Project on Training in Samrat Namkeeentechshristi

A

PROJECT REPORT

ON

INDUSTRIAL TRAINING

AT

“SAMRAT NAMKEEN PVT. LTD.”

AHMEDABAD

SUBMITTED BY

GUIDED BY PREPARED BY

MR.NITIN PATEL MR.JALAK.J.SONI

S.Y.B.B.A

Roll No: 237

Exam No

Smt. S.B. Patel Institute of Business Management

Visnagar(Affiliated to)

HemchandracharyaNorthGujaratUniversity,

Patan.

Academic year 2008-09

PREFACE

We have heard famous sayings, “God helps those who help themselves” and “Experience is the best teacher”. On completion of my training, we could really the depth of the meaning conveyed by them.

B.B.A. programme is a professional course for management studies. As this course is related to business management studies. A student should acquire knowledge not only theoretically as well as practical knowledge as a Management student.

It was a privilege of me to undergo training for 21 days at Samrat namkeen pvt ltd. I have prepared that project Samrat namkeen pvt ltd. After collecting the data, I have analyzed the related aspect of Samrat namkeen pvt ltd.

I have tried my level best effort to prepare this report regarding all the information about these industries.

ACKNOWLEDGEMENT

I wish to acknowledgment the help of all these who have provided me with

information, guidance and other help during my training period without their help it

would have been difficult for me to have reached this state of completion my training.

In written this project report. I have drawn on thoughts from a variety of discipline

that has bearing on the different facts of the topics. I own a profound intellectual debt

to numerous authors whose ideas and contribution have shaped my thinking on this

subject.

I am thankful to the chairman of the company for giving me this opportunity to

under go training at “Samrat namkeen pvt ltd.” At, Ahmadabad, Dist. Ahmadabad. In

which I have taken vital experience.

I am heartily thankful to Mr.JayshankarVaidwho is the in charge of the

company. He has given me full co-operation to give me all the information about my

topic.

I am real thankful to My College&Princ. Mr. Nitinpatel for providing us all

the necessary facilities to carry out our project works

Thank you.

-JALAK. J. SONI

EXECUTIVE SUMMARY

The practical training is a part for the studies of management. The practical

training at S.Y.B.B.A level helps us to know the working problems of industries

before we enter in to any organization as an employee or executive. This will helps the

student to bring out and exhibit the qualities which is not way can be exhibit by

theoretical training.

Under this practical training, one has to be going there in the company and

their collection information and prepare a report on visit. In this project we have to do

visit of 21 days of any industrial unit,

This report contains the detail of my practical training experience as I got

opportunity for implement my theoretical knowledge into practical. This will measure

and increase the student skill ability and capacity as students gets contact with various

aspects & dealing of the firm. By this way student can also gets knowledge and views

about business environment. In short it is a time in which we can implement the

theoretical knowledge in practical field.

During training, I collect various data from them. After evaluating the data, I

gave some suggestion & recommendation to the company.

I have tried my best to prepare this report. This practical training will be

certainly beneficial for me in the future.

I am glad to present my report based on “Samrat namkeen pvt ltd.”

INTRODUCTION

It began as a small homemade eatables unit at SwaminarayanTemple, Narayan Ghat,

Ahmedabad, and Gujarat, INDIA in 1979.

Wafers, Sevs, Bhujias, Dal, Chavana, Chevda . . .made in ancient gastronomic

traditions of Gujarat.

The tastes were irresistible, the products are fresh, and the packing is hygenic.

Customers responded enthusiastically. And in the following years, the company

evolved continuously, dictated by customer demands and market trends.

Today, Samrat is a snack foods conglomerate that manufactures 25 popular products.

These products reach taste-lovers in every nook and corner of Gujarat.They are also exported

quite successfully.

Today, Samrat is quoted as one of Gujarat's most inspiring scratch-to-riches stories.

Not really surprising, as there was no way such good taste could lose.

What is more, though Samrat Namkeens are eaten and relished as they are by

hundreds of thousands of people, we have gone a step ahead, and created a whole range of

blend recipes (where Samrat Namkeens are blended with other popular recipes to create new

dishes).

These innovative recipes were developed in consultation with chefs and gourmets

from around the country.

You can replicate these blend recipes at home, and add more spice to your home life

Today, the Samrat brand posts a turnover of more than Rs. 15 crore, and reaches the

length and breadth of India through a network of more than 200 Distributors and 35,000

Retailers.

And the company`s future vision has laid much emphasis on export promotion.

CONTENT

SERIAL

NO.

PARTICULAR PAGE

NO.

PREFACE

ACKNOWELDGEMENT

EXECUTIVE SUMMERY

INTRODUCTION

1. GENERAL INFORMATION

1.1 HISTORY&DEVELOPMENT

1.2 COMPANY AT GLANCE

1.3 COMPANY’S OBJECTIVE

1.4 ACHIVEMENT

1.5 ORGANISATION CHART

1.6 LOCATION CHART

1.7 PLANT LAYOUT CHART

1.8 REASON FOR SELECTION LOCATION

2. PRODUCTION DEPARTMENT

2.1 INTRODUCTION


2.3 NAME OF THE PRODUCT

2.4 RAW MATERIAL

2.5 MANUFACTURING PROCESS

2.6 QUALITY POLICY

2.7 QUALITY CONTROL

3. HUMAN RESOURCE DEPARTMENT

3.1 INTRODUCTION


3.3 NUMBER OF WORKERS

3.4 FACILITIES OF WORKERS

3.5 TIME KEEPING SYSTEM

3.6 RECRUITMENT

3.7 SELECTION

3.8 TRAINING AND DEVELOPMENT

3.9 PROMOTION AND TRANSFER

3.10 PERFORMANCE APPRAISAL

3.11 WAGES AND SALARY STRUCTURES

3.12 PERSONNEL POLICY

4. MARKETING DEPARTMENT

4.1 INTRODUCTION

4.2 ORGANIZATION CHART

4.3 DISTRIBUTION CHANNEL

4.4 ADVERTISING

4.5 SALES PROMOTION

4.6 MARKETIG RESEARCH

4.7 PRICING POLICY AND STRUCTURE

4.8 COMPETITORS

4.9 SALES OF LAST THREE YEAR

5. FINANCE DEPARTMENT

5.1 INTRODUCTION

5.2 ORGANIZATION CHART

5.3 CAPITAL LAST THREE YEAR

5.4 SALES OF LAST THREE YEAR

5.5 RESERVE OF LAST THREE YEAR

5.6 PROFIT OF LAST THREE YEAR

HISTORY & DEVELOPMENT

The story of Samrat Namkeen is sweet and simple.

It began as a small home-made eatables unit at

SwaminarayanTemple,NarayaGhat, Ahmedabad,Gujarat, INDIA

Wafers Sevs, Bhujias, Daals, Chavana, Cheevda .made in ancient gastronomic

traditions of Gujarat. The tastes were irresistible, the products are fresh, and the packing is

hygienic. Customers responded enthusiastically. And in the following years, the company

evolved continuously, dictated by customer demands and market trends.

1979. Mr. Jayshankar S. Vaid was young, and his mind was brimming with ideas of

enterprise.Through the week, he gathers information around for an entrepreneurial break. He

visited and studied various industries weigh pros and cons. On weekends, Jayshankar indulge

in what most of his friends thougt was an unusual hobby making Namkeens.

On those days, he had turned his kitchen into a virtual R&D lab for his experiments in

Namkeens. Later, he relish (enjoy) these with his family and friends.

Then one day, in a moment dictated by destiny, the thought struck him: why not turn

the hobby into a business? After all, everyone likes to eat good things.Thus began

Jayshankar's life as a Namkeen manufacturer.

He was a modest man, but named his product 'Samrat', meaning 'King / Emperor’,

because he was confident of its taste value.He himself prepared the Namkeens, packs them

and supplied to homes nearby. There was no way that such conviction could lose.

Today, he employs more than 210 people and more than 28 sumptuous fooditems are

marketed under the Samrat brand. Today, he has taste experts, foods scientists, management

veterans (long experience), and a network of marketing channels, to take the Samrat brand far

and wide.But there is one aspect of his business that he still directly controls -- QUALITY.

And this is the reason why Samrat products still retain their home-like crunchy taste and

freshness. & that’s why it has given a tag name as a GHAR JASIE HIENAMKEEN . And

this is the reason of Jayshankar S. Vaid's success.

COMPANY AT A GLANCE

NAME OF THE UNIT

Vimal Flexsol Pvt. Ltd

ADDDRESS OF THE UNIT

Motap Char Rasta,

Mehsana-Modhera Road

At & Post: Motap.

REGISTRED OFFICE

“Vimal House”, 31 G.I.D.C. Estates,

State Highway,

Mehsana-384 002.

YEAR OF ESTABLISHMENT

Vimal Flexsol Pvt. Ltd. was established in 1994 in Mehsana.

FORM OF ORGANIZATION

Vimal Flexsol Ltd is the partnership firm.

AUDITORS

M/S HARESH S.KANSARA & CO.

Chartered Accountants

S/22, 23 Palika Bazaars,

Opp. Nagarpalika Office,

Mehsana-384 001.

BANKERS

The Mehsana Urban Co-operative Limited

Bank of Baroda.

PROMOTER & EXISTING BODY

Samrat Namkeen ltd. management team is as follows.

Name Designation

Mr. JayshankarVaid CMD

Mr. Bhavin. j. Vaid Director

Mr. PravinBhavsar CFO

Mr. Shiv Kumar Taneja Group Manager

Mr. D.M. Purohit Marketing Incharge

EMPLOYMENT

Samrat Namkeen has employees 210 people.

Skilled 301. A person who required to take decision e.g. Manager

Unskilled 302. A person who do not required to decision are called unskilled they

Labour 150 has to single monotonous work in production department

PROGRESS OF COMPANY

Today, the Samrat brand posts a turnover of more than Rs15 crore, and

reaches the length and breadth of India through a network of more than

200Distributors and 35,000 Retailers. Samrat was the first of its kind to receiveofficial

permission of the Indian Railways to supply its products inside railwaystations.

Today, it is successfully exported to the US, the Middle East, South Africa and

many other countries. It has obtained memberships of the Snack Foods Association,

USA, Agricultural & Processed Food Products Export Development Authority

(APEDA), India, Gujarat Chamber of Commerce & Industry (GCCI), Gujarat

International Trade Promotion Council, Ahmedabad Mithai&Farsan Association, etc.

It also has export approvals from the Reserve Bank of India, and the Import Export

Code.

Today, the domestic sales of Samrat Namkeen register a steady rise, year after

year.

For instance, our turnover has risen eight-fold in the last five years (1992-1998) alone.

During this period, a total of 2,00,00,00 kg of Samrat Namkeen were consumed

by taste-lovers around the world.

Today, the Samrat brand reaches the length and breadth of India. In fact, it’s

today one of India's best known snack foods brand, and the undoubted market leader

in Western India.

ACHIEVEMENTS

(1) 100% VEGETERIAN MARK

(2) MEMBER OF SANCK FOOD ASSOSIATION VIRGINIA (USA) (here

you stick the logo of SFA)

(3) AGRICULTURAL & PROCESSED FOOD PRODUCTS EXPORT

DEVELOPMENT AUTORITY (APEDA)

(4) GUJARAT CHAMBERS OF COMMERCE AND INDUSTRY (GCCI)

(5) SAMRAT STAND AT 8TH RANK ACCORDING TO ORG MARG (here

you stick the logo of org marg).

It also has export approvals from the Reserve Bank of India, and the

Import Export Code.

ORGANISATION CHART

LOCATION CHART

PLANT LAYOUT

NTRODUCTION

Production means produce product which useful to satisfy the wants of people.

Production included all the activity of acquirement distribution of all the means of

income. Production is a main & important work of all the companies, co-operative

societies as well as firm. Production department is main & basic department.

Samrat Namkeen Pvt Ltd is produced different types of food products in the

company. Production department of Samrat namkeen pvt.ltd is intelligent and hard

workers as well as other department. So the output of day to day the Samrat namkeen

pvt ltd goes very high and high.

Samrat namkeen ltd has a two very good hygienic production process.

(1) Semi automatic.

(2) Manual.

Managing director

Production manager

In charge Purchase & Store

In charge Accountant

In charge Technical

Store Assistant Supervisor

Worker

And the capacity of production per day is nearly about 16000 kg in it general shift.

ORGANIZATION STRUCTURE

NAME OF THE PRODUCT

Today more than 25 lip smacking products come out under the Samrat brand.

Alu Wafers (salted)

Alu Wafers (masala),

Kela Wafers (Mari),

Kela Wafers (Masala),

FarariChevda-mola,

Sing Bhujia,

Mung Dal,

BikaneriSev,

RatlamiSev,

AluSev,

Chavana-tikha,

Chana Dal,

ChanaJorgaram,

LasanSev,

Ganthia,

Tum Tum,

Dal Moth,

Bundi-tikhi,

Bundi-moli

A whole range of spicy, scrumptious taste experiences that satisfy connoisseurs and common people alike.

PRODUCT’S

Today more than 24 lip smacking products come out under the Samrat

brand.Alu Wafers (salted), Alu Wafers (masala), Kela Wafers (Mari), Kela Wafers

(Masala), FarariChevda-mola, FarariChevda-thika, Sing Bhujia, Mung Dal,

BikaneriSev, RatlamiSev, AluSev, Chavana-mola, Chavana-tikha, KhattaMitha Mix,

Chana Dal, ChanaJorgaram, LasanSev, Ganthia, Tum Tum, Dal Moth, Bundi-tikhi,

Bundi-moli, Nylon Sev, SadaSev, a whole range of spicy, scrumptious taste

experiences that satisfy connoisseurs and common people alike.

What is more, though Samrat Namkeens are eaten and relished as they are by

hundreds of thousands of people, we have gone a step ahead, and created a whole

range of blend recipes (where Samrat Namkeens are blended with other popular

recipes to create new dishes).

These innovative recipes were developed in consultation with chefs and

gourmets from around the country.

You can replicate these blend recipes at home, and add more spice to your home life.

Or, if you are a restaurateur, you can use these imaginative blends to attract more

customers.

SAMRAT AS A PRODUCT

Samrat brand initiative extends to four A’s that are indispensable for achieving

business success

Awareness:samrat namkeen has it brand awareness all over the India and also

in the country like USA. Just because of it wide network of marketing and

available in wide variety choice of product in different taste.

Availability:This is one of the strongest beams of samrat popularity in market.

Because it is available on each and every corner of our country through its

strong marketing channel about 200 distributors 35000 retailers.

Acceptance:There is one more reason behind it popularity is that because of it

continues delivering quality content has made the consumers accepting samrat

product without any hesitation. And samrat always believe in the philosophy

that quantity always flows quality.

Affordability: Food is being one of the basic need of human been .And being

food processing company it keep such a price of product which are affordable

to consumer pockets and easily satisfy there need in different taste.

PRODUCTION PROCESS

Purpose: Production is the process, which is, performs by the company to convert

the row material into finished product.

Raw material

Cleaning

Cutting of potato’s

Drying

Fryed chips keep open for cooling

Frying of potato chips

Spreading of Masala

PackingDispatch

Existing:

Samrat namkeen ltd has a two very good hygienic production process.

(1) Semi automatic.

(2) Manual.

And the capacity of production per day is nearly about 16000 kg in it general shift.

Manufacturing process of potato chips

1.8.2. Stages of production process:

Raw material :

Any production process start’s with the raw material. In this production

process of potato chips .firstly all the potato’s get clean &potato of bad

quality is being thrown out .And after it is washed in water.

Cutting :

At this stage all the potato cutted into chips by to ways automatic &

manually .And after cutting all the chips kept open for drying.

Frying & cooling :

Here all that potato chips are fryed in oil .And after frying all that fryed

chips kept open for cooling.

Spreading of masala & Dispatch :

After loosing the hotness when the wafers become cool. At this stage

masala is spreaded on all the wafers chips. And after it all that waffres

further goes for dispatch.

RAW MATERIAL

Raw material is the basic thing for carrying and way production function.

The raw material may be purchased from outside resources or company its self

manufactures it. Samrat Namkeen Pvt Ltd adopted purchasing policy for its raw

materials from various middleman and agents. The top management is responsible to

lie down or formulate certain principles on which purchasing action is based.

Quantities, quality, price, terms of delivery suppliers reputation are perform great role

in purchasing decisions of any company. Samrat Namkeen greater emphasis on the

quality of products of raw materials, quality is maintained strictly.

Company puts orders of raw material in the required quantity. When the

company receives the raw material it first of all makes the inspection of the raw

material. After the completion of inspection of raw material it is to be used for the

production.

LIST OF RAW MATERIAL

Rice (Soaked)

Oil

Jeera

Onions (Chopped)

Carrots

French beans (Cubes)

Green peas

Potatoes (cubes)

Lime juice

Salt

Green chilies (Chopped)

PRODUCT PHOTO

Price list of company

PRODUCTS PACK SIZE M.R.P PER PKT.

CHANA DAL 10g 1

CHAVANA- MOLA 10g 1

CHACVANA-TIKHA 10g 1

KHATTA- MITTA MIX 50g 5

DALMOTH 50g 5

SADA SEV 100g 8

NAYLON SEV 100g 8

BUNDI-TIKHI 200g 15

BUNDI-MOLI 200g 15

GANTHIA 400g 28

TAM TAM 400g 28

CHANA JORGARAM 1Kg 66

LAHSUN SEV 1Kg 66

MASALA SING 1Kg 66

RATLAMI SEV 10g 1

BIKANERI SEV 50g 5

SING BHUJIA 100g 9

MUNG DAL 200g 17

ALU SEV 400g 32

FARARI CHEVDA- MOLA 40g 5

FARARI CHEVDA-TIKHA 100g 10

200g 19

1 Kg 90

KELA WAFER- MARI 40g 5

QUALITY POLICY

The management and staff of Samrat Namkeen Pvt Ltd is committed to

increase its market share by manufacturing food products of international quality,

consistently, which is achieved by;

1. Studying market trends and customer needs.

2. Continuously improving up on the quality system.

3. Manufacturing a cost effective products.

It is an aim of every individual to contribute towards achievement of objectives, set by

the management each year.

INTRODUCTION

The component function of an organization is human resource or people at work. The

personnel management is concerned with the employee it is the art of accruing

developing and maintaining a competent work force is such a manner as to

accomplish with maximum efficiency and economy the function and objectives of

organization.

The personnel management is a very important function of any organization as it deals

with managing people, which are the most valuable Resource of any organization. For

the efficient working of any organization adequate support has to be given to the

different requirements of its employees, proper satisfaction and also the training

needs.

Samrat Namkeen Pvt. Ltd. All the decisions regarding employees are taken very

effectively. They give more important to employee’s efficiency. Employees are given

proper training and also fair wages. Personnel head always remain aware necessaries

of employees, try very much to fulfill them, and provided cordial environment to

workers for working.

Managing Director

Mgt. Representative

General Manager (Personal)

In chargeMaintenance

In chargeMechanic

Shop

In chargePlanning

Production

In chargePersonnel

&Administrator

Personnel department performs factions such as manpower planning, recruitment,

selection, main training discipline action and also training programs.


WHAT EXACTLY HUMAN RESOURCE MANAGEMENT?

“Human Resources management “is distinctive approach to employments

management which seeks to achieve competitive advantage through the strategic

development of highly committed and capable workforce, using an integrated carry of

cultural, structural and personnel technique.”

NUMBER OF WORKER

Total no.s of employes 215

No. of Employes

Un skilled --------------------125

Semi skilled ---------------------50

Skilled ---------------------40

FACILITY TO THE WORKER

The GokulRefoil& solvent ltd.gives the different facilities

and also gives the monetary incentives.

Diwali bonus

Medical facility

Senitery facility

Loan

Instantive facility

Uniform

Shoes caps

Overtime facility

1 hour break

TIME KEEPING SYSTEM

Recording attendance of each and every employee with in the organization is

known as time keeping records. The time system should be maintained for proper

function of administration.

Samrat Namkeen ltd. has just the single shift per day which we called a general shift 9:30 am to 5:00pm. Manual entry is done.

RECRUITMENT, SELECTION PROCESS

RECRUITMENT

“Recruitment is the positive process by striving more & more people to apply.

It is the process to discover the source of manpower to meet the requirement of the

staffing schedule and to employ effective measure for attracting the manpower in

adequate number to facilitate effective selection of an effective working force”

Recruitment has been regarded as the most important function of personnel

administration, because unless the right types of people are hired, even the best plans,

organization structure and control system would not work efficiently.

The selection procedure is concerned with securing relevant information about

an applicant. This information is secured in a number of steps or stages .the objective

of selection process is to determine weather an applicant meet the qualification for a

specific job and to choose the applicant who is most likely to perform well in the job.

The company has been recruiting employees by recommendations and referrals

from close friends and relatives of employees or directors. The organization dose not

gives any formal advertisement in the newspaper or magazines .The final selection is

based on the personal interview and the past experiences. Most of times, the

recruitment of worker is done through the advertisement on company – gate. The

employees are hired as and when the need arises.

SELECTION

Selection is the second step in the process of procurement of people. It is the

process of choosing the individuals who possess the individuals who possess the

necessary skill, abilities and personality to successfully fill specifies jobs in the works

it is a problem of matching a man to the job.

Selection procedure is different to different organization. But samrat namkeen

ltd. Do not have any specific selection procedure with in the selection procedure of

company includes (1) Collection of application (2) Interview Company collects the

application & calls all the people for interview & if the higher authority feels that a

person have those skills & ability to do the work & helpful in achieving the

organization objective. Then they hire the person.

TRAINING & DEVELOPMENT

Training is the act of increasing the knowledge and skills of an employee for

doing a particular job. The main objectives of training are new workers to reach

required standards of performance as possible; to reduce wastage of time or cost; to

introduce correct methods and innovation: to maintain avidities that prepare for future

jobs or positions development represents all those activities of teaching skills,

knowledge or attitude that increase employee’s potential and capable for future job.

Samrat Namkeen Pvt Ltd has provided technical training to the new Workers to

introduction jobs. It referees to instruction in technical and mechanical operation like

operation of various machines.

PROMOTION & TRANSFER

Promotion

“ Promotion” is term which covers a change and needs higher responsibilities. It normally also means increased pay and better terms and condition of services, resulting into, a higher status of rank.

Most organization promote their employees either on the basis of their seniority or on the basis of their merits.

In GokulRefoils and Solvent Ltd., while giving promotion to the employees, they do not consider seniority basis but consider merit basis means the company involves the performance review of the employee for promotion procedure.

Transfer

“Transfer refers to the change of job within an organization to the same position in another department for the following purpose :-

To satisfy the needs of the organization

To utilize properly service of an employee

To fill up existing vacancy.

To increase versatility of an employee

To meet an employee own interest

Samrat namkeen Ltd., gives transfer rarely to the workers.

PERSONNEL POLICY

Personnel policies are the statement of organization overall personal matters.

Commencing from their selection to their discharge from work they help the

management in dealing with the ‘man’ of organization but Samrat Namkeen have not

formulate any type of personal policies.

INTRODUCTION

The major force for the success of any corporate is possible through good

marketing system. Marketing is total system of interrupting business activites

designed to plan, promote and distribut want satisfying products & services to present

&potentialcustomers. It is known that ability to sale at a profit is real test marketing

management are panning, directing, & Controlling of entire marketing activities.

Samrat namkeen ltd. is following up the mordern marketing system for its all

products separately.

Samrat namkeen ltd. has emigrated, as are of the top public sector manufactur

export in allindia

Normally the company is arranging to export its product through export its

product through the export house & solvent extraction association.

Producer Department

Carrying Forwarding Department

Dealers/ Distribution

Dealers/ Distribution

Whole Seller

Whole Seller

Retailer

CHANNEL OF DISTRIBUSTION

SALES PROMOTIO

Sales promotion is a key ingredient in marketing companies. Sales promotion

consists of a divers collection of incentive tools, mostly shorter, designed to simulate

quicker or grater purchase of particular product of services by consumers of the trade.

Sales promotion tools are used by most organization including manufactures,

distributors, retailer aim to attract tries to increase the repurchase rates of occasional

users.

Sales promotion include tools for consumer promotion such as samples

coupons, cash refund offers, price off, premium, prize, free trials warrant etc.

Samrat namkeen ltd. has given following tools for the sales and promotion,

discount coupons, prizes & contents, window display & sponsoring samples, product

warranties.

ADVERTISING

“Advertising is any paid form of none personnel communication to promote ideas, goods or services by an identified sponsor.”

The main purpose of advertising is to give information to the customers about the availability of new products in the market. In short advertising is paid form of publicity.

GokulRefoils& Solvent Ltd.cangive advertising by channel, video, Film, wall-painting, radio, T.V., News paper, etc.

MARKET RESEARCH

Marketing research is the systematic design, collection, analysis and reporting

of data and finding relevant to a specific marketing situation facing the firm.

Marketing research is essential tool to find out the problem regarding marketing of the

products.

Wherever the sales of the products decreasing, the marketing manager of

Samrat Namkeen conducts marketing research. He collects data form their distributors

and whole sellers regarding the marketing situation then he finding the causes and will

try to solve it.

Samrat Namkeen ltd also conducts market research for finding out new taste in

market & for new product planning. And to know the changing environment in the

snack food market.

PRICING POLICY

Price is the element of the marketing department for selling a different type of

product to the customer. Price affects the behavior of consumer for the buying their

product. It is the most easily marketing mix element to adjust product features

channels and even promotion.

Now days every namkeen producers provide same quality of various product

tastes & freshness.but we concentrate on there price to maximize the selling. In samrat

namkeen ltd. Prices are oftenest by the bass (owner) the handles all the prices strategy

of every product. He always tries to reduce the product.

COMPETITORS

Samratnamkeen .has following main competitors

Which are as under;

HARIOM

MAHARAJA

ATOP

BALAJI

REAL

EVEREST

LAY’S

OREVA

SUSHMA

SALES OF LAST THREE YEARS

YEAR SALES (RS.)

2005-06 3,19,47,574

2006-07 5,13,31,097

2007-08 6,69,79,224

SALES(Rs.)

0

50000000

100000000

2005-06 2006-07 2007-08

year

SALES

INTRODUCTION

Financial management is concern mainly with such a matter as how business

co- operation raises its finance and how it makes use of it.

In the modern business the finance is the blood of the business economy.

One can not image business activity. The finance function is equally important for

profit or non- profit organization. Therefore the financial management has been

assigned the short term and long term financial needs of the firm.

So far as Samrat Namkeen ltd. is concerned, it is a big unit in contest of

products. During the existence it has not faced any problem of finance.


FINANCE MANAGER

(MANGING PARTNER)

CAPITAL OF LAST THREE YEAR

YEAR CAPITAL IN LACKS

2005-2006 20,00,000

2006-2007 40,00,000

2007-2008 50,00,000

ASSISTANT

FINANCE

CASHIER ACCOUNTANT

SENIOR CLERK

JUNIOR CLEARK

0

50000000

100000000

2005-06 2006-07 2007-08

CAPITAL

CAPITAL

SALESOF LAST THREE YEAR

YEAR SALES (RS.)

2005-06 3,19,47,574

2006-07 5,13,31,097

2007-08 6,69,79,224

SALES(Rs.)

0

50000000

100000000

2005-06 2006-07 2007-08

year

SALES

RESERVE OF LAST THREE YEARS

YEAR RESERVE IN CRORE (Rs.)

2005-06 5,47,221

2006-07 6,16,120

2007-08 13,84,721

0

500000

1000000

1500000

2005-06

2006-07

2007-08

RESERVE

RESERVE

PROFIT OF LAST THREE YEARS

2004-05 2005-06 2006-07-200000

0

200000

400000

600000

800000

PROFIT

PROFIT

YEAR PROFIT IN LACKS(Rs.)

2004-05 -92,286

2005-06 68,899

2006-07 7,68,661

RATIO ANALYSIS

(1) CURRENT RATIO = CUREENT ASSETS / CUREENT LIABILITY

FOR 2005-06 = 23563728 / 18431456

=1.28:1

FOR 2006-07 = 31971844 / 19641742

= 1.63:1

FOR 2007-08 = 33241621 / 18762524

= 1.77:1

CONCLUSION:

Current ratio indicates the working capital position. There has been

considerable deterioration in current ratio. Current ratio is calculated to see short-term

financial position of company. As per above calculation liquid position of company is

better in year by year. Because in 2006 company having current assets of 1.28 and

2007 of 1.63 and in 2008 of 1.77 to pay liability of 1.

(2) PROPRIETARY RATI = PROPRIETARY FUND/TOTAL

ASSETS * 100

FOR 2005-06 = 2547221 / 24835395 *100

= 10.26%

FOR 2006-07 = 4616120 / 35222117 * 100

= 13.11%

FOR 2007-08 = 6384781 / 36369490 * 100

= 17.56%

CONCLUSION:

This ratio indicates the amount of capital contributed by the proprietors. The

higher the ratio stronger the financial position of company. The ratio during 2006 is

10.26% which has gone up in 2007 with 13.11% and during 2008 it is gone up to

17.56% so company financial position is in growth.

(3) LIQUID RATIO = LIQUID ASSETS / LIQUID LIABILITY

Where, Liquid assets = current assets – stock

Liquid liability = current liability – bank overdraft

FOR 2005-06 = 23563728 – 10846357 / 18431456 – 0

= 12717371 / 18431456

= 0.69:1

FOR 2006-07 = 31971844 – 19793781 / 19641742

= 12178063 / 19641742

= 0.62:1

CONCLUSION:

The liquid ratio is a better indication of liquid position of the company and

shows whether the company will be able to meet its current obligation due for

immediate payment at a short notice. It is believed that liquid assets should at least

cover the liquid liability i.e. the ratio should be 1:1 the ratio for this company during

2006 in 0.69:1 and during 2007 in 0.62:1 during 2008 in 0.68:1 which is

unsatisfactory of the company.

(4) ACID TEST RATIO = QUICK ASSETS / LIQUID LIABILITY

Where, Quick Assets = Cash + Bank

FOR 2005-06 = 319892 / 18431456

= 0.017:1

FOR 2006-07 = 171939 / 19641742

= 0.008:1

FOR 2007-08 = 415467 / 18762524

= 0.02:1

CONCLUSION:

Acid test ratio is useful to measure absolute liquidity 0.5:1 is a very exacting

standard of liquidity. Above calculated ratio of last three year indicates a danger

signal. It suggests that immediate steps should be taken to increase quick assets.

(5) TOTAL ASSETS TURNOVER RATIO = SALES / TOTAL ASSETS

FOR 2005-06 = 31947574 / 24835395

= 1.29

FOR 2006-07 = 51331097 / 35222117

= 1.46

FOR 2007-08 = 66979224 / 36369490

= 1.04

CONCLUSION:

This ratio is important to know the over all efficiency of the business during

2006 the ratio was 1.29 has been gone up during 2007 1.46 and at last year 2008 it is

down to 1.04 so it shows that the amount of instrument in total assets are down of the

company.

(6) FIXED ASSETS TURNOVER RATIO = SALES / FIXED ASSETS

FOR 2005-06 = 31947574 / 1243567

= 25.69

FOR 2006-07 = 51331097 / 3222173

= 15.94

FOR 2007-08 = 66979224 / 3099769

= 21.61

CONCLUSION:

This ratio is important to know the over all efficiency of the business. The

above three-year ratio indicated that the ratio is very high means the fixed assets are

being used effectively.

CONCLUSIONS

In the management course not only theoretical knowledge is important but also

practical knowledge is required.

In current year, I conduct the industrial training in Samrat Namkeen ltd. and

get the knowledge about practical knowledge as well as theoretical knowledge. During

making the project report I also get the actual work about the company and learnt

many function of the organization.

BIBLIOGRAPHY

Website:

www.samratnamkeen .com

www.snack*food*industry.com

BOOKS:

I REFERRED FOLLOWING BOOKS PREPARING MY PROJECT REPORT.

1) KOTLER, PHILIP, MARKETING MANAGEMENT, NEW DELHI, PRENTICE-HALL OF INDIA PVT. LTD, 1997.

2) L. M. PRASAD, PRINCIPAL & PRACTICE OF MANAGEMENT, NEW DELHI, SULTAN CHAND & SONS, SIXTH EDITION 2001.

3) S. V. GANKER, C. B. MAMIRIA,PERSONNEL MANAGEMENT, NEW DELHI, TATA MCGRAW-HILL PUBLISHING LTD, SECOND EDITION 2000.

4) KHAN & I. M. PANDEY, JAMES C. VAN HORNE, FINANCE MANAGEMENT, NEW DELHI, TATA MCGRAW-HILL PUBLISHING LTD, SECOND EDITION 2005.

5) KHANNA, THE FUTURE MANAGER, NEW DELHI, TATA MCGRAW-HILL PUBLISHING LTD. FIRST EDITION 2004.

6) R.NARAYANASWAMY, FINANCIAL ACCOUNTING,NEW DELHI, PRENTICE-HALL INDIA, FIFTH EDITION 2005.

ANNEXURE

P ROFIT & LOSS ACCOUNT – 2006

BALANCESHEET – 2006





PROFIT AND LOSS ACCOUNT FOR THE YEAR ENDED ON31STMARCH, 2008

SR.NO. PARTICULAR 2007-2008 2006- 2007 2005-2006

1. INCOME

SALES

DOMESTIC SALES 59987444 48250627 26904600

SALES OF GOODS TRADED 6991780 3080470 5042974

TOTAL 6697224 51331097 31947574

JOB WORK INCOME 229273 189547 319569

OTHER INCOME 453206 519937 273644

67661703

------------

52040581

------------

32540787

------------

2. EXPENSES

RAW MATERIAL

CONSUMED

50094824 36412638 26684885

INCREASE / (DECREASE)

IN STOCK

117246 4266774 3264000

PURCHASE OF GOODS

TRADED

3984553 1014109 1898495

PAYMENTOF EMPLOYEES 3150477 2032238 1786093

OTHER MANUFACTURING

EXPENSES

3481791 2572308 1991123

ADMINISTRATIVE

EXPENSES

2720216 3197722 233559

SELLING AND OTHER

EXPENSES

1089261 805899 215441

FINANCIAL CHARGES 1270460 673651 346717

DEPRECIATION 605324 424354 -3921814

66514152

------------

51399693

-----------

32498499

-----------

PROFIT BEFORE TAX FOR

THE YEAR

1147550 640888 4288

LESS: CURRENT TAX - 392378 428859 80000

: DEFERRED TAX 65324 86916 54574

: FRINGE BENEFIT TAX - 51835 56214 0

PROFIT FOR THE YEAR

AFTER TAX

768661 68899 -92286

BALANCE BROUGHT

FORWARD

216120 147221 239507

TOTAL

984781 216120 147221

LESS : TRANSFER TO

GENERAL RESERVE

600000 0 0

BALANCE CARRIED TO

BALANCE SHEET

384781 216120 147221

BALANCE SHEET OF THE ENDED YEAR 31STMARCH, 2008

SCHEDULE

NO.

PARTICULAR 31.03.2008 31.03.2007 31.032006

1. SHARE CAPITAL

AUTHORISED CAPITAL 5000000

----------

4000000

----------

2000000

----------

ISSUED CAPITAL 5000000

----------

4000000

-----------

2000000

----------

2. RESERVE & SURPLUS 1384781

-----------

616120

---------

547221

---------

3. SECURED LOAN 9200712 10247187 3631641

------------

-----------

---------

4. UNSECURED LOAN 1410588

----------

0

--

0

---

5. DEFFERD TAX

LIABILITY

166671

---------

231995

---------

145079

--------

6. INVESTMENT 28100

---------

28100

--------

28100

-------

7. CURRENT ASSETS,

LOAN AND ADVANCE

INVENTORIES 20425088

-----------

19793781

-----------

10846357

-----------

SUNDRY DEBTORS 9610157

----------

9284244

----------

8893771

----------

CASH & BANK 415467

---------

171939

--------

319892

---------

LOAN & ADVANCE 2790909

---------

2721879

----------

3503708

----------

8. CURRENT LIABILITY

AND PROVISIONS

CURRENT LIABILITY 18762524

------------

19641742

-----------

18431456

-----------

PROVISION 444213 485073 80000

--------- ----------- --------

9. OTHER INCOME 453206

---------

519937

----------

273644

---------

10. RAW MATERIAL

RAW MATERIAL

CONSUMED

50094824

------------

36412638

-----------

26684885

-----------

TRANSFER TO

RAW MATERIAL

CONSUMPTION

810104

---------

930568

----------

721008

----------

11. PAYMENT AND

PROVISION FOR

EMPLOYEES

3150477

----------

2032238

----------

1898495

-----------

12. MANUFACTURING

EXPENSES

3481791

----------

2572308

----------

1786093

-----------

13. ADMINISTRATIVE

EXPENSES

2720216

-----------

3197722

----------

2999123

----------

14. SELLING EXPENSE 1089261

-----------

805899

----------

233559

----------

Project on Training in Samrat Namkeeentechshristi

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