Project Guidelines: A Booming Seniors’ Moment

Fundamentals of Marketing

Segmentation/ Targeting & Positioning

PremisesApproximately 10.1M ‘baby boomers’ were born in Canada

between 1946-1964. They are rapidly transitioning into ‘seniors’

This large segment represents a large but very lucrative market opportunity for innovative companies who will target this segment and position their products/service to them

You are start up group of young entrepreneurs who see a definite business opportunity in identifying products or services that would be relevant to Baby Boomers as a target market.

You are seeking funding for your start up and will need to convince investors that your business concept is viable and can provide a good ROI

Instructions Each team will consist of 5 members who make up your company ( come up

with creative name for your company) Possible verticals for which there might be relevant products & services

targeted at BB might include: Travel Bio-medical products In-home exercise equipment & general fitness Food and beverage products Automobiles Other

Research the needed data in relation to your assigned product/service Design the appropriate marketing strategy for your product/service Present six (6) slides maximum to the class as per headings provided Provide a hard copy of slides to Simi prior to your presentation Submit a written report that details your product / service and how you will

market it. Essentially, I am looking for a detailed go-to-market-plan Presentation should run no longer than 20 minutes Be prepared to defend your idea and answer questions Class presentations – Weeks of Nov. and Dec

Instructions

You will present a total of 6 slides containing the following information:

Slide #1: Key metrics and data points about your Baby Boomer target market

Slide #2: A description of your product(s) or service(s)

Slide #3: Why it is relevant to your target market

Slide #4: How will you market your product(s) or service(s)

Slide #5 Why will you be successful

Slide #6 How much investment are you seeking and how will it be spent

TeamsProduct / Service Team Members Presentation

Date

TeamsProduct / Service Team Members Presentation

Date