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Final Tip: Rethink MeasurementFinal Tip: Rethink Measurement
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Thank You!Thank You!
Bl R Get the Book:Blogs + Resources:
blog.ogilvypr.comwww.rohitbhargava.com www.rohitbhargava.com ThePersonalityProject.com www.readpni.com
Follow me on Twitter: @rohitbhargava