Project on Coca Cola Pakistan
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Transcript of Project on Coca Cola Pakistan
In the name of Allah, the most beneficent andthe most merciful
Presented By:MALIK KHALIL
www.iiu.edu.pk
PROJECT
ON
THE COCA COLA COMPANY
Contents Introduction History Origin Hierarchy Products and brands Mission, Vision and
Values Revenues Social Responsibility Issues Solutions Conclusion Special Thanks
INTRODUCTION
The CocaCola Company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverages
CocaCola was invented in 1886
The CocaCola Company offers nearly 400 brands in over 312 countries
HISTORY
Coca-Cola syrup was created by
pharmacist Dr. John Styth Pemberton
on May 8, 1886
It was sold for five cents a glass at the
largest drug store in Atlanta,
Jacob's Pharmacy.
Coca-Cola created the unique logo that has been
the trademark ever since.
By May 29, 1886 the first
Coca-Cola ad appeared in the Atlanta Journal
on the patent medicine page
By June of 1887, the Coca-Cola
trademark had been patented through
the U. S. Patent Office and the product
was gaining wider distribution.
In 1891, G. Candler, an Atlanta businessman, purchased the rights to the product and formed the corporation "The Coca-Cola Company."
In the 1910s Coca-Cola ran an ad of a modest but an attractive woman
drinking a Coke. The copy read:
"Nothing is as suggestive of
Coca-Cola's own pure
deliciousness as the picture of a
beautiful and sweet woman."
ORIGINS 1886 : Atlanta pharmacist John Pemberton invents
the Coca-Cola formula. 1891 : Atlanta businessman Asa G. Chandler buys the company for
$2,300. 1915 : The distinctly shaped Coca-Cola bottle was introduced. 1919 : Coca-Cola was sold to a group of investors for $25 million. 1923 : Robert W. Woodruff becomes
Company’s President. 1961 : Sprite was introduced. 1963 : Company introduces diet cola. 1981 : Roberto Goizueta becomes
CEO of Coca Cola 1982 : Diet Coke was introduced.
1985 : New Coke replaces original Coca-Cola formula
1988 : Coca-Cola opens a plant in the Soviet Union (now Russia).
2000 : Mr. Doug Daft becomes CEO. 2001 : Diet Lemon Coke is introduced. 2002 : Company launches Vanilla Coke. 2004 : Coca-Cola C2. 2005 : Coca-Cola Zero 2006 : Coca-Cola Black Cherry Vanilla (2006) 2006 : Diet Coca-Cola Black Cherry Vanilla (2006) 2007 : Diet Coke Plus (2007) 2007 : Coca-Cola Orange (2007)
When COCA COLA came in Pakistan?
In 1950s Coca cola started its operations in Pakistan
In 1996, the coca cola itself took over business operations in Pakistan & setup its 1st production plant in Karachi.
Now there are 6 production units and 11 distribution units working in Pakistan providing employment to
more than 6000 people.
HierarchyHierarchyManaging Director
Chief operating Officer(sales)
Director Operations Director Operations
Quality Control Manager Sale And Marketing Manager HR Manager Distribution and logisticsManager
Accounts Manager
ProductionManager
Regional Sales ManagerAssistantManager
ExecutiveManager
Senior Officer
Senior Officer
Sales Manager
Marketing Development Officer
Sales and Marketing Officer
Driver
Products & Brands
Soft Drinks Juices
Energy Drinks Sports Drinks
Mineral Water
Other Drinks
Mission, Vision and Values
Mission:Everything they do is inspired by theirlong-lasting Mission To Refresh the World To Inspire Moments of Optimism To Create Value and Make a Difference
Vision:To achieve sustainable growth, they have established a Vision with
clear goals: People Planet Portfolio Profit:
Values: They are guided by shared Values that they will live by
as a company and as individuals:
Leadership:
Passion
Integrity
Accountability
Collaboration
Innovation
Quality
Revenues Chart (%)
Throughout the world
20%
From Mexico, Brazil,Japan and China
43%
From the United States
of America 37%
Revenues
Revenue 28,857 million USD (2007)
Gross profit 18,451 million USD (2007)
Operating Expenses 11,199 million USD (2007)
Operating income 7,252 million USD (2007)
Other Income & Expenses 1,271 million USD (2007)
Net income before Tax 5,981 million USD (2007)
Income taxes 1,892 million USD (2007)
Net Income after Tax 3,999 million USD (2007)
Promoting Diversity
Charitable Donations
The Valued Youth Program
Movement Against HIV / AIDS
Social Responsibilities
ISSUES
Inadequate training of lower staff
Lack of interaction between lower employees and management
Poor Advertising Policy regarding other products
High Production Cost
Solutions
Training Programs for lower staff as well
Upper management should have interaction with lower management
Equal advertisement of all products
Centralization of their production and distribution units
Conclusion
The Coca-Cola Company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world.
The Coca Cola has the world’s biggest brand equity approximately 48 to 50 billions US dollars
Sources Personal visits www.thecocacolacompany.com
Special Thanks Special thanks to our teacher, my group members, who
worked whole heartedly to complete this Project Special thanks to Mr. Sheryaar Mr. Umar Ramzan Mr. Mian Riaz who gave us the relevant information to complete the
Project And in the end I would like to thanks you people for
supporting us.