Project Report on e Bikes

8/8/2019 Project Report on e Bikes

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A PROJECT REPORTON

SUMMER TRAINNINGON

FINDING AND CREATING OPPORTUNITIES FOR ELECTRIC BIKES

Submitted To: Submitted By:Mr. RAJEEV SACHAR RITESH AGARWALMANAGING DIRECTOR PGDM (2009-11)DOON SCOOTER INDIA, MSM, MEERUTDEHRADUN


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TABLE OF CONTENTS

Acknowledgment---------------------------------------------------------------------1Executive Summary----------------------------------------------------------------2-4Introduction-------------------------------------------------------------------------5-6Objective of the study----------------------------------------------------------------7Research Methodology---------------------------------------------------------------7Purpose of the Study------------------------------------------------------------------7Population, sampling & sampling method-----------------------------------------8Data collection, questionnaire, and Delimitation---------------------------------9Company vision-----------------------------------------------------------------10-12Profile of DSI------------------------------------------------------------------------13What is e-bikes

Introduction ------------------------------------------------------------------14Features of e-bikes-----------------------------------------------------------14Components od e-bikes-----------------------------------------------------15

Sharing of experiences--------------------------------------------------16-19Advantages of e-bikes---------------------------------------------------20-23

Manufactures of electric bikes-------------------------------------------------24-27Analysis & Interpretation of the data-----------------------------------------28-46Survey in Dehradun-----------------------------------------------------------------47Limitation of the research----------------------------------------------------------48Findings of the study----------------------------------------------------------------49Suggestions & recommendation---------------------------------------------------50Conclusion---------------------------------------------------------------------------51Bibliography-------------------------------------------------------------------------52Annexure----------------------------------------------------------------------------i-iii


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ACKNOWLEDGEMENT

This Project is an outcome of a great deal of dedication, hard work,enthusiasm and commitment of an industrious team without which thisproject could not be brought into book.

First and foremost, I offer my sincere gratitude to Mr. Ranjan Chawla(Chairman, DSI, Chandighar), Mr. Manish Galhotra (MD, DSI,Chandighar ) Mr. Rajeev Sachar (MD, DSI, Dehradun), for their wholehearted support, encouragement, and valuable input they provided methroughout my training without which this work was not possible.

In all successful work a lot of people work behind the curtains whosecontributions cannot be neglected. Here I would like to express mygratitude to all the officials and employees of Doon Scooter India group(Dehradun Branch), my friends, all the Respondents and all otherconcerned persons who directly or indirectly supported me in this workand guided it towards its completion.

I would also like to extend my heartiest thanks to my parents who stoodbeside me as a wall and protecting me from every problem and gave me allthe support by which I was able to complete this study.

Thanking You

Ritesh AgarwalPGDM (2009-2011)Master School Of ManagementMeerut


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EXECUTIVE SUMMARYClimate change poses a major challenge for India Increasing emissions in the transport sector is seenby many as the most serious barrier to meeting our climate change obligations. This mentality mustchange: future transport provision should be seen as the solution instead of the problem in reducingemissions. Carbon emissions from the transport sector, at 268 thousand tons (2008) and Nitrogen dioxide emissions from on-road transport, at 2.6 million ton (2008) are rising inexorably and areforecast to reach 268 thousand tons and 3.5 million tons by 2015 respectively. Emissions reductionpolicy in transport needs to be turned on its head; we need to think differently. By developing asymbiotic relationship between smarter energy generation and passenger car transport, throughelectric vehicles (EV) charged on the electricity grid, we can not only provide an exciting support forthe renewable energy industry, but also a more fuel efficient, cost effective and power efficientnational vehicles fleet that produces no carbon emissions at all. In addition to climate change impacts,a continuing dependence on imported oil carries significant risks for security of energy supply.Indias dependency on imported fuels is around 70% (2004), and will grow to 91.6% by the year2020. This is particularly relevant to the transport sector, which is 99% dependent on fossil fuels.1 Itmay sound unrealistic to some, but the long-term ambition should be to reduce transport fossil fuelimports to zero by developing an entirely new way of powering cars and heavier vehicles. Why spendsome 1 billion each year abroad to purchase fossil fuel for passenger cars (and 2.55 billion for transport overall) when we can develop our own fuel sources here at home and develop an industryaround that fuel p rovision? However, its clear that in addition to smarter and more energy efficientuse of existing transport infrastructure, there is an urgent need to be radical about changing entirelythe types of vehicles and how they are powered. As has been recognized in many other countries,2the biggest potential reductions in emissions from transport will be realized as a result of newtechnology, including the wide deployment of EVs in the medium to long-term. The case for EVs iscompelling. Industry consensus is that Battery EVs (BEVs) will deliver better results in terms of climate change impacts than Hybrid EVs. The employment potential resulting from the morewidespread use of EVs is also an important secondary factor. It is important we act now to put astrategic roadmap in place to encourage the rapid deployment of BEVs in India. This shift to BEVs isgoing to happen across the world with or without early adoption in India. However, there is anopportunity for India to be an early mover, to develop an infrastructure that will allow our country tobenefit from being an incubator for the global EV revolution and enjoy all the research anddevelopment opportunities that comes with that ambition. We can achieve not only immediate carbonsavings in the short-term, but also send clear market signals that India intends to be a world leader inthe technology and application behind the shift away from fossil fuel driven engines towards BEVs.This can be an exciting new industry employing scientists, environmentalists, marketing and salespeople, engineers, mechanics, IT and software developers and so many more as part of the new greeneconomy. It is recognized that the government is already engaged and has announced a number of initiatives to promote the uptake of EVs and has produced a number of informative reports in thisarea and is planning to finance a number of demonstration projects.

1. Department of Transport, 2020 Vision Sustainable Travel and Transport: Public Consultation Document, February 2008.2. See for example, UK Department of T rade and Industry: Meeting the Energy Challenge. A White Paper on Energy, May 2007.


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INTRODUCTION

Purpose and need of electric-bike

Economic conditions around the world have been very encouraging. Global growth which as

4.8% in 2005, 4.9% in 2006 and still below 5% in 2009 and is expected to hover around this

level in the current year also. While the Chinese economy is growing at around 10% without

any signs of slow down, the Indian economy is also continuing to grow at more than 8%. In

the coming years, I am expecting that the Indian economy will be booming owing to theheavy demand on infrastructure. Energy sector is growing by leaps and bounds as it is

receiving the highest attention of both the State Governments and Central Government.

India has moved from an agrarian economy to a manufacturing economy. The

manufacturing sector now contributes around one-fourth of the total GDP and the industrial

output has now crossed USD 65 Billion in value.

Global steel production is continuing its growth and the production in 2006 crossed 1.2

billion ton mark. In spite of some control measures adopted by Chinese Government the

crude steel registered an impressive growth and has crossed 450 million tons. India is also

witnessing a huge growth in steel production and it is expected that steel industry will

continue to grow by more than 12% per annum.

Sustainable economic growth of India as well as rest of the world will depend on effective

energy planning. Nearly 40% of the worlds energy comes from petroleum. Natural gas

contributes to another 20% and these two natural resources account for 60% of the worldsenergy. The growth in consumption of oil and natural gas in the past has been such

that the consumption has been doubling every 15 years. This trend is likely to continue and

will lead to complete depletion of natural resources in next 30 years.


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It is significant to note that more than 20% of the worlds total primary energy is consumed

in transportation. There are more than 410 million cars currently in the world and in another

20 years the automobile population will reach one billion marks. It is also significant to note

that after 1970 the new oil discoveries have been very few and any new discoveries will not

make any significant contribution to the worlds energy pool.

Transportation sector which consumes a large share of energy resource of the country also

contributes significantly towards pollution. We at Electrotherm have made it our mission to

provide vehicles which are emission free, which do not use petroleum products and which

are inexpensive to acquire and operate. Our launch of battery operated Zoom Bikes has been

highly successful and Electrotherm is now developing several new vehicles for the Indian

market. Electrotherm will continue to provide leadership in this segment by delivering

innovative, cost effective, practical and environmental friendly electric vehicles.

Economic and environmental forces are frequently pitted against each other and many a

times the financial cost of environmental friendly technologies and goods is so high that one

has to strike a balance or look for Government subsidies. Our Electric Vehicles are unique inthis aspect as they are not only economical but also environment friendly.


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OBJECTIVE OF STUDY

The objectives set for the study are

To find out the awareness of consumer about the electric bike in Dehradun city.

To find out the reason why consumer refers to electric bike.

To find out the new opportunity (new dealership) in Dehradun city.

What are the post purchase experiences of electric bike consumer.

RESEARCH METHODOLOGY

The success of any event heavily depends upon the way chosen for its execution. Thisincludes ensures of some basic question to the specific focus on constraints as well. In otherwords they can call the methodology as the backbone of any research. It also includesresearch or study method. Thus when they talk of methodology they not only talk of methodology they not talk of methods but also consider the logic behind the methods theyuse in the context of their study objective and explain way use are using them so that studyresults are capable of being evaluated logically.

PURPOSE OF THE STUDY:

The purpose of the study is to know the perception of buyer and user towards Electric-bike inDehradun city.


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constituting a sample on the basis that the small mass that they so select out of a huge onewill be typical or representative of the whole.

DATA COLLECTION:

The task of data collection begins after a research problem has defined. Researcher shouldkeep in mind two types of data, primary data and secondary data. The primary data are those,which are collected afresh and for the first time, and thus happen to be original in character.The secondary data, on the other hand, are those which have already been collected bysomeone else and which have already been passed through the statistical process.

QUESTIONNAIRE:

The term questionnaire refers to a self-administered process whereby the respondenthimself/herself reads the questions and records his/her answers without assistance of aninterviewer. Although the instrument is essentially question asking and data gathering tool. Aquestionnaire is more structured and standardized. The questionnaire consists of a number of questions printed or typed in a definite order on a form or a set of forms. This method of datacollection is quite popular in case of big enquiries.

Delimitation:

There is some specific delimitation in the study they are:-

1. The generalization of data is subjective to the population of Dehradun city.

2. The generalization of finding is subject to the accuracy of data provided by the respondents.


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COMPANYS VISION OF ELECTRIC -BIKE.

Companys vision

Vision:A world class engineering major, catering to manufacturing and metallurgical sector alongwith leadership in electric vehicles.

Core Values:

Business ethics Customer Focus Professional pride Mutual Respect Speed and innovation Excellence in manufacturing Total quality

Corporate Mission:Develop and provide reliable metallurgical equipment, products and services at competitiveprices, integrating best manufacturing practices and providing innovative and eco friendlytechnologies and products for the benefit of the society.

CORPORATE OBJECTIVES:

Business Portfolio Growth: To further consolidate Electrotherm position as a leading supplier of metallurgicalequipment in national and international market.

To grow its engineering capabilities by providing turnkey solutions to the customers andimplement projects from concept to full commercialization.

To diversify across the electric vehicle business to become a leading player in batteryoperated vehicles in the country.

To establish a strong product and services brand in the domestic and international market.


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CUSTOMER FOCUS:

To develop a special relationship with customers to ensure not only customer delight butcustomer success.

To expand the relationship with existing customers by offering additional services inengineering, energy conservation strategies, environment protection technologies and bestoperating practices.

To expand the customer base by providing them with newer products. To use customer feedback for design improvement and new product development.

DYNAMIC CORPORATION:

To develop an agile and effective organization which adopt and adapt to the changes inbusiness environment by continuously assessing the opportunities and encasing them andevaluating the threats to mitigate them

To develop a learning organization having technology based competitive edge in currentbusinesses and future initiatives.

PERFORMANCE:

To continuously improve the performance with emphasis on cycle time reduction and costcontrol in order to sustain long term competitiveness.

To improve on project execution time and cost to ensure long term viability. To operate and maintain the manufacturing facilities at par with the best-run engineeringand metallurgical companies in the world with respect to productivity, equipmentavailability, operational reliability and product quality.

To achieve quality by embedding the best practices in all systems and processes.

HUMAN RESOURCE DEVELOPMENT:

To enhance commitment of employees by rewarding and recognizing superiorperformance.

To imbibe a culture of team building, innovation, empowerment and openness in order toalign all individuals towards the companys goals.

To build and sustain a learning organization of competent world class engineers andprofessionals.


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ENVIRONMENT PROTECTION:

To contribute to reduction in global warming and pollution by encouraging and developingenvironmental friendly technologies and products.

To become a lead player in developing electric and hybrid electric vehicles which not onlylead to cleaner cities but also will reduce consumption of liquid fuel which is largelyimported by the country.

RESEARCH & DEVELOPMENT:

To continue efforts in developing cost effective, reliable and efficient technologies for

Indian and overseas customers. To pass on the benefit of Research & Development to the customers. To carry out research in development of alternate fuels and technologies


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PROFILE OF DOON SCOOTER INDIA, MANUFACTURERS OFELECTRIC BIKE

BOARD OF DIRECTORS

Mr. Ranjan Chawla : Chairman

Mr. Rajeev Sachar : Managing Director

Mr. Manish Galhotra : Managing Director

Mr. Paritosh : Factory Manager


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WHAT IS ELECTRIC-BIKE?

An Electric Bike or Scooter is a battery operated vehicle that is very economical with lowmaintenance cost and zero pollution. Electric two wheelers use the electrical technology of rechargeable battery that converts the electrical energy into mechanical energy. The batteryof an EV can be charged easily using a power connection. ZOOM-BYKE runs on Batteryand is the most economical two-wheeler in the world. Cheapest to buy, cheapest to run andcheapest to maintain!

FEATURES OF ELECTRIC BIKES AND SCOOTERS

Electric bikes or scooters, light in weight, trendy, efficient and eco-friendly, are becomingpotent alternative to the conventional two-wheelers and the Electric two-wheeler industry inIndia is developing at rapid speed.

Have a look at the unavoidable advantages of Electric Bikes and Scooters:-

License and registration is not required for E Bikes and Scooters. Electric two wheelers run on re-chargeable battery and uses electricity as fuel in place of conventional Petrol/Diesel.

E Bikes and Scooters can beat the rising prices of Petrol/Diesel. Simple design, light weight and economical Electric vehicles are very low in running andmaintenance cost.

With the ease of handling, Electric two wheelers saves the commuting time in congestedroads specially in urban areas.

Electric vehicles are more efficient in terms of generating usable energy from their electricengine's battery in comparison to the regular fuel conversion. In this way E Bikes andScooters are innovative and efficient mode of personal transport.

Electric bikes or scooters use electricity therefore no emission of harmful gases likeCarbon dioxide (CO2) or Nitrogen dioxide (NO2).


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MAJOR COMPONENTS OF AN ELECTRIC BIKE OR SCOOTER

ELECTRIC HUB MOTOR to drive the rear wheel directly and there are two types of Electric Hub Motor i.e. DC Brush Motor and DC Brush less motor having two basic partsnamely Permanent Magnet Stator and Wound Rotor.

ELECTRONIC MOTOR CONTROLLER is the central controlling unit of any Electrictwo wheelers provides electric power to the motor based on inputs from the accelerator.

ELECTRONIC ACCELERATOR sends electronic signals to the Electronic MotorController to maneuver the bike or scooter.

BATTERY PACK is like the fuel tank of E-Bike or Scooter. There are different kinds of batteries like Lead Acid, Nickel Metal Hydrate (Ni-MH), Lithium, etc. that are used forsupplying energy.

BATTERY CHARGER is used to charge the battery pack of E Bikes or Scooters, just like amobile phone or a laptop. Some battery chargers are in-built and some are separate thatcarried always on the move. The charger converts an AC supply to DC to store power in thebattery and it can be used with any normal domestic AC plug point. This makes charging of battery pack easy and convenient.


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SELF EXPERIANCE

I have extensively tested models and I am very happy with it and highly satisfied. I havedriven it double seat (120 kg), and it climbed a 20 degree slope double seat. On the steepslope, the speed dropped to FIVE-TEN km per hour, but ZOOM climbed the full slope on itsown. For a ZOOM bike that costs less than the cheapest petrol scooter, having Self-start,almost zero maintenance cost and almost zero running cost, and totally zero fear, thisperformance is FANTASTIC. The top model of ZOOM costing 29,500/(excluding tax)- isthe best and most socially acceptable model. It has some lockable space under the seat tokeep your stuff. It is very comfortable. People wont e ven know that it is an E-bike/ZOOM-BYKE. There is no self-start button. Just insert the key and turn it, and twist the accelerator.The bike will move absolutely silently. You won't even know. We have upgrade our previousversions and finally have currently most popular/running model.

A charger is given free with each bike. I put it on charging every night and by morning it isfully charged and I ride whole day without any problem. Electricity required for charging isONE UNIT, which costs less than Rs.3.50, for full SIX to EIGHT hour charge, which isalmost like free of cost.

In one full charge I have actually covered over 80 km on ZOOM bikes. If you want tocalculate cost of charging, then it comes to less than FIVE paisa per km (Rs.3.50 divided by80 km), which is much cheaper than any petrol driven motorcycle. Even if your petrolmotorcycle is giving 80 km per liter of petrol which costs Rs.55/- per liter, your running costcomes to almost 70 paisa per km. Thus ZOOM bikes running cost is FOURTEEN TIMESCHEAPER than the cheapest petrol motorcycle. ZOOM bikes is much cheaper than even busfare.

Up

co

mi

ng

mo

del Current model


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A Smart charger of ZOOM viva Shock observer of ZOOM viva

Petrol driven motorcycles and scooters need regular change of engine oil every 2000 km,which costs @ Rs.200/-. In ZOOM bikes, there is no such cost, which is further moneysaved. The petrol bikes also need regular maintenance like servicing, chain-sprocketlubrication, spark plug cleaning and replacement, carburetor cleaning and many other thingswhich cost money. ZOOM Bikes need no such maintenance because there is nothing to beserviced, there is no chain-sprocket, no spark plug, no carburetor, nothing!Apart from wheels and motor the only moving part in ZOOM bikes is the electric motor,

which is completely encased in metal and is located inside the rear hub.ZOOM bikes is completely suitable for males and females. Single battery which is 41 cmtall, 17cm wide and 11 cm thick. It is locked under the seat of bike (there is a key to open thislock), and can be unlocked and carried into the house for charging. Its weight is 40kg(approx.). The battery can be unlocked & removed from the bike by lifting the rider seat.Top speed is 25 km per hour, and can run 70-80 km before charging is required. Batteryvoltage is 48 Volts, and battery life is 35,500/- km.


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Zoom bikes motor and wheels

Charging the battery is very simple. The charger has two wires coming out of it. At the endof one wire is two-pin plug which fits into any electric wall socket in your house. At the endof the other wire is a suitable plug which fits into the socket of the ZOOM bikes. On thecharger is a small indicator light. While the battery is being charged this light is red. Whenthe charge is complete, this light turns green. When light goes green, just disconnect thecharger wires from both ends and keep the charger at home and start riding the ZOOM bikes.

The day I began my testing of the ZOOM model of DSI( Doon scooter India)-BYKE wasgreat. I got stopped by a Cop for driving in the cycle lane. There is a lane reserved

exclusively for cyclists, and marked by a few inches high divider. Many motorcycles weregoing in that lane, which is illegal. I also went on ZOOM-bike. Policeman was catchingmotorcyclists for going in bicycle lane. He was confiscating their Licenses. I also wasstopped. He asked for my License. I said I dont have License. Then he asked for P.U.C. Isaid I dont have PUC. Then he asked for Reg ional Certificate. I said I dont have. He thentook out his official receipt book for collecting FINE, and asked me vehicle number. I said Idont have number. He said Eh? How can that be? And walked behind the ZOOM bikesand read the number, GO GREEN E-bike (written on the number plate) . What nonsensehe shouted, Come to inspector. So he took me to inspector and explained, This man hasno License, no PUC, no Registration Certificate, and on number plate he has written GOGREEN E-bike see, policeman pointed at my ZOOM E-bikes. Inspector looked at my

ZOOM E-bike and told policeman, Let him go.


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Policeman was shocked and asked inspector, Why should we let him go? Inspector replied,Because it is ZOOM e-bikes. It does not need anything.

It does not need even petrol. Then inspector turned to me and said, can you please explainabout the bike to my man and educate him while I collect FINE from the motorcyclists fordoing exactly what you did. I was very happy. This is the biggest advantage. But even biggeradvantage than this is that I neve r have to go to petrol pump. I dont use petrol. Not evendiesel or kerosene.


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BASIC FEATURES OF ELECTRIC BIKE.

Advantage ofELECTRIC

bikeTen good reasons from A to B magazine...


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1. Hill Climbing

That may sound obvious, but it's the primary advantage. A good electric bike effectivelyflattens hills, increasing your average speed and eliminating the 'groan' factor when agradient comes into view. Provided you supply a reasonable amount of effort, you can expectto climb hills of 1 in 10 (10%) on an electric bike with ease, and clear a maximum gradient of 1 in 7 (14%), or much more. In hilly country, the effect is nothing short of miraculous.

2. Safety It sounds unlikely, doesn't it? Person who drives e- bikes of Zoom viva feel more secure thanany other convention bike. It have maximum speed of 25 km/h which makes it more secure

and safer not only this weight of this bike is also lower that makes it easily ride able. Thegeneral principle applies to road junctions - the faster your acceleration, the sooner you canget in the trouble.

3. Running Costs Purchase cost is a little more than a conventional bike, mechanical wear and tear is about thesame, and electricity is so cheap as to be largely irrelevant, but there is an extra expense interms of battery depreciation. Running cost of electric bike is near to 5 paisa per km which isvery less against the petrol bike cost more than 70 paisa/km, an electric bike can save a greatdeal of money.

4. Personal Fitness Surely a conventional bike will keep you fitter? That, of course, depends how much - if at all- you use it. As we mention before that is e-bike is most suitable for children, girls, andsenior citizen. In today scenario children bear extra pressure of their studies like after theschool they also have to go for tuitions so they have to carry bike which make the child week but with the use of e-bikes child become physically fit and they give much attention on theirstudies. Likewise girls also do their market work with less fatigue last but not least seniorcitizens who are not able to cover much of the distance on their own they can also do thiswith the use of e-bikes.


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5. No Sweat! Sweat may not be a serious issue when you're out for a leisure ride, but it's more important if you're cycling to work. Although some employers are rather grudgingly providing showersand other facilities for cyclists, the great majority have no intention of doing so. An electricbike eliminates the problem at source. Oddly enough, you won't sweat on an electric bike.

6. Clean & Green

Electric bikes obviously consume energy, where a conventional bikes does not (provided weignore the environmental cost of growing and processing food - see below). However, theamount of energy used is very small compared to a moped, motorcycle or car. Besides fuel,the only consumables are the batteries, and these can normally be recycled when life-expired.As for energy use, electric bikes typically consume fuel at an average rate of 100 to 150 wattsof electrical energy, against 15,000 or so for a car (admittedly travelling faster, out of town atleast). In terms of fuel consumption, an electric bike achieves about 800-2,000mpg (280 -700 km/litre). No other commercially available vehicle can match figures of this kind.If it's hard to place these numbers in your own lifestyle, think of a 100 watt electric light bulbburning for an evening - that's enough energy to propel an electrically-assisted bike for 20 to40 miles...

7. Genuinely Sustainable There's a lot of nonsense talked about sustainability in transport, but an electric bicycle canbe made genuinely sustainable. Purchase electricity from a 'green' supplier, or generate yourown with a roof-mounted windmill or solar panel array, and the vehicles' fossil fuelconsumption will be zero.

8. Faster Travel In theory a car can average a high speed, but in practise speed often falls below 10mph incities. The problem is congestion - motorcycles get around this to some extent, but they'restill confined to the road network. An electric bike can maintain a higher average speed thana bicycle but take advantage of the same network of cycle facilities, giving access to routesthat cars and motorcycles cannot reach. The result is often a faster door-to-door journey timethan any other mode. And by taking advantage of the uncongested cycle network, buteliminating hills and headwinds, electric bikes are often the most consistent mode of travel.


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9. High Resale Value Electric bikes are new technology, and these are early days, but the evidence points to amuch better resale value than a conventional bike. True, a typical electric bike costs more tobuy, at Rs25000-Rs40,000, but it seems you'll get most of that back if you sell the machineon.

10. Motorized, but no Red Tape!You know how it is... insurance costs rising year on year. Electric bikes are treated just like

ordinary bicycles for legislative purposes, so there's absolutely no registration or legislationto worry about. You are of course free to insure the machine if you wish, but there's nocompulsion to do anything but enjoy yourself!.


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MANUFACTURES OF ELECTRIC BIKE AND THEIR PRODUCTS?

Electric Scooter

Model: ZOOMManufacturer: Doon Scooter INDIA

Price: 29,500

Upcoming Model: ZOOMManufacturer: Doon Scooter INDIA

Price: 29,500

Model: YO SpeedManufacturer: ElectrothermPrice: 36,650

Model: TVS Teenz ElectricManufacturer: TVS

Model: myEbike SportyManufacturer: Paradise Electro Auto
http://www.evfuture.com/products/view/?product_id=63


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Model: Xite K100LAManufacturer: Xite

Price: 26,500


Price: 29,500


Price: 30,500


Price: 30,500

Model: Avon e-lite 016 EBManufacturer: Avon

Model: Avon e-bike VXManufacturer: Avon

Model: Atlas AngelManufacturer: Atlas

Model: Atlas ClassicManufacturer: Atlas


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Model: Hero VelocitiManufacturer: Hero Electric, Ultra Motors

Model: CityByke City RideManufacturer: CityByke

Model: e-CoupeManufacturer: Youth Bikes

Price: 30,000

Model: e-TrendyManufacturer: Youth Bikes

Price: 30,000

Model: Vijaya Glide-25Manufacturer: Vijaya Value Electric

Model: Accura ScooterManufacturer: Accura Bikes

Model: YASH PrettyManufacturer: CYNOSURE Enterprises Ltd.

Model: YASH AcuteManufacturer: CYNOSURE Enterprises Ltd.


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Model: YASH DocileManufacturer: CYNOSURE Enterprises Ltd.

Model: KEV Hai BikeManufacturer: Kailash

Model: Hero AdvantaManufacturer: Hero Electric, Hero Ultra

Model: Hero ExtraManufacturer: Hero Electric, Ultra Motors

Model: Hero MaxiManufacturer: Hero Electric, Ultra Motors

Model: YO Spin

Manufacturer: ElectrothermPrice: 20,749

Model: Petra EnvoManufacturer: Petra

Model: EKO COSMIC - IManufacturer: Eko Vehicles


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ANALYSIS AND INTERPRETATION OF DATA

Analysis is an attempt to organize and summaries data in order to increase result,usefulness in such a manner that enables to relate critical points with the objectives of study. The data after collection has to be processed an analyzed in accordance with the outline laid down for the purpose at the time of developing the research plan. Technicallyspeaking, analyzing implies editing, coding, classification and tabulation of collected dataso that they are amenable to analysis. The terms analysis refers to the computation of certain measures along with searching for pattern of relationship that exists among datagroups.

Interpretation refers to task of drawing inferences from the collected facts after an

analytical and/or experimental study. In fact, it is a search for broader meaning of researchfinding the task of interpretation has to measure aspects that is (i) the effort to establishcontinuity in research though linking the results of a given steady with those of another and(ii) the establishment of some explanatory concepts.

Interpretation is concerned with relationships within the collected data, partially overlapping analysis. Interpretation also extends beyond the data of the study to include theresult of other research, theory, and hypotheses. Thus, interpretation is the device thoughwhich factors that seem to explain what has been observed by researcher in the course of study can be better understood and it also provides a theoretical conception, which canserve as a guide for further researches.

Interpretation is essential for the simple reason that the usefulness and utility of researchfinding lie in proper interpretation. Interpretation leads to the establishment of explanatoryconcepts that can serve as a guide for further research studies; it opens new avenues of intellectual adventure and stimulates the quest for more knowledge.


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AGE PROFILE

Age-group Respondents Percentage (%)Less than 25 years 24 80%

25 30 years 6 20%30 35 years 0 035 40 years 0 0

40 years and above 0 0Total 30 100%

Interpretation From the above table it is found that majority of respondents (80%)are under the age group of less than 25 years.

24

6

0 0 00

5

10

15

20

25

1

respondent

Age Profile

Less than 25 years

25 30 years

30 35 years

35 40 years

40 years andabove


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GENDER

Gender Respondents Percentage (%)Male 8 26.67%

Female 22 73.33%Total 30 100%

Interpretation From the above table it is found that majority of respondents (73.33%) arefemale.

gender

27%

73%

MaleFemale


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OCCUPATION

Occupation Respondents Percentage (%)Govt. employee 3 10%

Private employed 8 26.66%Self-employed 2 6.66%

Other 17 56.66%Total 30 100%

Interpretation It is found from the above table that majority of the respondents (56.66%)are others (such as student etc ).

38

2

17

05

101520

1

respondent

occupation

Govt. employee

Private employedSelf-employedOther


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INCOME PROFILE

Income (monthly) Respondents Percentage (%)Below Rs.10,000 10 43.33%

Rs.10,001 Rs.20,000 14 40%Rs.20,001 Rs.30,000 5 13.33%

Rs.31,000 above 1 3.33%Total 30 100%

Interpretation It is found that majority of the respondents (43.33%) falls under the incomegroup of below-Rs.10,000 .

10

14

51

0

5

10

15

1

respondent

Income profile

Below Rs.10,000

Rs.10,001

Rs.20,000Rs.20,001 Rs.30,000Rs.31,000 above


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SIZE OF FAMILY

Size of Family Respondents Percentage (%)Below-4 10 33.33%

5-8 20 66.67%9-12 0 0%

12-above 0 0%Total 30 100%

Interpretation It is found from the above table that majority of the respondents (66.67%)belongs to 5-8 family size.

10

20

0 005

1015

20

1

respondent

Size of family

Below-45-8.9-12.12-above


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36

HOW MANY MEMBER ELIGIBLE TO RIDE TWO WHEELER OFFAMILY

Member Respondents Percentage (%)Below-2 10 33.33%

3-5 19 63.33%5-7 1 3.33%

7-above 0 0Total 30 100%

Interpretation It is found from the above table that majority of the respondents (63.33%)

belongs to 3-5 family member are eligible to ride two wheeler bike.

10

19

1 00

10

20

1

respondent

family member who is eligeble to ridebike

Below-2

3-5.5-7.7-above


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IMPORTANT FEATURE WOULD YOU LOOK FOR WHILEPURCHASING A TWO WHEELER

Features Respondents Percentage (%)Appearance and weight 2 6.66%

Speed and handling 0 0%Cost and Mileage 25 83.33%

Others 3 10%Total 30 100%

Interpretation It is found from the above table that majority of the respondents (83.33%)

are consider cost and mileage.

2 0

25

305

10

152025

1

respondent

Appearance andweightSpeed and handling

Cost and Mileage

Others


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38

PRICE RANGE OF TWO-WHEELER BIKE

Price range Respondents Percentage (%)20000-30000 5 16.66%30001-40000 14 46.66%40001-50000 10 33.33%50001-above 1 3.33

Total 30 100%

INTERPRETATION IT IS FOUND FROM THE ABOVE TABLE THAT MAJORITY

OF THE RESPONDENTS (46.66%) PREFER 30001-40000 PRICE RANGE WHILEPURCHASING A TWO WHEELER

5

14

10

1

0

2

4

6

8

10

12

14

1

Respondent

Price range would you prefe r while purchasing a to wheele r

20000-30000

30001-40000

40001-50000

50001-above


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AWARE ABOUT ELECTRIC BIKE

Aware Respondents Percentage (%)Yes 29 96.66%No 1 3.33%

Total 30 100%

Interpretation - It is found from the above table that majority of respondents (97%) inRaipur city are aware of Electric Bikes

Percentage of awarness of electric bike

Yes97%

No3%

Yes

No


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40

SOURCES OF INFORMATION ABOUT ELECTRIC-BIKE

Sources Respondents Percentage (%)Newspapers 5 16.66%

TV commercials 12 40%Relatives /Friends 12 40%

Any Others 1 3.33%

Total 30 100%

Interpretation - From the above table it is found that majority of respondents (40%)consider TV commercials and Relatives/Friends is a main source of information.

5

12 12

1

0

2

4

6

8

1012

1

Respondent

Sources of information about E-bikeNewspapers

TV commercials

Relatives /Friends

Any Others


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41

ADVERTISING INFLUENCE YOUR BUYING DECISION

Buyer decision Respondents Percentage (%)Strongly agree 3 10%

Agree 17 56.66%Undecided 9 30%

Disagree 1 3.33%Strongly disagree 0 0%

Total 30 100%

Interpretation - It is found from the above table that majority of respondents (56.66%) areagree to influenced by the while seeing advertising .

3

17

9

10

02468

1012141618

1

Respondent

Chart of buyer who is influences with ad Strongly agree

agree

undecided

disagree

Strongly disagree


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42

SEEN THE AD OF E-BIKE

Seen Respondents Percentage (%)Yes 24 80.00%No 06 20.00%

Total 30 100%

Interpretation - From the above table it is found that majority of respondents (80%) inRaipur city are aware that electric bike by seen the ad of e-bike

Percentage of Person who is seen the ad of E-bike

80%

20% Yes

No


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43

BASIC FEATURES OF ELECTRIC-BIKE, YOU ARE AWARE OF

Features Respondents Percentage (%)Low weight 5 16.66%

Low running cost 19 63.33%Registration not required 1 3.33%

Others 5 16.66%Total 30 100%

Interpretation - It is found from the above table that majority of respondents (63.33%) areaware the low running cost of electric bike.

5

19

15

0

5

10

15

20

1

Respondent

Awarness of basic feature of E-bike

Low weight

Low running cost

Registration notrequired

Others


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HOW WOULD YOU RATE OF THE ELECTRIC BIKE IN COMPARISON TOCONVENTIONAL BIKE

Interpretation - From the above table it is found that majority of respondents (23.33%) rate70 of electric bike in comparison to conventional bike.

Rate Respondents Percentage (%)0 0 0%

10 2 6.66%20 2 6.66%30 1 3.33%40 6 20%50 4 13.33%60 6 20%70 7 23.33%80 2 6.66%90 0 0%

100 0 0%Total 30 100%

Rate of E-bike comparison to conventional bike

0, 02, 102, 20

1, 306, 40

4, 506, 60

7, 702, 800, 90

0, 100

0

20

40

60

80

100

120

-1 0 1 2 3 4 5 6 7 8Respondent


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FACTORS ARE RESPONSIBLE FOR LOWER MARKET SHARE OFE-BIKE COMPARED TO CONVENTIONAL BIKE

Appearance Respondents Percentage (%)+5 0 0%+4 0 0%+3 7 23.33%+2 10 33.33%+1 8 26.67%-1 3 10%-2 2 6.67%-3 0 0%-4 0 0%-5 0 0%

Total 30 100%

0; 5 0; 4

7; 3 10; 2

8; 1

3; -12; -2

0; -3 0; -4 0; -5

-6

-4

-2

0

2

4

6

-2 0 2 4 6 8 10 12

respondent

A p p e a r a n c e


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SPEED

Speed Respondents Percentage (%)+5 1 3.33%+4 0 0%+3 3 10%+2 9 30%+1 11 36.67%-1 0 0%-2 3 10%-3 2 6.67%

-4 0 0%-5 1 3.33%Total 30 100%

1; 50; 4

3; 39; 2

11; 1

0; -13; -2

2; -30; -4

1; -5

-6

-4

-2

0

2

4

6

-2 0 2 4 6 8 10 12

Respondent

S p e e d

Speed54


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BATTERY BACKUP

Battery backup Respondents Percentage (%)+5 0 0%+4 1 3.33%+3 4 13.33%+2 6 20%+1 9 30%-1 4 13.33%-2 2 6.67%-3 2 6.67%

-4 0 0%-5 2 6.67%Total 30 100%

0, 51, 4

4, 36, 2

9, 1

4, -12, -22, -3

0, -42, -5

-6

-4

-2

0

2

4

6

0 2 4 6 8 10

Respondent

B a

t t e r y

B a c

k u p


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FACTORS Respondents PERCENTAGE%POSITIVE NEGATIVE +VE -VE

Appearance 25 5 83.33% 16.67%Speed 24 6 80% 20%

Battery Backup 20 10 66.67% 34.33%Total 69 21 76.67% 23.33%

Interpretation - According to respondent (34.33%) Battery Backup is one of the factor forlower market share of E-Bike becouse which is got 10 higest Negative response rather thanothers factors.

25

5

24

6

20

10

0

5

1015

20

25

30

Appearance Speed BatteryBackup

FACTORS RESPONSIBLE FOR LOWER MARKET SHARE OF E-BIKE

NEGATIVE

POSITIVE


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49

SURVEY FOR DEALERSHIP IN DEHRADUN

Interpretation:- from the above table we get that approx. 50% person are interested to takethe dealership of the ZOOM viva electric bike. This is the good symbol of the success of thecompany.

INTERESTED FORDEALERSHIP

NOT INTERESTED

NOT AVAILABLE


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LIMITATIONS OF THE RESEARCH:

Any research or study always has some limitations under which this has to be

undertaken. This one was not an exception. These limitations are poised by the environment

some external and some inherent. This study has been conducted with utmost

consideration to the adequacy of data and quality of information, though as mention earlier

the reliance on the sources cannot be minimized to zero in context of precision. The

limitation can be enlisted as hereunder:-

1. The perception level of the respondents.2. Availability of documents as sources of secondary information.

3. Reliability of information collected from various public information sources such as

magazines and website.

4. Respondents are not willing to fill the questionnaire.

5. Sometimes the respondents are not available at their place.

6. Very often the respondent do not express their true feelings, in such case their habit,

preference, practice, cannot be assessed correctly.7. Some of the respondents refuse to give the important information best known to them.

However in spite of these limitations all efforts have been put to make the report correct,genuine, and fulfilling the objectives of the reports.


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FINDINGS:

Majority of respondents i.e., 96.66% are aware of Electric Bike in Dehradun city.

Most of respondents i.e., 56.66% are agree to advertisements influence their buying

decision

Most of the respondents i.e., 83.33% are consider the cost and mileage while

purchasing a new bike ,so there are ample potential to electric bike in two wheeler

sectors.

Battery Backup is one of the factor which is affected the sales of electric bike

More than 50% (appx.) persons are willing to take the dealership of the ZOOM viva e-

bike.


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SUGGESTIONS AND RECOMMENDATIONs

On the basis of this study, the following suggestions have been made to make thehelp in sales of electric bike more effective: -

There is need to bring more awareness of various others feature of electric bike bringsto a consumer mind by providing them vouchers and literatures in different regionallanguages.

There should be free, fair, justified and honest competition amongst the variouselectric bike companies.

Manufacturer/dealer should be given timely information of the governments changedpolicies regarding two wheeler sector.


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CONCLUSION

This research identified and evaluated the consumer perception toward variousfactor about electric bike. The results of this research show that there is acombination of positive and negative effect of that factor on consumerperception. Here most of the respondents are consider the cost and the mileagewhile purchasing a new bike , so there are ample potential to electric bike in twowheeler sectors. But their battery is one of the factor which is effected the salesof electric bike because its performance is not satisfactory.


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BIBLIOGRAPHY

REFERENCE

I. 1. Kotler philip, Marketing Management New Delhi, Prentice hall of India, 2003

II. Robbins S. P. Organizational Behavior New Delhi, Pearson Education, 2004, TenthEdition, Page no. 123 124.

III. Business Research Methods ICFAI books.

IV. www.EVfuture.com

V. www.induselectrans.com

VI. www.surfindia.com/automobile/electric-bikes-scooters.html

VII. www.cleanairnet.org/caiasia/1412/articles-70716_climate

VIII. http://www.iags.org/n0121043.htm
http://www.induselectrans.com/http://www.surfindia.com/automobile/electric-bikes-scooters.htmlhttp://www.cleanairnet.org/caiasia/1412/articles-70716_climatehttp://www.cleanairnet.org/caiasia/1412/articles-70716_climatehttp://www.iags.org/n0121043.htmhttp://www.iags.org/n0121043.htmhttp://www.iags.org/n0121043.htmhttp://www.cleanairnet.org/caiasia/1412/articles-70716_climatehttp://www.surfindia.com/automobile/electric-bikes-scooters.htmlhttp://www.induselectrans.com/


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Questionnaire

1. Name :- ------------------------------------------------------

2. Age :- -------------------------------------------------------------

3. Gender:-

a) Male b) Female

4. Occupation:- Put a tick( ) mark against the right option.a) Govt. Employee b) Private Employeec) Self employed d) Others

5. Income per month

Put a tick ( ) mark against the right option.a) Below 10,000 b) 10,001-20,000C) 20,001-30,000 d) 30,001 and above

6. Size of family-Put a tick ( ) mark against the right option.a) Below -4 b) 5-8c) 9-12 d)12 and above

7. Members in family who are eligible to ride two wheelers.a) below-2 b) 3-5c) 5-7 d) 7- above


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8. What important Features would you look for while purchasing a

two

wheeler?a)Appearance and weight b)Speed and handlingc)Cost and mileage d)Others

9. Which price range would you prefer while purchasing a twoWheeler?

a) 20,000-30,000 b) 30,001-40,000c) 40,001-50,000 d) 50,001 and above

10. Are you aware about Electric bikes?a)Yes b) No

11. How did you come to know about e-bike?a)news paper b)TV commercialsc) Relative/Friends d) Any others

12.Do advertisements influence your buying decision:-

Agree Undecided Disagree StronglyStrongly


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13. Have you seen the ad of E-bike?

a) Yes b) No

14. What are the basic features of e-bike, you are aware of:-a) Low weight b) Low running costc) Registration not required d) Others

15. How would you rate the E-bike in comparison to conventionalBike?

Best ------------------------------------------------------------worst100 90 80 70 60 50 40 30 20 10 0

16. Please give your valuable suggestion to help increase the sales of E-bike?

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Project Report on e Bikes

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