• Gucci is an Italian company founded in Florence & is considered to be the most recognized fashion brand all over the world.

• Gucci is known for its high quality leather products & hand making shoes.

• Gucci accelerated internationalization in 1989 and targeted young youth.

• Gucci, right now is operating more than 450 stored globally.

Guccio Gucci

Guccio was born in Florence ( 26 march 1881- 2 January 1953).

He was an Italian business man & fashion designer.

He is the founder of the house of Gucci and son of an ordinary merchant.

• The dream of “Gucci” first started in 1921, after he had gained experience on the luxury luggage famous people carried in Savoy Hotel in London.

• After the World War II, due to material shortage, Gucci created handbags made with cotton canvas instead of leather which was quite famous back then.

• After Gucci launched its first stores in Italy, Gucci expanded to Manhattan in 1953, which was considered the first Italian luxury store in U.S.A.

• The last 20 years of the company were tough and things started to go from bad to worse. But in 1993, Tom Ford was hired and he was the one to put Gucci back to the top.After Tom Ford was hired, Gucci generated 4.2 billion by 2008 and it was known as the biggest selling Italian brand in the world.

• Later on, Gucci launched a children’s line in June 2010 and there were 40 stores in the world that had the children’s line including the UAE.

AWARDS WON BY GUCCI

• Vogue Best New Designer (1995)

• Designer of the Year (1996)

• CFDA International Designer of the Year (1996)

• Elle Style Awards Style Icon Award (2000)

• British GQ International Man of the Year Award (2000)

• Timeᾼs Best Fashion Designer (2001)

• GQ Designer of the Year (2001)

• First Annual Fashion Design Achievement Award At the Cooper Hewitt Design Museumᾼs National Design Awards (2003)

• The brand also occupied 46th position in the business week magazine, which featured top 100 brands in 2007

WORLD RECORD

GENIUS JEANS

Guinness Book Of World record cites the Gucci “ GENIUS JEANS” as the most expensive jeans of the world. A pair of normal Gucci jeans that has been distresses, ripped & covered with African beads. When it was presented in Milan back in October 1998, it got an astonishing price of $3,134.

PRODUCTS

FOR WOMEN

FOR MEN

FOR CHLDERN

GUCCI FOOTWARE

ACCESSORIES

GUCCI’S CAR

In 1972 Gucci got associated with American motors association, & now It has launched its own car featuring Jenifer Lopez as its spokes person.

This year sees the celebrations of 150 years of Italian unification and on the occasion of the 90th anniversary of the establishment of the Gucci brand.

Fiat and the Florence-based label present the "500 by Gucci", an important partnership between two brands that have always expressed Italian genius and creativity across the world..

REVENUE ANALYSIS

• Gucci’s Handbag and Leather goods accounted for $1.2 billion in sales in 2012.

• Percentage of Sales Growth from:

• Japan 11%

• Europe 14%

• North America 24.9%

• Asia (excluding Japan) 28.5%

• In 2010 it generated 2266 million euro revenue.

Brand PositioningThe Gucci Targets Customers:

Middle age

High income

High status

Businessman

COMPETITORS

Gucci’s competitors are:

Armani

Versace

Dolce & Gabbana

Prada

Doir

Burberry

Chanel

Workers in the company

Patrizio Di Marco : President & Chief Executive(CEO)

DOMENICO DE SOLE President And Chief Executive Officer Of The Gucci Group And Chairman Of The Group’s

Management Board.

Ray: CREATIVE Director(menswear)

Farida Giannini: Creative Director(women Wear & Children)

Mission Statement & Goals

Mission Statement:

"The Price Is Forgotten Long After The Quality Remains".

BUSINESS CHANNELS

Vice President

Bob Barker 

VP of Corporate Marketing & Digital Engagement

HOW GUCCI ADVERTISE OR COMMUNICATE

• Luxury brands will always have a strong following because of the lifestyle affinity the brand promises.

• Many brands move into social media to protect their brands but for Gucci, they realize social media is another channel to connect with their customers

• Gucci's high ranking offline is magnified online because of the social webs ability to allow people to gather around what they love, whether they can afford it or not.

MARKETING DONE THROUGH SOCIAL MEDIA

• Gucci has an excellent start into their foray into social media marketing. Their Facebook page has attracted 3.7 million friends, their Twitter handle has over 34,000 followers and their YouTube channel has nearly 300,000 views.

• This isn't necessarily a measure of success, but it does point to the affinity consumers have with their brand and the potential that the web offers them to engage with these consumers.

TWO WAY COMMUNICATION

• If you look beyond the number of friends and followers, however, you can see that Gucci is primarily providing content rather than engaging in two-way communication.

 • The advantage of having conversations directly

with consumers is that Gucci can then extend their online engagement to supporting their customers, seek product innovation

• at the same time as utilizing peers to peer product advocacy. It would also help them grow their following and introduce the brand to new customers.

FAN COMMUNITIES

• Another advantage with social media is the opportunity to engage with brand advocates.

• As an established brand, Gucci probably has many fan-based communities that would welcome the brand joining them and supporting their celebration of Gucci products and the lifestyle it represents. This, indeed, is the opportunity that social marketing offers.

• In being ranked as number 6, Gucci is well on its way to growing its online presence but it certainly has many opportunities to expend its present efforts

SWOT ANALYSIS

STRENGHT Strong Brand Name. Strong Presence in International Market. Directly operated stores More control over Distribution Channel.

WEAKNESSES Unstable Management. Has to invest huge money in order to protect and maintain its

brand image. Diversified product range, hence has a risk of brand dilution

OPPORTUNITIES

Emerging luxury markets in emerging economies like India and China.

Creating competitive advantage in different business segments.

To target the youth segment with stylish designs.

THREATS Threat of competition from medium brands that have potential to

move towards premium brands in the future ex. Zara and GAP

Product substitution is easily available.

BRAND AMBASSADORS

LENNY KRAVITZ

• Well, apparently the singer signed an agreement with Frida Giannini, the artistic director of Gucci, to wear Gucci models during his tour “Love Revolution”. He wore 20 models by Gucci during his concerts started on May 29 in Spain.

BLAKE LIVELY

• GUCCI Of London has hired the American actress and model, Blake Lively as its new face. She has been chosen due to her impeccable style and attitude, says Gucci creative director Frida Giannini.

CHARLOTTE CASIRAGHI

• The 24-year-old beauty — granddaughter of Princess Grace and daughter of Princess Caroline — replaces Evan Rachel Wood as the luxury brand’s ambassador. Charlotte, who wears custom Gucci attire to compete, from UNITED KINGDOM

TANISHA MOHAN

• Tanisha Mohan aka Tashu has been expected to be appointed as the Brand Ambassador of Gucci in

India.

LI BING-BING

• Gucci(China) hired li bing-bing from CHINA as the spoke person for them.

OUTLETS

ANNAPOLIS Queenstown Premium Outlets - Queenstown, MD

ATLANTA

Phipps Plaza - Atlanta, GA

Las

Vegas The Forum Shops at Caesars - Las Vegas, NV

HOUSTON The Galleria - Houston, TX

Los Angeles

New York City

Woodbury Common Premium Outlets - Central Valley, NY

Philadelphia

King of Prussia Mall - King of Prussia, PA

San Marcos Premium Outlets - San Marcos, TX

San Antonio

San Diego

Fashion Valley - San Diego, CA

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SunriseSaw grass Mills - Sunrise, FL

Yonkers

The Westchester - White Plains, NY

San Francisco

Vacaville Premium Outlets - Vacaville, CA

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