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    RESEARCH PROPOSAL

    Title of the study:

    A Comparative Study of Mutual Fund Companies in India and Analysis of Investment

    Behavior of Consumers.

    Research Objectives:

    - To study mutual fund industry and understand it’s functioning.

    - To analye and compare the performance of various mutual funds companies.

    - To !no" a"areness level # investment $ehavior of people in mutual funds.

    - To study the pro$lem and prospects of mutual fund industry.

    Research Type:

    %escriptive research.

    It "ill $e a descriptive study and "ill aim at finding out the a$ove o$&ectives.

    Sample Sie:

    '((.

    )andom Sampling.

    Sample Sie !etermi"atio":

    A reason for sampling is to infer something a$out population. Sampling distri$ution is the pro$a$ility distri$ution of a specified sample statistics. For all possi$le random sample of a given sie *n’ dra"n from population +.

    In this case the calculation for the sample sie can $e as follo"s,

    n / σ/ 

    e/

    0ere value determined from ta$le for a confidence level

    '

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    σ/  1ariance

    e/ 2rror specification

    In the research it "as decided to have a confidence level of 34.56 thus from the -ta$le

    its value "as noted do"n "hich is '.37.

    1ariance8 "hich is s9uare of Standard %eviation for 5 options8 is /./:.

    Standard error "as !ept ;(./3< la!hs.

    =utting these in the formula "e get8

    n >'.37?/ >/./:?

    >(./3

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    #utual 'u"ds: A" overvie(

    )"troductio"

    A Mutual Fund is a trust that pools the savings of a num$er of investors "ho share a

    common financial goal. The money thus collected is invested $y the fund manager in

    different types of securities depending upon the o$&ective of the scheme. These could

    range from shares to de$entures to money mar!et instruments. The income earned

    through these investments and the capital appreciations realied $y the scheme are shared

     $y its unit holders in proportion to the num$er of units o"ned $y them >pro rata?. Thus a

    Mutual Fund is the most suita$le investment for the common man as it offers an

    opportunity to invest in a diversified8 professionally managed portfolio at a relatively lo"

    cost. Any$ody "ith an investi$le surplus of as little as a fe" thousand rupees can invest

    in Mutual Funds. 2ach Mutual Fund scheme has a defined investment o$&ective and

    strategy.

    A mutual fund is the ideal investment vehicle for today’s compleD and modern financial

    scenario. Mar!ets for e9uity shares8 $onds and other fiDed income instruments8 real

    estate8 derivatives and other assets have $ecome mature and information driven. =rice

    changes in these assets are driven $y glo$al events occurring in fara"ay places. A typical

    individual is unli!ely to have the !no"ledge8 s!ills8 inclination and time to !eep trac! of 

    events8 understand their implications and act speedily. An individual also finds it difficult

    to !eep trac! of o"nership of his assets8 investments8 $ro!erage dues and $an! 

    transactions etc.

    A mutual fund is the ans"er to all these situations. It appoints professionally 9ualified

    and eDperienced staff that manages each of these functions on a full time $asis. The large

     pool of money collected in the fund allo"s it to hire such staff at a very lo" cost to each

    investor. In effect8 the mutual fund vehicle eDploits economies of scale in all three areas -

    research8 investments and transaction processing. hile the concept of individuals

    coming together to invest money collectively is not ne"8 the mutual fund in its present

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    form is a /(th century phenomenon. In fact8 mutual funds gained popularity only after the

    Second orld ar. Elo$ally8 there are thousands of firms offering tens of thousands of 

    mutual funds "ith different investment o$&ectives. Today8 mutual funds collectively

    manage almost as much as or more money as compared to $an!s.

    A draft offer document is to $e prepared at the time of launching the fund. Typically8 it

     pre specifies the investment o$&ectives of the fund8 the ris! associated8 the costs involved

    in the process and the $road rules for entry into and eDit from the fund and other areas of 

    operation. In India8 as in most countries8 these sponsors need approval from a regulator8

    S2BI >Securities eDchange Board of India? in our case. S2BI loo!s at trac! records of the

    sponsor and its financial strength in granting approval to the fund for commencing

    operations.

    A sponsor then hires an asset management company to invest the funds according to the

    investment o$&ective. It also hires another entity to $e the custodian of the assets of the

    fund and perhaps a third one to handle registry "or! for the unit holders >su$scri$ers? of 

    the fund.

    In the Indian conteDt8 the sponsors promote the Asset Management Company also8 in

    "hich it holds a ma&ority sta!e. In many cases a sponsor can hold a '((6 sta!e in theAsset Management Company >AMC?. 2.g. Birla Elo$al Finance is the sponsor of the

    Birla Sun ife Asset Management Company td.8 "hich has floated different mutual

    funds schemes and also acts as an asset manager for the funds collected under the

    schemes.

    History of #utual 'u"ds i" )"dia

    :

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    The end of millennium mar!s

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    industry has gro"n at a compounded average gro"th rate of /7.

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    and "ere all out on "inning the trust and confidence of the investors under the aegis of 

    the Association of Mutual Funds of India >AMFI?

    Kne can say that the industry is moving from infancy to adolescence8 the industry is

    maturing and the investors and funds are fran!ly and openly discussing difficulties

    opportunities and compulsions.

    The !efi"itio"

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    A mutual fund is nothing more than a collection of stoc!s andor $onds. Nou can thin! of 

    a mutual fund as a company that $rings together a group of people and invests their 

    money in stoc!s8 $onds8 and other securities. 2ach investor o"ns shares8 "hich represent

    a portion of the holdings of the fund.

    Nou can ma!e money from a mutual fund in three "ays,

    '? Income is earned from dividends on stoc!s and interest on $onds. A fund pays out

    nearly all income it receives over the year to fund o"ners in the form of a distri$ution.

    /? If the fund sells securities that have increased in price8 the fund has a capital gain.

    Most funds also pass on these gains to investors in a distri$ution.

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    A Mutual Fund is a trust that pools the savings of a num$er of investors "ho share a

    common financial goal. The money thus collected is then invested in capital mar!et

    instruments such as shares8 de$entures and other securities. The income earned through

    these investments and the capital appreciations realied are shared $y its unit holders in

     proportion to the num$er of units o"ned $y them. Thus a Mutual Fund is the most

    suita$le investment for the common man as it offers an opportunity to invest in a

    diversified8 professionally managed $as!et of securities at a relatively lo" cost. The flo"

    chart $elo" descri$es $roadly the "or!ing of a mutual fund,

    Mutual Fund Kperation Flo" Chart

    OR1A0)SAT)O0 O' A #2T2AL '20!

    Structure of the )"dia" mutual fu"d i"dustry

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    The Indian mutual fund industry is dominated $y the Gnit Trust of India "hich has a total

    corpus of )s4(($n collected from more than /( million investors. The GTI has many

    fundsschemes in all categories ie e9uity8 $alanced8 income etc "ith some $eing open-

    ended and some $eing closed-ended. The Gnit Scheme '37: commonly referred to as GS

    7:8 "hich is a $alanced fund8 is the $iggest scheme "ith a corpus of a$out )s/(($n. GTI

    "as floated $y financial institutions and is governed $y a special act of =arliament. Most

    of its investors $elieve that the GTI is government o"ned and controlled8 "hich8 "hile

    legally incorrect8 is true for all practical purposes.

    The second largest categories of mutual funds are the ones floated $y nationalied $an!s.

    Can$an! Asset Management floated $y Canara Ban! and SBI Funds Management floated

     $y the State Ban! of India are the largest of these. EIC AMC floated $y EeneralInsurance Corporation and Heevan Bima Sahayog AMC floated $y the IC are some of 

    the other prominent ones. The aggregate corpus of funds managed $y this category of 

    AMCs is a$out )s'5($n.

    The third largest categories of mutual funds are the ones floated $y the private sector and

     $y foreign asset management companies. The largest of these are =rudential ICICI AMC

    and Birla Sun ife AMC. The aggregate corpus of assets managed $y this category of 

    AMCs is in eDcess of )s/5($n

    Some of the A#Cs operati"$ curre"tly are:

    0ame of the A#C 0ature of o("ership

    Alliance Capital Asset Management >I? =rivate imited =rivate foreign

    Birla Sun ife Asset Management Company imited =rivate Indian

    Ban! of Baroda Asset Management Company imited Ban!s

    Ban! of India Asset Management Company imited Ban!s

    Can$an! Investment Management Services imited Ban!s

    '(

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    Cholamandalam Caenove Asset Management Company imited =rivate foreign

    %undee Asset Management Company imited =rivate foreign

    %S= Merrill ynch Asset Management Company imited =rivate foreign

    2scorts Asset Management imited =rivate Indian

    First India Asset Management imited =rivate Indian

    EIC Asset Management Company imited Institutions

    I%BI Investment Management Company imited Institutions

    Indfund Management imited Ban!s

    I+E Investment Asset Management Company =rivate imited =rivate foreign

    H M Capital Management imited =rivate Indian

    Hardine Fleming >I? Asset Management imited =rivate foreign

    ota! Mahindra Asset Management Company imited =rivate Indian

    othari =ioneer Asset Management Company imited =rivate Indian

    Heevan Bima Sahayog Asset Management Company imited Institutions

    Morgan Stanley Asset Management Company =rivate imited =rivate foreign

    =un&a$ +ational Ban! Asset Management Company imited Ban!s

    )eliance Capital Asset Management Company imited =rivate Indian

    State Ban! of India Funds Management imited Ban!s

    Shriram Asset Management Company imited =rivate Indian

    ''

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    Sun F and C Asset Management >I? =rivate imited =rivate foreign

    Sundaram +e"ton Asset Management Company imited =rivate foreign

    Tata Asset Management Company imited =rivate Indian

    Credit Capital Asset Management Company imited =rivate Indian

    Templeton Asset Management >India? =rivate imited =rivate foreign

    Gnit Trust of India Institutions

    urich Asset Management Company >I? imited =rivate foreign

    Rece"t tre"ds i" mutual fu"d i"dustry

    The most important trend in the mutual fund industry is the aggressive eDpansion of the

    foreign o"ned mutual fund companies and the decline of the companies floated $y

    nationalied $an!s and smaller private sector players.

    Many nationalied $an!s got into the mutual fund $usiness in the early nineties and got

    off to a good start due to the stoc! mar!et $oom prevailing then. These $an!s did not

    really understand the mutual fund $usiness and they &ust vie"ed it as another !ind of 

     $an!ing activity. Fe" hired specialied staff and generally chose to transfer staff from the

     parent organiations. The performance of most of the schemes floated $y these funds "as

    not good. Some schemes had offered guaranteed returns and their parent organiations

    had to $ail out these AMCs $y paying large amounts of money as the difference $et"een

    the guaranteed and actual returns. The service levels "ere also very $ad. Most of these

    AMCs have not $een a$le to retain staff8 float ne" schemes etc. and it is dou$tful

    "hether8 $arring a fe" eDceptions8 they have serious plans of continuing the activity in a

    ma&or "ay.

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    The eDperience of some of the AMCs floated $y private sector Indian companies "as also

    very similar. They 9uic!ly realied that the AMC $usiness is a $usiness8 "hich ma!es

    money in the long term and re9uires deep-poc!eted support in the intermediate years.

    Some have sold out to foreign o"ned companies8 some have merged "ith others and

    there is general restructuring going on.

    The foreign o"ned companies have deep poc!ets and have come in here "ith the

    eDpectation of a long haul. They can $e credited "ith introducing many ne" practices

    such as ne" product innovation8 sharp improvement in service standards and disclosure8

    usage of technology8 $ro!er education and support etc. In fact8 they have forced the

    industry to upgrade itself and service levels of organiations li!e GTI have improved

    dramatically in the last fe" years in response to the competition provided $y these.

    #ar3et Tre"ds

    A lone GTI "ith &ust one scheme in '37: no" competes "ith as many as :(( odd

     products and

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    higher valuations8 a system of ris!-re"ard has $een created "here the corporate sector is

    more transparent then $efore.

    Funds have shifted their focus to the recession free sectors li!e pharmaceuticals8 FMCE

    and technology sector. Funds performances are improving. Funds collection8 "hich

    averaged at less than )s'(($n per annum over five-year period spanning '33

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    intermediaries cannot $e ignored. It is &ust that Mutual Funds are going to change the "ay

     $an!s do $usiness in the future.

    4a"3s v5s #utual 'u"ds

      4A06S #2T2AL '20!S

    )eturns o" Better  

    Administrative eDp. 0igh o"

    )is! o" Moderate

    Investment options ess More

     +et"or! 0igh penetration o" $ut improving

    i9uidity At a cost Better  

    uality of assets +ot transparent Transparent

    Interest calculation Minimum $alance $et"een '(th. #

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    1lobal Sce"ario

    Some basic facts,

    • The money mar!et mutual fund segment has a total corpus of Q '.:@ trillion in the

    G.S. against a corpus of Q '(( million in India.

    • Kut of the top '( mutual funds "orld"ide8 eight are $an!- sponsored. Knly

    Fidelity and Capital are non-$an! mutual funds in this group.

    • In the G.S. the total num$er of schemes is higher than that of the listed companies

    "hile in India "e have &ust /44 schemes

    • Internationally8 mutual funds are allo"ed to go short. In India fund managers do

    not have such lee"ay.

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    • Kn- line trading is a great idea to reduce management eDpenses from the current /

    6 of total assets to a$out (.45 6 of the total assets.

    Internationally8 on- line investing continues its meteoric rise. Many have de$ated a$out

    the success of e- commerce and its $rea!throughs8 $ut it is true that this aspect of 

    technology could and "ill change the "ay financial sectors function. 0o"ever8 mutual

    funds cannot $e left far $ehind. They have realied the potential of the Internet and are

    e9uipping themselves to perform $etter.

     In fact in advanced countries like the U.S.A, mutual funds bu! sell transactions have

    alread begun on the net, while in India the et is used as a source of Information.

    Such changes could facilitate easy access8 lo"er intermediation costs and $etter services

    for all. A research agency that specialies in internet technology estimates that over the

    neDt four years Mutual Fund Assets traded on- line "ill gro" ten folds from Q '/@ $illion

    to Q '8//4 $illionR "hereas e9uity assets traded on-line "ill increase during the period

    from Q /:7 $illion to Q '857' $illion. This "ill increase the share of mutual funds from

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     Mutual funds could provide $etter advice to their investors through the +et rather 

    than through the traditional investment routes "here there is an additional channel to

    deal "ith the Bro!ers. %irect dealing "ith the fund could help the investor "ith their 

    financial planning.

    • In India8 $ro!ers could get more +et savvy than investors and could help the

    investors "ith the !no"ledge through get from the +et.

    • 0e( i"vestors (ould prefer o"li"e :

     Mutual funds can target investors "ho are young individuals and "ho are +et savvy8

    since servicing them "ould $e easier on the +et.

    • India has around '.7 million net users "ho are prime target for these funds and

    this could &ust $e the $eginning. The Internet users are going to increases

    dramatically and mutual funds are going to $e the $est $eneficiary. ith smaller

    administrative costs more funds "ould $e mo$ilied .A fund manager must $e

    ready to tac!le the volatility and "ill have to maintain sufficient amount of

    investments "hich are high li9uidity and lo" yielding investments to honor

    redemption.

    • 0et based advertiseme"ts:

     There "ill $e more sites involved in ads and promotion of mutual funds. In the G.S. sites

    li!e AK offer detailed research and financial details a$out the functioning of different

    funds and their performance statistics. A is "itnessing a genesis in this area . There are

    many sites such as indiainfoline.com  and indiafn.com that are doing something similar 

    and providing advice to investors regarding their investments.

    In the G.S. most mutual funds concentrate only on financial funds li!e e9uity and de$t.

    Some li!e real estate funds and commodity funds also ta!e an eDposure to physical

    assets. The latter type of funds are preferred $y corporate "ho "ant to hedge their 

    eDposure to the commodities they deal "ith.

    '@

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    For instance8 a ca$le manufacturer "ho needs '(( tons of Copper in the month of Hanuary

    could $uy an e9uivalent amount of copper $y investing in a copper fund. For 2Dample8

    =ermanent =ortfolio Fund8 a conservative G.S. $ased fund invests a fiDed percentage of 

    it’s corpus in Eold8 Silver8 S"iss francs8 specific stoc!s on various $ourses around the

    "orld8 short Lterm and long-term G.S. treasuries etc.

    In G.S.A. apart from $ullion funds there are copper funds8 precious metal funds and real

    estate funds >investing in real estate and other related assets as "ell.?.In India8 the Canada

     $ased %undee mutual fund is planning to launch gold and a real estate fund $efore the

    year-end.

    In developed countries li!e the G.S.A there are funds to satisfy every$ody’s re9uirement8

     $ut in India only the tip of the ice$erg has $een eDplored. In the near future India too "ill

    concentrate on financial as "ell as physical funds.

    Types of #utual 'u"ds

    Mutual fund schemes may $e classified on the $asis of its structure and its investmento$&ective.

    4y Structure:

    Ope",e"ded 'u"ds

    An open-end fund is one that is availa$le for su$scription all through the year. These do

    not have a fiDed maturity. Investors can conveniently $uy and sell units at +et Asset

    1alue >J+A1J? related prices. The !ey feature of open-end schemes is li9uidity.

    Closed,e"ded 'u"ds

    A closed-end fund has a stipulated maturity period "hich generally ranging from < to '5

    years. The fund is open for su$scription only during a specified period. Investors can

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    invest in the scheme at the time of the initial pu$lic issue and thereafter they can $uy or 

    sell the units of the scheme on the stoc! eDchanges "here they are listed. In order to

     provide an eDit route to the investors8 some close-ended funds give an option of selling

     $ac! the units to the Mutual Fund through periodic repurchase at +A1 related prices.

    S2BI )egulations stipulate that at least one of the t"o eDit routes is provided to the

    investor.

    )"terval 'u"ds

    Interval funds com$ine the features of open-ended and close-ended schemes. They are

    open for sale or redemption during pre-determined intervals at +A1 related prices.

    4y )"vestme"t Objective:

    1ro(th 'u"ds

    The aim of gro"th funds is to provide capital appreciation over the medium to long-

    term. Such schemes normally invest a ma&ority of their corpus in e9uities. It has $een

     proven that returns from stoc!s8 have outperformed most other !ind of investments held

    over the long term. Ero"th schemes are ideal for investors having a long-term outloo! 

    see!ing gro"th over a period of time.

    )"come 'u"ds

    The aim of income funds is to provide regular and steady income to investors. Such

    schemes generally invest in fiDed income securities such as $onds8 corporate de$entures

    and Eovernment securities. Income Funds are ideal for capital sta$ility and regular 

    income.

    4ala"ced 'u"ds

    The aim of $alanced funds is to provide $oth gro"th and regular income. Such schemes

     periodically distri$ute a part of their earning and invest $oth in e9uities and fiDed income

    securities in the proportion indicated in their offer documents. In a rising stoc! mar!et8

    the +A1 of these schemes may not normally !eep pace8 or fall e9ually "hen the mar!et

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    falls. These are ideal for investors loo!ing for a com$ination of income and moderate

    gro"th.

    #o"ey #ar3et 'u"ds

    The aim of money mar!et funds is to provide easy li9uidity8 preservation of capital and

    moderate income. These schemes generally invest in safer short-term instruments such as

    treasury $ills8 certificates of deposit8 commercial paper and inter-$an! call money.

    )eturns on these schemes may fluctuate depending upon the interest rates prevailing in

    the mar!et. These are ideal for Corporate and individual investors as a means to par! 

    their surplus funds for short periods.

    Load 'u"ds

    A oad Fund is one that charges a commission for entry or eDit. That is8 each time you

     $uy or sell units in the fund8 a commission "ill $e paya$le. Typically entry and eDit loads

    range from '6 to /6. It could $e "orth paying the load8 if the fund has a good

     performance history.

    0o,Load 'u"ds

    A +o-oad Fund is one that does not charge a commission for entry or eDit. That is8 nocommission is paya$le on purchase or sale of units in the fund. The advantage of a no

    load fund is that the entire corpus is put to "or!. 

    Other Schemes:

    Ta7 Savi"$ Schemes

    These schemes offer taD re$ates to the investors under specific provisions of the Indian

    Income TaD la"s as the Eovernment offers taD incentives for investment in specifiedavenues. Investments made in 29uity in!ed Savings Schemes >2SS? and =ension

    Schemes are allo"ed as deduction under Income TaD Act8 '37'.

    Special Schemes

    • )"dustry Specific Schemes

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    Industry Specific Schemes invest only in the industries specified in the offer document.

    The investment of these funds is limited to specific industries li!e InfoTech8 FMCE8 and

    =harmaceuticals etc.

    • )"de7 Schemes

    IndeD Funds attempt to replicate the performance of a particular indeD such as the BS2

    SenseD or the +S2 5(.

    • Sectoral Schemes

    Sectoral Funds are those8 "hich invest eDclusively in a specified industry or a group of 

    industries or various segments such as OAO Eroup shares or initial pu$lic offerings.

    #erits of #utual 'u"d i"vestme"t

    Professio"al #a"a$eme"t

    Mutual Funds provide the services of eDperienced and s!illed professionals8 $ac!ed $y a

    dedicated investment research team that analyses the performance and prospects of 

    companies and selects suita$le investments to achieve the o$&ectives of the scheme.

    !iversificatio"

    Mutual Funds invest in a num$er of companies across a $road cross-section of industries

    and sectors. This diversification reduces the ris! $ecause seldom do all stoc!s decline at

    the same time and in the same proportion. Nou achieve this diversification through a

    Mutual Fund "ith far less money than you can do on your o"n.

    Co"ve"ie"t Admi"istratio"

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    Investing in a Mutual Fund reduces paper"or! and helps you avoid many pro$lems such

    as $ad deliveries8 delayed payments and follo" up "ith $ro!ers and companies. Mutual

    Funds save your time and ma!e investing easy and convenient.

    Retur" Pote"tial

    Kver a medium to long-term8 Mutual Funds have the potential to provide a higher return

    as they invest in a diversified $as!et of selected securities.

    Lo( Costs

    Mutual Funds are a relatively less eDpensive "ay to invest compared to directly investing

    in the capital mar!ets $ecause the $enefits of scale in $ro!erage8 custodial and other fees

    translate into lo"er costs for investors.

    Li8uidity

    In open-end schemes8 the investor gets the money $ac! promptly at net asset value

    related prices from the Mutual Fund. In closed-end schemes8 the units can $e sold on a

    stoc! eDchange at the prevailing mar!et price or the investor can avail of the facility of 

    direct repurchase at +A1 related prices $y the Mutual Fund.

    Tra"spare"cy

    Kne can get regular information on the value of his investment in addition to disclosure

    on the specific investments made $y his scheme8 the proportion invested in each class of 

    assets and the fund managerOs investment strategy and outloo!.

    'le7ibility

    Through features such as regular investment plans8 regular "ithdra"al plans and dividend

    reinvestment plans8 you can systematically invest or "ithdra" funds according to your 

    needs and convenience.

    Affordability

    Investors individually may lac! sufficient funds to invest in high-grade stoc!s. A mutual

    fund $ecause of its large corpus allo"s even a small investor to ta!e the $enefit of its

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    investment strategy. Mutual Funds offer a family of schemes to suit your varying needs

    over a lifetime.

    9ell Re$ulated

    All Mutual Funds are registered "ith S2BI and they function "ithin the provisions of 

    strict regulations designed to protect the interests of investors. The operations of Mutual

    Funds are regularly monitored $y S2BI.

    !emerits of #utual 'u"d i"vestme"t:

     Professio"al #a"a$eme"t

     Many investors de$ate over "hether or not the so-called professionals are any $etter than

    you or I at pic!ing stoc!s. Management is $y no means infalli$le8 and8 even if the fundloses money8 the manager still ta!es hisher cut.

    !ilutio"

      ItOs possi$le to have too much diversification. Because funds have small holdings in so

    many different companies8 high returns from a fe" investments often donOt ma!e much

    difference on the overall return. %ilution is also the result of a successful fund getting too

     $ig. hen money pours into funds that have had strong success8 the manager often hastrou$le finding a good investment for all the ne" money.

    E"try a"d e7it costs

     Mutual funds are a victim of their o"n success. hen a large $ody li!e a fund invests in

    shares8 the concentrated $uying or selling often results in adverse price movements ie at

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    on the volatility of the fund sie i.e. "hether the fund constantly receives fresh

    su$scriptions and redemptions. Such portfolio changes have associated costs of 

     $ro!erage8 custody fees8 registration fees etc. "hich lo"ers the portfolio return

    commensurately.

    Cha"$e of i"de7 compositio"

     orld over8 the indices !eep changing to reflect changing mar!et conditions. There is an

    inherent survivorship $ias in this process8 "ith the $ad stoc!s "eeded out and replaced $y

    emerging $lue chips. This is a severe pro$lem in India "ith the SenseD having $een

    changed t"ice in the last 5 years8 "ith each change $eing 9uite su$stantial. Another 

    reason for change indeD composition is Mergers # Ac9uisitions. The "eightages of the

    shares of a particular company in the indeD changes if it ac9uires a large company not a

     part of the indeD.

    Ho( to overcome demerits of the mutual fu"ds

    Te"de"cy to ta3e co"formist decisio"s

    From the a$ove points8 it is 9uite clear that the only "ay a fund can $eat the indeD is

    through investment of some part of its portfolio in some shares "here it gets eDcellent

    returns8 much more than the indeD. This "ill pull up the overall average return. In order 

    to o$tain such eDceptional returns8 the fund manager has to ta!e a strong vie" and invest

    in some uncommon or unfancied investment options. Most people are un"illing to do

    that. They follo" the principle J+o fund manager ever got fired for investing in

    0industan everJ i.e. if something goes "rong "ith an unusual investment8 the fund

    manager "ill $e 9uestioned $ut if anything goes "rong "ith the $lue chip8 then you can

    al"ays $lame it on the JenvironmentJ or Juncontrolla$le factorsJ !no"ing fully "ell that

    there are many other fund managers "ho have made the same decision. Gnfortunately8 if 

    the fund manager does the same thing as several others of his class8 chances are that he

    "ill produce average results. This does not mean that if a fund manager ta!es JactiveJ

    vie"s and invests in heavily researched JuncommonJ ideas8 the fund "ill necessarily

    outperform the indeD. If the idea does not "or!8 it "ill result in poor fund performance.

    /7

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    But if no such vie" is ta!en8 there is a$solutely no chance that the fund "ill outperform

    the indeD.

    0et Asset ;alue

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    ; i9uid assetscash held8 if any

    ; %ividendsinterest accrued

    Amount due on unpaid assets

    2Dpenses accrued $ut not paid

    !etails o" the above items

    For li9uid sharesde$entures8 valuation is done on the $asis of the last or closing mar!et

     price on the principal eDchange "here the security is traded.

    For illi9uid and unlisted andor thinly traded sharesde$entures8 the value has to $e

    estimated. For shares8 this could $e the $oo! value per share or an estimated mar!et price

    if suita$le $enchmar!s are availa$le. For de$entures and $onds8 value is estimated on the

     $asis of yields of compara$le li9uid securities after ad&usting for illi9uidity. The value of 

    fiDed interest $earing securities moves in a direction opposite to interest rate changes

    1aluation of de$entures and $onds is a $ig pro$lem since most of them are unlisted and

    thinly traded. This gives considera$le lee"ay to the AMCs on valuation and some of the

    AMCs are $elieved to ta!e advantage of this and adopt fleDi$le valuation policies

    depending on the situation.

    Interest is paya$le on de$entures$onds on a periodic $asis say every 7 months. But8 "ith

    every passing day8 interest is said to $e accrued8 at the daily interest rate8 "hich is

    calculated $y dividing the periodic interest payment "ith the num$er of days in each

     period. Thus8 accrued interest on a particular day is e9ual to the daily interest rate

    multiplied $y the num$er of days since the last interest payment date.

    Gsually8 dividends are proposed at the time of the Annual Eeneral meeting and $ecome

    due on the record date. There is a gap $et"een the dates on "hich it $ecomes due and the

    actual payment date. In the intermediate period8 it is deemed to $e JaccruedJ.

    2Dpenses including management fees8 custody charges etc. are calculated on a daily

     $asis.

    /@

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    Re$ulatory Aspects

    Schemes of a #utual 'u"d

    • The asset management company shall launch no scheme unless the trustees

    approve such scheme and a copy of the offer document has $een filed "ith the

    Board.

    • 2very mutual fund shall along "ith the offer document of each scheme pay filing

    fees.

    • The offer document shall contain disclosures "hich are ade9uate in order to

    ena$le the investors to ma!e informed investment decision including the

    disclosure on maDimum investments proposed to $e made $y the scheme in the

    listed securities of the group companies of the sponsor A close-ended scheme

    shall $e fully redeemed at the end of the maturity period. JGnless a ma&ority of 

    the unit holders other"ise decide for its rollover $y passing a resolutionJ.

    • The mutual fund and asset management company shall $e lia$le to refund the

    application money to the applicants8-

    /3

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    >i? If the mutual fund fails to receive the minimum

    su$scription amount referred to in clause >a? of su$-

    regulation >'?R

    >ii? If the moneys received from the applicants for units are

    in eDcess of su$scription as referred to in clause >$? of su$-

    regulation >'?.

    • The asset management company shall issue to the applicant "hose application has

     $een accepted8 unit certificates or a statement of accounts specifying the num$er 

    of units allotted to the applicant as soon as possi$le $ut not later than siD "ee!s

    from the date of closure of the initial su$scription list and or from the date of 

    receipt of the re9uest from the unit holders in any open ended scheme.  

    Rules Re$ardi"$ Advertiseme"t:

    • The offer document and advertisement materials shall not $e misleading or 

    contain any statement or opinion8 "hich are incorrect or false.

    )"vestme"t Objectives a"d ;aluatio" Policies:

    • The price at "hich the units may $e su$scri$ed or sold and the price at "hich such

    units may at any time $e repurchased $y the mutual fund shall $e made availa$le

    to the investors.

    1e"eral Obli$atio"s:

    • 2very asset management company for each scheme shall !eep and maintain

     proper $oo!s of accounts8 records and documents8 for each scheme so as toeDplain its transactions and to disclose at any point of time the financial position

    of each scheme and in particular give a true and fair vie" of the state of affairs of 

    the fund and intimate to the Board the place "here such $oo!s of accounts8

    records and documents are maintained.

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    • The financial year for all the schemes shall end as of March

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    • Such transfers are done at the prevailing mar!et price for 9uoted instruments on

    spot $asis. The securities so transferred shall $e in conformity "ith the investment

    o$&ective of the scheme to "hich such transfer has $een made.

    • A scheme may invest in another scheme under the same asset management

    company or any other mutual fund "ithout charging any fees8 provided that

    aggregate interscheme investment made $y all schemes under the same

    management or in schemes under the management of any other asset management

    company shall not eDceed 56 of the net asset value of the mutual fund.

    • The initial issue eDpenses in respect of any scheme may not eDceed siD per cent of 

    the funds raised under that scheme.

    • 2very mutual fund shall $uy and sell securities on the $asis of deliveries and shall

    in all cases of purchases8 ta!e delivery of relative securities and in all cases of 

    sale8 deliver the securities and shall in no case put itself in a position "here$y it

    has to ma!e short sale or carry for"ard transaction or engage in $adla finance.

    • 2very mutual fund shall8 get the securities purchased or transferred in the name of 

    the mutual fund on account of the concerned scheme8 "herever investments are

    intended to $e of long-term nature.

    • =ending deployment of funds of a scheme in securities in terms of investment

    o$&ectives of the scheme a mutual fund can invest the funds of the scheme in shortterm deposits of scheduled commercial $an!s.

    •  +o mutual fund scheme shall ma!e any investment inR

    i. Any unlisted security of an associate or group company of 

    the sponsorR or 

    ii. Any security issued $y "ay of private placement $y an associate or 

    group company of the sponsorR or 

    The listed securities of group companies of the

    sponsor "hich is in eDcess of

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    •  +o mutual fund scheme shall invest more than '( per cent of its +A1 in the

    e9uity shares or e9uity related instruments of any company. =rovided that8 the

    limit of '( per cent shall not $e applica$le for investments in indeD fund or sector 

    or industry specific scheme.

    • A mutual fund scheme shall not invest more than 56 of its +A1 in the e9uity

    shares or e9uity related investments in case of open-ended scheme and '(6 of its

     +A1 in case of close-ended scheme.

    Compariso" a"d A"alysis of #utual 'u"d compa"ies

    Compariso" of top te" E8uity schemes

    Kpen 2nded - 29uity, %iversified - Since aunch )eturn

    'u"d 0A;

    o"

     Magnum 2merging Businesses /5./' >'(-Fe$? 3'(-Fe$? @(.37 /'(/((7

     ota! Kpportunities /'(-Fe$? 47.3: /'(/((7

     Sundaram India eadership /:.7/ >'(-Fe$? 4/.7@ /'(/((7

     Chola Midcap Fund //.@5 >'(-Fe$? 4(./< /'(/((7

     0SBC 29uity 5:.:/ >'(-Fe$? 4(.(/ /'(/((7

     Magnum Midcap '7.34 >'(-Fe$? 73.4( /'(/((7

     AB+ AM)K 29uity /'.'(-Fe$? 73.7( /'(/((7

     =rudential ICICI %iscovery //.:3 >'(-Fe$? 73.7( /'(/((7

      >Source, - """.valueresearchonline.com?

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    The ran! to a$ove mentioned fund have $een given on the $asis of the return percentage

    "hich the companies have yield from the date since they have launched it. From the

    a$ove ta$le "e can !no" that the fund "hich has given the highest return i.e. 3'(-Fe$? :/.57 /'(/((7

     Fran!lin India TaDshield O3@ 3:.'(-Fe$? '(-Fe$? /@.55 /'(/((7

     Sundaram TaDsaver O3@ 57.4' >'(-Fe$? /:.74 /'(/((7

     Fran!lin India TaDshield O37 @(.(' >'(-Fe$? /@-Fe$? '@.

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    In Closed 2nded 29uity TaD =lanning Scheme GTI M2=GS has given highest return i.e.

    7/ percentage from since launched to '(th Fe$8 /((7. Kther fund "hich follo"s are Birla

    TaDplan ’3@8 Fran!lin India TaDshield U3@8 Fran!lin India TaDshield U34 and so on.

     

    Compariso" of top te" !ebt schemes

    Kpen 2nded - Eilt, Medium # ong-term - Since aunch )eturn

    'u"d 0A;

    Retur"s

    '(-Fe$? ''(-Fe$? ''(-Fe$? '/.37 /'(/((7

     HM E-Sec =F =lan /'./: >'(-Fe$? '/.55 /'(/((7

     ota! Eilt Investment )egular //.55 >'(-Fe$? '/.(5 /'(/((7

     =rudential ICICI Eilt Investment /(.@: >'(-Fe$? ''.3< /'(/((7

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     HM E-Sec )egular =lan /(.'(-Fe$? ''.@< /'(/((7

     Birla Eilt =lus =F '3.7@ >'(-Fe$? ''./4 /'(/((7

     Templeton IESF ong-term '5.7( >'(-Fe$? ''./' /'(/((7

      >Source, - """.valueresearchonline.com?

    In Kpen 2nded %e$t Eilt Medium and ong Term Schemes highest return i.e. '

    @-Fe$? 7.'(-Fe$? 5.@< /'(/((7

     Birla FT= Series B '(.54 >@-Fe$? 5.45 /@/((7

     Erindlays FiDed Saving Scheme 4th =lan B '(.5@ >@-Fe$? 5.7/ /@/((7

     =rudential ICICI FM= N Series5 )etail '(.7< >'(-Fe$? 5.7/ /'(/((7

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      >Source, - """.valueresearchonline.com?

    In Closed 2nded %e$t Specialty Schemes highest return i.e. 7.@( percentage from since

    launched to '(th Fe$8 /((7 has $een given $y Birla FM= Annual Series'((/(7? //./@ >'((/(7?

    5/ ee! 0igh /5./'>'((/(7? :7.3:@< >'((/(7? //./@ >'((/(7?

    5/ ee! o" '/.33 >//(/(5? /4.5''5 >/3(

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    If "e considered the current status than Tata 29uity Kpportunities-E is having highest

     +A1 as compared to other t"o funds $ecause it has launched earlier >March /((

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    In this open ended 29uity Schemes "e may see from a$ove ta$le that maDimum of the

    net assets is $een allocated in 29uity and the remaining of the amount is $een invested in

    %e$t and Kthers. As ris! in e9uity shemes is high the return on investment fluctuated is

    higher. As share mar!et is no" on $oom this lead the companies to earn high return.

    Sector 9ei$hti"$s

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    Magnum 2merging Businesses-E has given maDimum "eight to services to invest theinvestor fund8 "hile the other t"o funds have given maDimum "eight to technologysector.

    A"alysis of top three Closed E"ded E8uity Schemes

    Closed e"ded E8uity: Ta7 Pla""i"$ 'u"d

    Curre"t Status > Profile!etails 2T) #EP2S 4irla Ta7pla" +B 'ra"3li" )"dia

    Ta7shield +B

    atest +A1 '((/(7? '7'((/(7? 3:.'((/(7?

    5/ ee! 0igh '((/(7? '7/4('(7? 3:.'((/(7?

    5/ ee! o" /(.7/ >/((:(5? 33.7< >''(/(5? 7'.(' >'3(:(5?

     +et Assets>Cr? '8/'

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    high and ris! grade is $elo" average8 "hile Fran!lin India TaDshield ’3@ return grade is

    average and ris! grade is a$ove average.

    Traili"$ Retur"s Source, - """.valueresearchonline.com?

    In this Closed 2nded 29uity Schemes "e may see from a$ove ta$le that maDimum of the

    net assets is $een allocated in e9uity i.e. near a$out 3(6 and the remaining of the amount

    is $een invested in others. From the a$ove ta$le "e can also analysis that top companies

    not prefer to invest in %e$t.

    Sector 9ei$hti"$s

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    %S=M ESF onger %uration-E is a$ove average8 "hile Birla Eilt =lus )egular-E

    return grade is a$ove average and ris! grade is high.

    Traili"$ Retur"s

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    >Source, - """.valueresearchonline.com?

    The maDimum "eight given $y Templeton IESF Composite-E and Birla Eilt =lus )egular-E

    is to EKI Securities8 "hile %S=M ESF onger %uration-E gives maDimum "eight to Cash

    # Money Mar!et.

      A"alysis of top three Closed E"ded !ebt Schemes

    Ope" E"d 1ilt: #edium > Lo"$,term 'u"d

    Curre"t Status > Profile!etails 4irla '#P A""ual

     Series,1

    4irla 'TP Series A,1 )01 ;ysya '#

     Series -,1

    atest +A1 '(.@'((/(7? '(.7(@(/(7? '(.7/3' >'((/(7?

    5/ ee! o" '(.':@7 >''(/(5? '(.(''< >'7(/(5? '(.('35 >':(/(5?

     +et Assets>Cr? 35.73 >

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    Period Cate$ory 4irla '#P A""ual

     Series,1

    4irla 'TP Series

    A,1

    )01 ;ysya '#

     Series -,1

    Near to%ate

    (.:: (.4( (.73 (.77

    '-Month (./< (.5/ (.54 (.:@

    Source, - """.valueresearchonline.com?

    In this Closed 2nded %e$t Scheme "e may see from a$ove ta$le that maDimum of the net

    assets is $een allocated in de$t mar!et and the remaining small amount is $een invested

    in others mar!et.

    Credit Rati"$ 4rea3up

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     Cash # MoneyMar!et

    '/./''.((

    (.

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    Threat from "e( e"tra"ts

    ith the opening up of the MF sector there has $een invasion from many foreign players

    and even national players. Still no" more and more ne" player are coming into thissector and trying to ma!e a mar!et share for them. So8 there is a constant threat from ne" players "ho are coming up "ith innovative schemes and trying to $ite the mar!et shareof the eDisting players.

    Threat from e7isti"$ players

    The competition is heating up. ith this all the eDisting competitor "ant to increase their investor $ase and are "illing to capture more and more mar!et share. 2ven these players

    Su$stitute=roducts

    Su$stitute=roducts

    )ivalryamongCompeting

    Sellers

    )ivalryamong

    CompetingSellers

    SuppliersSuppliers

    =otential +e"2ntrants

    =otential +e"2ntrants

    BuyersBuyers

    Competitive pressure coming from the mar!et attemptsof outsiders to "in $uyers over to their products

    Competitive pressure coming from the threat ofentry of ne" rivals

       S  u  p  p   l   i  e  r  L   S  e   l   l  e  r

      c  o   l   l  a   $  o  r  a   t   i  o  n   #    $

      a  r  g  a   i  n   i  n  g

    SellerLBuy

    er

    colla$orati

    on#

    $argaining

    :4

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    are coming up "ith more and more customied schemes to suit specific investors. +o" asa result there is consolidation among the eDisting players.

    Threat of substitutes

    The su$stitutes of mutual fund are Ban! deposit8 =ost office8 Saving schemes8 Securities8Bonds etc. So there is a considera$le threat from these su$stitutes. The main threat is thatof regarding the return that these su$stitutes offer vis-V-vis that of the mutual fund.

    4ar$ai"i"$ po(er of customers

    The customers of mutual fund are individual investors and corporate investor. The $argaining po"er of these customers is very high $ecause they influence the "or!ing of mutual funds. In order to eDert pressure on the mutual funds the investors al"ays demandfor some ne" customied schemes.

    4ar$ai"i"$ po(er of suppliers

    The supplier of the mutual fund is the sponsor. The sponsor can also eDert considera$leamount of po"er to the mutual funds. They can either raise their investment limit of reduce it.

    S9OT A0AL/S)S

    SKT Analysis of any industry means analsing that industry’s strength8 "ea!ness andopportunities and threats of that industry.

    :@

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    STRE01TH

    • =rofessional Management ,- Mutual fund provides the services of eDperienced and s!illed professionals $ac!ed $y a dedicated investment research

    team that analysis the performance and prospects of companies and select suita$leinvestments to achieve the o$&ectives of the scheme.

    • %iversification ,- Mutual fund invest in a num$er of companies across a $roadcross sector of industry and sectors. It reduces the ris!

    • Convenient administration  ,- Investing in a mutual fund reduce paper"or! and helps you to avoid many pro$lems such as $ad delivery8 delayed paymentsand follo" up "ith $ro!ers and companies. Mutual fund save time and manyinvesting easy and convenient.

    • )eturn potential: , Kver medium to long term mutual fund have the potentialto provide a higher return as they invest in a diversified $as!et of selectedsecurities.

    • o" costs ,- Mutual fund are relatively less eDpensive "ay to invest comparedto directly investing in the capital mar!et $ecause the $enefits of scale in $ro!erage8 custodian and other fees translate into lo"er costs for investor.

    • i9uidity, - In open ended mutual fund you can ta!e your money $ac! "hen

    you "ant. So there is good li9uidity facility.

    • Transparency, - )egular information the valued your investment in addition todisclosure on the specific investment made $y your scheme.

    9EA60ESS 

    • esser return compared to e9uity: , hen compared "ith e9uity the returnearned on mutual fund*s are less. This is $ecause of the various changes that themutual funds have to deduct.

    • Conservative approach: , Mutual fund manager are more conservative in their approach rather then $eing practical. henever they ta!e any decision oninvestment they follo" the conservative approach. Many a time due to this8 it $ecomes difficult for them to capitalie on certain occasions.

    • ac! of proper mar!eting, - The mar!eting efforts carried out $y various players in the mutual fund industry are often very poor. Still there is not much people a"are of "hat eDactly is a mutual fund.

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    OPPORT20)T)ES

    • Eoverned policy and taD concessions: , Mutual fund’s ta!e the $enefits of various government policies and come out "ith ne" schemes. Moreover certainschemes can $e formulated ta!ing in considered the ne" taD policies.

    • Changes in capital mar!et: , ith the changes in the capital mar!et no" themutual fund can try to increase the popularity of the e9uity lin!ed schemes "iththe successful results of many of the $lue chip firms8 the stoc! mar!et has startedre&uvenating again. So stoc! mar!et can $e a good option this year.

    •  +e" technology,- Mutual fund can ta!e $enefits of ne" technology intransactions. Already they have started ma!ing the use of internet in filling

    application forms and sending the +A1 results directly on mo$ile phones.

    THREATS 

    Arrival of more and more private and foreign players in the mar!et "ill intensifycompetition and "ill reduce the margin for eDisting players. This "ill result in reduceddividends for the investors. The lo" entry $arrier eDisting in the industry "ill lead tomore and more players to enter into the mar!et. The failure of some these players maylead to loss of credi$ility among the creditors. The introduction of $onds and de$enturesand assured returns might cause investors to 9uit the mutual fund and invest in the capitalmar!et.

    Survey 'i"di"$s a"d A"alysis

    5(

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    '. hich of the $elo" mentioned category do you $elongW

    Ans. > ? Businessman > ? =rofessional > ? Salaried > ? )etired

    > ? Kthers8 please specify XXXXXXXXXXX 

    Businessman =rofessional Salaried )etired Kthers

    38 11 :<   5 3

    Kut of the sample sie of '((8 ? ' > ? / > ? < > ? :;

    5'

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    1 2 3 4 +

    42 37 17 4

    Kut of the sample sie of '(( respondents8 :/6 of the respondent "ere having one

    earning mem$er in hisher family8

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    Nes +o

    67 33

    Kut of the sample sie of '((8 746 of respondents have invested money in the mar!et

    and

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      d. >? 29uity Mar!et

    e. >? Kthers8 please specifyXXXXXXXXX 

    Eovernment

    Securities

    FiDed

    %eposits

    Mutual

    Funds

    29uity

    Mar!et Kthers

    47 31 5 7 10

    Kut of the sample sie of '((8 :46 preferred to invest in government securities8 C? %o you have access to any financial consultants for management of your fundsW

    Ans. >? Nes >? +o

    Nes +o

    5:

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    21 79

    Kut of the sample sie of '((8 /'6 of respondents "ere ta!ing advice of financial

    consultants for investing their money and 436 of respondents "ere not ta!ing advice of 

    financial consultants for investing their money.

    :. Are your a"are a$out the functioning of the mutual fund industryW

    Ans. >? Nes >? +o

    Yes No

    17 83

    55

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    Kut of the sample sie of '((8 only '46 of the respondents "ere a"are a$out the

    functioning of the mutual funds "hile @

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    Investors mostly prefer to invest in these companies $ecause they "ere having

    very good $rand name in the mar!et. Kther thing "hich attracts the investors to

    invest in this mutual fund company "as the return "hich they have yielded.

    7. hich mutual fund scheme does attract you moreW

    Ans. > ? Kpen 2nded Fund > ? Close 2nded Fund > ? Interval Fund

    Kpen 2nded Fund Close 2nded Fund Interval Fund64 36 0

    54

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     7:6 of the respondents preferred to invest in Kpen 2nded mutual funds8 hile ? Income > ? Balanced > ? %e$t

    Ero"th Income Balanced %e$t

    36 23 24 17

    5@

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    Kut of the '(( respondents8 '46 of the respondents preferred to invest in gro"th scheme

    of mutual funds8

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    Kut of the sample sie of '((8 only 4'6 of the respondents "ould li!e to follo" the same

     pattern of investment and rest /36 of the respondents "ould li!e to change it.

    3. Eive main reason to investing in mutual fund.

    Ans. > ? TaD Benefits > ? 0igher )eturn > ? ac! of Trading !no"ledge> ? o" )is! > ? If other reason8 please specify XXXXXXXXXXXXXXXXX 

     

    TaD Benefits /:

    0igher )eturn

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    Kthers (

    '(. >A? Are you satisfied "ith the performance of MF scheme you have investedW 

    Ans. >? Nes >? +o

    Yes No

    82 18

    7'

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     @/6 of respondents are satisfied "ith the performance of MF scheme they have invested

    hile '@6 are unsatisfied.

    >B? If yes8 please specify from the given option8 you "ould li!e to invest in mutualfund in neDt year.

    Ans. > ? Same Amount > ? %ou$le the Amount > ? Three Times the Amount  > ? More then three times

    Same

    Amount

    %ou$le the

    Amount

    Three times the

    Amount

    More than Three

    times

    57 36 9 0

    7/

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    546 of the respondents "ould li!e to invest same amount neDt year8

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    But this does not mean there is no room for other players. The mar!et "ill "itness a

    flurry of ne" players entering the arena. There "ill $e a large num$er of offers from

    various asset management companies in the time to come. Some $ig names li!e Fidelity8

    =rincipal and Kld Mutual etc. are loo!ing at Indian mar!et seriously. Kne important

    reason for it is that most ma&or players already have presence here and hence these $ig

    names "ould hardly li!e to get left $ehind.

    The mutual fund industry is a"aiting the introduction of derivatives in India as this "ould

    ena$le it to hedge its ris! and this in turn "ould $e reflected in its +et Asset 1alue

    >+A1?.

    S2BI is "or!ing out the norms for ena$ling the eDisting mutual fund schemes to trade in

    derivatives. Importantly8 many mar!et players have called on the )egulator to initiate the

     process immediately8 so that the mutual funds can implement the changes that are

    re9uired to trade in %erivatives.

    Co"clusio"

    *% Compariso"

    0ere "e have consider top '( e9uity open ended and close ended schemes and top '(

    de$t open ended and close ended schemes for the comparison.

    0ere the $ase of comparison is ta!en as a return >percentage? of the schemes "hich are

    since inception compounded returns.

    7:

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    Kut of the top '( schemes "hich are given on the $ases of returns8 for the purpose of 

    analysis top < of all the e9uity and de$t schemes are considered.

    If "e loo! at the opened e9uity schemes than the highest returns of the top '( is 3

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    scheme then top five companies fund gives return more than 76 "hich is approDimately

    e9uivalent as compare to government securities and fiDed deposits. The ma&or portfolio of 

    the top < close ended de$t schemes constitutes of AAA rating securities8 cash and $an! 

    deposits8 $ut here the $enefit of purchase and sale is not availa$le to the investor and thus

    the securities "hich are held $y the fund manager are of long run in nature "hich gives

    them little $ut assure returns.

    -% Survey

    The a"areness level regarding mutual funds is very less in India. The people are not

    a"are of the advantage that they can get $y investing in mutual funds nor are they a"are

    of the $asic functioning of mutual funds. Thus the investment in mutual fund is

    negligi$le.

    =eople in India prefer to invest in government securities and fiDed deposits of nationalie

     $an!s "ere they can have complete safety of their funds though they get less returns. The

     people "illing to ta!e ris! also invest in e9uity mar!ets8 land8 gold etc. In order to get

    77

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    higher returns "hich they can also get from the mutual funds $y ta!ing $it lesser ris! as

    compare to e9uity mar!et and others.

     Access to financial consultant for the management of the funds is costly so very fe"

     people prefer to have their o"n financial consultant for the management of their funds.

    =eople generally see the past performance of the mutual funds for investing their money

    in it "hich is not the right "ay to analye the funds portfolio. 0ere the investor should

    loo! at the portfolio of the mutual funds and should analysis it $y himself $y chec!ing

    the percentage of money invested in a particular industry and the $oom or recession in

    that particular industry according to their present scenario.

    Eenerally people "ant higher returns from their investment $ut their "illingness to ta!e

    ris! is not that higher as compared to their eDpectationW And no"adays Indian stoc! 

    indeDes are increasing so people "ho are investing and some !no"ledge a$out mar!et are

    investing their money in gro"th fund. After that people "ho are investing in mutual fund

     prefer to invest in income fund in "hich mostly the ratio of investing e9uity and de$t

    mar!et is 7(6 and :(6 respectively. So investors confidence over our economy

    increases than past.

    %ue to the lo"er a"areness level of mutual funds among the people the proportion of the

    total savings "hich the people invested in mutual funds in order to get returns "as

    negligi$le out of the responded survey only '46 of the responded "ere investing their 

    money in mutual funds and the rest @

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