PROJECT NAME: SOUK24

PREPARING: MOHAMMED BASEM AL-BIZREH

TUTOR: DR. MOHAMMED ANTOUR

E-Commerce Project

Description

The idea of the project is based on establishing a virtual market depending on a Web application, that an employer is allowed to create his own account on the site and the announcement of the goods and services he provides.The site allows consumers to browse within the market and review the prices of goods and prices as a consumer can do a fully procurement process if the seller allows it.

Objectives

Short term objectives: Covering all of the foundation costs during the first

year. Publicity of the site and its services during the first six

months.

Long term objectives (Within the 2nd and 3rd years): Development of the website and release the “SOUK24”

mobile application at the beginning of the next year. Preserve advanced ranks in the field of marketing and

e-shopping over the next three years. Building huge database contains information about the

common products in Syria and their prices.

Situation Analysis

Product prices in Syria are changing rapidly and continuously due to the deteriorating economic situation.

Large spread in the use of the Internet and smart phones in recent years.

Lack of a culture of online shopping in both institutions and consumers alike.

Current Situation (Strengths)

The company has expertise in software development and website support techniques, and makes it attractively available consumers.

The website has a registration feature by companies and their departments to put their products while allowing the option to buy electronically.

The existence of a marketing expert staff to promote the idea and get successful negotiations.

Low cost of the project and own the money that covers the fixed and variable costs.

Current Situation (Weaknesses)

The company does not have the ability to produce their own products.

The site has one language.

Consumer cannot contact with the company directly from the site, but through an email.

Stratigies

Segmentation: we'll divide the market into two sectors: the first sector of large and medium-sized companies, who have big promotional campaigns for their products and services and thus need to display a greater number of pages, and for long periods of time. The second sector is the small businesses and shop owners who produce their products on a small scale and wish to expand their business and increase the level of their sales using the mass e-marketing, and they do not need multiple pages and do not care much for long period of time. But for the display at the same times certain occasions.

Startiegies

Targeting: through our work we are targeting the owners of large and medium-sized companies, as well as owners of small businesses and shops, working in the field of production resources grocery stores. For example foodstuffs, chemical and other ... etc. They are found mostly in industrial zones and commercial markets

Strategies

Positioning: our project is new that does not have a trademark precedent, so we will have to make a brand refers to our electronic product promotion and marketing through modern electronic means, where our prices are acceptable and low compared to conventional means which are used by the target groups, and advertising and promotion of a high level of activity and effectiveness of service.

Tactical details according to 7Ps theory

1- Product: Our advertising services through the website focuses on companies that products are displayed in the supermarket (food, chemical, etc.).

Tactical details according to 7Ps

2- Price:Product description Price

Booking pages to display products companies

Web page one for a month 4000 s.p

Web page one for 3 months 10000 s.p

Advertisements on the website

A moving bar every week 500 s.p

flash clip each week 2000 s.p

Upper flash clip each week 3000 s.p

Mails

5000 message 5000 s.p

10000 messages 8000 s.p

15000 messages 12000 s.p

20000 messages 17000 s.p

25000 messages 20000s.p

Tactical details according to 7Ps

3- People:The team is currently able to accomplish the technical tasks and we need to marketers.

4- Place: The website will be the main destination in dealing with the various companies.

Tactical details according to 7Ps

5- Physical Facilities: We will focus on the development of the site attractively to be easy and have simple colors with shades of quiet and reflective of the services provided by the project. And that is the adoption of the slogan expresses the company and its services site.

Tactical details according to 7Ps

6- Process: we will be relying on the website which supply services to companies that can booking one of the services offered by the company registration to be processed their applications by the department concerned, and then it is the examination of applications and communicate with the companies to confirm their application and adoption, that the payment is made through the commercial bank or through bank transfers companies. Thus, companies can start delivering their products through constant communication with the substantive and technical support. For visitors to the site when they want to buy the full responsibility is to participate in the provision of products to their customers and achieve companies.

Tactical details according to 7Ps

7- Promotion: the advertising campaign is divided into two sections letter section (internet - mailings - SMS messages) and section traditional (radio - newspapers - magazines - sales) representatives.

Financial Plan

Foundation Costs

Material Price Number Total

Purchase a center 5000,000 1 5000,000

Furnishing and decoration 1000,000 1 1000,000

The expences of license 50,000 1 50,000

The website design 200,000 1 200,000

Advertising campaign 500,000 1 500,000

Other expenses 250,000 1 250,000

Training the staff 250,000 3 750,000

Reserve sum 10000 1 10000

Total     7,760,000

Financial Plan

Operative costs

Material Price Number Total

staff salaries 40000 6 240000

Advertising Campaign 100000 1 100000

Communications 10000 1 10000

Hosting Service 5000 1 5000

Logistic Services 20000 1 20000

Total     375000

Financial Plan

Accounts Start First year Second year Third year

Income 0 397,2631.579 6,404,764.543 7,801,469.602

Costs 7,760,000 375,000 375,000 375,000

Profit -7,760,000 3597631.579 6029764.543 7426469.602

Technologies

Backend development (server side) using ASP.NET.

Frontend development (client side) using HTML + CSS + JavaScript .

Database using MS-SQL.

Summary

The results of the study, especially the financial study, expects that the breakeven point would be since the beginning of the first year, that the founding costs will be covered by the profits since the first year, and points out that in the coming years will be to make big profits and this is what encouraged to continue to develop this project application.