project of t.y bba

7/28/2019 project of t.y bba

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CONTENT

Sr. NO. Chapter

1. General information of company

2. Human resource department

3. Marketing department

4. Finance & account department

5. Bibliography


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GENERAL INFORMATION

SR. No. PARTICULAR

1. INTRODUCTION2. COMPANY PROFILE3. HISTORY AND DEVELOPMENT OF THE UMIT

4. SIZE OF THE UNIT AND FPOM OF THE ORGANIZTION5. ORGANIZATION STRUCTURE6. PRODUCTION PROCESS AND PRODUCTS7. TIME KEEPING SYSTEM8. CONTRIBUTION OF TNE UNIT TO THE INDUSTRY AND

SOCIETY


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INTRODUCTION

With reference to the syllabus of S.Y.B.B.A., I started by industrialtraining in MAHASUGANDHI SNUFF WORKS industry on for the purpose ofpractical study of three management and general information of this unit. I havetaken training for 17 days.

This is partnership firm and medium scale unit. It is 150 yearsago. First of all I warmly welcomed by Mr. Jayeshbhai Dholakiya and his partnersproviding all information of this unit.

I try to express it with my best level. So you notice my hard work

from this unit.


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COMPANY PROFILE

NAME : MAHASUGANDHI SNUFF WORKS

ADDRESS : Dholakiya Ranchhoddas jinabhai MAHASUGANDHI SNUFF WORKS

Post box no.71Sihor-364240Dist-BhavnagarGujarat (India)

PHONES : 222203/222338/222244

FAX NO. : 0091-2846-22677

E-MAIL : [email protected]/[email protected]

WEBSITE : WWW.snuffwork.com

ESTABLISHMENT : 150 YEARS

FACTORY AREA : 6021 square foot

MANAGING DIR. : Parshottambhai Dholakia

GENERAL MANA. : Navinbhai DholakiaPERSONNEL MANA. : Jayeshbhai Dholakia

MARKETING MANA. : Paragbhai Dholakia
mailto:[email protected]/mailto:[email protected]://www.snuffwork.com/mailto:[email protected]/mailto:[email protected]://www.snuffwork.com/


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from retail counter slowly because of tobacco is habitable item. So make relationwith customers giving articles to the self promotion. As Gujarat 80% ruled marketthat is why this business develops. In India less than 5% the market in thetobacco MAHASUGANDHI SNUFF WORKS is the biggest market in the tobaccoside in Gujarat. This unit gets good relation with customer. For MAHASUGANDHISNUFF WORKS is known as.

Leader through the years for excellent quality.

SIZE AND FORM OF THE UNIT

According to the companys act 1956, a company is classified intothree scales of unit.

1. Small scale industry up to 1 crore

2. Medium scale industry 1crore to 5 crore

3. Large scale industry above 5 crore

MAHASUGANDHI SNUFF WORKS is a medium sale unit. It ispartnership firm. The firm is spreader over more than 2500 square foot. The mainbuilding of the unit is spreader over 7000 square foot, the packing department isspread on 6000 square foot of the land is for the workhouses. The present valueof total land is Rs.1 crore. The construction of main building is of Rs.1 crore also.

In this unit there are 9 different departments as under:-

Personaldepartment

Accountdepartment

Storedepartment

Purchasedepartment

Qualitydepartment


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Maintenancedepartment

Packingdepartment

Marketingdepartment

Taxdepartment

ORGANIZATION STRUCTURE

Every firm has suitable organization structure. MAHASUGANDHI SNUFFWORKS has treated organization. This firm is partners ship firm so the partnersare the handle the departments. There are five department in MAHASUGANDHISNUFF WORKS.

In MAHASUGANDHI SNUFF WORKS partners handle all department verynicely and smoothly. They work very hard in to manage the department.

THE CHART OF ORG. IS AS UNDER:-

PARTNERS

MARKETING

MANAGER

ACCOUNT

MANAGER

PRODUCTION

MANAGER

FINANCE

MANAGER

PERSONAL

MANAGER

PACKINGSEMI

PROCESS


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PRODUCTION PROCESS & PRODUCTS

MAHASUGANDHI SNUFF WORKS has huge production. Tobaccosnuff is made by selecting tobacco leaf (and also sometimes tobacco stalk).Disintegrating it into coarse powder. It is next ground in a manual or mechanicalmill, and than sieved. Various essential oils may then be added for flavoring, afterit is stored in airtight containers.

PRODUCTION PROCESS

1. Purchasing of raw material2. Cutting the leaves3. Purity4. Drying5. Grinding6. Swing7. Perfume mixing8. Packing


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The production is described in detail as under:

Purchasing raw material:

Raw materials are the basic requirement for anyproduction unit. It acts as fuel, which is required to run a vehicle of production.This unit is buying this materials through the agent from a Charotter in Khedadistrict (Gujarat). The time period of buying this raw material is betweenSeptember to October.

Cutting the leaves:

The tobacco leaves are very big in size so in this step thoseleaves have been cut out and convert in small petty forming.

Purity:

In this procedure, the tobacco leaves are washed with water. Then afternicotine is snatch out from tobacco &it is called Athas. This process takes fivedays.

Drying:

The next step is drying. In this step, all leaves are put in the sunlightbecause they are required to be dry from water, after that they are drying in hitter

machine.

Grinding:

After the completion of cutting, washing & drying the process goes forgrinding. When the leaves fully dry they are taken in grinding machines. Wherethe tobacco leaves are convert in the snuff.


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Sewing:

After the grinding the next step is sewing in the process all the leavesand bust, which are not grind, comes from the machines with clean and smoothsnuff.

Perfume mixing:

By drying, we get two type of snuff i.e. thin snuff & thick snuffso for making the scented snuff the perfume is add to simple snuff. There are

many types of perfumes used for different product. They mostly use perfumeslike aromatic and urgenic etc.

Packing:

The next last step is packing. Completion of above step they goes topacking it in different shapes and sizes.

PRODUCT:-

In MAHASUGANDHI SNUFF WORKS, there are more then 30products famous in the market. From this 5 products SWASTIK SNUFF whichis the number one product in Gujarat. The brief information of the products is asunder:

SWASTIK SNUFF:- The swastik brand is unscented pure mentholated snuffprepared from the super most tobacco leaves, it is prepared with such techniquethat one can enjoy tobacco taste in its real form. The price of 500gm pack isRs.96 and retail price Rs.106 par kg.


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QUEEN & LION SNUFF:- The Queen & Lion brand is highly perfumed snuff oftobacco, it satisfies the requirement of snuff with its fragrance. Its pleasantperfume is due to various fragrant ingredients & mixture of true Otto roseessences.

VasantBahar:-

Just as the diverse perfumes of all sorts of flowers in bloom of a garden,

refresh the atmosphere by sweet enchanting smell of eleven famous flowers. The people

who love good fragrance and can judge the best of perfume prefer to use this only.

LionBlackSnuff

It refreshes you with pollens of many varieties ofsweet smell in flowers. This is black snuff manufactured through high

process.


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OTHER PRODUCT ARE AS UNDER

PRODUCT NAME PRICE PER KG.

Vasant bahar 141.00Mukul snuff 135.00

Full kesser 85.00Ideal snuff 125.00Foto brand 102.00Lion brand 100.00Bakul 101.00Bul bul 125.00Jawan snuff 77.00Lion (sadi) 81.00Singal panjja 80.00Five panjja 75.00Three panjja 76.00

Kumar 72.00Special foto 90.00


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TIME KEEPING SYSTEM

Time keeping system is the system of recording the movement of theworkers from the time when they enter in the unit up to the time when they leavethe unit. This system not only increase the discipline of workers working in unitparticular time.

MAHASUGANDHI SNUFF WORKS also have its own time keeping systemand separate officers appointed who maintains the inflow and outflow of theworkers.

MAHASUGANDHI SNUFF WORKS is divided into two parts.

1. Shift A (for officers)2. Shift B (for worker)

SHIFT TIMING

A (For officers) 9:00 to 1:00 & 3:00 to 7:00

B (For workers) 8:00 to 12:00 & 2:00 to 6:00

One hour is given to the employee for lunch time and also for officer. Some timeworker does overtime, if work is needed.

Extra wages paid by the company according to their work.


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CONTRIBUTION OF THE UNIT TO THE INDUSTRY

They are not given an industry contribution to this unit. The snuff manufacturein India in Gujarat, Shihor, Punjab and South India. This unit develop is one way,and help of an industry.

This unit captured 50% market in all over India. This unit captured 40%market in saurashtra and 30% market in small villages. This unit paid a 92% and30% on profit tax to the government. This unit gives contribution and help to thesociety. This unit says most valuable social welfare is customer satisfaction. Thisunit gives contribution to the DHOLAKIYA MUSIC SCHOOL.


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HUMAN RESOURCEMANAGEMENT


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HUMAN RESOURCE DEPARTMENT

1. Organization of human resource management department

2. Recruitment, selection, and induction

3. Training and management department

4. Job description

5. Promotion and transfer policy

6. performance appraisal administrate

7. wages & salary administration

8. Study of provident fund

9. Trade union

10.Personal records

INTRODUCTION


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The meaning of personnel is manpower. It is one of the mostcrucial factor of organization without manpower. We can not perform any activity.Personnel management of people employee & work of an organization it is art ofgetting things done through & with other peoples efforts.

Everyone in an organization is concerned with the personnel fun itcovers all the levels of personnel including blue collared employees and whitcollared employees. All the activities of an enterprise and initiated anddetermined by the employees who make up the institution plants, office,computers, automated equipment, and all that which make a modern firm. Userof all these is for human effort and direction of all task, because all else dependson how well it is done.

While operative function includes procurement and developmentfunction etc. All the problems of employees are given prime importance effectiveand optimum work is taken. From the employees and good report has been keptwith other department. Thus MAHASUGANDHI SNUFF WORKS has wellestablished personnel department of managerial personnel.

ORGANIZATION OF PERSONNELDEPARTMENT


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Every firm selects suitable organization structure according to thenecessities of the firm. MAHASUGANDHI SNUFF WORKS has adopted lineorganization. General manager exercises line authority on his subordinates.

The organization structure of the personnel department ofMAHASUGANDHI SNUFF WORKS unit vary to understand and it should be puton your mind carefully.

RECRUITMENT, SELECTION, & INDUCTION

Recruitment planning:

Personal

manager

Senior & juniorAssistant Time keeper Supervisor

Security Gate keeper Worker

Peon

Watchman


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The meaning of the term recruitment is searchingprospective workers and simulating term apply for jobs in the organization. Thereare various affecting the recruitment. They are as follows.

1. Employment condition in the location.2. The size of the organization.3. Effort of past recruitment efforts.4. Working condition and salary.

There are basically two sources of recruitment:

Internal sources:

They include an employee already on the payroll of the organizationis transferred, promoted, upgraded or some time demoted.

External sources:

1. New entrance of the labors.2. The unemployed.3. Retired experience.

There are three basic method of recruiting the personnel. They are,

1. Direct method2. indirect method3. Third party method

SELECTION:

The selection procedure is concerned with securingrelevant information about an application. This information is secured in


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a number of stages. The objective of the selection process is todetermine whether an applicant whose is the most likely to perform wellin that job. It is open invitation for all concerned.

There are so many selection techniques theMAHASUGANDHI SNUFF WORKS unit use, some selection techniques

are as under.

INTERNAL SELECYION METHOD:

Internal selection method means theMAHASUGANDHI SNUFF WORKS unit select the exiting or currentlyemployed worker are select for the require job of the unit. The personshould know three languages. Only exiting person of this unit is selectfor the particular job by their supervisor. A supervisor is selecting theperson whose work is hire for the higher job.

EXTERNAL SELECTION METHOD:This method is for outsiders. A new persons are

invited to apply for the job. This method is needed a person who istrustworthy, honest, efficient, and enthusiastic. Following steps do thisprocess of selection.

INTERVIEW: This unit received the applications of the candidates than

they compare units recruitment with applicants application whichapplication is match with the units requirement is called interviews. Thisunit is needed a minimum qualification, communication, experience,smartness, and personality of the person.

APPOITMENT:


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The candidates who join the job without any experience required by thecompany. Can be appointed on temporary bade after sometime. If they do worksatisfactory they are appointed on permanent basis.

The company appoints candidates on the basis of their qualification as

graduate, 3-4 years experience, personality, smartness, communication skill, andknowledge.

INDUCTION:

Induction is technique by which a new employee is rehabilitated intochanged surroundings and introduction to the practices, polices, and purpose ofthe organization. In other words, it is a welcoming process the idea is to welcomea newcomer, make him feel at home and generate feeling in them that their own

job, however small, is meaningful and has significant part of the total

organization.

MAHASUGANDHI SNUFF WORKS has adopted indirect method forrecruiting personnel. Indirect method involves mostly advertisement in thenewspaper, on the television etc. after giving advertisement in the advertisementin the newspaper, company gets application from interested applicants.

While taking the employee on temporary base personnel departmenttakes care that, employees feel comfortable with their job and that dont face any

sort of problems. If he faces any problem he can directly move to the personnelmanager and seek the solution. Atmosphere is made lively for the senior levelofficer by giving them a welcome party, while they join the company.

TRAINING AND MENAGEMENT DEVLOPMENT


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In a rapid developing society, employee, training & development is not onlyan activity that describe but also an activity that an organization must commit itsresources to maintain a valuable and knowledge work force.

Training: Training is the process of teaching the new & present employees thebasic skills which they need to perform a job effectively. Training purpose of theunit is to improve the workers ability, skill & knowledge & to avoid the accidents& wastages. The workers can perform through the training in theMAHASUGANDHI SNUFF WORKS unit training is must to be given to all newemployed workers and unskilled workers. The training is minimum of 8 days.Needs for basic purpose training is management development.

TYPES OF TRAINING

1. On the job training2. Apprenticeship training3. Vestibule training4. Job rotation training5. Classroom training

NEED FOR BASIC PURPOSE OF TRAINING

1. To increase the productivity.2. To improve quality.3. To improve health and safety.4. To improve organizational climate.5. Insolence pretension.6. personal growth & satisfaction.

As the company has received AGGMARK sign it needs togive training. Supervisor is also trained.

MANAGEMENT DEVELOPMENT


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Development is the related process of the training. It covers not onlythose activities, which improve job performance, but also those, which bringabout the growth of personality.

In the MAHASUGANDHI SNUFF WORKS unit the aim of development

is to develop the total personality of the employee. For this purpose a systematicperformance appraisal is helpful in assessing the potential of managers & theirtraining needs. Management development helps manager individually for betterperformance in their organization.

Aim of the development of MAHASUGANDHI SNUFF WORKS unit:

1. Improvement in technical performance.2. Improvement in supervision.

3. Improvement in inter departmental co-operation.4. Highlighting an individuals weakness.

JOB DESCRIPTION


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Job description is an important document, which is basically description innature and contains a statement of job analysis. It provides both organizationalinformation. Such as location is structure authority and functional information.Such as what is, when to work, where to work etc. it defines the scope of the jobactivities, major responsibility and positioning of the job in the organization. Jobdescription describe job not job holder. Description helps in job grading and

classification, transfer and promotion and defining the limit of authority facility jobplacement, providing performance indicators.

Thus, job description become vehicle for organizational change andimprovement. Some company has more than one description each year. Themanaging director and other director have their specialization authorities andresponsibility a clerical staff workers is also assigned their work clearly.

In MSSW there good and well defined job description which facility place in

top level management.

1. To put workers in position where he will be greater value to thecompany and where he get increases in their personnel.

2. To increase an employees organizational effectiveness.3. To recognized individuals performance reward from his work.4. To proved skills training and ability.5. To attract competitive and suitable worker.

Promotion and transfer policy


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(A)Promotion:

Promotion is form, which covers and calls for graterresponsibility and use ally involves higher pay and better terms and condition ofservices and a higher status of rank.

Promotion given to the employee or worker according toefficiency of work & skill of the work promotion may be some measure of skill andresponsibility are usually give.

1. To worker in a position where he will give grater value to thecompany and where he drive increased personal satisfaction andincome.

2. To recognize an individuals performance and reward him for hiswork so that he may have an incentive to forge ahead.

3. To increase an employees organizational effectiveness.4. To promote job satisfaction among employee.

5. To attract suitable workers to organization.

In MAHASUGANDHI SNUFF WORKS promotion policy isundertaken. A promotion policy is given on the basis of following points:

1. Merit2. Behavior3. knowledge pertaining of the job4. controlling power skill to handle worker5.

(B) TRANSFER:

Atransfer is a horizontal or literal movement of an employeefrom the job, selection, department, shift, plant, or position to another placewhere salary is status and responsibility are same it generally does not involvepromotion, demotion or a change in job status other movement from one job orplace to another.

In the MSSW unit there is only an internal transfer system. That

is the transfer is done in the only working unit. There are so many departments.The only working unit. There are so many departments. The workers aretransfers from one department to other department.

PERFORMANCE APPRAISAL SYSTEM


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Wages means any economic compensation paid to the employer undersome correct to his worker for the service rendered by them for an hour dailyweekly & fortnightly etc.

While salary is define as a remuneration paid to the clerical & themanagerial personnel employed on monthly or annual basis.

In MSSW unit wages salaries are paid to the workers according to the

minimum wages rule 26 section-2 wages & salary are paid to the workersaccording their work category & efficiency. The wage & salary is paid to 40% tothe staff members % 60% to the employees.

The salary paid to the staff members 140 to 150Rs. Per day. Wages paid

to the workers more than approximately 80Rs. Per day . it is given by the cash

not by the cheque.

In a year two times the wage & salary will be increasing in MSSW unit.When the inflation increasing then the wage & salary increasing.

If the workers are do the overtime this unit gives the extra salary & wage

according to their work. This unit prepares the wage according to their work. Thisunit prepare the wage and salary sleep on that they write the workers or officersname, salary, amount, date and take his / her signature or finger print.

PROVIDENT FUND SHEME


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Mostly , all the firms are provide a provident fund scheme to their workers.Provident fund scheme means some part of the workers salary is kept separateby the unit every month. This separate amount will be given back to the workerwhen they retire from the unit. This fund is very help full to the worker.

In provident fund 12% of amount of salary is credited in workers a/c.

In MSSW they also provide 16% of amount of workers salary to the providentfund. As per the govt. rules the provident fund amount is given back to the workerwhen they retired from the unit.

In MSSW the pension is not available.

TRADE UNIONS


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Profit maximization is the main goal of the business unit. But thisprofit maximization by exploiting labor resulting in the formation of the trade unionto make the management aware of their responsibilities forwards the mostimportant resource of the organization that is human resource. Thus, trade unionare formed to protect the interest of employees.

In short it is association of workers in one or more profession forprotecting the economic interest of the members in their working relationship.

The MSSW unit is a small scale unit. It is a partnership firm thereis no any leader or trade union or commute because in this unit only 100 workersinvolved. So there is no need of any trade unions to this unit.

PERSONNEL RECORDS


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Personnel records are very essential part of every organization.Permanent records of employees help management to give up sole relianceupon personal knowledge of supervisors who may be shifted.

MSSW unit maintain the personnel of all employees. These recordsgive the detail information of the performance appraisal of the person. Theperformance of an employee, his attitude, his behavior, his interest in work etc.are to be described in the personnel records.

In MSSW unit the personnel records are prepare by personneldepartment. In this records the employees birth date, name of employee,address of employee, the date of joining of this unit, provident fund a/c no.graduate details etc. are to be maintain in the personnel records.

FINANCIAL


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MANAGEMENT

FINANCIAL MANAGEMENT


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Introduction

Organization of finance department & a/c department

Capital structure

Capitalization

Management of working capital

Operating leverage analysis

Financial planning

INTRODUCTION


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Marketing management is a comprehensive term and it includes allresources and set of activities necessary to direct facilitate the flow of goods andservices from producer to consumer in the process of distribution. It is going onprocess. Businessman prefer marketing process institutes the primary resourcesin marketing.

Marketing management represents marketing concepts in action. It maydefined as the process of management of marketing programmer orcampaigners. It has to plan and developed the product on the basis of humanconsumer demand.

Since industrial revolution marketing management has undergone 5stages in the marketing concept: they are:

1. Production oriented marketing.2. Product oriented marketing.3. Sales oriented marketing.4. Marketing concept.5. Socially marketing concept.

ORGANISATION OF THE FINACE DEPARTMENT


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Mr. Jayeshbhai Dholakiya is the finance manager in the MSSW unit &he handles the department very efficiently & successfully you see the result thatcompany cant get failure in any year at the last 50 years. But because ofpartnership firm Mr. Jayeshbhai Dholakiya cant get any decision with out theirpartners permission.

CAPITAL STRUCTURE

FINANCIAL MANAGER

ACCOUNTANT HEAD

ASSISTANT OF ACCOUNT

CASH

TAXATION

BANK


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Capital structure means companys borrowed money & owned money.The structure of the MSSW owned capital of the unit is Rs.2,50,000. theborrowed capital of unit is Rs.2,20,000.

MANAGEMENT OF FIXED ASSETS.

Fixed assets refer to the long term source in finance. It is theapplication of funds from outside. The fixed assets of the unit is Rs.1,25,000and depreciation provided by this firm is about 12,50,000 per year it is assumed@10% on their fixed assets.

Capital budgeting:

The decision related to long term are known as capital budgeting. Asystem of capital budgeting is employed to evaluate expenditure decision whichinvolve current outflow of funds but likely to purchase benefits for a period of

time, generally larger than 1 year.

In capital budgeting decision there are mainly three important decisionwhich are as under:

Accept reject decision

Mutually exclusive decision

Capital rationing decision

CAPITALIZATION


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The word capitalization can be define as total of all kind of long term securities at their par values. Thus, it can be interpreted as theownership capital, bounds and other long term debts, and the surpluses. Acompany can be fairly capitalized or under capitalization or our capitalized.capitalization of MSSW unit is as under.

Land : Rs.1,00,00,00,000Building : Rs.1,00,00,000Machinery : Rs.80,00,000Raw material : Rs.4,00,00,000Working capital : Rs.25,00,000Torn over : Rs.1,00,00,000

Some time unit takes loans from the banks. The types of loans are as under.

Hypothecation loan

Cash credit loan

B.P limit loan

Overdraft

Goodwill

MANAGEMENT OF WORKING CAPITAL


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Generally, working capital means current assets less currentliabilities. It is used to carry out day transactions. It helps the firm in routineoperations of the company. Working capital management is concerned with theproblem that arising attempting to manage a current assets and current liability.

A- GROSS WORKING CAPITAL:

Gross working capital refers to companys investment in current assets.Current assets is the assets which can be converted into cash. Within the saleale year. It includes debtors, cash, bill receivable, stock & inventory.

The inventories & receivables of the MSSW 2.50 crore & score in lastyear & cash & bank of unit is about 8 lacks rupees.

B- NET WORKING CAPITAL:

Networking capital is qualitative concepts. It indicates the liquidityposition of the firm. It safest how the permanent sources of funds shouldbeautifies to fulfill the need of net working capital it includes the differentbetween current assets & current liabilities.

OPERATING LEVERAGE ANALYSIS


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Operating leverage may defined the use of fixed operating cost tomagnify the effect of changes in sales revenue process when changes inrevenue process greater in changing EBIT it includes the impact of the changesin sales. Operating leverage means the firmed ability to use fixed operating cost

to magnify the effects of interest and taxes.

Operating leverage occurs any times that a firm has fixed cost that be

met regardless or volume. We employ asset with fixed cost in the hope thatvolume will produce remains mores than sufficient to cover all the fixed andvariable cost occurrence is known as operating leverage.

The operating leverage can be define more precisely in terms of the

way of a given profits. The degree of operating leverage is defined as under

degree of operating.

%change in operating leverage

% change in sales

FINACIAL PLANNING


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Planning is very necessary for the sooth running of the business. Abusiness can not carried on without planning. Financial planning means, it isnecessary for the control of in flow and out flow of cash so that necessary funds

may be made available as and when they are required.

In this unit financial planning is done in middle of the year. Sofinancial planning is done in April or May. The decision by Mr. Deepakbhai R.Dholakiya and chief accountant help him for making planning. Necessary financegetting by S.B.I, relative deposits also. They provide money always in advanceand it comes 1 day before. The cashier or head clerk done all the credit and debitand if the goods or raw material comes in the organization he also note all thethings. He also done bills and controlled over all the assistant accountants. If thisunit needed advance money than the bank provide them. This unit also providessometime advance money to the workers also. So they give money in advance

by making planning.

Hara, financial planning is done for working capital. Day to dayexpanses, plant requirement finance, obey to government rules, daily paid exciseduty etc as for entire period and at the end without planning this unit faces manyproblem or difficulties because of sources are limited and also marketer conditionis rejected without done planning.


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MARKETINGMANAGEMENT

MARKETING DEPARTMENT


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1. INTRODUCTION

2. ORGANISATION STRUCTURE OF MARKET

3. MARKET SEGMENTATION

4. PRODUCT PLANNING

5. PRICING POLICY

6. CHANNEL OF DISTRIBUTION

7. SALES PROMOTION

8. ADVERTISING

9. MARKETING RESEARCH

10. INTERNATIONAL MARKET


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INTRODUCTON

Marketing management is very important and essential part of themanagement in every unit of firm. In common purulence, marketing is the

process of selling something at a shop or market place. The study of marketinghas been approached in more then one ways. So marketing consists of theperformance of business activities that direct the flow of the goods and servicethat direct the flow of goods and services from procedure or supplier to theconsumer or end uses. So it is necessary in all the unit and company andhandle to it with the awareness of all the information of the unit.

Mr. Paragbhai Dholakia is a marketing manager of the company whocan run marketing department very carefully. A separate marketing department

the decision is taken by the partners by concerning the marketing.

ORGANIZATION CHART OF MARKETING DEPARTMENT


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MARKET SEGMANTATION

MARKETING

MANAGER

MARKETING

EXECUTIV

PURCHASE

MANAGERSALES MANAGER

ASSISTENTS SALESMAN

TYPISTS AND

PEONS


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Segmentation of market is necessary to server better to thetarget market. For the maximum satisfaction of the target market M.S.S.W. usestwo main bases though which it can research customer regular visit andadvertising. There are two types of base through which it can easily know all thematter.

1. Geographical area2. Product wais segmentation

1. Geographical area

Head office

NORTHZONE

SOUTHZONE

EASTZONE

WESTZONE

CENTRALZONE

UPPUNJABRAJASTHAN

ANDHRAPRADESHHKARNATAK

ORISSA GUJRAT MAHARASHTRA

Local area of Saurashtra:

In M.S.S.W. is distributed its products to the market of local area tosome extent. The local area includes cities and towns. Saurashtra dealers areappointed by this unit at various places for sale of the goods.

National market area:

This unit also sales its products in all states of India throughdistribution. Some of the product is limited only in Saurashtra.

International market area:

This unit also exports its product of tobacco snuff in about 4 or 5countries of the world including like as Newziland, Africa, London, etc.


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2. On the basis of product

Product base:-

1.Industrial product 2.agricultural product

Here in M.S.S.W. unit has only the agriculture product andconsumer product not industrial product. This unit is engaged in theproduction of agriculture of consumer product and this includes tobacco snuff,Balm, Mashala, Antiseptic cream.

M.S.S.W. manufacturing its product according to preference ofagricultural domestic and industries and seals it.

PRODUCT PLANNING


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M.S.S.W unit is medium scale industry and tobacco product is ahabitual product so product planning is not affect the scales volume. The unitplanning for the product by meeting of the partners. This type of meeting isheld only twice in a year. It is only for the personal record not require planningfor boom or depression period. In product planning there are five decisiongive more attention to the unit.

1. Quality of the product.

2. Planning and area demand.

3. Rate factor.

4. Competitors product price.

5. satisfaction.

PRICING POLICY


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One of the important and critical segment in marketing management ispricing of product. Pricing policies means to determine the product at how muchcost it can be sold. The pricing of the company influence its sale to large extent.

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