project tata motors

A detailed study on

“Market research on Heavy Commercial Vehicle of Tata As compared to other commercial vehicle manufacturer”

(Customer satisfaction towards TATA vehicles)

Submitted for partial fulfillment of award of

Post Graduate Diploma in Management (PGDM)

Submitted by:

Aakash dixit

Dr. Virendra Swarup Institute of Computer Studies, Kanpur

Under the Supervision of

Mrs.Sumegha k Bhatia Program coordinator

Dr. Virendra Swarup Institute of Computer Studies, Kanpur

1

CONTENT

1. Introduction of Topic

2. Introduction of Tata Group

3. Industry Profile

4. Company Profile

5. Organization Structure

6. History of Tata Motors

7. Tata Motors Product Range

8. Finance Procedure

9. Scope of The Study

10. Competitors of TATA TRUCK

11. Research Methodology

12. Market Survey

13. Student Work Profile

14. Description of Live Experiences

15. Analysis

16. SWOT analysis

17. Survey Findings Recommendation

18. Annexure

I. Questionnaire

II. Bibliography

III. Webliography

2

PREFACE

This project report is an integrated part of the PGDM course in which the

student has to perform and it aims at providing a first hand experience of

the industry to the students. This practical experience helps the students to

view the real business world closely. Which is turn widely influences their

conceptions and perceptions about the corporate world.

In order to make students competent all the students are required to take a

real time project work in the PGDM furculum. Project work also helps to

understand but practicality goes on in the corporate world and correlate

the theoretical concept better which remains undiscovered in the

classrooms.

I was really fortunate for getting an opportunity to complete my summer

internship in a reputed well established company Tata motors.

I had make my discussions with my training guide and he assigned me the

project “Market research on heavy commercial vehicle”

Which is a important work of Tata motors regarding services and it

requires a lot of extensile study and market research together the

information. It provides us great deal of exposure and I really found the

practical work totally different from theoretical.

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INTRODUCTION OF TOPIC

“Market Research on Heavy Commercial Vehicle”

Tata motors recently announced the launches of their transportation and

construction mode in the name of HCV. Tata motors takes yet another

major initiative through their new product in changing the way of

transportation and construction in India. The new HCV has been

developed on the successful platform of the stupendous truck and targeted

at the both the transportation and construction area and is giving its

customers a safe and comfortable HCV.

The HCV from Tata Motors was launched in a nationwide basis which

started with Gujarat and Maharashtra and the company expects to extend

the availability of the magic to other remaining parts of the country in due

course of time. Besides it Tata motors looks to create new segments with

its magic variant and they aim to cover the entire spectrum of the needs of

the customers in mass transportation and construction in complimentary

manner.

Tata motors have designed the new variant of Trucks, Tippers, Bulkers,

and Transit Mixers quite ergonomically. In fact the HCV of Tata have a

much flexible loading capacity

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16 Ton Semi Forward Two Axle Tippers

( SK 1613 TC and SK 1613 TCIC. Tata SK 1613 BS 11)

HCV of Tata motors considers 16 Ton Semi Forward Two Axle Tippers-

Sk 1613 TC and SK 1613 TCIC. Tata SK 1613 BS II is available in two

engine options the most popular fuel efficient Tata 687 engine & Tata

Cummins engine making it suitable for all application. Both vehicles have

superior fuel economy. Superior aggregates for better reliability&

durability. It comes with semi for4ward cabin for better maneuverability

and safety. There and options to the different wheel bases to suit different

load bodies for different types of applications.

16 Ton Fully Forward Two Axle Tippers

(LPK 1613 & LPK 1618)

Tata motors pioneering efforts to meet the changing market scenario gave

rise to India’s first fully built 4X2 front and two axle tippers. The LPK

1613. the addition of a mid rail and an increase in the number of cross

members and the sheet thickness of the floor. give more strength to the

tipper body. The LPK 1613 with its slick design and tailored features is

tuned for better performance. It is best suited for construction application

and coal transportation.

Mining construction, irrigation, canal work in India is tough work

requiring good muscle power. The Tata motors construct range has

engineered the best option for this kind of world. The latest in the 16 tone

series is the LPK 1618 TC BS11 compliant vehicle that offers the best

gradeability in the class.

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25 Ton Multi Axle Tippers

(LPK 2516,LPK 2518,LPK 2530)

In the 25 tonne series the LPK 2516 offers a combination of high

productivity and economy. Available in two size. It consume less diesel

than any other tipper in its class.

LPK 2518 is the best example of the word more. More power, more

torque, more reliability,. more durability extra heavy duty axle. More

gradeability and of course more productivity.

Built to endure the toughest terrains and heaviest loads the Tata Novus

LPK2530 packs power, maneuverability, stability and of course high

payloads. This 300 hp 6X4tipper truck is designed exclusively to handle

the harsh conditions of the jobsite while delivering unsurpassed efficiency.

TRANSIT MIXER

(LPK 2516, LPK 2518,LPS 3516)

Transit mixer LPK 2516, 2518 & LPS 3616 meets the de4mand with high

efficiency and economy it is easy to handle easy to clean. The special

design offers a homogeneous ready mix concrete that gets easily

discharged from the mixer at high speed irrespective of the consistency of

cement.

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BULKERS

(LPT 2515, LPT 2516, LPS 3516, LPS 4018)

Bulkers LPT 2515, LPT2516, LSP 3516, LPS 4018 are well suited for

cement and fly ash transportation. The unique features of imported york

landing legs, air vent, pole connector and safety devices make these

machines superior to any other machine in the market.

LPS 4018 Tip trailer is a reliable and durable vehicle with a higher

strength chassis frame for higher payloads. A boon for coal transporters.

This vehicle offers better hydraulics and easy maneuverability. Its superior

body construction and braking system means better safety and driving

comfort. this vehicle efficiently reduces the cost per tonne per kilometer

thus improving profitability.

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TATA PRODUCTS

SK 1613 TC 4X2 TIPPER

GVW (kgs) 16200

Engine Cummins 6BT AA

Power Ps (kw) 131 Ps(93.5kw)@ 25000

Torque (n-m/kgm) 410Nm(41 kgm)@1400-1700

Speed (kmph) 81

Gradeability (%) 19%

Vehicle overall length(mm) 5370/6625

Min turning circle radius (mm)7300/8000

Body options

Wheelbase (mm) 3225 3625 3625

Size (cum) 405 6 8

Type Box/Scoop Box Box

Application

Construction, Coal, iron, ore, etc

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LPK 1613 TCIC 4X2 TIPPER.

GVW (kgs) 16200

Engine Tata 697 TCIC

Power Ps (kw) 131 Ps (96kw) @ 2400 rpm

Torque (n-m/kgm) 410Nm(41kgm)1400-1700 rpm

Speed (kmph) 80


Vehicle overall length (mm) 6780/6845

Min turning circle radius 16000

Dia (mm)

Body options

Wheelbase (mm) 3200 3625 3625

Size (cum) 6 7 10

Type Box Box Box

Application

Iron ore, construction, coal.

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LPK 1618 TC 4X2 TIPPER

GVW (kgs) 16200

Engine Cummins B 180 20


Torque (n-m/kgm) 650Nm(66kgm)@ 1500 rpm

Speed (kmph) 82




Dia (mm)

Body options

Wheelbase (mm) 3200 3607 3607

Size (cum) 6 7 10

Type Box Scoop Box

Application

Iron ore, mining, tunneling, irrigation, construction, coal. Road work.

10


GVW (kgs) 25000

Engine Cummins 6 BT AA 5.9



Speed (kmph) 70


Vehicle overall length (mm) 6735


Dia (mm)

Body options

Wheelbase (mm) 3880 3880

Size (cum) 12 14

Type Box scoop

Application

Light mining, construction, road work

11


GVW (kgs) 25000


Power Ps (kw) 178 Ps (131.5kw) @ 2250 rpm

Torque (n-m/kgm) 654Nm(66.6kgm)1500 rpm

Speed (kmph) 70



Min turning circle radius 18200/20500

Dia (mm)

Body options

Wheelbase (mm) 3880 3880 4880

Size (cum) 12 14 20

Type Scoop Box Box

Application

Light mining, road work, Construction, pet coke , coal.

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LPK 2530 H 6X4 TIPPER

GVW (kgs) 25000

Engine Cummins C 8.3-300


Torque (n-m/kgm) 1127Nm(115kgm)1400 rpm

Speed (kmph) 91




Dia (mm)

Body options

Wheelbase (mm) 4030

Size (cum) 16

Type Scoop

Application

Mining, hydro electric power project & more.

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LPK 2516 TRANSIT MIXER

GVW (kgs) 25000




Speed (kmph) 70




Dia (mm)

Body options

Wheelbase (mm) 3880

Size (cum) 6

Type transit mixer

Application

Ready mix concrete

14


GVW (kgs) 25000

Engine Cummins B 180.21


Torque (n-m/kgm) 654Nm(66.6kgm)1500rpm

Speed (kmph) 70




Dia (mm)

Body options

Wheelbase (mm) 3880

Size (cum) 6

Type transit mixer

Application

Ready mix concrete

15


GVW (kgs) 352000




Speed (kmph) 70




Dia (mm)

Body options

Wheelbase (mm) 11544

Size (cum) 10

Type transit mixer

Application

Ready mix concrete

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LPT 2515 TC BULKER

GVW (kgs) 25000



Torque (n-m/kgm) 500 Nm (50kgm)1400 rpm

Speed (kmph) 69




Dia (mm)

Body options

length (mm) 9265

Size (cum) 23

Type bulkers

Application

Cement, flyash

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LPT 2516 SUPER TURBO BULKER

GVW (kgs) 25000

Engine Tata 697 turbo



Speed (kmph) 79

Gradeability (%) 15.8%



Dia (mm)

Body options

Length (mm) 9265

Size (cum) 18

Type Bulker

Application

Cement, flyash

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LPT 3516 BULKER

GVW (kgs) 35200




Speed (kmph) 79




Dia (mm)

Body options

Length (mm) 11500 12985

Size (cum) 18 35

Type Bulker Bulker

Application

Cement, flyash

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LPS 4018 BULKER

GVW (kgs) 25000

Engine cummins B 1809 20


Torque (n-m/kgm) 654Nm(66.6kgm)1300-1700 rpm

Speed (kmph) 70



Min turning circle radius 14000/16000

Dia (mm)

Body options

Length (mm) 14150 15300

Size (cum) 30 42

Type Bulker bulker

Application

Cement, flyash

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LPS 4018 TIP TRALLER

GVW (kgs) 40200

Engine Cummins B 5.9 180 20


Torque (n-m/kgm) 654Nm(66.6kgm)1300-1700 rpm

Speed (kmph) 70




Dia (mm)

Body options

Length (mm) 12560

Size (cum) 28

Type Tip Trailer

Application

Coal, pet coke

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SERVICES

PDI (Pre Delivery Inspection)

Vehicle identification

Inspection

Hand over to customer

SERVICE PROCESS

Vehicle entry

Job card

Allocation of work

TAT (Total Around Time)

CRO (three copies) (office, service advisor, customer)

Warranty card

SPARE PART

Manage by company

Available within 72 hours

Quick Service

Incentive to worker

Quick charge(extra money to customer)

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INTRODUCTION OF TATA GROUP

The story of Tata group of business unfolds with the birth of its founder Jamshed ji

Tata in the small town of Navasari in Gujarat in 1839. He breathed his last in 1904

in Germany. His parents were Nuseerwan ji and Jeevanbai Tata. Nuseerwan ji

was the first businessman in a family of parsi Zorastrian priests. Destiny called him

to BPGDMy where he started trading. Jamshed ji joined him at the tender age of

fourteen. He took admission in Elphinstone college and while still a student he

married Hirabai Daboo. Jamshed ji graduated in 1858 and joined his father trading

firm. Those were turbulent times. The British had just managed to ruthlessly crush

the 1857 Revolt. Since the age of twenty-nine Jamshed ji continued to work in his

father’s firm. In 1868 he started a trading company on his own with a capital of

Rs.21,000/- his first step was to acquire a bankrupt oil mill and convert it into a

cotton mill which he renamed Alexander Mill. Two years later he sold it with a good

margin of profit. With this he set up a cotton mill in Nagpur in 1874. queen Victoria

had just been declared the Empress and in keeping with the times Jamshed ji

named it Empress mill. Jamshed ji was a unique personality. It was not just his

own personal success but also of those who worked for him and his group.

Jamshed ji was in close contact with revolutionary thinkers and nationalists like

Dadabhai Naoroji and Pherozeshah Mehta and strongly influenced by them. He

came to the conclusion that economic self-sufficiency should go hand with political

independence. The former should be the base of the latter.

Jamshed ji had three key ideas in mind. He wanted to set up an iron and steel

company, world class learning institution and a hydroelectric plant. Unfortunately

during his time none bore fruit but he had planted the seed, which later took roots

and spread its branches under the care of his successors. The only achievement

that he lived to see was the taj mahal hotel .it was completed in December 1903

for a princely amount of Rs.4, 21,00,000/- in this too he was inspired by nationalist

thinking. In those days the locals, that is Indians, were not allowed into the best

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European hotel . taj mahal hotel was a befitting reply to this discrimination. Tata

group is a private conglomerate with headquarters at Mumbai. The present

chairman is Ratan Tata who took over from J.R.D. Tata in 1991. A member of the

Tata family is always the chairman of the group. Its operations covers many fields

related to industry and allied activities concerned with know-how and its

application engineering, information technology, communications, materials,

automotive, chemicals energy, telecommunications, software, hotels, steel and

consumer goods. The statistics and figures of Tata group speak for themselves.

Its revenue touches $967,229 million or $ 21.9 billion in 2005/06. This is equal to

2.8% of India’s GDP. There are about 246.000 employees in the tat group as per

records of 2004. Market capitalization figure is $57.6 billion. There are ninety-six

companies operating in seven business sectors. A only twenty-eight of the ninety-

six in Tata group are publicly listed. Tata operates in more than forty countries

across six continents. It exports products and services to one hundred and forty

nations. The charitable trust of Tata of holds 65.8% of the ownership of Tata group

TISCO now called Tata steel set up in 1907 India’s first iron and steel plant in

Jamshedpur, whish is often called Tatanagar. Production actually started in 1912.

It produce steel at the lowest cost in the word. This is mainly because it is assisted

by group member concern that deals with the supply of raw material like coal and

iron. In 1910 was set up Tata Hydro-Electric power Supply Company. In 1917 the

Tata group made its debut in the field of consumer goods industry with the setting

up of Tata oil mill dealing in soaps, detergents and cooking oil. 1932 saw the

establishment of Tata airlines. Tata chemicals made its appearance I 1939. Telco

now known as Tata Motors started to manufacture locomotive and engineering

products from 1945. January 2007 is a watershed in the history of Tata group.

Tata steel made a successfyl bid for UK based corus group, which was one of the

world’s leading steel and aluminum producers. After an unprecedented nine

rounds of bidding Tata finally clinched the deal.

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Tata offered to buy 100% stake in Corus at 608p per share (all cash) totaling to a

value of $12.04 billlion. It has turned out to be the biggest acquisition by any

Indian Company. Tata Power is one of the largest private sector companies in

India and supplies power to Mumbai and parts of New Delhi. Then there are Tata

Chemicals and Tata Pigments. In the service sector there are Tata Companies

dealing with hotels, general insurance and life insurance. Tata offers management,

economic and financial consultancy services. Tata offers management, economic

and finanacial consultancy services. Tata is one of the best names in the world of

investments and shares. In the area of education Tata’s publishing house of Tata

McGraw Hill is a renowned name. Many renowned public sector companies and

research organizations like Indian Institute of Science, Tata Institute of

Fundamental Research, Tata Institute of Social Sciences, Tata Energy Research

Institute and Air India (Tata Airlines) owe their origins to the name of Tata. Other

educational institutes are Tata Institute of Science now Indian Institute of Science,

Bangalore. Tata Institute of Fundamental Research “Deemed University, Tata

Management Training center, Pune, Tata Institute of Social Science” deemed

University and National Centre for the Performing Arts. The name of Tata is linked

to consumer durables like tea, watches (Titan) Tata Trent (Westside) to Tata

skyand even gold and diamonds like Tanishq brand of jewellery. In Information

systems and communications the Tata name comes with Computational &

Research Laboratories, INCAT, Nelco, Nelito Systems, TCS and Tata Elxsi.

There are software companies Tata Interactive Systems, Tata Infotech, Tata

Technologies Ltd, Tata Teleservices, Tatanet etc. Tata acquired VSNL, the Indian

telecom giant from Bermuda bassed Canadian company named Teleglobe in

2005. The aim of Tata Group to improve the quality of life in the society by virtue of

integrity, understanding, excellence, unity and responsibility. The entire family

known as the Tata Group shares these values. Tata’s contribution to India’s

education, science and technology has been widely documented and respected.

The blue colored log of Tata speaks for fluidity as well as fountain of knowledge. In

can also be seen as a tree under which all are welcome to take refuge.

25

INDUSTRY PROFILE

An embryonic automotive Industry emerged in India in the 1940 following the

independence in 1953 the government of India and the private sector launched

efforts to create an automotive component manufacturing industry to supply to the

automobile industry. However the growth was relatively slow in the 1950s to 1960s

due to nationalization and the license raj which hampered the Indian private

sector. After 1970 the automotive industry started to grow but the growth was

mainly driven by tractors, commercial vehicles and scooters, cars were still a

major lixury Japanese manufacturer’s enterd the Indian market ultimately leading

to the stablishment of maruti udyog. A number of foreign firms initiated joint

venture with Indian companies.

In 1980s a number of Japanese manufacturers launched joint venture for building

motorcycles and light commercial vehicles automobile company like TATA

MOTORS, Mahindra and Mahindra, Ashok Leyland, Swaraj Mazda and Eicher are

manufacturing high performance delivering LCVs. The LCVs produced by these

companies are not only sold in India but are also exported to various foreign

markets as well.

The last few years huga amount of investment have been made in automobile

industry. With more global players getting interested in Indian automobile Industry,

these investments are supposed to increase even more in the near future. Most of

LCV manufacturers in the country are emphasizing on better research and

development activities and efforts are being given to provide efficient after sales

services to customers.

Some of the popular offerings in the field of light commercial vehicle from the

TATA MOTORS stable are 407 and 709 of which the former has made a distinct

mark in the category of Indian LCVs. However the recently Tata Ace has brought

27

about dramatic change in the Indian LCV market. Low priced and attractively

designed. The Tata Ace has been hugely popular and recorded significant sales

in the first year of production itself.

Ashok Leyland is another major player with product like cargo 759 tipper to boast

of with a wheel base of 3200 mm and 5 speed synchromesh gearbox; it has got 4

cylinder diesel power engines.

THE LEADING AUTOMIBLE IN INDIA

28

Tata

Ashok Leyland

Swaraj Mazda

Eicher

Volvo

Mahindra & Mahindra

JSA

BOARD OF DIRECTORS

(As on 14th DEC, 2010.)

29

Mr R N Tata (Chairman)

Mr James Leng (Non-Executive Deputy Chairman)

Mr Nusli N Wadia (Company Director)

Mr S M Palia (Company Director)

Mr Suresh Krishna (Financial Institutions’ Nominee)

Mr Ishaat Hussain (Board Member)

Dr Jamshed Ji Irani (Board Member)

Mr Subodh Bhargava (Board Member)

Mr Jacques Schraven (Non-Executive Independent

Director)

Dr Anthony Hayward (Non-Executive Independent

Director)

Mr Philippe Varin (Non-Executive Non Independent

Director)

Mr B Muthuraman (Managing Director)

Dr T Mukherjee (Non Executive Director)

Mr Andrew Robb (None Executive Independent

Director)

MANAGEMENT ( As on 14 th DEC, 2010)

Mr B Muthuraman ( Managing Director)

Mr H M Nerurkar Chief Operating Officer

Mr A D Baijal Vice President & Tata Steel

30

HISTORY OF TATA MOTORS

Brief History, Vision and Mission

1868

]Jamesht ji Nusserwa ji Tata stars a private trading firm laying the foundation of

the Tata group.

1874

The central India spinning, weaving and Manufacturing Company in set up,

making the Group sentry into textiles.

31

1902

The Indian hotels company is incorporated to set up the TAJ MAHAL palace ad

Tower India’s first luxury hotel which opened 1903.

1907

The Tata iron steel company is established to set up India’s first iron and steel

plant in Jamshedpur, which started production in.

1910

The first of the three Tata electronic companies, the Tata Hydro-electronic power

supply company, is set up to generate electricity.

1911

The Indian institute of science is established in Bangalore to serve as a centre for

advanced learning.

1912

Tata steel introduces eight-hour eorking days, well before such a system was

implemented by law even in most western countries.

32

1917

The Tata enter the consumer goods segment as the Tata oil mills company is

established to make sosps, detergents ad cooking oils.

1932

Tata Airlines, a division of Tata sons, is established, opening upthe aviation sector in India.

1939

Tata Chemicals is established.

1945

Tata Engineering and Locomotive company (renamed Tata motors in 2003) is

established to manufacture locomotive and engineering products. The company

began manufacturing commercial vehicles in 1954 in a JV with Daimler Benz.

1952

Pandit Jawharlal Nehru, India’s first Prime Minister, requests the group to

manufacture cosmetics in India, and Lakme is established.

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1968

Tata consultancy service (TCS), India’s first software services company, is

established as a division of Tata sons.

1984

Titan industries- a joint venture between tha Tata group and the Tamil Nadu

industrial development corporation (TIDCO) - is set up to manufacture watches.

1995

Tata quality management services institutes the JRD QV award, modeled on the

Malcolm baldrige national quality value award of the united states, laying the

foundation of the tata business excellence model.

1996

Tata teleservices limited (TTSL) is established to spearhead the group’s foray into

the telecom sector.

1998

Tata Indica- India’s first indigenously designed, developed and manufactured car-

is launched by Tata motors, spearheading the group’s entry into passenger cars.

2000

34

Tata Tea acquires the Tetley group, UK, in the first major acquisition of an

international brand by an Indian group.

2001

Tata-AIG – a joint venture between the Tata group and American international

group Inc (AIG) – marks the group’s re-entry into insurance. The group’s insurance

company, new India assurance, was nationalized in 1956.

2002

The Tata group acquires a controlling stake in Videsh Sanchar Nigam Limited –

India’s leading international Telecommunication service provider.

Tata Consultancy Services becomes the first Indian software company to

cross one billion dollars in revenues.

Titan launches Edge, the slimmest watch in the world.

2004

Tata motors acquires the heavy vehicles unit of Daewoo motors, South Korea.

Tata steel makes its first major overseas investment in Nat Steel Asia,

headquartered in Singapore.

Tata consulting service goes public in India’s private sector’s largest initial

public offer.

2005

Indian hotels adds New York’s iconic hotel, the Pierre, to its portfolio as also its

Ginger “Smart Basics” hotels in India.

VSNL acquires Tyco Global network, making it one of the world’s largest

provider of submarine cable bandwidth.

2007

35

In a major in its unfolding strategy of growth and globalization, Tata Steel acquires

corus, the UK- based steel company, for $ 12.1 bn, the biggest overseas

acquisition by an Indian company. Tata steel is now the world’s 6 th largest steel

producer with capacity of 26 million tones per annum and operations in 24

countries.

2008

Tata Motors unveils Tata Nano, the people’s car, at the 9th auto expo in Delhi.

Vision and Mission

The Tata Group is one of India largest business conglomerates established by

Jamshed ji Tata (Jamshed Ji) In the second half of the 19 th century. Jamshed ji’s

vision for the Group was in line with nationalist goals and Ideals then and

envisaged to make India self-reliant. After Jamshed Ji, Jehangir Ratan Ji

Dadabhoy Tata (JRD) became the Chairman of the Tata Group and played a

significant role in continuing the vision of the group. Tata assets climbed from INR

620 million in 1939 to INR 100 billion in 1990. Tata Motors had increased its sales

to INR 1 million in the Year 1991 and it had rolled out 3 million vehicles in the

same year. In 1991 Ratan Naval Tata (Ratan Tata/Ratan) took over the

Chairmanship from JRD Tata. Although he was initially criticized for his poor

performance over the years, Ratan Tata disproved his critics. He restructured Tata

Group’s business operations and made the Group compete globally. Under Ratan

Tata’s chairmanship, Tata Consultancy Services went public and Tata Motors was

listed in the New York Stock Exchange. Starting from the late 1990s, Ratan

revamped the operations of Tata Steel and made it one of the lowest-cost steel

producers in the world. However, as the Tata’s lacks an heir who can succeed

Ratan, the group is at cross-roads to decide who will be the next chairman. After

Ratan Tata’s retirement who would succeed him an carry the vision of the Group is

a dilemma.

36

MISSION

Our Mission in Tata is to improve the quality of life in India through leadership in

targeted sectors of national economic significance to which the Group can bring a

unique set of capabilities.

CORE BUSINESS WHEN STARTED / ESTABLISHED

Development of Tata Iron & Steel Company: (Late 1800s-1980s)

From the mid-1880s, Tata commissioned a series of surveys in India’s coal

producing areas, such as Bihar and Orissa in the northeast of the subcontinent, to

locate iron ore within easy reach of coal deposits and water, both essential

elements in steel production. He visited the United States to seek the advice of the

world’s foremost metallurgical consultant, Julian Kennedy and went to

Birmingham, Alabama to study the coking process in action. In England in 1900 he

discussed his plans with the secretary of state of India, Lord George Hamilton. In

India, the way had been opened for private enterprise with the introduction of a

more liberalized mineral concession policy in 1899. With Julian Kennedy’s

help,American specialists were brought in and began surveying in 1903. After a

series of disappointments, rich iron ore deposits were identified in the dense jungle

in Bihar at the confluence of two rivers near Sakchi three years after Jamshed ji

Tata’s death in 1904. Also involved in the surveying was Tata’s nephew, Shapur ji

Saklatvala, whose health suffered so much that he was sent to London to

recuperate.

There, he joined his uncle’s London office which had been established some years

earlier to represent the interests of the family cotton business. His energies were

soon channeled away from business matters and into politics and he became

37

Communist member of Parliament for Battersea North in 1922. Four years after

Tata’s death his sons Dorab Ji and Ratan Ji began development of the Bihar site.

The Tata Iron and steel Company by seeking out Indian Investors. In the face of

warnings that India could not afford a flotation of the size the Tata brothers set out

to raise Rs 23.2 million in shares. Within eight weeks some 8,000 Indian investors

came forward and the whole share issue was taken up. The Tata’s retained 11

percent of the stock for themselves. There were enormous initial problems in

clearing the Sakchi site and once production began in ensuring that the coal was

of a uniform quality. By 1916, however, production was meeting expectations and

during World War I the Company exported 1500 miles of steel rails to

Mesopotamia. Rapid expansion to support the Allied war effort was followed by

Depression during the 1920s with escalating prices, transport and labor difficulties

and major earthquake in Japan by now TISCO’s biggest customer. The company

had to suspend its dividend for 12 out of 13 years in this period and was on the

brink of closing in 1924 when Sir Dorab Ji Tata had to pledge his personal fortune

to secure the necessary bank loans to keep the business afloat. TISCO emerged

from the 1930s however as the biggest steel plant in the British Empire.

World War II brought a resurgence in demand for Tata products and the Company

specialized in the manufacture of armored cars known as Tatanagars, which were

used extensively by the British Army in the North African desert. Following six

years of almost continuous production to serve the war effort it became imperative

in the late 1940s to begin replacement of the plant. In association with Kaiser

Engineering of the United States capacity was expanded and a Modernization and

Expansion Program (MEP) was launched in 1951 upgraded four years later to the

Two Million Ton Project (TMP) to give TISCO the capacity to produce two million

tons of crude steel. This was achieved in 1958 but further expansion was put on

hold during the 1960s while the country passed through a period of devaluation

and recession. By 1970, however TISCO employed 40,000 people at Jamshedpur

with a further 20,000 in the neighboring coal mines. Government attempts to

nationalize TISCO in 1971 and 1979 were defeated in part it was believed to retain

38

an efficient private sector yardstick against which the performance of public sector

companies could be judged. An ever-increasing range of government legislation to

bring private sector businesses into line with national economic planning on the

Soviet model, however, hampered Tata’s freedom to develop in the postwar

period. In 1978 the government restricted TISCO’s dividend to 12 percent to force

it as India’s only private sector steel producer, to plough money into

modernization. Expansion was restricted by a government committed to helping

nationalized Industry.

Further difficulties were created in the late 1970s by chronic shortages of coal

power and rail transport. An estimated Rs 45 crores of salable steel was lost

during 1979-80 because of these shortages. TISCO soldiered on, However and in

the following decade began to benefir\t from a relaxation of government control as

a more pragmatic attitude to the importance of private sector industry emerged. In

1989 the Tata Group increased its stake in the steel firm to ward off any attempts

by outside shareholders to gain control of the Company. By 1990, TISCO

remained India’s largest nonpublic Company announcing a 30 percent increase in

profits against a backdrop of general depression in the Indian economy as a

whole.

39

Promoter Companies

Tata Sons, Tata Industries, Group holding Structure

Tata sons and Tata Industries are the two promoter companies of the Tata Group

Tata Sons

This premier promoter company of the Tatas was established as a trading

enterprise by group founder Jamsed Ji Tata in 1868. It is the promoter of all key

companies of the Tata Group and holds the bulk of shareholding in these

companies. The chairman of Tata Sons has traditionally been the chairman of the

Tata Group. Tata sons is the owner of the Tata name and the Tata trademark

which are registered in India and several other countries. About 66 percent of the

equity capital of Tata Sons in held by philanthropic trusts endowed by members of

the Tata family.

Tata Industries

Tata Industries was set up Tata Sons in 1945 as a managing agency for business

it promoted. Following the abolition of the managing agency system, Tata

Industries mandate was recast in the early 1980s to promote the Group’s entry

into new and high-tech areas.

Tata Industries has over the last two decades, initiated and promoted the Group’s

ventures into

several sectors, including control systems information technology financial

services auto components advanced materials and telecom hardware.

TATA MOTORS MILESTONES

40

It has been a long journey for Tata Motors, India’s largest auto mobile

manufacturer. Some significant millstone in the company’s journey towards

excellence and leadership.

1945- Tata engineering and locomotive cop. Was establish to

manufacture locomotive and other engineering product.

Celebration with diemiler benz ag, for manufacturing of medium

commercial vehicles.

1959- research and development center establish at Jamshedpur.

1971-introduction of first di engine.

1987- Production of first light commercial vehicles tata 407

1992- launch of Tata estate.

1995-mercedes benz car e220 launched.

1998- Tata Safari Indias first sports vehicle launched.

2001- Indica v2 launched second generation Indica.

2005- Tata moters roled out 500,000 passenger car from its car plant

facility in Puna.

2007-construction of small car plant at singur in west Bengal Being on

Jan. 21

-New 2007 Indica v2 is launched.

-Launch of magic a comfortable four wheeler for public transportation.

2008- Ace plant at pant nagar being production.

Tata motors launched nano the people car. Launch of premium luxury

2009- tata marcopolo motors dharbad plant begins production.

Tata motors launched NANO the people car. Launch of premium luxury.

41

Founder Jamesed ji Tata

Year of Establishment 1945

Business group The TATA group

Listing & its codes BSE- code: 500570

NSE- code: TELCO & TATA MOTORS

NYSE- code: TTM

Corporate office Bombay House

24, homi mody street

Mumbai 400001, India

Tel: +(91)-(22)-56561676

Works Jamsedpur, Pune, Lucknow, Singur and Dharwad

E-mail [email protected]@telco.co.in (for international inquires)

Website www.tatamotors.comwww.tata.com/tata motors

42

http://www.tata.com/tata

http://www.tatamotors.com/

mailto:[email protected]

mailto:[email protected]

TATA MOTORS PROJECT RANGE (LCV, HCV, ICV)

TRUCKS

SCOPE OF STUDY

43

This project delivered the analysis about the sales promotion. Market

research on commercial vehicle user especially in transport and

construction by the help of this project we can find out what’s the actual

position of commercial vehicles is in the market. By the survey with the

help of Questionnaire and interview we can find out where TATA’s

vehicles stand in the market in comparison to AL, EICHER, . what is the

satisfaction level of the customer. Where the problem is, where company

is lacking behind with other companies. How company can solve the

problems and what should be the salutation.

It is very profitable for the management to know the level of satisfaction

their customer and employees of the organization. It becomes more easy

for the management to handle the customer according to his or her need,

this fulfillment of need will work as a motivating factor for the user of

commercial vehicle and coming buyer which is likely to called CO in

working style of the company. By fulfilling the requirement, it will work

more efficiently in addition to this the study also shows the need of the

department . this study can be taken as a basis for further studies on of the

similar sample, by which the management can understand the shift of

needs with the time factor.

44

COMPETITORS OF HCV

ASHOKA LEYLEND

In 1984 Ashok Motors was setup in madras for the assembly of Austin cars. In

1995 with equity participation by british Leyland the company name changed to

Ashok Leyland. Since than it has been a major player in India’s commercial

vehicle industry. The factory of Ashok Leyland are at ennore, Bhandra

(Maharashtra), Hosur (2 units) and alwar. For over five decades, Ashok Leyland

has been the technology leader in India’s commercial vehicle Industry, moulding

the country’s commercial vehicle profile by introducing technologies and product

ideas that have gone on to become industry norms. From 18 seater to 82 seater

double-decker buses from 7.5 tonne to 49 tonne in haulage vehicles from

numerous special application vehicles to diesel engines for Industrial marine and

genset applications. Ashok Leyland offers a wide range of products.

ASHOK LEYLEND

45

Type public

Industry automotive

Headquarters Chennai, tamil nadu, India

Key people R SESHAAAYEE, RJ SHAHANEY, S.P

HINDUJA, D.G HINDUJA, VINOD DASARI.

Product Automobiles, Engines

Parent hinduja group

46

4X2 AND MULTY AXLE TIPPER

CT 1613

Model CT1613

Application Sand ,brick, coal, general goods.

Engine H series 6dit with inline FIP

Max power 132 hp@2500 RPM

Max tarque 450Nm@1600-1800 RM

Clutch 356 mm dia ceramic disc

Transmission 5 speed gear box

Suspension semi elliptical multi leaf spring in front and

rear

Carbine G45 GPWL

Tyre 10.20X200-16PR/PD NYLON

Max speed 74.5

Grability 24.12%

Body 6.5/8.5 cum(UBT & FET

GVM 16200 kgs

47

CT 1616

Model CT1616

Application mines, sand, canal and irrigation work

Engine 162N 6 cylinder turbo charged after cooled

diesel

Max power 161 hp@2400 RPM

Max tarque 575@1700-1800 RPM

Clutch 349mm dia

Transmission 6 speed synchromesh gear box

Suspension semi elliptical laminated muloti leaf

Carbine G45 COWL

Tyre 10X20 16PR/PD nylon

Max speed 75 kpph

Grability 33.62%

Body 85 GM(UBT & FET)/10.5 CUM FET

GVM 16200 kgs

48

2516 THD

Model 2516 THP

Application mines,quary sand, canal & irrigation

Engine aTA12TCAC

Max power 160 hp@ 2400 rpm

Max tarque 58 Nm@1080-1400RPM

Clutch 381 mm dia ccermic disc


Suspension semi elliptical laminated multi leaf

Carbine G45 COWL

Tyre 10X20 16PR/PD nylon

Max speed 67kmph

Grability 24.30%

Body 14 cum(Box type & rock body)FET

GVM 25000 kgs

49

2516H/4C

Model 2516 H/4C

Application lang distance movement of sand, blue metal

Engine engine

Max power 165 hp@2400 rpm

Max tarque 550 Nm@1200-1600 rpm

Clutch 380 mm dia ceramic disc hydraulic actuation


Suspension semi elliptical laminated multy leaf

Carbine G45 COWL

Tyre 10X20-16 PR/PD nylon

Max speed 74 kmph

Grability 24.16%

Body 14 cum FET

GVM 25000 kgs

50

2518T/4C

Model 2518T/4C

Application construction, quarry, canal and irrigation

work over burden & minerals

Engine H SERIES 6DIT

Max power 177hp@ 2400 rpm

Max tarque 538 Nm @1200-1600 rpm

Clutch 381 mm dia ceramic disk with hydraulic

actuation


Suspension semi elliptical laminated multy leaf

Carbine G45 COWL

Tyre 10.00X20-16PR/PD nylon

Max speed 70 kmph

Grability 23.12%

Body 14 cum,16 cum Box type PET

GVM 25000 kgs.

51

2518 T/2C

Model 2518T/2C

Application mines,. Quarry,sands , canal & irrigation

Engine H series 6DTI

Max power 177hp@2400 rpm

Max tarque 588Nm@1200-1600 rpm

Clutch 381 mm dia ceramic disk with hydraulic

actuation

Transmission 6 speed gears


Carbine factory built ecomet day cab

Tyre 10.00X20-16PR/Pd nylon

Max speed 71 kmph

Grability 23.12%

Body 20 cum FET

GVM 25000 kgs

52

1613 ST

Model 25184T/4C

Application construction, quarry, canal and irrigation

work overburden & minerals

Engine H SERIES 6DIT


Max tarque 588Nm @1200-1600 rpm

Clutch 381 nm dia ceramic disk with hydraulic

actuation



Carbine G45 COWL

Tyre 10.00X20-1PR/PD nylone

Max speed 70 kmph

Grability 23.12 %

Body 14 cum,16 cum Box type PET

GVM 25000 kgs.

53

4X2 HAULAGE MODEL

CG 1613

Model CG 1613

Application construction, parcel, courier, market load

Engine H SERIES 6DIT with inline FIP



Clutch 350 nm Dia ceramic disk with mechanical

actuation



Carbine G45 COWL


Max speed 74.5 kmph

Grability 24.12 %

GVM 1620 kgs.

54

CG 1616

Model CG 1616

Application construction, parcel, courier, market load

Engine H SERIES 6DIT with inline FIP



Clutch 349 Nm Dia ceramic disk with mechanical

actuation



Carbine G45 COWL


Max speed 74 kmph

Grability 32.10%

GVM 1620 kgs.

55

SALES OF TATA MOTORS

Year Sales(in crore)

2005-06 24001.44

2006-07 31829.48

2007-08 33093.93

2008-09 28599.27

2009-10 38364.10

sales

010000

2000030000

4000050000

2005-06

2006-07

2007-08

2008-09

2009-10

sales

56

SALES OF ASHOK LEYLEND

Year Sales (in lakhs)

2005-06 605310

2006-07 830472

2007-08 894715

2008-09 666664

2009-10 787260

0

200000

400000

600000

800000

1000000

2005-06 2006-07 2007-08 2008-09 2009-10

Series1

Series2

57

SERVICE OF ASHOK LEYLEND HCV

Service time or km

PDI

First (free) 8000 km 45 days

Second (free) 16000km or 90 days

Next every 8000 km alternate

Engine oil and greasing will change in every 36000 km .

Gear oil and differential oil will changed in 40000 km.

In free service consumable item are not free .

58

EICHER

Eicher motor is a part of Eicher Group. It was founded in 1982 to manufacture a

range of reliable fuel efficient commercial vehicles. It is one of the leading

manufactures of commercial vehicle in India. It manufacturers and markets trucks,

buses, automotive gear, motorcycle and deals with the export vehicles, aggregate

and components. It begins its business operation in 1959 with the role out of

India’s First tractor.

59

EICHER 30.25 XP VE

Model 3025.25 XP cowl chassis

Wheel base(mm) 4900

GVM(kgs) 25000

Turning radius(m) 9.9

Engine E683-TCI-113-2(6 cylinders)BS11 emission

norms compliant

Max power 113 kw@2400 rpm

Max tarque 560 Nm@1400-1600 rpm

Clutch single dry plate diaphragm type hydraulic

actuated

Gerbox 6 forward and 1 reverse

Suspension semi elliptical laminated leaf springs with

bell crank mechanism in rear shock

absorbers in front only

Tyres 10.00X20-16PR

Gradeability(%) 21

Speed(kmph) 78

60

EICHER 40.40 VE

Model EICHER 40.40 VE

Engine type Cummins 8 5.9 180 20

Max power 132.2 kw@2500 rpm

Max torque 646Nm @1500 rpm

Clutch single plate dry friction type\,352mm dia

Gearbox ET 80 56 (6 forward 1 reverse)

Suspension semi elliptical laminated leaf springs

hydraulic acting telescopic shock absorbers

in front only

Brakes service brakes -dual circuit full air ‘S’cam

Parking brake-spring brake acting on rear

wheels

Max speed 70 kmph

Max gradeability 18%

Tyres 10.00X20-16 PR

GCW 402000 kigs

61

EICHER HERCULES 35.31

Model eicher herculis 35.31

Wheelbase 4700 mm

GVW 31000 kg

Engine E 683-TCI-113-2

Max power 113 kw(154HP) 2400 rpm

Max torque 560 Nm@ 1400-1600 rpm

Circle radius 10.35 m

Transmission eicher 8m6m(6 forward 1 reverse)

Suspension semi elliptic laminated leaf spring with

shock absorbers at front

Brakes full air brakes, divided line

Clutch 352 mm

Tyres 10.00X20-16 PR

Gradeability 18%

62

Eicher Terra 16 HDR

Model Eicher Terra 16 HDR

Wheelbase (mm) 3485

GVW (kgs) 16200

Engine Type 6 cylinder, water cooled,turbo-charged

intercooled DI diesel engine - BS II

Max. Power 147 HP @ 3200 rpm

Max. Torque 41 Kgm @ 1440 rpm

Turning Radius (m) 7.1

Gradeability 22.5%

Gear Box ET60S5

Tyres 10.00 x 20 – 16 PR

Fuel Tank (litres) 220

Max. Speed 89 Kmph

Tipper Body Volume 8.5 CuM

Overall Length (mm) 5870

Minimum Ground Clearance (mm) 252 Bore x Stroke (mm) 100x105

Clutch Single Dry Plate ,

Suspension Semi elliptical laminated leaf springs

Brake Full Air,Divided line, with Auto Slack

Adjuster Parking Brake

63

SERVICE OF EICHER HCV

Service time or km

PDI

First 5000 km

Second 15000 km

Next every 10000km alternate.

64

RESEACH METHODOLOGY

Research methodology is a way to systematically solve the research problem. It

may be understood as science of studying how research is done scientifically.

According to chifford woody,

“Research comprises defining and redefining problems formulating hypothesis or

suggested solutions collecting, organizing and evaluating data, making dedication

and reacting conclusions and at last carefully testing the collusions to determine

whether they fit the formulating hypothesis.”

The advance learner’s dictionary of current English lays down the earning of

research as,

“A careful investigation or inquiry especially through search for new fact in any

branch of knowledge.”

METHODOLOGY

65

For preparation of questionnaire the basic objective of the survey was

concentrated previous surveys under taken prospect card secondary data through

net and related books and magazines.

For the survey, convenience sampling this method involves purposive of

deliberate selection of particular units of the universe which representing universe.

SAMPLE SIZE

For our research process we have chosen a sample size of 60 persons as to

collect the Information about the need of Tata light commercial vehicles.

According to their needs we Delivered information about different segment of

tata product.

DATA COLLECTION

The task of data collection begins after a research problem has been defined

and research design/plan is chalked out. While deciding about the method of

data collection to be used for study the researcher should keep in mind two

type of data viz.

a) Primary Data

b) Secondary Data

METHODS OF DATA COLLECTION

66

The researcher should keep in mind two types of data viz. primary and

secondary data. The primary data are those which are collected a fresh and

for the first time and thus happen to be original in character. The secondary

data on the other hand are those which already has been collected by

someone else and which have already been passed through statistical

process.

1) Collection of Primary Data-

There are several method of collection Primary Data Particularly in surveys

and descriptive researches important ones are:

i. Observation Method

ii. Interview Method

iii. Through Questionnaires

iv. Other Method which include

a) Using Mechanical Techniques

b) Through Projective Techniques

c) Depth Interview

d) Content analysis

Questionnaire- The main medium of collecting the data was questionnaire.

Interview-

67

TATA vehicle users & employees of TATA MOTORS were interviewed for the

analysis purpose. Their responses along with the reasons are written down in

the analysis.

Collection of secondary data-

Secondary data means data that are already available i.e. they refer to data

which are already collected analyzed by someone else. Secondary data may

be either published data or unpublished data. Usually published data are

available in:-

1. various publication of automobile company

2. technical and trade journals

3. books, magazines and news papers

4. public record and statistics

Website of the organization:-

some of the literature is being collected by the website of TATA MOTORS. Mainly

the history of the company, introduction etc is taken.

Literature-

Literature like material was not available but some formal data was available which

was very helpful in the analysis.

68

HYPOTHESIS

Hypothesis is a tentative assumption made is order to draw out & test its logical or

empirical consequences. It provides the focal point for research. Hypothesis

should be very specific & limited. The rote of hypothesis is to guide the researcher

by delimiting the area of research & to keep him on the right track.

Hypothesis for this research is as follows………

To portray accurately the characteristics of a particular individual situation

or a group.

Provide an overview of the present situation of TATA Vehicle in the

Segmented Market.

Present a systematic analysis of customer’s need & want for TATA

MOTORS.

To find out Customer satisfaction regarding TATA Vehicle.

Collect the different opinion from different people in order to analyze the

performance of TATA Vehicle according to collected data.

HYPOTHESIS TESTING

POPULATION SIZE :- Heavy Vehicle Customer

69

SAMPLE SIZE:- 60

CONTACT METHOD – DIRECT (Researcher’s directly contact with

respondents)

INQUIRY MODE – Structured (Everything that forms the research process is

predetermined)

RASEARCH PROCESS

Research process consists of series r steps necessary to effectively carry out

research. And this has a sequence of certain steps.

Define Research Process

Review or Literature

Formulate Hypothesis

Research Design

Collect Data

Analyze Data

Interpreted Report

OBJECTIVE OF RESEARCH

To gain familiarity with a phenomenon or to achieve a new insights into it.

To portray accurately the characteristics of a particular individual situation

or a group.

70

Provide an overview of the present situation of TATA Vehicle in the

Segmented market.

Present a systematic analysis of customer’s need & want for TATA

MOTORS.

To find out Customer satisfaction regarding TATA Vehicle.

Collect the different opinion from different people in order to analyze the

performance of TATA Vehicle according to collected data.

RESEARCH DESIGN

A research design is the arrangement of conditions for collection and analysis

of data in a manner that aims to combine relevance to the research purpose.

This study is about to make the communication easy between the TATA

MOTORS & TATA Vehicle users.

The study is being made to know the level of satisfaction of TATA Vehicle

users & also the employees who are in TATA Workshop.

Data have been collected with the help of questionnaire and Interview with

TATA Vehicle users and employees who are in TATA Motors.

Sample design for the study is simple random probability sampling. The

period for this study is 48 days.

SAMPLE DESIGN

The way of selecting the sample that the researcher uses is known as sample

design. It is done before the collection of data.

There are various types of sample design but we have taken, Simple random

sampling.

71

This type of sampling is also known as chance sampling or probability

sampling. Where each & every item in the population has an equal chance of

inclusion in the sample. Since the target market of the product of our research

is both educated or non-educated segment of society we have selected the

person who have transport business.

MARKET SURVEY LIST

Company

Name

Owner

Name

Address Cont.no No. of

HCV

HCV

company

name

TATA AL

72

Mahalakshm

i grained

Sanjay singh Kanpur

T.P.NAGAR

2 2

Bundelkhan

da grained

Mr. tiwari Kanpur T.P.NAGAR

3 3

Singh stone Udai raj

singh

Kanpur T.P.NAGAR

3 2 1

Survanshi

grained

Gyan singh Kanpur T.P.NAGAR

1 0 1

Ma mansha

stone mill

Ghappal

singh

Kanpur T.P.NAGAR

2 2

New jai

ambe stone

mill

Kalyansingh Kanpur T.P.NAGAR

5 5

Bhanu

grained

Kandhilal

yadav

Kanpur T.P.NAGAR

5 2 3

New

peetambra

crusher mill

Kailash Kanpur T.P.NAGAR

2 2

Kalka sone Chhote

bhaiya

Kanpur T.P.NAGAR

2 2

Garima

stone mill

Manoj singh Kanpur T.P.NAGAR

1 1

Shri siriya Sumesh

bharadwaj

Kanpur T.P.NAGAR

1 1

Ganesh

shahu stone

Sanjay Kanpur T.P.NAGAR

1 1

73

Yashoda

grained

Kanpur T.P.NAGAR

2 2

New samata Banshidhar Kanpur T.P.NAGAR

10 10

Samata

grimed

Chhote raja Kanpur T.P.NAGAR

11 011

Vishan

crusher

Vineet shahu Kanpur T.P.NAGAR

12 12

Shobha

pvt.ltd

Rajeev singh Kanpur T.P.NAGAR

3 3

C.B grained Rajeev singh Kanpur T.P.NAGAR

8 8

Kabrai

grained

Yogendra Kanpur T.P.NAGAR

2 2

Kumar

grained

Kanpur T.P.NAGAR

5 5

Mallikarjun

gioresources

Amit joshi Kanpur T.P.NAGAR

2 2

Bajrajgbali

grained

G.M tripathi Kanpur T.P.NAGAR

2 2

A.C

kanchchal

grained

Moti

kanchchhal

Kanpur T.P.NAGAR

3 3

Neha

grained

Moti

kanchchal

Kanpur T.P.NAGAR

1 1

74

Sharda ma

grained

Omprakash Kanpur T.P.NAGAR

32 30 2

India

grained

Shrikandhi

yadav

Kanpur T.P.NAGAR

1 1

Trimurti

grained

Bhagvat

prashad

Kanpur T.P.NAGAR

4 4

Kamal

gramodhyog

sansthan

Sanjeev

kumar

Kanpur T.P.NAGAR

4 4

Shahu stone

mill

Sanjay shahu Kanpur T.P.NAGAR

5 5

Ganesh

stone mill

Sanjay shahu Kanpur T.P.NAGAR

7 7

Varshi stone

mill

Mo.

Vasheem

Kanpur T.P.NAGAR

8 8

New samrat

stone

crusher

Shahjad bhai Kanpur T.P.NAGAR

1 1

Shrisamrat Govind

sharan

Kanpur T.P.NAGAR

5 5

Vidhya

grained

Ajay dubey Kanpur T.P.NAGAR

6 6

Prasad

grained

Kanpur T.P.NAGAR

5 5

75

Bharat

grained

Kanpur T.P.NAGAR

22 20 2

Gangaji

stone mill

Kanpur T.P.NAGAR

3 3

Ma shakti

stone mill

Kanpur T.P.NAGAR

2 2

Rai associate Rajnath ray Kanpur T.P.NAGAR

6 6

Adarsh

grained

Raun agraval Kanpur T.P.NAGAR

1 1

Pandey

grained

gopal pandey Kanpur T.P.NAGAR

2 2

Mahalaksmi Kanpur T.P.NAGAR

2 2

Shankar

stone mill

Pranav

tripathi

Kanpur T.P.NAGAR

4 2 2

Akash

grained

Devendra

tiwari

Kanpur T.P.NAGAR

5 5

PitaPGDMr

grained

Devendra

tiwari

Kanpur T.P.NAGAR

5 5

Sundram

stone mill

Keshav

babau

Kanpur T.P.NAGAR

4 1 5

Om harihar

grained`

Devendra

dubey

Kanpur T.P.NAGAR

5 5

76

c.v granied Kanpur T.P.NAGAR

5 5

Krishna

grained

Kishor kumar Kanpur T.P.NAGAR

3 3

Archana

grainied

Ajeet singh Kanpur T.P.NAGAR

3 3

Smata

grained

Maoj singh Kanpur T.P.NAGAR

5 5

Jai shakti

mill

Kalyan singh Kanpur T.P.NAGAR

4 4

Jai lakmi

stone mill

Kalyan singh Kanpur T.P.NAGAR

1 1

Jai jagat

bandhu

krusher

Brijraj singh Kanpur T.P.NAGAR

5 5

Sonu

grained

Amit singh Kanpur T.P.NAGAR

9839752

479

1 1

Ravi grained Vineet shahu Kanpur T.P.NAGAR

9935167

063

5 5

Ma sharda

associate

Om prakash Kanpur T.P.NAGAR

4 4

Kv industry Syam singh Kanpur T.P.NAGAR

2 2

77

Jai ma kalka

grained

pachparha

raod kabrai

Dinesh

Chandra

agrawal

Kanpur T.P.NAGAR

4 4

Gopal

grained

mochipura

Gopal singh Kanpur T.P.NAGAR

2 2

Jai kalshaha

stone mill

Kanpur T.P.NAGAR

2 2

Radhesyam

sone mill

Govindashara

n gupta

Kanpur T.P.NAGAR

5 5

Shri sai

stone

crusher

Keshav babu Kanpur T.P.NAGAR

2 2

Shivaji

grained

Kanpur T.P.NAGAR

2 2

Agrawal

stone mill

Alok kumar Kanpur T.P.NAGAR

5 5

Guddu stone

mill banda

Guddu bhai Kanpur T.P.NAGAR

5 5

Adil stone

mill

adil Kanpur T.P.NAGAR

2 2

Om jagdish

crusher mill

Abhishek Kanpur T.P.NAGAR

2 2

78

SWOT ANALYSIS

STRENGTH

Tata motors has got good professional marketing team and well coordinated

structure with modern business concepts.

Tata motors has established quality in vehicle sector and had got consistent and

good customer support.

Most of the customer are well aware of the company’s name and show loyalty for

the name of “TATA”.

WEAKNESS Tata motors do not have service stations in rural areas or internal areas and also

providing good service due to lack of service stations.

The village’s people or farmer has need of product like tractor which is not launch

by tata.

OPPORTUNITY

Tata motors the largest vehicle manufacture in India. So every person knows

about the TATA and attract towards the TATA brabd name.

Tata motors providing services according heir customers.

THREAT

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Because of over crowded market “TATA Motors” had to competitor not only with

Ashok Leyland but also with other vehicle manufacture company.

SURVEY FINDING RECOMMENDATION

Question- what is the market share of deferent companies?

Answer- TATA =66%

Ashok leylend=34%

Eicher =0

Tata have a large number of HCV in the comparison to other

automobiles companies in India. TATA have a big range of of have

but according to the research tata is not in good position in the area

like kabari. that’s why Bajaj have 64% customer .

Question- Requirement of Tata HCV?

Answer- Requirement of commercial vehicle can be understand by

following

HOT- Hot Customer Is One Who Is Willing To Buy.

WARM -A Customer Who May Buy In Near Future.

COLD- He Has No Requirement.

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ANALYSIS

By surveying to the different crusher mill I want to suggest following

points-

There are more rules and regulation used by TATA motors in

comparison to other company. So customer does not feel

comfortable and finance the HCV from the other company.

Though Tata product specially dumpher are less fuel consumption

but it is not successful in place like kabrai.

82

ANNEXURE

QUESTIONNNAIR

1. Name---------------------------------------------------------------------

2. Company name--------------------------------------------------------

3. Phone number---------------------------------------------------------

4. Address------------------------------------------------------------------

5. How many HVC do you have

A- 1 B- 1-5 C- more than five

D- none

6. which company you prefer for HCV

A - Tata B-Ashok Leylend C-Eicher

7. What is the average of vehicle.

8. From where do you take the services

9. Are you satisfied with the service of TATA?

A-yes B -NO

10. Are you satisfied with the service of AL?

83

A- Yes B- No

BIBLIOGRAPHY

Our mentors provided a lot guidance but a part from this we took help from these

sources.

Books

Marketing management (Twelth Edition) by Kevin killer

Marketing management By:- PHILIP KOTLER

Research methodology By:- KOTHARI C.R

Marketing management, the McGraw. Hill company by Rajan Saxena (Third

edition)

MAGAZINE

NURTURING IDEAS- DRIVING GROWH

BUSINESS WORLD

INDIA TODAY

NEWS PAPER

FINANCIAL EXPRESS

BUSINESS STANDARD

TIMES OF INDIA

84

WEBLIOGRAPHY

www.tata.com

www.tatamotors.com

www.ashokleyland.com

www.eicher.com

www.pearsoned.com

http://www.genmills.com/corporate/company/india.aspx

http://www.utube.com

www.wikipedia.com

http://legd.institut.com

http://www.rotman.utoronto.com

Thank you

85

http://www.rotman.utoronto.com/

http://legd.institut.com/

http://www.wikipedia.com/

http://www.utube.com/

http://www.genmills.com/corporate/company/india.aspx

http://www.pearsoned.com/

http://www.eicher.com/

http://www.ashokleyland.com/

http://www.tatamotors.com/

http://www.tata.com/

project tata motors

Documents

Transcript of project tata motors