PRESENTED BY

Chaitanya Teja.G

Branding & Advertising: BRANDING:Branding is nothing but differentiating our product from other products. Through branding we can upgrade the companys name & fame.

BENEFITS OF BRANDING:

Externally, a branding effort will help you

Increase awareness and recognition for your products and services. Differentiate yourself from competition. Increase sales. Create a positive image in the minds of the targeted markets.

Internally, a branding can

Instill pride in employees build loyalty to the organization; and

Boost the level of customer service.

ADVERTISING:Advertisement is one of the media for communicating the information about a product through a paid source of communication.

IMPORTANCE OF ADVERTISING:

Creating awareness Increase sales Brand identity& Brand image Communicate a change Increase the business value

TYPES OF ADVERTISING:

Media Television commercials Newer media and advertising approaches

To study the effectiveness of TOYOTA advertisement. To find out better way of advertisements to reach todays customers. To know brand impact on customer. To know advertisement impact on customer.

The time given for the completion of the project was limited. The survey was restricted to Hyderabad and Secunderabad only. They may be few opinions which might have been missed out.

Toyota started in 1933 by Kiichiro Toyoda. Its first vehicles were the A1 passenger car and the G1 in 1935 Toyota is headquartered in Toyota City, Aichi and in Tokyo. Toyota employs approximately 3,20,808 people worldwide Toyota provides financial services through its division Toyota Financial Services. Shareholders :Toyota Motor Corporation (89% equity) Kirloskar Group (11% equity)

Data means a collection of facts in real life statistical data is a collection of facts in numerical figures. There are two types of data (a) Primary data (b)Secondary data

PRIMARY DATAPrimary data consist of original information gathered for a specific purpose

SOURCES OF PRIMARY DATAFor the purpose of present study the primary data was collected from the respondents by contacting them personally.

SECONDARY DATASecondary data consists of information that already exists somewhere, having been collected for another purpose.

SOURCES OF SECONDARY DATAFor the purpose of present study the secondary data was collected from published data of the companies.

SAMPLE SIZEThe sample size includes 100 people who are having cars.

Table 5.1: Flashing of car brands in the minds of respondentsGenerally the people having some brands in there minds, which car brand suddenly flashes in the minds of the respondents when the researcher asked the question?

INFERENCE:Table 5.1 displays that Toyota brand occupies the first place in the minds of the respondents with a percentage of 35 followed by Tata 20, Maruti 17, Honda 15,general Motors 7, Ford and others with 3% respectively. It can be seen in from the graph 5.1.

Table 5.2: Factors that makes to think about a particular product There will be some factors which make the people to think about a particular product for marketing our product it is very important to know about such factors.

INFERENCE:From the table 5.2 it is clear that brand & price of the car with a percentage of 22 each that influences the people to think about a car, after them follows safety and mileage with 21% and 20% respectively and the remaining 15% is shared by the design of the car.

Table

5.3:-Awareness on Toyota

It is very necessary to know that weather the respondents are aware of the company and its products. INFERENCE:From table 5.3 it is clear that 85 number of responds are aware of toyota company and remaining 15 number of responds are not aware of toyota company and their products.

Table 5.4:- Percentages of different sources of information through which respondents came to know about TOYOTA.INFERENCE:Table 5.4 displays the percentage share of different information sources in distributing the information. In this Newspaper occupies first place with a percentage of 30 followed by television, TOYOTA executives, magazines, word of mouth and internet with 20%, 15%, 15%, 15% and 5% respectively. This is shown in the graph 5.4.

Table 5.5:-Showing the Choice of respondents among thevariants of Toyota INFERENCE:Table 5.5 says that out of 100 respondents 38% choose Innova, 23% chooses Qualis, 20% choose Fortuner, 14% Corolla Altis, and 5% choose Camry in Toyota cars. The selection percentage is shown in the graph 5.5

Table 5.6:- Influence of the factors that makes to think about aparticular product in percentages INFERENCE:From the table 5.6 it is clear that design of the car with a percentage of 28% that influences the people to think about a particular brand, after that follows safety with a percentage of 27%, mileage with 24% and the remaining 21% is shared by the price of the car. This can be seen in the below graph 5.6.

Table 5.7:- Number of respondents who have seen the Toyotaadvertisements

INFERENCE:From the table 5.7 it is clear that 80% of the respondents have seen the TOYOTA advertisement and remaining 20% have not seen the advertisement. This can be represented by the using graph 5.7.

Table 5.8:- Evaluating the effectiveness of present Toyotaadvertisements

INFERENCE:Table 5.8 says that 25% of the respondents have opined that TOYOTA advertisements are highly effective, 55% opined that TOYOTA advertisements are Effective and remaining 20% opined that they have No impact. The graphical representation of the above table is shown in Graph 5.8.

Table 5.9:-Best Medias for reaching todays customerDifferent Medias will have impact no different people so we have to find out the media which have equal impact on every people. For advertising the product.

INFERENCE:From the table 5.9 we can see that television has a consisted percentage of response among the advertising media irrespective of the age group followed by print media 30%, S.M.S 15%, Internet 5% and other media of communication 20%. The graphical representation for this is shown in graph 5.9.

Table 5.10:- Opinion on the suitability of tag line MOVINGFORWARD for TOYOTA?

INFERENCE:From the table 5.10 25 number of responds said that it is perfectly suitable, 15 number of responds said that it is suitable, 5 number of responds said that it is not suitable and 55 number of responds that they cant say

Table

5.11:- How can we create publicity for a product?

INFERENCE:From the table 5.11 we can see that 55% of the people opined that publicity for a product can be created through its brand ambassador and the remaining 45% opined that publicity for a product can be created through its brand.

Table 5.12:- Response of people on the verification of thesuitability of AMIR KAHN as brand ambassador for TOYOTA.

INFERENCE:From the table 5.12 we can see that out of 100 respondents 22% of the said that AMIR KHAN was perfectly suitable as brand ambassador for TOYOTA and 30% opined that he is suitable 38% opined that he is not suitable for that and remaining 10% said that they cant say any thing.

Table 5.13:- Impact of AMIR KHAN on the sales of INFERENCE:-

INNOVA

Table 5.13 shows that 50% of the respondents said that AMIR KHAN has his impact on the sales of the TOYOTA whereas 20% said that there is no impact of AMIR KHAN on the sales of TOYOTA and remaining 30% said that we cant say any thing on this.

From the survey it was found that 35% of people think about Toyota, 15% of the people think about Honda, 20% of the people think about Tata, 3% about Ford, 7% about General Motors, 17 % think about Maruthi, and remaining 3% thinks about rest of the brands. There are different reasons for this which influences them to think about that particular brand.

There are five models in Toyota and out of 100 people 38% Innova, 23% chooses Fortuner, 14% Corolla Altis, 5% chooses Camry, 20% Qualis in Toyota cars. we can see that out 100, 52% of the people said that Amir Khan was suitable as brand ambassador for Toyota and 38% of the respondents say that he is not suitable . Only 55% of the respondents know that Toyota has entered into the Limca Book of records. Finally Toyota was ranked as 1 with respect to its advertisements among its competitors

Advertising should not only be made through paper, road shows, TVs, hoardings and also through other source of communication. To increase the effectiveness of the advertisements, Toyota has to mention the price, mileage, safety aspects in its ads. The Sales people should have complete information about the Competitors product as in order to face today market competition.

Sales personal should be upgraded regularly with all the technical information and new pricing list about the vehicle so that they can be in a state to answer all the questions posed by the Customer. To increase the sales company can have to take local popular figures as its brand ambassador .

The study has concentrated on the BRANDING AND ADVERTISING OF TOYOTA IN DOBRO TOYOTA PRIVATE LIMITED. The company seems to be moving in right lines as far as its Strategies but it need to focus much on promotional activities increase its brand image. Since the company is at its early stages and it has a cut throat competition in the market. The brand plays a key role in the sale of the vehicles. With these objectives in mind the study has been conducted.