SUMMER PROJECT REPORT

“Financial Strategy of Instrumentation

Limited Kota”

A Training Project Report

For The Partial Fulfillment of

MASTER OF BUSINESS ADMINISTRETION(MBA)

(Approved by RTU)

Academic Session 2009-2011

SUBMITTED TO: SUBMITTED BY:

KULDEEP RAJAWAT

POORNIMA INSTITUTE OF ENGINEERING AND TECHNOLOGY,

JAIPUR

PREFACE

Realizing that the practical experience is an academic for all

around development of a personal, as a part of the course

Curriculum for Master of business Administration, the student has

to undergo practical training for 60 days.SS

The object of training is to provide the student with an insight to

the practical aspects of organization working and environment.

Such type of training helps student to works on real industrial

environment, and to gain practical knowledge and build

confidence.

I have much pleasure in submitting the project report on “imports

Accounts Department “of” Instrumentation Limited, Kota “. In the

present era the international trade is be coming the backbone of

every Company.

INTRODCTION

NEED EOR SETTING UP INSTRUMENTATION LTD.

Most of the Instruments required for Process Control

Industries along with main equipments were being imported in

early 1960. Process Control Industries were growing at repaid

rate, so we import the Instruments.

In order to minimize the import to process Control

Instrument and to achieve self reliance in this vital a decision was

taken by the Government of India to sat up a Factory in the public

Sector to manufacture Process Control Instruments’ and Allied

Items.

Thus Instrumentation Ltd. A Government of India

Enterprise was set up at Kota in April 1964 collaboration with

Russia with a provision to set up second unit at Palghat in Kerala.

The production was started in October-1968. It holds good rank in India in the field of Process Control Instruments. Wateree the capacity of filed may be one can only on I. L. Board Based engineering capability expertise for instrument for requirements. Instrumentation for monitoring, recording

and controlling operations I.L. has mastered all the complexities

of control system requirements whether computer electric or

pneumatic based system .Beginning with system design detailed

engineering manufacture and testing , installation final

commissioning ,after sales services and customer training etc. all

are available at I.L. under singe roof.

Whatever the capacity of the control system required

whether in computer electronic or pneumatic filed. I.L is supplying

the said systems on turnkey basis. To satisfy the market I.L. has

very immense and comprehensive product range and system

design criteria. The basic products of I.L. are measurement of

flow, pressure, temperature devices.

The prodigious developments are made in other process

control.

The company also offers a wide range of gas Analyses

system indicating sample probes, measuring units and other

accessories for polluting monitoring and controlling. The company

has it own instruments panel fabrication and design facility.

ORGANISATION SET UP OF INSTRUMENTATION LIMITED

The instrumentation ltd. is headed by a chairman cum

managing director (CM) under the guidance of board of directors,

board of director’s have three full time director (Finance)and

director (Commercial).

Instrumentation Ltd. has four unit besides corporate

Head quarter which is also considered a separate unit.

The four units are as follows-

1. Kota Unit

2. Palghat unit

3. Marketing Unit

4. P.D.D.C(Commercial) Unit

The registered of fice of the company is at Kota. The

corporate Head Quarter is also located at Kota.

A brief introduction of all units is as follows-

1. KOTA UNIT

Kota Unit is biggest of the unit of Instrumentation Ltd. It is the

Head Office of I.L. It is a Production Unit. It is headed by GM (K)

who reports to Director (Production).

PRODUCT RANGE OF KOTA UNIT

The Unit had been producing since 1964 with Russion

Collaboration. Today it manufacture products in Collaboration with

Germany, Japan, UK, Itly, France etc. it has got a very wide and

versatile product range. Its product includes:

1. C-Dot Technology based electronic Exchange

2. Electronic Transmitters

3. Electronic Controllers Recorders, Indicators

4. Electronic Computing Bins & Mini Cards

5. Micro Process Based Records

6. Annuciator

7. Railway Signaling System

8. Digital Electronic Exchange

9. UPS System

10. Pneumatic Recorder, Controllers, Indicators

11. Pneumatic Transmitters

12. Special Product for Dae

13. Special Product for Defence

14. Control Panels.

2. PALGHAT UNIT

The Unit is also a production Unit and is located in Kerala

State. It is headed by GM (Prodn.) who reports to Director

(Production).

This Unit manufactures mainly control valves and Allied

items in technical Collaboration with M/s Yamatake Honeywell of

Japan. It started production in October 1975 with assembly of

imported components of Control Valves ad accessories.

Now, almost all types of Valves are indigenized. It has

developed special type of valves with its R&D efforts.

Following products are manufactured by Palghat Unit.

1. Control Valves (Cage, Butterfly, Globe),

2. Flow Elemenes (Orifice Plates etc.)

3. Valve Actuators & Positioners,

4. Power Cylinders.

3. MARKETING UNIT

This unit is headed by GM (MKTG) who reports to CMD

Head Quarter of this are located at Delhi. This Unit is responsible

for retail sale and turnkey jobs from industries other than thermal

and steel. The activities of this unit carried out through Five

houses situated at:

a) Delhi

b) Bombay

c) Chennai

d) Calcutta

e) Kota

f) Jaipur

4. COMMERCIAL UNIT

The headquarter of this unit is located at Kota. GM (Comm.)

is head of this Unit and reports to Director Commercial This unit is

mainly responsible for Design, supply errection and

commissioning of C&I system of

1. Thermal Power Plant

2. Steel Plants

It also has a spare cell which Cater to the requirement of

spare Instrument and instruments spare of two industries.

The activities of Commercial unit are spread all our

country. It has site office spread all over India. The activities of

site officer are co-ordinated by three regional offices.

a) Lucknow : for Central Zone

b) Kattcats : for East Zone

c) Secunderabad : for South &West Zone.

North Zone is controlled from Kota.

KOTA OFFICE

Kota office basically a co-ordination office which is to co-

ordinate between Marketing head quarters, branch offices, and

various deportment at Kota for timely Execution of order and

complete customer satisfaction. Kota office is also responsible.

For booking of order for all telecom product.

(1)AGM (Mktg) manager is over all in charge of Kota office he is

responsible for. For all the activities at Kota office except. For

order booking of all teleco product.

(2)AGM (Mktg) is responsible for. For all the activities of Kota

office except. For order booking all teleco products.

(3)Branch co-ordination engineers are responsible for co-

ordination with branches.

(4)Plant loading engineers are responsible for loading of

instrument of PPC of production unit. Follow up with various

agencies for timely deposition of instrument.

(5)Rework and repair group is responsible for getting instrument

received form customer from servicing cell.

ACTIVITIES OF KOTA OFFICE

a) Submission of quotation and booking of

order for all telecom products.

b) Giving forecast of all telecom products.

c) To check technical feasibility of the order

received from branches.

d) To follow up with various agencies for

timely deposition of instrument.

e) To load production unit.

f) Arranging customer inspection and

dispatch of instruction.

g) To keep Head Quarter / Branches

informed the delivery status of orders.

h) To keep inventory minimum.

i) To arrange repair of faulty instruments

received from customers.

j) To get instrument reworked for which

order is cancelled to suit other requirement.

k) To keep Branches /head Quarter

informed if problem faced in execution of order.

MARKETING STARTEGY

Marketing strategy of M/s bells controls to similar to M/s

instrumentation ltd. M/s bells control has also segmented market

industry wise. its project division coters to the needs of thermal

power plants and steel industries. While other industries are

served by branch offices and regional offices.

1. MARKETING ORGANISATION OF M/S UPTRON

M/s Uptron is having its head office at Lucknow. It is mainly an

electronic company, which manufactures variety of consumer and

industries electronics items. Recently it has entered in the

process control instruments market. It also manufactures EPABX

and giving good competition. However, its product range are very

limited and to complete system to get instruments from other

suppliers.

PRODUCT RANGE

This comprises of consumer electronics item like television

personal computer, indl. Electronics items like EPABX, process

control instruments like PLC. Data acquisite system, scanner etc.

MARKETING STRATEGY

Marketing strategy of M/s uptron is similar to that being

followed by M/s instrumentation limited, projects decision caters

to the need to project requirement from comical, petrochemical,

steel, thermal and other industries, while marketing group does

the retail selling.

We have seen the marketing set up of two organizations namely

M/s bells control M/s uptron. Marketing set up of other suppliers in

this category i.e. supplying complete system is almost similar to

these. Except that one or two branch offices are more or less.

3. MARKETING ORGANISATION OF M/S ROSE MOUNT INDIA

LTD.

M/s rose mount India comes under 2nd (second) category of

supplying i.e. which few products. This company is Indian

subsidiary of M/s rose mount USA. Its registered office is at

Bombay.

PRODUCT RANGE

Main product of M/s rose mount is electronic pressure level flow

and D.P. transmitter. It also supplies pollution monitoring

equipment, whole range of equipment required for chemical and

oil industries are also marketed by it.

MARKETING STRATEGY

M/s Rose Mount can supply few instrument which dose not

complete the system in order to get order it emphasizes on low

price and quick delivery.

MARKETING ORGANISATION

Marketing organization consists of hade office at Bombay

and wide network of regional and branch offices at following

places. Calcutta, Delhi, Madras, Bombay, Durgapur, Guahati,

Pune, Vadodara, Visakhapatnam, Ahmadabad, Secunderabad.

Other is booked by their offices and supplies are made from

factory.

MARKETING ORGANISATION OF SUPPLIERS FOR

EQUIPMENT OTHER THAN PROCESS CONTROL

INSTRUMENTATION

Other suppliers in this category also follow the same line

i.e., maximum officers for concentrating on follow up with

individual customer and order booking.

There is very large number of suppliers in this category.

They very from very big one line M/s L&T to very small one like

M/s RTPL.

Most of the suppliers are already in the market for other

unrelated and related products with their network of sales and

service offices which they utilize for this product range also.

Marketing Strategy: This differs from supplier to

supplier. Big ones like M/s L&T, M/s Ind. Chem etc. are trying to

cover all over India, while smell ones Like M/s Kalindi, M/s RTPL

are concentrating one or two areas for effective marketing.

Rule of the game for this type of product is low price,

fast delivery and efficient after sales service. To achieve this,

many companies like M/s L&T are using to fullest extent their

large network of stockiest. Dealers, service centre etc. Which

already exists for other proud range.

Most of the companies are setting up more & more sales

offices for regular contact & follow up with potential customer.

Some suppliers of EPABX like M/s L&T & M/s upturn are

trying to attract customer by supplying complete system i.e., both

exchange telephone of their own make with package or erection

commissioning.

COLLABORATORS

In search of excellence, IL has gone in to technical

collaboration with a number of renowned international companies

for the manufacture of advanced instrumentation systems:

JAPAN

1. Fuji electric co. ltd.

2. Tokyo Keiso

3. Yamatake Honeywell

4. Toshiba corporation

5. Kyosan electric mfg. co. ltd.

U.K.

1. ABB Kent- Taylor ltd.

2. August system ltd.

FRANCE

1. ETSL Bernard

2. Segault SA

GERMANY

1. Dr. Thieding co.

2. Mannesmann Hartmann & Braun

IRELAND

1. Westing house electronic

ITALY

1. Nuovo Pignone

INDIA

1. C-Dot.

2. Indian institute of technology (IIT)

3. Indian space research organization (ISRO)

4. Department of electronics (DEO)

5. CSIR

These all are coupled with its own R&D breakthrough, this

technological boost has placed the company at per with the best

in the world.

PRODUCT RANGE

Instrumentation ltd. has a very immense and comprehensive

product range and system design criteria. The basic products of

IL are as follows:

1. CONTRONIC E PROCESS CONTROL SYSTEM

CONTRONIC 3 AUTOMATION SYSTEM WITH

INTERGRATED INFORMATION SYSTEM.

2. FAUL T TOLERANT CONTROL SYSTEM-FICS

3. MICRO PROCESSOR BASED DISTRIBUTED DIGITAL

CONTROL SYSTEM STARDIC

4. ELECTRONIC TRANSMITTERS

5. GAS ANALYSERS AND POLLUTION MINOTORING

INSTRUMENTS.

6. MICO PROCESSOR-BASED RECORDERS/CONTROLLER

7. CONTROL VALVES

8. SAFETY RELIFE VALVE

9. LARGE SIZE SOFT SEATED BUTTERFLY VALVES

10. RAIL WAY SINGNALLING SYSTEMS

CONTROL PANELS AND DESKS

11. ANNUNCIATORS

12. DISITAL SWITCHING SYSTEMS

RURAL AUTOMATIC EXCHANGE (RAX)

128 P RAX has been designed to work as terminal exchange to

enter the requirement of rural area interfused with all types of

switching equipment working in Indian telecom network.

MAIN AUTOMATIC EXCHANGE (MAX)

The manufacture of MAX has been started from early 1991

MAX is mainly used for local, tandem &transit applications for

rural Urban & Metropolitan area.

13. VALVE STAND FOR STEEL MELTING SHOP

14. TANK LEVEL GAUGING SYSTEM

15. CONTROL VALVES FOR HIGH PRESSURE DROP

16. ELECTRICAL ACTUATOR

.

17. LOW NOISE VALVE

18. SPECIAL BELLOW-SEALED VALVES FOR NUCLEAR

SERVICE

19. PNEUMATIC CONTROL DRIVES

20. UNINTERUPTIBLE POWER SUPPLY SYSTEM

(CVCF UPS)

THANK YOU