project report on comparative sales study of coca cola
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Q3) Cloudy Lemon
Limca = 80%
Lemon Miranda = 20%
INTERPRETATION:
Acc. to the data collected from respondent and by analyzing them, we get to
know that the Market share of Limca is 80%,and Lemon Mirinda is 20% in
CLOUDY LEMON flavour.
60
80%
20%
Limca Lemon Mirinda
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Q4) Clear Lemon
Sprite = 75%
7UP = 25%
INTERPRETATION:
Acc. to the data collected from respondent and by analyzing them, we get toknow that the Market share of Sprite is 75%, and 7UP is 20% in CLEAR
LEMON flavour.
61
75%
25%
Sprit 7UP
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Q5) Mango
Maaza = 80%
Slice = 20%
INTERPRETATION:
Acc. to the data collected from respondent and by analyzing them, we get to
know that the Market share of Maaza is 80%, and Slice is 20% in MANGO
flavour.
62
80%
20%
Maaza Slice
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Q6) Soda
Kinley = 50%
Lehar = 50%
INTERPRETATION:
Acc. to the data collected from respondent and by analyzing them, we get to
know that the Market share of Kinley is 50%, and Lehar is 50% in MANGO
flavour.
63
50%50%
Kinley Lehar Evervess
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Q7) Can
Coke = 40%
Pepsi = 60%
INTERPRETATION:
Acc. to the data collected from respondent and by analyzing them, we get to
know that the Market share of Coke is 40%, and Pepsi is 60% in CAN Market.
64
40%
60%
Coke Pepsi
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Q8) PET
Coke = 60%
Pepsi = 40%
INTERPRETATION:
Acc. to the data collected from respondent and by analyzing them, we get to
know that the Market share of Coke is 60%, and Pepsi is 40% in PET Market.
65
60%
40%
Coke Pepsi
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Q9) Purify Water
Kinley = 80%
Aquafina = 20%
INTERPRETATION:
Acc. to the data collected from respondent and by analyzing them, we get to know
that the Market share of Kinley is 80%, and Aquafina is 20% in PURIFY WATER
Market.
66
80%
20%
Kinley Aquafina
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Q10) Total Product
Coke = 63%
Pepsi = 37%
INTERPRETATION:
Acc. to the data collected from respondent and by analyzing them, we get to
know that the Market share of Coke is 63%, and pepsi is 37% in TOTAL
PRODUCT Market.
67
63%
37%
Coke Pepsi
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SWOT ANALYSIS
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SWOT ANALYSIS
STRENGTH
Company product having a good brand name and trade mark. So that
there is no such problem for convenes the user.
Being a franchise company product trade mark. Thats why its scope is
worldwide.
Coca cola capturing near about 69% market in cold drinks line remaining
31% captured by its main competitor Pepsi. The reason behind that good
supply and its all flavor like Thumsup, Limca, Fanta, Maaza and Sprite
also asked by the user in Sahibabad Area.
Coca Cola good Brand Image not only in India rather all over the world.
Thats why there is no need of Advertisement.
Company marketing policy is consumer oriented by doing mentioned
M.R.P. and manufactured date.
WEAKNESS
The main weakness of the company is that company is not in position of
provide all flavors to the customer daily or at a one time.
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Customer is not happy from company marketing policy. He wants
company will start special discount program or increase maximum retail
price.
Most of the retailers problem is that no. company person comes at the
shop for listening the problem.
Company top management not declare the scheme before one or two
days. Thats why scheme catalogue not prepared by the lower level
management. In this way retailers are not satisfy for company policy.
Company management is not doing any thing for retailer. If managementis not provide any relief then he will increase M.R.P.
OPPORTUNITIES
Company can increase his product selling by increasing plant capacity andmanufacturing capacity.
Being a seasonal selling product provide all the flavor to the customer in
hot session very necessary. It is the opportunity for the company.
By providing better goods & services company can increase his market
share.
In present now the competitors are very less so that company can
compromise its main competitor Pepsi and can take maximum profit.
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THREATES
Company should do something for customer interest. Providing beneficial
scheme and good relation to customer other wise its other competitor will
develop and they will capture its market.
Cold Drinks selling is very much depend on customer or retailer so that
retailer is not happy than sale can be effected in future.
In this time only two or three competitor are existing in the market. In the
future the competitor can increase. So that company should prepare some
future plan for maintaining its market share.
Some domestic competitor can develop in the market. Company should
prepare long term future plan for permanently existing in Host Country.
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CONCLUSION & RECOMMENDATIONS
Company should prepare future plan for maintain selling in market.Because company competitor can increase and can capture the market.
Company should provide special benefit to the retailer. Other wise his
interest will go down from cold drinks.
Present time competition is not high in this line because its competitor is
only Pepsi. So that company can do compromise with Pepsi and both can
increase products M.R.P.
Company should appointed a special representative for listening retailers
problem and solve them. He can also find out some shortcomings of
salesman & others.
In case of cold drinks selling mostly depend on retailer. So that his
satisfaction needed.
Test of all flavor like, Coke, Thumsup, Limca, Fanta, Maaza and Sprite
should also good.
Defected goods should be returnable or changeable.
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Good execution is a main factor in more selling good execution improves
selling.
Sales executive & salesman relation and good behavior also provide
effective guidelines in increasing selling.
For more selling company person should fulfill his commitment.
In Cold Drinks line brand loyalty found only 20%. So that which will be
visible that will salable.
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74
The serving tray the art work of popular magazine illustrator
hamilton king in 1913.This t ray valued a t over $1000.
The famous Sprite Boy was createdby noted artist Haddon SNOBOL and
was used for the first time in 1942
advertising to introduce the name Coke.
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QUESTIONNAIRE
Thank you for your kind cooperation
Name ___________________________________
Profession ___________________________________
Age ___________________________________
Contact No .___________________________________
(1) In Cola flavor, which product have maximum market share?
a. Pepsi [ ]
b. Coke [ ]
c. Thumsup [ ]
(2) In Orange flavor, which product have maximum market share?
a. Fanta [ ]
b. Mirinda [ ]
(3) In Cloudy Lemon flavor, which product have maximum market share?
a.Limca [ ]
b. Lemon Mirinda [ ]
(4) In Clear Lemon flavor, which product have maximum market share?
a. Sprite [ ]
b. 7 UP [ ]
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(5) In Mango flavor, which product have maximum market share?
a. Maaza [ ]
b. Slice [ ]
(6) In Soda flavor, which product have maximum market share?
a. Kinley [ ]
b. Lehar [ ]
(7) In Can Market, which product have maximum market share?
a. Coke [ ]
b. Pepsi [ ]
(8) In PET Market, which product have maximum market share?
a. Coke [ ]b. Pepsi [ ]
(9) In Purify water Market, which product have maximum market share?
a. Kinley [ ]
b. Aquafina [ ]
(10) In Total Product Market, which product have maximum market share?
a. Coke [ ]
b. Pepsi [ ]
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BIBLIOGRAPHY
Internet site
Record of Hindustan beverage cococola pvt ltd.
News items of English dailies .
The Times of India
The Telegraph
The Economic Times
Advertisement on coke products.
Advertisement on Pepsi product.
Consulted Libraries
Consulted Books
Research for marketing Decision by P. Green, D.S. Tull, G. Albaum
Marketing Management - Phillip Kotler.