Project Objectives Target Audience Product Description Customer

8/14/2019 Project Objectives Target Audience Product Description Customer

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T e test of a rst-rate i te ige ce is t eabi it to o two o osi g i eas i a

at t e sa e ti e a sti retai t e abi itto f ctio . O e s o , for exa e, beab e to see t at t i gs are o e ess etbe eter i e to ake t e ot erwise.

F. Scott Fitzgera


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sustaina-who-a

sustaina-what-asustainability


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Most de nitions of sustainability include terms like

maintained at a certain level indefnitely Or....

meets the needs of the present without compromising the ability of future generations to meet their own needs


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My de nition of sustainability as a graphic designer, playing an active

roll in measuring not only my own footprint, but also the footprint of my clients we are the gatekeepers of their footprint, they cant manage it with our help,if we dont measure it.


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Worki g s stai ab e ca bebot i cre ib co icate awo erf si e. As gra ic

esig ers we ike to see o rse vesas tre setters a ea ers. Itt erefore co es as o s r rise t at

a esig ers are i tereste ireeva ati g rofessio a racticesa i rovi g t eir e viro e ta

foot ri t. Aaris S eri , S stai Ab e

E viro e ta

Socia

Eco o ic

S stai abi it


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Co s tio .

T e C Wor

A reas G rsk 99 Ce t, 1999


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If it can be measured,it can be managed. A a Ka


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As esig ers we are t e gatekee ers of o rc ie ts (e viro e ta arketi g) foot ri t.

It is o r res o sibi it to ake t e aware of it,a o r o ort it to e t e a age it.


16/41K ow e ge is a i ie res o sibi it


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C ai of C sto

Tri e Botto i e

CSR Cor orate Socia

Res o sibi it

S stai abi it


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T e 4 Rs

R

R R

R

e ce. e se.

es o sibs ec.ec c e.

A t e i ea Offset


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1 to e of a er of a er, 2200 b., is t e eq iva e tof 220,000 s eets of sta ar (20# bo ) otoco a er.

T at wo be 440 ackages, 44 carto s or 1 ski .(based on 4 metric tonnes of carbon credits per 1 tonne of paper at a cost of $15 per metric tonne thought a VEC broker)

OR, 1 TOnnE OF pApER COuld mAKE Any OnE OF ThESE pApER pROduCTS

11,000Movie Posters(25" x 38" 100# coate )

7,30024 Page Catalogs

(8.5" x 11", 100# coate )1,250168 Page Books

(8.5" x 5.5" 80# coate ) 729,000Business Cards

(2" x 3.5" 12 t coate )218,000Post Cards

(4" x 6", 12 t. coate )

TO OFFSET ThE GREEnhOuSE GASES OF 1000 unITS

$5.45 $8.21 $48 0.08 0.28


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T e Brief, Re x


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Project

DatePage of

Project objectives

Target audience

1

Client / Design Brief

now with sustainability prompts


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Product description

Customer (user) benets

Support for benet claims

Competition

Distribution


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Key message

Current /Desired perception

Strategic focus

Tone & Manner

Project mandates

Project lifespan


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Budget

Proposed schedule

Delivery instructions

Quote required?

this document is shared with an unrestricted creative commons license


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Exa es.


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Amoeba Corp. Business Cards


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Freitag


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Co icati g t e be e ts.


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Gree is t e ew B ack.


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Wi gets a Ca c ators


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Ge era Actio ab e Ste s for o r st iodo t base s eci catio s o t e ast, t ere is robab a better wa to ro ce itCo ct reg ar s ier review (see t e great q estio s b Co o r I ovatio sRe ce a Co bi e S i e ts w e ever ossib e Ask for o ger t r aro ti es

dri k e t of water pigg back a co bi e jobs w e ossib e, f t re cast c ie t ee s to i roverobabi it of t is (a save t e o e )

Recor o r s ccess, s are o r s ccess, e co rage o r c ie ts wit casest iesCreate or na e o r s stai abi it a roac as a Best practice of Service BraI ri t or E viro e ta Scorecar or ...Gat er a review o r c ie ts a t eir co etitio s CSR re ortsCreate a CSR re ort for o r ow st iohave o r st io o a c a ear sessio wit S rea t e Wor , or e gaget e i a ia og e si g t e S stai abi it Wiget


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t a k o .


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Ge era A itio a Q estio s for t e Brief how ca o s are / ce ebrate s ccess? Is t ere a goo back stor t at ca be workei to t e essagi g or t e ver east t e rec c i g a res o sibi it state e ts, cat ese be re eva t writte i a co arab e eas re e t t at t e c ie ts a ie ce wo

ersta ?

S stai abi it a Socia C a ge are co- e e a t.

Wi t e c ie t or s iers (i strator a otogra ers) a ow a of t e work, or itcwork to be ice se er a creative co o s ice se?

Co si er a i g or bra i g t is Best practice, i.e. I ea Rec c i g progra

does t e c ie t to a ca se base work or o atio s t at ca be everage ?

Co si er a of t e i ts a o t ts i.e. do t j st t i k rec c e co te t, t i k abo trec c ab es ie. VOC bi i g g es


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A itio a Reso rces toReviewI eo / Rockefe er Book etS er ower. i g.codesig Accor .org Rg o tario.co


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Project Objectives Target Audience Product Description Customer

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