Project report on Tea Industry
Transcript of Project report on Tea Industry
-
8/14/2019 Project report on Tea Industry
1/18
TEA
INDUSTRYPresented by:-
Janardhan Srinivasan
Sushil Kamble
Shilpa Gomase
Prajakta Patil
Sonal more
-
8/14/2019 Project report on Tea Industry
2/18
About 170 years old.
Robert Bruce in 1823 discovered tea plantsgrowing wild in upper Brahmaputra Valley.
In 1838 the first Indian tea from Assam was sent
to United Kingdom for public sale.Thereafter, it was extended to other parts of the
country between 50's and 60's of the last century.
-
8/14/2019 Project report on Tea Industry
3/18
India ---the largest tea producer and consumer in the world.
India ---produces some of the world's finest teas.
The famous specialty flavors are Darjeeling tea and Assam Tea from the north and Nigeriatea from the south.
Some of the features of Tea Industry are mentioned below:-
Labour intensive
Productivity and quality
Long gestation period
Perishable in nature and demand is relatively inelastic to price.
Organized agro industry
provides gainful direct employmentto backward and socially weaker section of the society.
-
8/14/2019 Project report on Tea Industry
4/18
Tea plantations in India -mainly located in rural hills andbackward areas of North-eastern and Southern States
India has dual manufacturing base-produces both CTC andOrthodox teas in addition to green tea.
Year Events
Till 70s UK was the major buyer of Indian tea
Since 80s-till1991
USSR became the largest buyer of Indian teaaccounting for more than 50% of the exports.
1992-93 Indian tea exports suffered a setback
Since 1993 Indian Tea exports to Russia/CIS countriesrecovered from the setback
Since 2001 Depressed scenario again started
-
8/14/2019 Project report on Tea Industry
5/18
Year Events
As on31.12.2006
1655 registered Tea Manufacturers,2008 registered Tea Exporters,5148 number of registered tea buyers,
9 tea Auction centres.
-
8/14/2019 Project report on Tea Industry
6/18
Green Tea
White Tea
Black Tea
Oolong TeaPu-erh Tea
Scented Tea
-
8/14/2019 Project report on Tea Industry
7/18
-
8/14/2019 Project report on Tea Industry
8/18
-
8/14/2019 Project report on Tea Industry
9/18
Per capita consumption in India Indias share in world exports
-
8/14/2019 Project report on Tea Industry
10/18
-
8/14/2019 Project report on Tea Industry
11/18
-
8/14/2019 Project report on Tea Industry
12/18
-
8/14/2019 Project report on Tea Industry
13/18
SWOTAnalysis
Strengths:-Old Industry-Experience, Manpowerand Technical Skills, Good ResearchSupport
Weaknesses:-Min dev investment, StagnantProduction,No Effective Cost Management,Declining Exports
Opportunities:-
Quality andBrand Equity,ExportPotential, BigDomesticMarket,FinancialInstitutionSupport
Threats:-Open Global
competition,Low Cost insomecountries,Import ofTea,UncertainPrice
-
8/14/2019 Project report on Tea Industry
14/18
-
8/14/2019 Project report on Tea Industry
15/18
Conclusion
-
8/14/2019 Project report on Tea Industry
16/18
IndustryCompetitors
Rivalryamongexisting
firms
PotentialEntrants-Relianc
e
Suppliers
Substitutes-Coffe
e
Buyers
Threat of newentrants
Bargainingpower ofbuyers
Threat ofsubstituteproducts orservices
Bargaining power
ofsuppliers
-
8/14/2019 Project report on Tea Industry
17/18
Taking into consideration the threat of new entrants,threat of substitutes, bargaining power of suppliers andbargaining power of buyers, our strategy would be:-
-
8/14/2019 Project report on Tea Industry
18/18