PROJECT ON

QUALITATIVE & QUANTATIVE ANALYSIS

ON LEADING LAPTOP BRANDS AMONG

YOUTH

By -Swati Badge

Prathamesh FadnavisSaket ChauhanAbhinav Singh

Chandan Kumar 1

OBJECTIVE

To find out the leading laptop brand among youth in PUNE CITY.

Comparative study of all the leading laptop brands based on certain criteria like Performance, Features, Battery Backup, etc.

To find out the Price Range preferred by youth regarding purchase of their laptop.

Comparative study between Intel & AMD Processor.

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AGENDA

Area Under Survey. Brand wise Distribution. Purpose for buying Laptop. Price Range Leading Processor. Brand wise Ratings. Leading Laptop Brand. Youth POLL for Laptop Brand. Suggestions regarding Brand. Project Estimation. Summary.

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LEADING LAPTOP BRANDS

LENOVO

HP

ACER

SONY

DELL

OTHERS

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AREA UNDER SURVEY

MIT , KOTHRUD COEP INDIRA COLLEGE DYPIET , PIMPRI SIOM SCOE SCOP SCOA SKNCOE

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BRANDWISE DISTRIBUTION

6

Sales

DELLLENOVOSONYHPACEROTHERS

31%

19%

15%

10%

9%

16%

PURPOSE OF BUYING LAPTOP

EDUCATION ONLYENTERTAINMENT ONLYFOR BOTH PURPOSE

23%

15%

62%

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PRICE RANGE

BRANDS/

RANGE

20-25K 25-30K 30-35K 35-40K 40-45K 45 ONWAR

DS

DELL - 1 7 8 9 7

LENOVO

- - 7 6 2 4

ACER 1 2 1 3 2 -

HP - 3 3 2 4 3

SONY - - 2 2 7 5

OTHER - 1 1 1 4 2

TOTAL 1 7 21 23 28 21

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LEADING PROCESSOR

INTELAMD

96%

4%

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WHY INTEL ???

INTEL is works faster than AMD

INTEL processors don’t die generally… ie –

hard drive does not fails.

INTEL processors consume less Power than

AMD.

CPUs with INTEL are much more efficient.

INTEL supports almost all Softwares.10

BRANDWISE RATINGS

DELL

11

Criteria/Rating

Excellent Good Average Bad

Value for money

11 20 - -

Performance 12 20 1 -

Features 12 15 4 -

Service 14 15 7 -

Battery Backup

2 17 11 -

User Interface(Fri

endly)

9 20 1 -

SONY

12

Criteria/Rating

Excellent Good Average Bad

Value for money

5 9 2 -

Performance

6 8 2 --

Features 6 7 3 -

Service 11 5 - -

Battery Backup

4 8 3 1

User Interface(Fr

iendly)

4 10 2 --

HP

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Criteria/Rating

Excellent Good Average Bad

Value for money

9 7 - 1

Performance

4 9 2 -

Features 7 2 5 -

Service 4 6 4 1

Battery Backup

6 7 2 -

User Interface(Fr

iendly)

7 7 - -

ACER

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Criteria/Rating

Excellent

Good Average

Bad

Value for money

3 6 1 -

Performance

1 4 4 -

Features 2 5 2 -

Service - 4 5 -

Battery Backup

1 6 2 -

User Interface(F

riendly)

1 6 2 -

LENOVO

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Criteria/Rating

Excellent Good Average Bad

Value for money

7 11 2 -

Performance 7 12 1 -

Features 6 11 3 -

Service 6 7 5 1

Battery Backup

3 9 8 -

User Interface(Fri

endly)

7 8 5 -

LEADING LAPTOP BRAND

16

WHY DELL ???

Available in variable Affordable Prices.

Recognized as the Most Trusted Brand.

Value for Money.

Good Performance.

Great Features.

Customer Satisfaction.

Good Service.

User Friendly.17

YOUTH POLL FOR LAPTOP BRAND

DELLSONYACERLENOVOAPPLEOTHERS

44%

2%10%

13%

20%

18

4%

SUGGESTIONS FROM YOUTHREGARDING BRAND

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SUMMARY

DELL & SONY are leading through front occupying I

& II position respectively in LAPTOP Market.

Youths mostly prefers laptops which range between 40-

45 K.

Near about 44% youth recommends DELL BRAND.

Almost all laptops contains INTEL processor.

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Any Question ??

?

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Thank you…..