AProject Report

ON

“Identify the current account holder costumer’s perception of in JAIPUR city”

Under the supervision of: - Submitted by: -

Dr. Amit Gupta Vipul

TO

ACKNOWLEDGEMENTIt is always acknowledged so precious a debt as that of learning. It is the only debt that is difficult to reply through gratitude. It is indeed a great opportunity for me to pen down a few lines about people to whom my acknowledgement is due.

It is my deepest sense of gratitude that I wish place on record my sincere thanks to Dr. Amit Gupta (Project guide) for providing me this opportunity to complete my project work in Marketing Management.

I would also like to thanks all those who could not find a separate name but has help me directly or indirectly.Last but not the least I would like to thanks my faculty members at Centurion

Institute of Professional Studies who gave me the useful tips and opened a

whole New World of Knowledge for me. Lastly, I would like to thank all the

members of HDFC Bank and my colleagues who gave me fruitful information to finish

my project.

EXECUTIVE SUMMARY

In accordance with the resource project the topic chosen identify the

corporate target market (current account) and Costumers perception

of in JAIPUR city.

In this research the beginning of the project is the assistance of

various tools, techniques and information belong to the subject.

This research has been identified that there are no dependent and in

depended various which effecting the topic and problem relatively.

The problem identified the corporate target market (current account)

and Costumers perception in JAIPUR city and effect a particular

consumer has been described in this research..

Hence to observe the problem related response according to the

questionnaire many of the person queered.

It is close ended question asked so the respondent field for the

cognizance which is beneficial for me and company.

OBJECTIVE Different objective behind conducting this project-

o Identifying Customer satisfactions.

o Customer Orientation towards Features available in HDFC

Bank Current Account products.

o Listing of the product preferences in Current Account.

o Recommendation on Market potential For HDFC Bank in

Current Account.

Content table

S. No.Contents

Page No.

1 Introduction of project……………………….. 6

2 Banking sector introduction……………………… 7-13

3 Company profile………………………………….. 14-36

4 List of company products……………… 37-47

5 Research objective………………………………… 48

6 Research Methodology……………………………. 49-53

7 Data collection & Data analysis…………………… 54-558 Findings……………………………………………. 56-63

9 Conclusion…………………………………………. 64

10 Recommendation and Suggestion ………………… 65-66

11 Limitation of study………………………………… 67

12 Annexure …………………………………………… 68

Questionnaire……………………………………….Bibliography…………………………………………

❋ INTRODUCTION

The project was carried out for understanding the customer behavior in Current

Account of HDFC Bank JAIPUR branch and its market potential.HDFC Bank was

established in the year 1994, they are old player in banking sector, The bank has two

principle client segments –customer and asset management.The bank follows values

such as – Integrity, teamwork, respect, professionalism, & Mission. The segment of

bank we are considering here is- Corporate banking. The product out of which have

chosen for research is Current Accounts.This research helps us in finding out the

customers view regarding the product and Services offered by the HDFC bank and

awareness by promotion and also identifying the the market potential of the product

offered by the HDFC bank.

❋ ABOUT THE PROJECTThe project was carried out in Jaipur city with an objective of knowing satisfaction

level of customer with bank services and do customers are aware about the different

types of

Current Account with various schemes, Services and different offers provide by the

bank. The total sample size taken was one thousand (100) from various market of the

Jaipur. The research shows that the market potential for the bank is very good and

so many customers are not aware of the services provided by the bank which are not

provided by other banks. On the other hand we have also the existing customers of

HDFC Bank who are satisfied with the working style of bank, but want continuous

updates about the new service schemes and other products of bank. They want that

bank should do promotional activity as – Advertising. So that they can be updated

while seating at home. The researcher used the method of questionnaire to know all

feedback which is listed above.

Banking sector profile

Banking in India originated in the first decade of 18th century. The first banks were The

General Bank of India, which started in 1786, and Bank of Hindustan, both of which are

now defunct. The oldest bank in existence in India is the State Bank of India, which

originated in the "The Bank of Bengal" in Calcutta in June 1806. This was one of the three

presidency banks, the other two being the Bank of Bombay and the Bank of Madras. The

presidency banks were established under charters from the British East India Company.

They merged in 1925 to form the Imperial Bank of India, which, upon India's

independence, became the State Bank of India. For many years the Presidency banks acted

as quasi-central banks, as did their successors. The Reserve Bank of India formally took

on the responsibility of regulating the Indian banking sector from 1935. After India's

independence in 1947, the Reserve Bank was nationalized and given broader powers.

A couple of decades later, foreign banks such as Credit Lyonnais started their Calcutta

operations in the 1850s. At that point of time, Calcutta was the most active trading port,

mainly due to the trade of the British Empire, and due to which banking activity took

roots there and prospered.

EARLY HISTORY

The first fully Indian owned bank was the Allahabad Bank, established in 1865. However,

at the end of late-18th century, there were hardly any banks in India in the modern sense

of the term. At the time of the American Civil War, a void was created as the supply of

cotton to Lancashire stopped from the Americas. Some banks were opened at that time to

finance industry, including speculative trading in cotton. With large exposure to

speculative ventures, most of the banks opened in India during that period failed. The

depositors lost money and lost interest in keeping deposits with banks. Subsequently,

banking in India remained the exclusive domain of Europeans for next several decades

until the beginning of the 20th century.

Structure of the organized banking sector in India. Numbers of banks are in brackets.

At this time, the Indian economy was passing through a relative period of stability. Around

five decades have elapsed since the India's First war of Independence, and the social,

industrial and other infrastructure have developed. At that time there were very small

banks operated by Indians, and most of them were owned and operated by particular

communities.

The presidency banks dominated banking in India. There were also some exchange banks

and a number of Indian joint stock banks. All these banks operated in different segments

of the economy. The exchange banks, mostly owned by Europeans, concentrated on

financing foreign trade. Indian joint stock banks were generally under capitalized and

lacked the experience and maturity to compete with the presidency and exchange banks.

This segmentation let Lord Curzon to observe, "In respect of banking it seems we are

behind the times. We are like some old fashioned sailing ship, divided by solid wooden

bulkheads into separate and cumbersome compartments."

By the 1900s, the market expanded with the establishment of banks such as Punjab

National Bank, in 1895 in Lahore and Bank of India, in 1906, in Mumbai - both of which

were founded under private ownership. Punjab National Bank is the first Swadeshi Bank

founded by the leaders like Lala Lajpat Rai, Sardar Dyal Singh Majithia. The Swadeshi

movement in particular inspired local businessmen and political figures to found banks of

and for the Indian community. A number of banks established then have survived to the

present such as Bank of India, Corporation Bank, Indian Bank, Bank of Baroda, Canara

Bank and Central Bank of India.

FROM WORLD WAR I TO INDEPENDENCE

The period during the First World War (1914-1918) through the end of the Second World

War (1939-1945), and two years thereafter until the independence of India were

challenging for Indian banking. The years of the First World War were turbulent, and it

took its toll with banks simply collapsing despite the Indian economy gaining indirect

boost due to war-related economic activities. At least 94 banks in India failed between 1913

and 1918 as indicated in the following table:

YearsNumber of banks

that failedAuthorized capital

(Rs. Lakhs)Paid-up Capital

(Rs. Lakhs)

1913 12 274 35

1914 42 710 109

1915 11 56 5

1916 13 231 4

1917 9 76 25

1918 7 209 1

POST-INDEPENDENCE

The partition of India in 1947 adversely impacted the economies of Punjab and West

Bengal, paralyzing banking activities for months. India's independence marked the end of

a regime of the Laissez-faire for the Indian banking. The Government of India initiated

measures to play an active role in the economic life of the nation, and the Industrial Policy

Resolution adopted by the government in 1948 envisaged a mixed economy. This resulted

into greater involvement of the state in different segments of the economy including

banking and finance. The major steps to regulate banking included:

In 1948, the Reserve Bank of India, India's central banking authority, was

nationalized, and it became an institution owned by the Government of India.

In 1949, the Banking Regulation Act was enacted which empowered the Reserve

Bank of India (RBI) "to regulate, control, and inspect the banks in India."

The Banking Regulation Act also provided that no new bank or branch of an

existing bank may be opened without a license from the RBI, and no two banks

could have common directors.

However, despite these provisions, control and regulations, banks in India except the State

Bank of India, continued to be owned and operated by private persons. This changed with

the nationalization of major banks in India on 19th July, 1969.

NATIONALISATION

By the 1960s, the Indian banking industry has become an important tool to facilitate the

development of the Indian economy. At the same time, it has emerged as a large employer,

and a debate has ensued about the possibility to nationalize the banking industry. Indira

Gandhi, the-then Prime Minister of India expressed the intention of the GOI in the annual

conference of the All India Congress Meeting in a paper entitled "Stray thoughts on Bank

Nationalisation." The paper was received with positive enthusiasm. Thereafter, her move

was swift and sudden, and the GOI issued an ordinance and nationalised the 14 largest

commercial banks with effect from the midnight of July 19, 1969. Jayaprakash Narayan, a

national leader of India, described the step as a "masterstroke of political sagacity." Within

two weeks of the issue of the ordinance, the Parliament passed the Banking Companies

(Acquition and Transfer of Undertaking) Bill, and it received the presidential approval on

9th August, 1969.

A second dose of nationalisation of 6 more commercial banks followed in 1980. The stated

reason for the nationalisation was to give the government more control of credit delivery.

With the second dose of nationalisation, the GOI controlled around 91% of the banking

business of India. Later on, in the year 1993, one of the nationalised banks, namely, New

Bank of India was merged with Punjab National Bank. It was the first and only merger of

a Nationalised Bank into a Nationalised Bank, resulting in the reducing the number of

Nationalised Banks from 20 to 19.

After this, until the 1990s, the nationalised banks grew at a pace of around 4%, closer to

the average growth rate of the Indian economy.

LIBERALISATION

In the early 1990s the then Narsimha Rao government embarked on a policy of

liberalisation and gave licences to a small number of private banks, which came to be

known as New Generation tech-savvy banks, which included banks such as Global Trust

Bank (the first of such new generation banks to be set up)which later amalgamated with

Oriental Bank of Commerce,UTI Bank(now re-named as Axis Bank), ICICI Bank and

HDFC Bank. This move, along with the rapid growth in the economy of India, kickstarted

the banking sector in India, which has seen rapid growth with strong contribution from all

the three sectors of banks, namely, government banks, private banks and foreign banks.

The next stage for the Indian banking has been setup with the proposed relaxation in the

norms for Foreign Direct Investment, where all Foreign Investors in banks may be given

voting rights which could exceed the present cap of 10%,at present it has gone up to 49%

with some restrictions.

The new policy shook the Banking sector in India completely. Bankers, till this time, were

used to the 4-6-4 method (Borrow at 4%;Lend at 6%;Go home at 4) of functioning. The

new wave ushered in a modern outlook and tech-savvy methods of working for traditional

banks.All this led to the retail boom in India. People not just demanded more from their

banks but also received more.

CURRENT SITUATION

Currently (2007), banking in India is generally fairly mature in terms of supply, product range and reach-even though reach in rural India still remains a challenge for the private sector and foreign banks. In terms of quality of assets and capital adequacy, Indian banks are considered to have clean, strong and transparent balance sheets relative to other banks in comparable economies in its region. The Reserve Bank of India is an autonomous body,

with minimal pressure from the government. The stated policy of the Bank on the Indian Rupee is to manage volatility but without any fixed exchange rate-and this has mostly been true.

With the growth in the Indian economy expected to be strong for quite some time-especially in its services sector-the demand for banking services, especially retail banking, mortgages and investment services are expected to be strong. One may also expect M&As, takeovers, and asset sales.

In March 2006, the Reserve Bank of India allowed Warburg Pincus to increase its stake in Kotak Mahindra Bank (a private sector bank) to 10%. This is the first time an investor has been allowed to hold more than 5% in a private sector bank since the RBI announced norms in 2005 that any stake exceeding 5% in the private sector banks would need to be vetted by them.

Currently, India has 88 scheduled commercial banks (SCBs) - 27 public sector banks (that is with the Government of India holding a stake)after merger of New Bank of India in Punjab National Bank in 1993, 29 private banks (these do not have government stake; they may be publicly listed and traded on stock exchanges) and 31 foreign banks. They have a combined network of over 53,000 branches and 17,000 ATMs. According to a report by ICRA Limited, a rating agency, the public sector banks hold over 75 percent of total assets of the banking industry, with the private and foreign banks holding 18.2% and 6.5% respectively

Introduction of many more products and facilities in the banking sector in its reforms measure. In 1991, under the chairmanship of M Narasimham, a committee was set up by his name which worked for the liberalization of banking practices.

The country is flooded with foreign banks and their ATM stations. Efforts are being put to give a satisfactory service to customers. Phone banking and net banking is introduced. The entire system became more convenient and swift. Time is given more importance than money.

COMPANY PROFILE

COMPLETE NAME OF THE COMPANY–

The Housing Development Finance Corporation Limited (HDFC Bank

Ltd.)

BUSINESS OBJECTIVE

The primary objective of HDFC is to enhance residential housing stock in the

country through the provision of housing finance in a systematic and professional

manner, and to promote home ownership. Another objective is to increase the flow

of resources to the housing sector by integrating the housing finance sector with the

overall domestic financial markets.

ORGANISATIONAL GOALS

HDFC's main goals are to

(a) Develop close relationships with individual households,

(b) Maintain its position as the premier housing finance institution in the

country,

(c) Transform ideas into viable and creative solutions,

(d) Provide consistently high returns to shareholders, and

(e) To grow through diversification by leveraging off the existing client base

SLOGAN

“We Understand Your World”

HISTORICAL DEVELOPMENT OF THE COMPANY-

The Housing Development Finance Corporation Limited (HDFC) was

amongst the first to receive an 'in principle' approval from the Reserve Bank of

India (RBI) to set up a bank in the private sector, as part of the RBI's liberalisation

of the Indian Banking Industry in 1994. The bank was incorporated in August 1994

in the name of 'HDFC Bank Limited', with its registered office in Mumbai, India.

HDFC Bank commenced operations as a Scheduled Commercial Bank in January

1995.

BUSINESS FOCUS

HDFC is India's premier housing finance company and enjoys an impeccable

track record in India as well as in international markets. Since its inception in

1977, the Corporation has maintained a consistent and healthy growth in its

operations to remain the market leader in mortgages. Its outstanding loan portfolio

covers well over a million dwelling units. HDFC has developed significant expertise

in retail mortgage loans to different market segments and also has a large

corporate client base for its housing related credit facilities. With its experience in

the financial markets, a strong market reputation, large shareholder base and

unique consumer franchise, HDFC was ideally positioned to promote a bank in the

Indian environment.

CAPITAL STRUCTURE

The authorised capital of HDFC Bank is Rs.450 crore (Rs.4.5 billion). The

paid-up capital is Rs.311.9 crore (Rs.3.1 billion). The HDFC Group holds 22.1% of

the bank's equity and about 19.4% of the equity is held by the ADS Depository (in

respect of the bank's American Depository Shares (ADS) Issue). Roughly 31.3% of

the equity is held by Foreign Institutional Investors (FIIs) and the bank has about

190,000 shareholders. The shares are listed on the The Stock Exchange, Mumbai

and the National Stock Exchange. The bank's American Depository Shares are

listed on the New York Stock Exchange (NYSE) under the symbol "HDB".

DISTRIBUTION NETWORK

HDFC BANK

HDFC Bank is headquartered in Mumbai. The Bank at present has an enviable

network of over 761 branches spread over 327 cities across India. All branches

are linked on an online real-time basis. Customers in over 120 locations are also

serviced through Telephone Banking. The Bank's expansion plans take into account

the need to have a presence in all major industrial and commercial centres where its

corporate customers are located as well as the need to build a strong retail customer

base for both deposits and loan products. Being a clearing/settlement bank to

various leading stock exchanges, the Bank has branches in the centres where the

NSE/BSE have a strong and active member base.

March 2006 March 2007 March 2008

Citied 228 316 327

Branches 535 684 1229

ATMs 1323 1605 2400

The Bank also has a network of about over 1977 networked ATMs across these

cities. Moreover, HDFC Bank's ATM network can be accessed by all domestic and

international Visa/MasterCard, Visa Electron/Maestro, Plus/Cirrus and American

Express Credit/Charge cardholders.

TIMESBANK AMALGAMATION

In a milestone transaction in the Indian banking industry, Times Bank Limited (another

new private sector bank promoted by Bennett, Coleman & Co./Times Group) was merged

with HDFC Bank Ltd., effective February 26, 2000. As per the scheme of amalgamation

approved by the shareholders of both banks and the Reserve Bank of India, shareholders

of Times Bank received 1 share of HDFC Bank for every 5.75 shares of Times Bank. The

acquisition added significant value to HDFC Bank in terms of increased branch network,

expanded geographic reach, enhanced customer base, skilled manpower and the

opportunity to cross-sell and leverage alternative delivery channels.

MANAGEMENT

Mr. Jagdish Capoor took over as the bank's Chairman in July 2001. Prior to this, Mr.

Capoor was a Deputy Governor of the Reserve Bank of India.

The Managing Director, Mr. Aditya Puri, has been a professional banker for over 25

years, and before joining HDFC Bank in 1994 was heading Citibank's operations in

Malaysia.

The Bank's Board of Directors is composed of eminent individuals with a wealth of

experience in public policy, administration, industry and commercial banking. Senior

executives representing HDFC are also on the Board.

Senior banking professionals with substantial experience in India and abroad head various

businesses and functions and report to the Managing Director. Given the professional

expertise of the management team and the overall focus on recruiting and retaining the

best talent in the industry, the bank believes that its people are a significant competitive

strength.

TECHNOLOGY

HDFC Bank operates in a highly automated environment in terms of information

technology and communication systems. All the bank's branches have online connectivity,

which enables the bank to offer speedy funds transfer facilities to its customers. Multi-

branch access is also provided to retail customers through the branch network and

Automated Teller Machines (ATMs).

Centralized Processing Units Derived Economies of Scale

Electronic Straight Through Processing

Reduced Transaction Cost

Data Warehousing , CRM Improve cost efficiency, Cross sell

Innovative Technology Application Provide new or superior products

The Bank has made substantial efforts and investments in acquiring the best technology available internationally, to build the infrastructure for a world class bank. The Bank's business is supported by scalable and robust systems which ensure that our clients always get the finest services we offer.

2001

2005

The Bank has prioritized its engagement in technology and the internet as one of its key

goals and has already made significant progress in web-enabling its core businesses. In

each of its businesses, the Bank has succeeded in leveraging its market position, expertise

and technology to create a competitive advantage and build market share.

BUSINESS MIX

Retail Wholesale

HDFC Bank is a consistent player in the private sector bank and have a

well balanced product and business mix in the Indian as well as overseas

markets.

Customer segments (retail & wholesale) account for 84% of Net revenues (

FY 2008)

Higher retail revenues partly offset by higher operating and credit costs.

Equally well positioned to grow both segments.

SEGMENTS

HDFC Bank offers a wide range of commercial and transactional banking services and

treasury products to wholesale and retail customers. The bank has three key business

segments:

Wholesale Banking Services

The Bank's target market ranges from large, blue-chip manufacturing companies in the

Indian corporate to small & mid-sized corporate and agro-based businesses. For these

customers, the Bank provides a wide range of commercial and transactional banking

services, including working capital finance, trade services, transactional services, cash

management, etc. The bank is also a leading provider of structured solutions, which

combine cash management services with vendor and distributor finance for facilitating

superior supply chain management for its corporate customers. Based on its superior

product delivery / service levels and strong customer orientation, the Bank has made

significant inroads into the banking consortia of a number of leading Indian corporates

including multinationals, companies from the domestic business houses and prime public

sector companies. It is recognised as a leading provider of cash management and

transactional banking solutions to corporate customers, mutual funds, stock exchange

members and banks.

Retail Banking Services

The objective of the Retail Bank is to provide its target market customers a full range of

financial products and banking services, giving the customer a one-stop window for all

his/her banking requirements. The products are backed by world-class service and

delivered to the customers through the growing branch network, as well as through

alternative delivery channels like ATMs, Phone Banking, Net Banking and Mobile

Banking.

The HDFC Bank Preferred program for high net worth individuals, the HDFC Bank

Plus and the Investment Advisory Services programs have been designed keeping in mind

needs of customers who seek distinct financial solutions, information and advice on various

investment avenues. The Bank also has a wide array of retail loan products including Auto

Loans, Loans against marketable securities, Personal Loans and Loans for Two-wheelers.

It is also a leading provider of Depository Participant (DP) services for retail customers,

providing customers the facility to hold their investments in electronic form.

HDFC Bank was the first bank in India to launch an International Debit Card in

association with VISA (VISA Electron) and issues the MasterCard Maestro debit card as

well. The Bank launched its credit card business in late 2001. By September 30, 2005, the

bank had a total card base (debit and credit cards) of 5.2 million cards. The Bank is also

one of the leading players in the "merchant acquiring" business with over 50,000 Point-of-

sale (POS) terminals for debit / credit cards acceptance at merchant establishments.

Treasury

Within this business, the bank has three main product areas - Foreign Exchange and

Derivatives, Local Currency Money Market & Debt Securities, and Equities. With the

liberalisation of the financial markets in India, corporates need more sophisticated risk

management information, advice and product structures. These and fine pricing on

various treasury products are provided through the bank's Treasury team. To comply

with statutory reserve requirements, the bank is required to hold 25% of its deposits in

government securities. The Treasury business is responsible for managing the returns and

market risk on this investment portfolio

HDFC BANK PRODUCT AND CUSTOMER SEGMENT

PERSONAL BANKING

Loan Product Deposit Product Investment & Insurance

Auto Loan Loan Against

Security Loan Against

Property Personal loan Credit card 2-wheeler loan

Saving a/c Current a/c Fixed deposit Demat a/c Safe Deposit

Lockers

Mutual Fund Bonds Knowledge Centre Insurance General and Health

Insurance Equity and Derivatives Mudra Gold Bar

Commercial vehicles finance

Home loans Retail business

banking Tractor loan Working Capital

Finance Construction

Equipment Finance

Health Care Finance

Education Loan Gold Loan

Cards Payment Services Access To Bank

Credit Card Debit Card Prepaid Card

-------------------------------- Forex Services--------------------------------

Product & Services

Trade Services Forex service

Branch Locater RBI Guidelines

NetSafe Merchant Prepaid Refill Billpay Visa Billpay InstaPay DirectPay VisaMoney

Transfer e–Monies

Electronic Funds Transfer

Online Payment of Direct Tax

NetBanking OneView InstaAlertMobileBanking ATM Phone Banking Email Statements Branch Network

WHOLESALE BANKING

Corporate Small and Medium Enterprises

Financial Institutions and Trusts

Funded Services

Non Funded Services

Value Added Services

Internet Banking

Funded Services Non Funded Services Specialized Services Value added services Internet Banking

BANKS Clearing Sub-

Membership RTGS – submembership Fund Transfer ATM Tie-ups Corporate Salary a/c Tax Collection

Financial InstitutionsMutual FundsStock Brokers

Insurance CompaniesCommodities Business

Trusts

NRI SERVICES

Accounts & Deposits Remittances

Rupee Saving a/c Rupee Current a/c Rupee Fixed Deposits Foreign Currency Deposits Accounts for Returning Indians

North America UK Europe South East Asia Middle East Africa Others

Quick remitIndiaLink

Cheque LockBoxTelegraphic/ Wire Transfer

Funds Transfer Cheques/DDs/TCs

Investment & Insurances Loans

Mutual Funds Insurance Private Banking Portfolio Investment Scheme

Home Loans Loans Against Securities Loans Against Deposits Gold Credit Card

Payment Services Access To Bank

NetSafe BillPay InstaPay DirectPay Visa Money Online Donation

NetBanking OneView InstaAlert ATM PhoneBanking Email Statements Branch Network

BUSINESS STRATEGY

HDFC BANK mission is to be "a World Class Indian Bank", benchmarking

themselves against international standards and best practices in terms of product

offerings, technology, service levels, risk management and audit & compliance. The

objective is to build sound customer franchises across distinct businesses so as to be a

preferred provider of banking services for target retail and wholesale customer segments,

and to achieve a healthy growth in profitability, consistent with the Bank's risk appetite.

Bank is committed to do this while ensuring the highest levels of ethical standards,

professional integrity, corporate governance and regulatory compliance. Continue to

develop new product and technology is the main business strategy of the bank. Maintain

good relation with the customers is the main and prime objective of the bank.

HDFC BANK business strategy emphasizes the following :

Increase market share in India’s expanding banking and Financial services

industry by following a disciplined growth strategy focusing on quality and not on

quantity and delivering high quality customer service.

Leverage our technology platform and open scaleable systems to deliver more

products to more customers and to control operating costs.

Maintain current high standards for asset quality through disciplined credit risk

management.

Develop innovative products and services that attract the targeted customers

and address inefficiencies in the Indian financial sector.

Continue to develop products and services that reduce bank’s cost of funds.

Focus on high earnings growth with low volatility.

HUMAN RESOURCE

The Bank’s staffing needs continued to increase during the year particularly in the

retail banking businesses in line with the business growth. Total number of employees

increased from 14878 as of March31,2006 to 21477 as of March 31, 2007. The Bank

continues to focus on training its employees on a continuing basis, both on the job and

through training programs conducted by internal and external faculty. The Bank has

consistently believed that broader employee ownership of its shares has a positive impact

on its performance and employee motivation. The Bank’s employee stock option scheme so

far covers around 9000 employees.

CREDIT RATING

The Bank has its deposit programs rated by two rating agencies - Credit Analysis &

Research Limited (CARE) and Fitch Ratings India Private Limited. The Bank's Fixed

Deposit program has been rated 'CARE AAA (FD)' [Triple A] by CARE, which represents

instruments considered to be "of the best quality, carrying negligible investment risk".

CARE has also rated the bank's Certificate of Deposit (CD) program "PR 1+" which

represents "superior capacity for repayment of short term promissory obligations". Fitch

Ratings India Pvt. Ltd. (100% subsidiary of Fitch Inc.) has assigned the "tAAA ( ind )"

rating to the Bank's deposit program, with the outlook on the rating as "stable". This

rating indicates "highest credit quality" where "protection factors are very high".

The Bank also has its long term unsecured, subordinated (Tier II) Bonds rated by CARE

and Fitch Ratings India Private Limited and its Tier I perpetual Bonds and Upper Tier II

Bonds rated by CARE and CRISIL Ltd. CARE has assigned the rating of "CARE AAA"

for the subordinated Tier II Bonds while Fitch Ratings India Pvt. Ltd. has assigned the

rating "AAA (ind)" with the outlook on the rating as "stable". CARE has also assigned

"CARE AAA [Triple A]" for the Banks Perpetual bond and Upper Tier II bond issues.

CRISIL has assigned the rating "AAA / Stable" for the Bank's Perpetual Debt programme

and Upper Tier II Bond issue. In each of the cases referred to above, the ratings awarded

were the highest assigned by the rating agency for those instruments

CORPORATE GOVERNANCE RATING

The bank was one of the first four companies, which subjected itself to a Corporate

Governance and Value Creation (GVC) rating by the rating agency, The Credit Rating

Information Services of India Limited (CRISIL). The rating provides an independent

assessment of an entity's current performance and an expectation on its "balanced value

creation and corporate governance practices" in future. The bank has been assigned a

'CRISIL GVC Level 1' rating which indicates that the bank's capability with respect to

wealth creation for all its stakeholders while adopting sound corporate governance

practices is the highest.

RECENT DEVELOPMENT

The Reserve Bank of India has approved the scheme of amalgamation of Centurion

Bank of Punjab Ltd. with HDFC Bank Ltd. with effect from May 23, 2008.All the

branches of Centurion Bank of Punjab will function as branches of HDFC Bank with

effect from May 23, 2008. With RBI’s approval, all requisite statutory and regulatory

approvals for the merger have been obtained.

The combined entity would have a nationwide network of 1167 branches; a strong

deposit base of around Rs.1,22,000 crores and net advances of around Rs.89,000 crores.

The balance sheet size ofthe combined entity would be over Rs.1, 63,000 crores.

Merger with Centurion Bank of Punjab Limited

On March 27, 2008, the shareholders of the Bank accorded their consent to a scheme of amalgamation of Centurion Bank of Punjab Limited with HDFC Bank Limited. The shareholders of the Bank approved the issuance of one equity share of Rs.10/- each of HDFC Bank Limited for every 29 equity shares of Re. 1/- each held in Centurion

Bank of Punjab Limited. This is subject to receipt of Approvals from the Reserve Bank of India, stock exchanges and Other requisite statutory and regulatory authorities. The shareholders Also accorded their consent to issue equity shares and/or warrants convertible into equity shares at the rate of Rs.1,530.13 each to HDFC Limited and/or other promoter group companies on preferential basis, subject to final regulatory approvals in this regard. The Shareholders of the Bank have also approved an increase in the authorized capital from Rs.450 crores to Rs.550 crores.

Promoted in 1995 by Housing Development Finance Corporation (HDFC), India's

leading housing finance company, HDFC Bank is one of India's premier banks providing a

wide range of financial products and services to its over 11 million customers across

hundreds of Indian cities using multiple distribution channels including a pan-India

network of branches, ATMs, phone banking, net banking and mobile banking. Within a

relatively short span of time, the bank has emerged as a leading player in retail banking,

wholesale banking, and treasury operations, its three principal business segments. The

bank's competitive strength clearly lies in the use of technology and the ability to deliver

world-class service with rapid response time. Over the last 13 years, the bank has

successfully gained market share in its target customer franchises while maintaining

healthy profitability and asset quality.As on March 31, 2008, the Bank had a network of

761 branches and 1,977 ATMs in 327 cities. For the year ended March 31, 2008, the

Bank reported a net profit of INR 15.90 billion (Rs.1590.2crore), up 39.3%, over the

corresponding year ended March 31, 2007. As of March 31, 2008 total deposits

were INR 1007.69 billion,(Rs.100,769 crore) up 47.5% over the corresponding year

ended March 31, 2007. Total balance sheet size too grew by 46.0% to INR 1,331.77 billion

(133177 crore). Leading Indian and international Publications have recognized the

bank for its performance and quality.

Centurion Bank of Punjab is one of the leading new generation private sector banks

in India. The bank serves individual consumers, small and medium businesses and large

corporations with a full range of financial products and services for investing, lending

and advice on financial planning. The bank offers its customers an array of wealth

management products such as mutual funds, life and general insurance and has

established a leadership 'position'. The bank is also a strong player in foreign

exchange services, personal loans, mortgages and agricultural loans. Additionally the

bank offers a full suite of NRI banking products to Overseas Indians. On 29th August

2007, Centurion Bank of Punjab merged with Lord Krishna Bank (LKB), post obtaining

all requisite statutory and regulatory approvals. This merger has further

strengthened the geographical reach of the Bank in major towns and cities across the

country, especially in the State of Kerala, in addition to its existing dominance in the

northern part of the country. Centurion Bank of Punjab now operates on a strong

nationwide franchise of 404 branches and 452 ATMs in 190 locations across the country,

supported by employee base of over 7,500 employees. In addition to being listed on

the major Indian stock exchanges, the Bank’s shares are also listed on the

Luxembourg Stock Exchange.

Awards and Achievements - Banking Services

HDFC Bank began operations in 1995 with a simple mission: to be a "World-class Indian Bank". We realised that only a single-minded focus on product quality and service excellence would help us get there. Today, we are proud to say that we are well on our way towards that goal.

It is extremely gratifying that our efforts towards providing customer convenience have

been appreciated both nationally and internationally.

2007

One of India's "Most Innovative Companies"Business Today-Monitor Group survey

'Corporate Best Bank' AwardDun & Bradstreet – American Express Corporate Best Bank Award 2007

'Best Corporate Social Responsibility Practice' Award The Bombay Stock Exchange and Nasscom Foundation's Business for Social

Responsibility Awards 2007

Best Bank Award in the Private sector category.Outlook Money & NDTV Profit

2006

Best Bank in India.Business Today

One of Asia Pacific's Best 50 companies.Forbes Magazine

2005

Best Domestic Commercial Bank Asiamoney Awards

"Most Customer Responsive Company - Banking and Financial Services Economic Times - Avaya Global Connect Customer Responsiveness Awards

2004

One of India's Most Respected Companies

Business World Best Under a Billion, 100 Best Smaller Size Enterprises in Asia/Pacific and Europe

Forbes Global

There have been some other proud moments as well:

o London-based Euro money magazine gave us the award for "Best Bank - India"

in 1999, "Best Domestic Bank" in India in 2000, and "Best Bank in India" in 2001

and 2002

o Asia money magazine has named us "Best Commercial Bank in India 2002".

o Leading Indian business magazine Business India named us "India's Best Bank" in

2000.

PROFILES OF DIRECTORS

Mr. Jagdish Capoor

Mr. Aditya Puri

Mr. Keki M. Mistry

Mr. Vineet Jain

Mrs. Renu Karnad

Mr. Arvind Pande

Mr. Ashim Samanta

Mr. C M Vasudev

Mr. Gautam Divan

Dr. Pandit Palande

Mr. Paresh Sukthankar

Mr. Harish Engineer

BOARD COMMITTEE

The Board has constituted committees of Directors to take informed decisions in the best

interest of the Bank. These committees monitor the activities falling within their terms of

reference. Various committees of the Board were reconstituted during the year due to

induction of additional Director namely; Mr. Pandit Palande. The Board's Committees are

as follows:

The Board's Committees are as follows:

Audit and Compliance Committee

Compensation Committee

Investors' Grievance (SHARE) Committee

Risk Monitoring Committee

Credit Approval Committee

The Premises Committee

Nomination Committee

Fraud Monitoring Committee

Customer Service Committee

HDFC bank branches in Jaipur 

HDFC Bank Jaipur branchAddress D - 54, Siddhi Vinayak,Ashok Marg,C Scheme,Jaipur - 302001RajasthanTel 0141-2371215/2371919Fax 0141-361949ATM YES,Lockers YESWeekday : Monday to Friday, Timings : 9.30 am to 3.30 pmWeekend : Saturday, Timings : 9.30 am to 12.30 pmWeeklyOff : Sunday

HDFC Bank Johari Bazar branchAddress Shop # 85 - 86,Pandya Bhawan,Johari Bazar,Jaipur - 302003RajasthanTel 0141-5172100/5172172Fax 0141-5172111ATM YES,Lockers NOWeekday : Monday to Friday, Timings : 11.00 am to 5.00 pmWeekend : Saturday, Timings : 11.00 am to 2.00 pmWeeklyOff : Sunday

HDFC Bank Tonk Road Jaipur branchAddress A-1, Shree Plaza,Lal Kothi, District Shopping Centre,Tonk RoadJaipur - 302015Rajasthan

Tel 0141-5115507Fax 0141-5115549 (Telefax)ATM YES,Lockers YESWeekday : Monday to Friday, Timings : 10.00 am to 4.00 pmWeekend : Saturday, Timings : 10.00 am to 1.00 pmWeeklyOff : Sunday

HDFC Bank Vaishali Nagar branchAddress 10 - B, Tarang Apartments,Gautam Marg, Near Amrapali Circle,Vaishali Nagar,Jaipur - 302021RajasthanTel 0141-5110413/0141 – 5110412Fax 0141-5110414ATM YES,Lockers NOWeekday : Monday, Wednesday to Saturday, Timings : 9.30 am to 3.30 pmWeekend : Sunday, Timings : 10.30 am to 1.30 pmWeeklyOff : Tuesday

HDFC Bank Vidyadhar Nagar branchAddress Times Square, 10,Central Spine,Vidhadhar Nagar,Jaipur - 302023RajasthanTel 0141 - 5170556Fax 0141 - 5170555ATM YES,Lockers NOWeekday : Monday to Friday, Timings : 9.30 am to 3.30 pmWeekend : Saturday, Timings : 9.30 am to 12.30 pmWeeklyOff : Sunday

Current Account Product

PlusPlus Rs.100,000/-Rs.100,000/-AQBAQB

PremiumPremium Rs.25,000/-Rs.25,000/-AQBAQB

TradeTrade Rs.40,000/-Rs.40,000/-AQBAQB

RegularRegular Rs.10,000/-Rs.10,000/-AQBAQB

Account TypesAccount Types

•All services for all customers- the only difference is pricing

•Provide payment solutions to the customer

•Payment leads to balance build-up

•Promotes closed-user-group (CUG)

•Try to grab maximum share of customer business

Account featuresAccount features

FeaturesHDFC Bank

PLUSHDFC Bank

TRADE

PREMIUM Current Account

REGULAR Current Account

Product Codes

825, 221, 227, 232, 830, 819, 826,279*,

843*

824, 256, 832, 820,

810

823, 202, 206, 833, 814, 827

821, 200, 205, 208, 219, 220, 250,835, 831, 813, 811, 229,

226

Average Quarterly Balance (AQB)

Rs.100,000/- Rs.40,000/- Rs.25,000/- Rs.10,000/-

Non-Maintenance Charges

(per Qaurter)

Less than Rs.50,000 -

Rs.6,000

Rs.1,200/- Rs.900/- Rs.750/-

Rs.50,000 & above -

Rs.1,500

Mode of calculating

AQB

Average of daily closing balances of each day spread over a period of three months.

Account featuresAccount features

FeaturesHDFC Bank

PLUSHDFC Bank

TRADE

PREMIUM Current Account

REGULAR Current Account

Cheque Book

Charges (Issued by

Bank)

Payable-at-par

Payable-at-par

Payable-at-par

Payable-at-par

300 cheque leaves Free per month. Charges Rs 2/- per leaf beyond 300

leaves

200 cheque leaves Free per month. Charges Rs 2/- per leaf beyond 200

leaves

100 cheque leaves Free per month. Charges Rs 2/- per leaf beyond 100

leaves

Charges Rs 2/- per leaf

Account featuresAccount features

Features HDFC Bank PLUS

HDFC Bank TRADE

PREMIUM Current Account

REGULAR Current Account

Local cheques/A/c to a/c funds

transfer transactions at home

branch location

(Payment /Collection)

Free Free Free Free

Anynhwere Transactions (except Dahej)

A/c to A/c Fund

Transfer within

HDFC Bank - anywhere transaction

s

Free Free Rs.15/- per transaction

Rs.15/- per transaction

Payments & Collections

at HDFC Bank

Locations

Free up to Rs.100 lacs per month,

beyond which

charges @ Rs.

0.50/1000, min Rs. 25

Free up to Rs.50 lacs per month,

beyond which

charges @ Rs.

0.50/1000, min Rs. 25

Free up to Rs. 25 lacs per month, Charges at Rs.1.50/1000, min Rs.

25

Charges at Rs.1.50/1000, min Rs. 25

Bulk Transaction

Charges

All transaction

s are subject to a

All transactions are subject

to a

All transactions are subject

to a

All transactions are subject

to a

Account features Remittance Account features Remittance TransactionsTransactions

maximum of 250

transactions per

month, beyond which

charges @ Rs.5/- per

transaction would be levied.

Includes all Local /

Anyhwere clearing

and transfer

transactions

maximum of 150

transactions per month,

beyond which

charges @ Rs.5/- per

transaction would be

levied.Includes all Local / Anyhwere

clearing and transfer

transactions

maximum of 100

transactions per month,

beyond which

charges @ Rs.5/- per

transaction would be levied.

Includes all Local /

Anyhwere clearing and

transfer transactions

maximum of 100

transactions per month,

beyond which

charges @ Rs.5/- per

transaction would be

levied.Includes all Local / Anyhwere

clearing and transfer

transactions

FeaturesHDFC Bank

PLUSHDFC Bank

TRADE

PREMIUM Current Account

REGULAR Current Account

Cash Deposit-

Home Branch Location

Free upto Rs.10 lacs

per month or 50

transactions which ever is

lower, Deposit in excess of

Rs.10 lacs or 50

transactions will be

charged @ Rs.2/- per Rs.1,000/-, minimum Rs.50/-. (Cash

deposit at non-home branches

within home-branch city subject to

limit of Rs.100,000/-

per day)

Free upto Rs.5 lacs per month or 40 transactions which ever is

lower, Deposit in excess of

Rs.5 lacs or 40

transactions will be

charged @ Rs.2/- per Rs.1,000/-, minimum Rs.50/-. (Cash

deposit at non-home branches

within home branch city subject to

limit of Rs.50,000/-

per day

Free upto Rs.3 lacs per month or 25 transactions which ever is

lower, Deposit in excess of

Rs.3 lacs or 25

transactions will be

charged @ Rs.2/- per Rs.1,000/-, minimum Rs.50/-. (Cash

deposit at non-home branches

within home branch city subject to

limit of Rs.25,000/-

per day)

Free upto Rs.2 lacs per month or 25 transactions which ever is

lower, Deposit in excess of

Rs.2 lacs or 25

transactions will be

charged @ Rs.2/- per Rs.1,000/-, minimum Rs.50/-. (Cash

deposit at non-home branches

within home branch city subject to

limit of Rs.10,000/-

per day)

Account features Cash Txn:Account features Cash Txn: DepositDeposit

Cash Deposit -Non Home

location

Maximum Rs.100,000/-

per day. Charges @ Rs. 3/1000, min Rs. 50

Maximum Rs.50,000/-

per day. Charges @ Rs. 3/1000, min Rs. 50

Maximum Rs.25,000/-

per day. Charges @ Rs. 3/1000, min Rs. 50

Not Allowed

Cash Deposit Product Depositor Home

Branch Non-home branch in the same city (Intra-city)

Non-home location (Intercity)

Self No limit Regular Third party No limit

Maximum Rs. 10,000 per day per account (irrespective of self or third party)

Not allowed

Self No limit Premium Third party No limit

Maximum Rs. 25,000 per day per account (irrespective of self or third party)

Maximum Rs. 25,000 per day per account (irrespective of self or third party)

Self No limit Trade Third party No limit

Maximum Rs. 50,000 per day per account (irrespective of self or third party)

Maximum Rs. 50,000 per day per account (irrespective of self or third party)

Self No limit Plus Third party No limit

Maximum Rs. 100,000 per day per account (irrespective of self or third party)

Maximum Rs. 100,000 per day per account (irrespective of self or third party)

Transaction Limits

Cash Deposit Charges

Cash Deposit Product Depositor Home

Branch Non-home branch in the same city (Intra-city)

Non-home location (Intercity)

Self Regular Third party

Free up to Rs. 200,000 per month or 25 transactions per month. Charges Rs.2/1000, min Rs. 50/- per transaction beyond free limits. (Irrespective of cash deposited by self or third party)

Not allowed

Self Premium Third party

Free up to Rs. 300,000 per month or 25 transactions per month. Charges Rs.2/1000, min Rs. 50/- per transaction beyond free limits. (Irrespective of cash deposited by self or third party)

Rs. 3/1000 (Irrespective of cash deposited by self or third party)

Self Trade Third party

Free up to Rs. 500,000 per month or 40 transactions per month. Charges Rs.2/1000, min Rs. 50/- per transaction beyond free limits. (Irrespective of cash deposited by self or third party)

Rs. 3/1000 (Irrespective of cash deposited by self or third party)

Self Plus Third party

Free up to Rs. 10,00,000 per month or 40 transactions per month. Charges Rs.2/1000, min Rs. 50/- per transaction beyond free limits. (Irrespective of cash deposited by self or third party)

Rs. 3/1000 (Irrespective of cash deposited by self or third party)

FeaturesHDFC Bank

PLUSHDFC Bank

TRADE

PREMIUM Current Account

REGULAR Current Account

Cash Withdrawa

l-Home Branch

Free at Home

Branch

Free at Home

Branch

Free at Home

Branch

Free at Home

Branch

Cash Withdrawa

l-Non Home

Branch-Intracity & Intracity

Free cash withdrawal

s upto Rs.50,000/-

per day, beyond which

charges @ Rs.2/1000, min Rs.50/- (Only for

incremental amount), Third party

cash withdrawal

allowed only up to maximum

Rs. 50,000/-

per transaction

.

Free cash withdrawal

s upto Rs.50,000/-

per day, beyond which

charges @ Rs.2/1000,

min Rs. 50/- (Only

for incremental amount), Third party

cash withdrawal

allowed only up to maximum

Rs. 50,000/-

per transaction

.

Free cash withdrawal

s upto Rs.25,000/-

per day, beyond which

charges @ Rs.2/1000,

min Rs. 50/- (Only

for incremental amount), Third party

cash withdrawal

allowed only up to maximum

Rs.50,000/- per

transaction.

Cash withdrawals charges

@ Rs.2/1000, min Rs. 50 Third party

cash withdrawal

allowed only up to maximum

Rs. 50,000/-

per transaction

.

Account features Cash Txn: Account features Cash Txn: WithdrawalWithdrawal

Plus Current Account Trade Current Account Premium Current Account Regular Current Account

Free A/c to A/c Fund Transfer

Free A/c to A/c Fund Transfer

Cheaper A/c to A/c Fund Transfer

Cheaper A/c to A/c Fund Transfer

Free RTGS Free RTGS Cheaper RTGS payment / Collection Free

Cheaper RTGS payment / Collection Free

Free DD/MC Free DD/MC Cheaper DD/MC - Flat charges

Cheaper DD/MC - Flat charges

Free NEFT payment/Collections

Free NEFT payment/Collections

Free NEFT payment/Collections

Free NEFT payment/Collections

Free Anywhere Payment/Collection of

Rs. 100 Lacs pm

Free Anywhere Payment/Collection of

Rs. 50 Lacs pm

Free Anywhere Payment/Collection of Rs.

25 Lacs pm

PAP cheque book

300 cheque leaves free per month

200 cheque leaves free per month

100 cheque leaves free per month

Convenience to Withdraw Cash from all branches

Convenience to Deposit & Withdraw

Cash from all branches

Convenience to Deposit & Withdraw Cash from

all branches

Convenience to Deposit & Withdraw Cash from all

branches

Business Debit Card

Faster Collection of Outstation cheques

through CMS

Faster Collection of Outstation cheques

through CMS

Faster Collection of Outstation cheques through

CMS

Faster Collection of Outstation cheques through

CMSBusiness Debit Card Business Debit Card Business Debit Card

Competitive Advantage

Competitive AdvantageCompetitive Advantage

RESEARCH METHODOLOGY

Bank basically means business and in business collection of raw data allows the managers to see the real scenario and then take a decision as per the data obtained. There are several implications in this statement:

The bank gets a clear picture of the ULIP Market scenario. They can examine the available information in the form of data to make a decision They can even get a clear picture of the scenario or potential of the Savings Account and ULIP’s

of their banks in comparison to other banks. The information can only be gathered by data collection and then analyzing the available data.

Therefore, it can be said that the data collection is an important part of the project.

The projected objectives were considered and as per the requirement a market survey was done.

Procedure:

The procedure that followed can be enlisted as below:

Reading about the product Deciding on the objective to proceed. Developing Survey instruments Conducting personal interviews of different age-groups, sex, monthly income and occupation

through a Questionnaire. Finally analyzing the data of various Geographic areas and trying to study with the other players.

Process adopted:

DataRaw numbers Information

1. Gaining knowledge about the product: Reading about the product was the first step undertaken. This gave not only in depth knowledge about what is been offered by other players but also proved useful while developing the questionnaire.

2. Steps in the Development of the Survey Instruments

The main instruments required for survey was a well-developed questionnaire. The questionnaire development took place in a series of steps as described below:

Research objectives are being

transformed into information objectives.

Research objectives are being transformed into

information objectives.

The Appropriate data collection methods have been determined

Step 2

Step 2

Step 3

Step 3

The information required by each objective is being determined.

Step 4

Step 4

Specific Questions/Scale Measurement format is developed.

Step 5

Step 5

Question/Scale Measurements is being evaluated.

Step 6

Step 6

Step 1

Step 1

3. Customer Survey:

The people play an important part as a clear perception of people about the product can be estimated and known. Studying the need levels of the people regarding the Insurance product can be observed. It was very useful in knowing about the requirements of the people.

4. Referred to brochures and websites of competitors: To understand the competitors product brochures and websites of various players were referred and a competitive analogy of all the information is been made.

The number of information needed is being determined.

Step 7

Step 7

The questionnaire and layout is being evaluated.Step 8

Step 8

Step 9Step 9

Revise the questionnaire layout if needed.

Step 10Step 10

The Questionnaire format is being finalized.

Research Design: A two stage Research was conducted:

1. Secondary Research:Data was collected from websites and catalogues to understand the product of the different players

2. Primary Research:A Primary Research was conducted: The questionnaire was prepared for the companies and following areas covered:

competing banks Features offered by different banks Consumer profile Satisfaction level Reasons for their invesment Desirable features of the product.

Sampling Plan:Elements:

The target population of the study included the general population above the age of 21 yrs. It will further be based on Stratified Random Sampling.

Sample size: 100 people.

DATA COLLECTION

The final draft of the questionnaire (see Appendix) was prepared on the basis of the observations from the pilot study. These were then finally filled by 1000 customer, for the conclusive study.Finally the data collected was fed into the data analysis software- SPSS, to be analyzed using statistical techniques.

Types of Primary Data collected:

Socioeconomic Characteristics: socioeconomic characteristics are sometimes called “states of being” in that they represent the type of people. The factors on which we are working are occupation. Monthly transection is also an important parameter but it is difficult to verify. Although the amount of money that business unit earns in a month is an absolute, not a relative quantity but it is a sensitive topic in our society and it is difficult to determine.

Attitudes/Opinions:

Through the questionnaire we have tried to get hold of business preference, inclination and requirement. Attitude is an important notion in the marketing literature, since it is generally thought that the attitudes are related to the behavior of businessmen.

Motivation:

Through the questionnaire we have tried to find the hidden need or want of businessmen and have tried to find if these people can be tapped as the potential customer for HDFC Bank.

Behavior:

Behavior concerns what subjects have done or are doing. Through the questionnaire we have tried to find out the behavior of the individuals regarding the product and their responses. If the responses are favorable then the person can be said to be our potential customer. The primary data serves as an important tool to measure the behavioral trend of the customer. It helps in answering some of the vital Questions.

Obtaining the Primary Data:

The data collection was primarily done through communication. Communication involves questioning respondents to secure the desired information, using a data collection instrument called questionnaire. The questions were in writing and so were the responses.

Versatility:

It is the ability of a technique to collect the information on the many types of primary data of interest to marketers. It has also been found that some of the people

do not answer truthfully to all the questions especially in the case of the personal details

Findings

Question 4

Monthly Transection

0%

10%

20%

30%

40%

50%

60%

70%

05L- 20L 20L - 40L 40L - Above

05L- 20L

20L - 40L

40L - Above

Question 5

Do you have a Current Account?

97%

3%

Yes No

Question 6

With Which Bank

HDFC, 33%

ICICI, 5%

Nationalized, 31%

Co- Operative Bank, 48%

Kotak Mahindra Bank, 3%

HDFC ICICI Nationalized Co- Operative Bank Kotak Mahindra Bank

Question 7

Which Factors do you consider for opening a Current Account

0

200

400

600

800

1000

1200

Acces

sibilit

y

Mini

mum

Bala

nce

DD/Pay

ord

er

Free C

heque

s

Debit C

ard

Cash D

eposit

Cheque

Pick

up

Net Ban

king

Mob

ile B

ankin

g

At Per

Che

que

NEFT

RTGS

Question 8

Which mode of transaction do you avail frequently?

Cheque, 76%

DD, 32%

Pay Order, 12%

Cheque DD Pay Order

Question 9

Which types of transaction do you made

Inter city, 33%

Both, 52%

Outside City, 15%

Question 10

your bank assist you in case of any problem

90%

10%

Yes No

CONCLUSIONS

1. Almost all the Banks offer similar features and facilities with their

Savings accounts, therefore for existing customers of Current

Account of any Bank to shift to another Bank; this is very rarely the

criteria or reason.

2. The level of service in terms of delivering whatever is promised, fast

response in case of problems, is the most important benefit that the

customers seek, from the Bank they have a Current Account with.

3. Network reach and visibility of a Bank is a very important criterion

for the customer while opening a Current Account. We can also

conclude from our analysis that network reach in terms of Branches

and ATMs is directly proportional to the market share in case of

Private Players.

4. In case of a new customer, if a bank approaches it first for opening a

Current Account with them, then there is a good chance for the

bank of getting many future businesses and cross sales from the

deal.

5. Aggressive Marketing is the key to increasing the market share in

this area, since the market has a lot of potential both in terms of

untapped market .

RECOMMENDATIONS & SUGGESTIONS

1. Contract Sales Executive (CSE) should be trained to explain the

product features and its value added services to make customer’s

product selection convenient.

2. Contract Sales Executive (CSE) should recommend right product to

the right customer so as to ensure a high degree of satisfaction

among the customer.

3. The bank needs to make people aware about there products and the

basic benefits they can derive out of it. And also the differential

features of its savings account as compared to other banks.70% of

the people did not even know about the concept, benefits and

features of its saving accounts.

4. The bank should also target small business unit for whom

maintenance of the AQB is not a problem as this segment is not

much penetrated.

5. Though the bank offers free doorstep banking once a day this fact

is also not known to many customers or they still do not trust this

service what ever the reason the bank can popularize this service

to gain an edge over nationalized banks and Co-operative Banks.

6. Quality of service has been rated highly important by all

demofigureic factors as a reason for banking with a particular

bank, Standard Chartered needs to improve the services provided

to its existing customers before attracting more in the future and

use word of mouth as a promotional tool to increase the sales

potential of its savings account.

LIMITATIONS

Some of the limitations of the project are listed as below:

1. The time bound period is the major limitation in research projects.

2. Due to the financial and time constraints a cluster analysis of the

population so as to get better results was not feasible.

3. The research conduct in jaipur city only.

4. It was difficult to break the ice with the common people initially. It

was a daunting task to convince them to fill in the personal details of

the questionnaire where they have to mention the monthly income,

occupation etc.

5. To convince the people for a proper interviewing process is also

difficult.

6. Compilation of data on competitor analysis was difficult due to non-

availability of correct information.

7. The figures have been taken as approximations.

ANNEXURE

QUESTIONAIRE-

1. Name of Reaspondent____________________________________________________________

2. Contact Person_________________________________________________________________

3. Contact No.____________________________________________________________________

4. Monthly Transaction_____________________________________________________________

5. Do you Have Current Account?(a) Yes (b) No

6. If Yes Which banks-o ICICIo HDFCo Kotak Mahindra Banko Nationalized Banks_____________________________________________________o Co-Operative Banks____________________________________________________

7 Which Factors do you consider for opening a Current Account

o Accessibilityo Minimum Balanceo DD/ Pay Ordero Free Chequeo Debit Cardo Cash Deposit

8 Which mode of transaction do you avail frequently?(a) Cheque ( b) DD (c) Pay Order

9 Which type of transaction do you made(a) Inter city (b) Intra city (c) Both

10 Does your bank assist you in case of any problem (a) Yes (b) No

11. What are the additional Benefits do you expect from a Current Account?____________________________________________________________________________________________________________________________________________________________________

Date___________________

o Cheque Pick upo Net Banking o Mobile Bankingo At Par Chequeso NEFTo RTGS

Cu

Place__________________ Signature

BIBLOGRAPHY