Project orientation ppt jane
-
Upload
jcsmith7898 -
Category
Business
-
view
42 -
download
1
Transcript of Project orientation ppt jane
![Page 1: Project orientation ppt jane](https://reader036.fdocuments.in/reader036/viewer/2022073118/55a4919d1a28aba53e8b483d/html5/thumbnails/1.jpg)
R I K K Y O B U S I N E S S P R O G R A M
PROJECT ORIENTATION
![Page 2: Project orientation ppt jane](https://reader036.fdocuments.in/reader036/viewer/2022073118/55a4919d1a28aba53e8b483d/html5/thumbnails/2.jpg)
HOW DO I GET STARTED?
• Topic
• The Challenge
• Marketing Plan Components
• Final Presentation
• Evaluation
• Evaluation Requirements
![Page 3: Project orientation ppt jane](https://reader036.fdocuments.in/reader036/viewer/2022073118/55a4919d1a28aba53e8b483d/html5/thumbnails/3.jpg)
TOPIC
Okanagan Wine Industry
![Page 4: Project orientation ppt jane](https://reader036.fdocuments.in/reader036/viewer/2022073118/55a4919d1a28aba53e8b483d/html5/thumbnails/4.jpg)
OKANAGAN WINE INDUSTRY
• The Okanagan Valley is the second largest wine region in Canada.
• It produces 90% of all wine in British Columbia.
• It is ranked second for wine sales in economic importance in the country.
![Page 5: Project orientation ppt jane](https://reader036.fdocuments.in/reader036/viewer/2022073118/55a4919d1a28aba53e8b483d/html5/thumbnails/5.jpg)
WHO STARTED PLANTING GRAPES?
Grapes were first grown in
1859 in the Okanagan
Mission here in Kelowna by
Charles Pandosy for
sacramental wines.
![Page 6: Project orientation ppt jane](https://reader036.fdocuments.in/reader036/viewer/2022073118/55a4919d1a28aba53e8b483d/html5/thumbnails/6.jpg)
THE OKANAGAN WINE INDUSTRY TODAY
• The number of grape wineries in BC has grown :
1990 – 17 wineries
2014 – 273 wineries
• There are more than 80 varieties of grapes grown.
• Top grapes planted are: Pinot Gris (white) and Merlot (red).
• Okanagan wines win international wine awards.
![Page 7: Project orientation ppt jane](https://reader036.fdocuments.in/reader036/viewer/2022073118/55a4919d1a28aba53e8b483d/html5/thumbnails/7.jpg)
THE OKANAGAN WINE MARKET
The wine industry in Kelowna generates $140 million
annually.
However, there still remains room for growth and
development…
This is where you step in and impact the current
Okanagan Wine Market!
![Page 8: Project orientation ppt jane](https://reader036.fdocuments.in/reader036/viewer/2022073118/55a4919d1a28aba53e8b483d/html5/thumbnails/8.jpg)
THE CHALLENGE
You will:
• work in teams
• choose a product made by either Mission Hill Winery or Summer Hill Winery
• create a marketing plan that would further develop the market for that product.
![Page 9: Project orientation ppt jane](https://reader036.fdocuments.in/reader036/viewer/2022073118/55a4919d1a28aba53e8b483d/html5/thumbnails/9.jpg)
PRODUCT
![Page 10: Project orientation ppt jane](https://reader036.fdocuments.in/reader036/viewer/2022073118/55a4919d1a28aba53e8b483d/html5/thumbnails/10.jpg)
PLAN COMPONENTS
Each marketing plan should include:
1. Identifiable marketing strategies for encouraging
demand for your product
2. Rationale for the strategies used
3. Strategic goal and target market
4. Action programs
![Page 11: Project orientation ppt jane](https://reader036.fdocuments.in/reader036/viewer/2022073118/55a4919d1a28aba53e8b483d/html5/thumbnails/11.jpg)
PLAN COMPONENTS
5. Challenges/limitations/benefits related to promoting
your product
6. A Questionnaire that will be used to gather data about
your product in order to help your group determine price
point, suggested target market, and sales techniques that
could be used to promote your product
![Page 12: Project orientation ppt jane](https://reader036.fdocuments.in/reader036/viewer/2022073118/55a4919d1a28aba53e8b483d/html5/thumbnails/12.jpg)
FINAL PRESENTATION
Each group will be given 20 minutes to present their
marketing project to a panel of judges.
![Page 13: Project orientation ppt jane](https://reader036.fdocuments.in/reader036/viewer/2022073118/55a4919d1a28aba53e8b483d/html5/thumbnails/13.jpg)
EVALUATION
A marketing evaluation panel will:
• assess each group
• determine if presentation of marketing proposalfulfills the following 10 requirements:
![Page 14: Project orientation ppt jane](https://reader036.fdocuments.in/reader036/viewer/2022073118/55a4919d1a28aba53e8b483d/html5/thumbnails/14.jpg)
EVALUATION REQUIREMENTS
1. There is evidence of a clear marketing plan
2. Team has a thorough understanding of the product and market demand
3. Team is able to clearly communicate the rationale used for their marketing plan
4. Team effectively addresses the needs/wants of the target group
5. Each team member participates in the presentation and effectively presents their segment of the project
6. The team is organized and well prepared
7. Presentation materials are effective and relevant
8. Language choice is coherent and effective
9. The presentation is professional in delivery
10. The presentation reflects the product and marketing goals effectively
![Page 15: Project orientation ppt jane](https://reader036.fdocuments.in/reader036/viewer/2022073118/55a4919d1a28aba53e8b483d/html5/thumbnails/15.jpg)
HERE’S TO YOUR SUCCESS
LET’S GET STARTED!