PROJECT INSPIRATION

Young Lions 2012

IssueA surprising number of decrease on female workers in Indonesia

attending senior positions in the corporate world.

Reason

Indonesian women lack

CONFIDENCE

in them selves to pursue their full potential

Objective

“I am a leader”by giving them support from Women to Women.

Motivate potential female leaders by bringing back the inspiration to believe that

Target Audience

Young talent attending Junior to Middle positions in their career

24-35 years old.

IdeaReal female leaders mentor in a leadership program called

“Project Inspiration”

Media StrategyWe made a ‘ VIP recruitment ad’ and spread our campaign via traditional media to join “Project Inspiration”.

Womens magazines

Business magazines

Online Magazines

Call to Action

We partner with Linkedin to involve you to:

1. Join

2. Involve peers to support you by ‘Recommending’ you as much as possible

3. Send your CV to us

Betti Alisjahbana Karen AgustiawanSri Mulyani

CEO IBM Director of World Bank

President Director Pertamina

President Director Femina Group

Pia Alisjahbana

The 5 most potential women be interviewed by a famous leader described on. One candidate to be mentored with her in the program.

Long term Implementation

The news of program " Project: Inspiration" for can be amplified via review in magazines, headlines in online magazine and social media to inspire other women.

This program can be continuously held for the long run with different leaders.

Thank youNasa Arief & Nurul Ibrahim

Bates Asia

For Young Lions 2012