Project Report INDUSTRY VISIT

8/6/2019 Project Report INDUSTRY VISIT

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A PROJECT REPORT ON

industry visit OF

PRESENTED BY:

VIKASH KUMAR SINGH

PGDM- 2ndt SEM

UNDER THE GUIDANCE OF:

FACULTY GUIDE

Pr.Rakesh Dubay, Pr.Sharita verma &

Pr.R K Tomar

IIMT COLLEGE OF MANAGEMENT

ACKNOWLEDGMENT

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Vikash

kumar singh

CONTENTS

INTRODUCTIONOBJECTIVEPARLE

ABOUT BAHADURGARH PLANT COMPONY PROFILE

HISTORY

PRODUCTS

PRODUCTION PROCESS GROWTH PROSPECT

MARKET OPPORTUNITIES

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INTRODUCTION The Department of Management hadorganized an Industrial Visit of Parle . For thePGDM-2nd semester students on(21st Feb. 2011) . A total of 24 students

along with 3 faculty members (MR.Rakeshdubay,Mr.RK Tomar & Mrs. Sharita varma )

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visited parle, Bahadurgarh ,Haryana plant on21.02.2011. A brief note on parle,Bahadurgarh,Harayana is elaborated below

During first session of course, PGDM-2 semesterstudents were given an exciting opportunity toparticipate in an intensive 1-day industrial visitstrip (21st Feb. 2011) toParle-G(a well known FMCG company) to visitcompany to know the practical aspects ofmanagement and its function.discoveries about careers ranging from themarketing and production sector.This report details the company visited and thevaluable experiences what I gained..

OBJECTIVE OF INDUSTRIAL

VISIT

The following are the objectives of industrial visit

To acquaint students with practicalknowledge

To prepare students in advance

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Student get Practical Knowledge thorughIndustrial visit and interaction withManagers.

To learn the process being implementedat various stages in Overseas companiesand Industry

To gain real world exposure To teach the importance of practical

education To help students overcome stress and

tension of education.

Student can ask their queries with theexperts of the company frequently.

Gather the work environment of

production function and process.

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7

Bahadurgarh,

( HARYANA

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ABOUT (BAHADURGARH PLANT)

In 1929 a small company by the name of Parle products emergedin British dominated India.The intents of its founder , MOHANLAL

DAYAL JI ,was to spread joy and cheer to children and adults alike,

all over the country with its sweet and candies. Dispite the odds

and unequal competition ,this company cald PARLE Products

,survived and succeded,by adhering to high quality and

improvising from time to time . A decade later ,in 1939 ,under the

leadership of NAROTTAM CHAUHAN ,Parle product began

manufacturing biscuits ,in addition to sweets and toffees .Sincethan for almost 80 years ,Parle products has been Indias largest

manufacturer of biscuits and confectionery. Makers of the worlds

largest selling biscuits ,Parle-G , and a host of other very popular

brands ,the Parle name symbolizes quality , nutrition and great

test . with a 40% share of total biscuit market and a 15% share of

the total confectionary market in india , parle has grown to

become a multi-million doller company.Parle product has 7-

manufacturing units and 51-manufacturing unit on contract, alsoknown as CMU (contrct manufacturing unit ). The plant at

Bahadurgarh is one of the largest biscuits and confectionary

manufacturing plant in India .

Production capaciity

Biscuits brand Production/day

Parle-G 100 Ton

Krackjack 50Ton

Monaco 25 Ton

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Waste percentage :-

Waste percentage of around 1.5 2% .theyclassified the waste into two kind of waste .

1 ,RB (Recyclabe )

2,SB (Sewageble )

Swageble waste is the waste which they sold to farmers

or any person who ultimely feed that to animals and

dogs. It is also the source of revenue for them .

Financial Aspect :-

Revenue of the whole Parle group is around 5000

crores.which generet in the form of,

1,Biscuits segment - 4000 crore2, Confectionary segment - 1000 crore

Human resource:-

Human resource capacity is around 1000 operators and

90 excutive staff in Bahadurgarh plant. Out of 1000

operators 600 is on permanent and 400 on contract

employe.

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COMPANY PROFILE

Parle Agro has been India's largest manufacturer of

biscuits and confectionery for almost 80 years. Makers of

the world's largest selling biscuit, Parle-G, and a host of

other very popular brands, the Parle name symbolizes

quality, nutrition and great taste. With a reach spanning

even to the remotest villages of India, the company has

definitely come a very long way since its inception.

Many of the Parle products - biscuits or confectioneries,

are market leaders in their category and have won acclaimat the Monde Selection, since 1971. With a 40% share of

the total biscuit market and a 15% share of the total

confectionary market in India, Parle has grown to become

a multi-million dollar company. While to the consumers it's

a beacon of faith and trust, competitors look upon Parle as

an example of marketing brilliance.

Available Anywhere

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Today, the great strength of Parle Products is the extremely

widespread distribution network. Even at the remotest places, you

can buy Parle biscuits and sweets from the local grocer. It has

taken years to create this extensive network. Parles sales force

started with one salesman in Bombay and some agents in few

other cities. Gradually, Parle Products expanded. Soon sweets

and biscuits were being sent by rail to Calcutta, Delhi, Karachi,

Madras and other major cities. As production increased,

distribution was amplified. Full time salesmen were appointed in

different areas. Currently, Parle Products has over 33, 00,000

distribution outlets.

Milestones - The Decades of Progress

1929:The first year of operation. Our only assets were hardwork and hope.

1939:Ten years of determined effort brought results. Thingsbegan to take shape. And we tried even harder.

1949:The formative years were over. We had come of age.

1974:Here was the first evidence of Parle as it is today.

HISTORY

Parle Products fame and familiarity is undeniable. Considering its

extensive reach, the brand Parle is known and recognized by

everyone. Over the years, Parles sweets and biscuits have

become a household name. From kids to adults, everyone loves

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and cherishes these treats. It gives us great pleasure to see our

consumers enjoy and embrace Parle products on daily basis. Our

confectioners and chefs have the utmost authority at Parle. Had it

not been so, the beginning of Parle would have been quite

different.

In 1929 a small company by the name of Parle products emerged

in British dominated India. The goal was to spread joy and cheer

to children and adults alike, all over the country with its sweets

and candies. Although, the company knew that it wouldnt be an

easy task, they decided to take the brave step. A small factory

was set up in the suburbs of Mumbai to manufacture

confectionery products. A decade later this factory was upgraded

to manufacture biscuits as well. Since then, the Parle name has

spread in all directions and has won international fame. Parle has

been sweetening the lives of people all over India and abroad.

Apart from the factories in Mumbai and Bangalore, Parle also hasfactories in Bahadurgarh, Haryana and Neemrana, Rajasthan.

These are the largest biscuit and confectionery plants in the

country. Additionally, Parle Products also has 10 manufacturing

units and 75 manufacturing units on contract.

PRODUCT PROFILE

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PARLE-G

The largest selling biscuit in India.

Consumed for taste, nourishment and energy by people ofall age groups.

For over 50 years now, it has stood virtually unrivalled for itsquality and value for money.

Identified with the baby on the pack. She is affectionatelycalled the Parle-G baby.

Available in different grammages from 25g to 500g cateringto.

Ingredients:

Wheat Flour, Sugar, Edible Vegetable Oils, Invert Syrup,

Skimmed Milk Powder, Salt, Leavening Agents, PermittedEmulsifier, Flavour and Dough Conditioners.

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Every nation dreams of a better tomorrow. And every nation's

tomorrow lies in the hands of its children; the young stars who shape

the future of the nation. So, it's important to nourish these young

stars, after all it's a question of the nation's future. Filled with the

goodness of milk and wheat, Parle-G is a source of all round

nourishment. Treat yourself to a pack of yummy Parle-G biscuits to

experience what has nurtured and strengthened millions of people for

over 70 years. A meal substitute for some and a tasty and healthy

snack for many others. Consumed by some for the value it offers, and

many others for its taste. Whatever the occasion, it has always been

around as an instant source of nourishment. Little wonder that it's the

largest selling biscuit brand in the world.

__1, 2, 3, 4, 5, 10, 20, 30, 40 and 50/Rs

Krackjack

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Parle introduced Indias first & original sweet and saltybiscuit Krackjack in 1972, which went on to become oneof the most loved biscuits. Its a crispy and deliciousbiscuit with a perfect balance of sweetness and saltiness.Once you start relishing it, you wont be able to stop thelonging for more. Though Krackjack sweet and saltybiscuits can be enjoyed anytime, it goes wonderfully wellwith your evening cup of tea.

The unique dual tastes of sweet and salty have a perfectanalogy with the dual personality of an individual, be it apolitician or a mother-in-law.Taste ka double role jo kholsakta aap ki bhi pole.

--- 5, 7, 10, 15 and 20/Rs

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Monaco

Life namkeen banaiye!

When life hits a dull patch, just pull out a Parle Monaco to make it

exciting. The light, crispy biscuit sprinkled with salt, is the perfect

namkeen twist you can add to your ordinary boring moments. Goahead, Life namkeen banaiye, anywhere, anytime with Parle

Monaco.

To spice up your life further, try the variant of Parle Monaco - The

Zabardast Jeera. This salted, crispy biscuit delicately seasoned

with jeera, has a unique taste that makes those namkeen

moments even more exciting.

---- 5, 7, 10 and 20/Rs

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Kreams : Chocolate : 2/-, 5/- and 10/-, Orange, Pineapple,Elaichi and Mango: 5/- and 10/- and Bourbon: 10/- and 18/-

Hide and seek

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Play a game of hide and seek with your taste buds. Indulge in themouth-watering delight of Indias best moulded chocolate chipbiscuits, Hide & Seek. All it takes is one bite, and you aretransported to chocolate Heaven. Packed with a bounty ofchocolate chips, once you try Hide & Seek, you will never wantany other biscuit again. A treat for the mouth, and the heart, khatehi dil aa jaye!

-- 5, 10, 15, 30/Rs

20-20

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Melody

Caramel meets chocolate to yield an outcome nothing less thandelectable. Parle Melody comes with an irresistible layer ofcaramel on the outside and a delightful chocolate filling within.Pop it in your mouth and relish the unique experience. It wont betoo long before you find yourself asking the age old questionMelody itni chocolaty kyon hai?'

Mango biteThis was not only India's first mango candy, but even today, is theonly candy with the richness of real, juicy sweet mangoes. Pop in

a Mango Bite and you will want to make it last longer and longer,don't be in a hurry to eat it up. Take your time, roll it around onyour tongue , feel the taste of real mango go down your throat

and enjoy it very slowly Mango Bite candies; eat them anywhere,at home, at school, on picnics or with friends. But just remember,

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enjoy it veeeeerrryyy slooooowllllllyyyyyy

Mango Bite is India's first mango candy with real mango

KaCHHA MANGO BITE

The mastiful flavour of summer now comes in a candy. Just pop aKaccha Mango Bite and experience the natural tangy sweetnessof a real raw mango. It's the only candy that is a real kacche aamka zerox. So when you're craving for the tantalizing khatta-meetha taste of raw mango just reach out for a Kaccha MangoBite and enjoy real kacche aam ki masti, anytime, anywhere.

50 paise

SNACKS

MONACO SMART CHIPS

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Tempted to reach out for that packet of chips that seem to be allbut calling out to you with its taste along with the added calories,

cholesterol and guilt? Introducing Parle Monaco Smart Chips - Itsbaked not fried, but tastes equally good. Its a healthier andsmarter substitute compared to other fried snacks and chips. Itgives you freedom to relish the taste anytime, anywhere withoutthe guilt of gaining extra calories. So Goodbye Oversize T-shirts,increasing waistlines and a diet that makes you feel deprived.With Parle Monaco Smart Chips, good food doesnt mean addedkilos anymore!

Also available in different exciting flavours:Tangy Tomato, Crazy Chaat, Macho Masala

---5 and 10/Rs

PRODUCTION PROCESS

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Raw material

testing

Mixing


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Process

1st step : MIXING IN this they use some ingredient

like MAIDA, SALT, MILK, GHEE, SUGAR etc.

2nd

step :MOULDING Inthis they use mixture for

shaping of biscuits with wording Parle-G.

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Molding

Baking

Cooling

Packi

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3rd step :BAKING IN This they bake the shaped

biscuits in big autometed owens at the temperature

of 220 ,350 ,and220degree celcious.

4th step COOLING After baking the biscuits the

procedure of cooling is done .

5th

step PACKGING in last all biscuits is bing packed

in wrapers .

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Production

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Growth Prospect

Large Market

India has a population of more than 1.150 Billions which

is just behind China.According to the estimates, by 2030

India population will be around 1.450 Billion and will

surpass China to become the World largest in terms of

population. FMCG(Beverage) Industry which is directlyrelated to the population is expected to maintain a

robust growth rate.

Spending Pattern

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An increase is spending pattern has been witnessed in

Indian FMCG(Beverage) market. There is an upward trend

in urban as well as rural market and also an increase inspending in organ-ized retail sector. An increase in

disposable income, of household mainly because of in-

crease in nuclear family where both the husband and wife

are earning, has leads to growth rate in FMCG(Beverage)

goods.

Changing Profile and Mind Set of ConsumerPeople are becoming conscious about health and

hygienic. There is a change in the mind set of the

Consumer and now looking at Money for Value rather

than Value for Money. We have seen willingness in

consumers to move to evolved products/ brands, because

of changing lifestyles, rising disposable income etc.

Consumers are switching from economy to premiumproduct even we have witnessed a sharp increase in the

sales of packaged goods.Findings according to a recent

survey by A. C. Nielsen shows about 71 percent of Indian

take notice of packaged goods labels containing

nutritional information compared to two years ago which

was only 59 per cent.

Governmental Policy

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Indian Government has enacted policies aimed at

attaining internationalcompetitiveness through lifting ofthe quantitative restrictions, reducing excise duties,automatic foreign in-vestment and food laws resulting in

anenvironment that fosters growth. 100 per cent ex-portoriented units can be set up by government approval and

use of foreign brand names is now freelypermitted.

Market Opportunities

Vast Rural Market

Rural India accounts for more than 700 Million

consumers, or ~70 per cent of the Indian population and

accounts for ~50 per cent of the total FMCG market.

The working rural population is approximately 400Millions. And an average citizen in rural India has less

then half of the purchasing power as compare to his

urban counterpart. Still there is an untappedmarket and

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most of the FMCG(Beverage) Companies are taking

different steps to capture rural market share.The market

for FMCG(Beverage) products in rural India is estimated52 per cent and is projected to touch ~ 60 per cent

within a year. PARLE is the largest player in the industry

and has the widest market coverage.

Export - Leveraging the Cost Advantage

Cheap labor and quality product & services have helped

India to represent as a cost ad-vantage over other

Countries. Even the Government has offered zero importduty on capital goods and raw material for 100% export

oriented units. Multi National Companies out-source its

product requirements from its Indian company to have a

cost advantage. India is the largest producer of livestock,

milk, sugarcane, coconut, spices and cashew apart from

being the second largest producer of rice, wheat, fruits &

vegetables. It adds a cost advantage as well as easilyavailable raw materials.

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V k

singh.

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