PROJECT TITLE: SHIP(STUDY HEALTH IN PHARMACY)

CLIENT: ABENEFITS LTD.

GROUP: FIVE PEOPLEMEMBERS: CHIEH CHIU YIN, NATHAN LI KWAN LOK, RANKY LO KWAN YI, IRIS WAN WAI MAN, JOANNA WONG SZE MAN, ASHLEE

CONTENTExecutive Summary

 

Background

 

Target customers

 

Methodology

 

Findings

 

Advice and Conclusion

 

EXECUTIVE SUMMARY

BACKGROUND

Health House• provides self-service for customers

to check their health condition

• tests for BMI, blood pressure, blood

sugar, blood oxygen level, Uric acid

and cholesterol

• built-in Wi-Fi to transmit personal

health data to Health Smart Platform

DOC-99 CARD• a membership card for Health House

• an electronic smart card to log in Health House and check customers’ health

• can use the Health House in everywhere with the DOC-99 card

• can be launched by cooperation with other enterprise

(e.g. in China, DOC-99 card combine with

national ID card)

TARGET CUSTOMERS• Health House is suitable for any age

• those who care for their health

• widespread use of mobile phone give rise to mobile health

• Hong Kong people have a tense life due to busy and stressful work

→ more susceptible to diseases such as obesity,

diabetes, hypertension, etc

Number of registered deaths and crude death rate of diabetes mellitus by sex, 2001-2013

• take diabetes as reference, in 2013, it claimed about 12900 in-patient discharges and inpatient deaths in hospitals

• the use of health house can help Hong Kong people manage personal health and more important to prevent diseases

METHODOLOGY

FINDINGSCommunity pharmacy

Community pharmacy

•Insufficient government outpatient services

Community pharmacy

•Example: Tin Shui Wai, Mr. Alfred Lai

•200 medical cases/day

•common cases: cold, flu, tiredness, muscles fatigue, skin and eye infection

METRO 997

•universal medium

•smart phones users

•relatively low cost

深圳市智慧健康產業發展有限公司

ADVICE AND CONCLUSION

WHAT SHOULD WE DO IN ORDER TO PROMOTE “HEALTH

HOUSE” ?

● Cooperate with retail shops

● And we choose......

Mannings!!!!

COOPERATION WITH MANNINGS

around 300 store 44

pharmacies

14 registered nutritionist

3 online web camera pharmacist

ADVICE AND CONCLUSION

Community pharmacy

COMMUNITY PHARMACY MAY HELP TO IMPROVE THE SITUATION

• Registered pharmacists can give professional advice to patients on what drugs they should be taken

• Provide an all-rounded treatment to patients with both Chinese herbs and western medicine

→ Suggest Abenefits Limited to cooperate with

community pharmacies

BENEFITS OF THE SUGGESTIONS (GOVERNMENTAL)

1. Ease the burden of healthcare services

2. Decrease the amount of medical bundles

BENEFITS OF THE SUGGESTIONS (PUBLIC)

1. Shorten their waiting time

2. Can check their health condition regularly in anytime during the opening time of the pharmacies → get appropriate advices to improve their health from registered pharmacists

3. Help cured their illness all-roundly with the help of herbs

BENEFITS OF THE SUGGESTIONS (COMMUNITY PHARMACY)

1. Gain more profit from selling their different health supplements and as well as medicines

ADVICE AND CONCLUSION

Metro 997

● statistic which is provided by Metro, the age group of 30-39 is over 50% of audience base. Also, the audiences’ occupation who is white or blue collar is over 50% of audience base

ADVICE AND CONCLUSION

Function improvement of Health House

● Some function can be improved to enlarge the target customer

● USB electronic charge

BRAND CREATION

CREATE A BRAND• create a distinctive, attractive and lasting brand to

represent Abenefits Limited

• Suggestion for the new brand name is “ MaxHealth ”

• Max stands for maximum benefits gained from health

• deliver a positive and healthy image to bring about public’s first impression

• invite celebrity to be the brand’s spokesperson

SET MAXHEALTH SHOWROOMS• setting three MaxHealth showrooms located in New Territories,

Kowloon and Hong Kong Island respectively

• Health House will be placed and Wi-Fi will be provided to let customers carry out the health test

• staffs will demonstrate on how body status can be viewed instantly on mobile devices

• Customers can buy the Doc-99 card to enjoy the service through showroom at once

• the number of showroom will be expanded from three to ten to raise popularity and accessibility

SET UP EDUCATIONAL BOOTHS• set up educational booths in community center, nursing

home and university periodically

• to educate public the use of drug

• educate public the application of vitamins and nutrient supplementation so as to promote health in community

• the brand of MaxHealth can be promoted and  its value will be increased

END

Thank You!!!

Q&A