project final tata

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Project Report

On

UNDERSTANDINGTHECONCEPTOFSOCIALENTERPRISES

Submitted in partial fulfillment for the Degree

Of

Bachelor of Business Administration 2008-11

Maharaja Agrasen Institute of Management StudiesAffiliated to Guru Gobind Singh Indraprastha University

PSP Area, Sector-22 Rohini, Delhi-110085

Under the Guidance of: Submitted By:

Mrs.Poonam Chawla Preeti silswal

Faculty, MAIMS 2nd Year

Roll No 0291471808


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Table of CONTENTS

Student declaration..i

Certificate from Guide.ii

Acknowledgementiii

Executive Summary..iv


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MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES

ATTENDANCE FOR PROJECT REPORT

Name of the student : Preeti Silswal

Class: BBA (B&I)2nd semester

Roll No. : 0291471808

Name of the Supervisor: Poonam Chawla

S.No. Date Time Progress Report Signature of the student Signature of Supervisor

1

2

3

4

5

6

7

8

9

10

*Minimum (8out of 10) 80% attendance compulsory.

Coordinator


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STUDENT DECLARATION

This is to certify that I have completed the Project titled (TATA MOTORS

LIMITED) under the guidance of (Poonam Chawla) in partial fulfillment

of the requirement for the award of degree of Bachelor of Business Administration

at Maharaja Agrasen Institute of Management Studies, Delhi. This is an original piece of

Work & I have not submitted it earlier elsewhere.

Name of the Student

Preeti silswal


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CERTIFICATE

This is to certify that the project titled TATA MOTORS LIMITED is an

academic work done by Preeti Silswal submitted in the partial fulfillment of the

requirement for the award of the degree of Bachelor of Business Administration from

Maharaja Agrasen Institute of Management Studies, Delhi, under my guidance &

direction. To the best of my knowledge and belief the data & information presented by

him/her in the project has not been submitted earlier.

Name of the Faculty Guide

Poonam Chawla


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Executive Summary

Chapter-1

Brief introduction about Automobile industry

Chapter-2

Company Profile

Management

Tata Motors(We Drive by your word everyday)

Expansion

Tata Brands

Important Developments

Operations

Present and future challenges

Companys philosophy on Corporate Governance

Environment friendly technologies

Upholding Environment Responsibility

Corporate Social Responsibility

Social Responsibility

Tata Motors Ltd.

Tracing the history of Tata Motors

Motors meets History again

Resent history of Tata Motors(TTM)

Chapter-3

Research Methodology of the study

Chapter-4

Findings and Analysis

Suggestions

Chapter-5


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Conclusion and Limitations


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Chapterisation

Chapter-1

Automobile industry

Chapter-2

Company Profile

Chapter-3

Research Methodology of the study

Chapter-4

Findings and Analysis ,Suggestions

Chapter-5

Conclusion and Limitations

Bibliography

Webliography


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Automobileindustry

Automobile Industry


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Indian automobile industry has grown leaps and bounds since 1898, a time when a car

had touched the Indian streets for the first time. At present it holds a promising tenth

position in the entire world with being # 2 in two wheelers and # 4 in commercial

vehicles. Withstanding a growth rate of 18% per annum and an annual production of

more than 2 million units, it may not be an exaggeration to say that this industry in the

coming years will soon touch a figure of 10 million units per year.

Reasons of Growth

Economic liberalization, increase in per capita income, various tax relief policies, easy

accessibility of finance, launch of new models and exciting discount offers made by

dealers all together have resulted in to a stupendous growth of India automobile industry.

Market Share

Automobile industry of India can be broadly classified under passenger vehicles,

commercial vehicles, three wheelers and two wheelers, with two wheelers having a

maximum market share of more than 75%. Automobile companies of India, Korea,

Europe and Japan have a significant hold on the Indian market share. Tata Motors

produces maximum numbers of mid and large size commercial vehicles, holding more

that 60% of the market share. Motorcycles tops the charts of two wheelers with Hero

Honda being the key player. Bajaj by far is the number one manufacturer of three

wheelers in India.

Passenger vehicle section is majorly ruled by the car manufacturers capturing over 82%

of the total market share. Maruti since long has been the biggest car manufacturer and

holds more that 50% of the entire market.

Global recession has impacted, the Indian automobile industry also and can be seen

clearly in the sales figures of the last financial year. Even then this industry has high

hopes in 2009-2010, as banks have reduced loan interest rates and the major chuck of

automobile customers belong to the middle income group who are becoming

economically stronger with every passing day.


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Company

Profile


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PROFILE

Tata Motors Limited is India's largest automobile company, with consolidated revenues

of Rs.70,938.85 crores (USD 14 billion) in 2008-09. It is the leader in commercialvehicles in each segment, and among the top three in passenger vehicles with winning

products in the compact, midsize car and utility vehicle segments. The company is the

world's fourth largest truck manufacturer, and the world's second largest bus

manufacturer.

The company's 23,000 employees are guided by the vision to be "best in the manner in

which we operate, best in the products we deliver, and best in our value system and

ethics."

Established in 1945, Tata Motors' presence indeed cuts across the length and breadth of

India. Over 4 million Tata vehicles ply on Indian roads, since the first rolled out in 1954.

The company's manufacturing base in India is spread across Jamshedpur (Jharkhand),

Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad

(Karnataka). Following a strategic alliance with Fiat in 2005, it has set up an industrial

joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both

Fiat and Tata cars and Fiat powertrains. The company is establishing a new plant at

Sanand (Gujarat). The company?s dealership, sales, services and spare parts network

comprises over 3500 touch points; Tata Motors also distributes and markets Fiat branded

cars in India.

Tata Motors, the first company from India's engineering sector to be listed in the New

York Stock Exchange (September 2004), has also emerged as an international automobile

company. Through subsidiaries and associate companies, Tata Motors has operations inthe UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, a business

comprising the two iconic British brands that was acquired in 2008. In 2004, it acquired

the Daewoo Commercial Vehicles Company, South Korea's second largest truck maker.

The rechristened Tata Daewoo Commercial Vehicles Company has launched several new

products in the Korean market, while also exporting these products to several


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international markets. Today two-thirds of heavy commercial vehicle exports out of

South Korea are from Tata Daewoo. In 2005, Tata Motors acquired a 21% stake in

Hispano Carrocera, a reputed Spanish bus and coach manufacturer, with an option to

acquire the remaining stake as well. Hispano's presence is being expanded in other

markets. In 2006, it formed a joint venture with the Brazil-based Marcopolo, a global

leader in body-building for buses and coaches to manufacture fully-built buses and

coaches for India and select international markets. In 2006, Tata Motors entered into joint

venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture

and market the company's pickup vehicles in Thailand. The new plant of Tata Motors

(Thailand) has begun production of the Xenon pickup truck, with the Xenon having been

launched in Thailand in 2008.

Tata Motors is also expanding its international footprint, established through exports

since 1961. The company's commercial and passenger vehicles are already being

marketed in several countries in Europe, Africa, the Middle East, South East Asia,

South Asia and South America. It has franchisee/joint venture assembly operations in

Kenya, Bangladesh, Ukraine, Russia and Senegal.

The foundation of the company's growth over the last 50 years is a deep understanding

of economic stimuli and customer needs, and the ability to translate them into customer-

desired offerings through leading edge R&D. With over 2,000 engineers and scientists,

the company's Engineering Research Centre, established in 1966, has enabled

pioneering technologies and products. The company today has R&D centres in Pune,

Jamshedpur, Lucknow, in India, and in South Korea, Spain, and the UK. It was Tata

Motors, which developed the first indigenously developed Light Commercial Vehicle,

India?s first Sports Utility Vehicle and, in 1998, the Tata Indica, India's first fully

indigenous passenger car. Within two years of launch, Tata Indica became India?s

largest selling car in its segment. In 2005, Tata Motors created a new segment by

launching the Tata Ace, India's first indigenously developed mini-truck.

In January 2008, Tata Motors unveiled its People's Car, the Tata Nano, which India and

the world have been looking forward to. The Tata Nano has been subsequently


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launched, as planned, in India in March 2009. A development, which signifies a first for

the global automobile industry, the Nano brings the comfort and safety of a car within

the reach of thousands of families. The standard version has been priced at Rs.100,000

(excluding VAT and transportation cost).

Designed with a family in mind, it has a roomy passenger compartment with generous

leg space and head room. It can comfortably seat four persons. Its mono-volume design

will set a new benchmark among small cars. Its safety performance exceeds regulatory

requirements in India. Its tailpipe emission performance too exceeds regulatory

requirements. In terms of overall pollutants, it has a lower pollution level than two-

wheelers being manufactured in India today. The lean design strategy has helped

minimize weight, which helps maximize performance per unit of energy consumed anddelivers high fuel efficiency. The high fuel efficiency also ensures that the car has low

carbon dioxide emissions, thereby providing the twin benefits of an affordable

transportation solution with a low carbon footprint.

In May 2009, Tata Motors introduced ushered in a new era in the Indian automobile

industry, in keeping with its pioneering tradition, by unveiling its new range of world

standard trucks. In their power, speed, carrying capacity, operating economy and trims,

they will introduce new benchmarks in India and match the best in the world in

performance at a lower life-cycle cost.

In June 2009, the exciting new range of premium luxury vehicles from Jaguar and Land

Rover were introduced for the Indian market. These include the Jaguar XF, XFR and

XKR and Land Rover Discovery 3, Range Rover Sport and Range Rover.

The years to come will see the introduction of several other innovative vehicles, all

rooted in emerging customer needs. Besides product development, R&D is also

focusing on environment-friendly technologies in emissions and alternative fuels.

Through its subsidiaries, the company is engaged in engineering and automotive

solutions, construction equipment manufacturing, automotive vehicle components

manufacturing and supply chain activities, machine tools and factory automation


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solutions, high-precision tooling and plastic and electronic components for automotive

and computer applications, and automotive retailing and service operations.

MANAGEMENT

Board of DirectorsMr. Ratan N Tata (Chairman)

Mr. Ravi Kant

Mr. N A Soonawala

Dr. J J Irani

Mr. R Gopalakrishnan

Mr. Nusli N Wadia

Mr. S M Palia

Dr. R A Mashelkar

Mr. Nasser Munjee

Mr. Subodh BhargavaMr. V K Jairath

Mr. P M Telang

Senior Management

Mr. P M Telang Managing Director - India Operations

Mr. Rajiv Dube President (Passenger Cars)

Mr. C Ramakrishnan Chief Financial Officer

Mr. R Pisharody President (Commercial Vehicles Business Unit)

Mr. S N Ambardekar Head (Manufacturing Operations - CVBU)

Mr. S B Borwankar Head (Jamshedpur - Plant)

Mr. A M Mankad Head (Car Plant)

Mr. B B Parekh Chief (Strategic Sourcing)

Mr. U K Mishra Vice President (ADD and Materials - CVBU)

Mr. S Krishnan Vice President (Commercial - PCBU)

Mr. P Y Gurav Vice President (Corp. Finance - A/c and Taxation)Mr. S J Tambe Vice President (Human Resources)

Mr. A

GajendragadkarVice President (Corp. Finance - Business Planning)

Mr. N Pinge Chief Internal Auditor

Mr. R Bagga Vice President (Legal)


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Mr. M L Bapna Chief Executive Officer (HVAL & HVTL) -

Company Secretary

Mr. H K Sethna

Corporate Communications

Mr. Debasis Ray Head Corporate Communications

TATA MOTORS

We Drive By your World Everyday

Established in 1945, Tata Motors entered into collaboration with Daimler Benz of

Germany in 1954 to manufacture commercial vehicles. The collaboration ended in

1969Tata Motors has since grown from strength to strength. It is the largest company in

theTata group now, with a total income of US$ 3.4 billion in the year 2003-04. More than

3million Tata vehicles ply on Indian roads making Tata a dominant force in the Indian

automobile industry. Tata Motors is Indias only fully integrated automobile

manufacturer with a portfolio that covers trucks, buses, utility vehicles and passengercars. The Company has spread its manufacturing facilities across India by setting up

plants at Jamshedpur, Pune and Lucknow. This is coupled with nation-wide sales, service

and spares parts network.Tata Motors has the unique distinction of giving India its first

and only indigenously built passenger car - the Tata Indica. The Indica launched in 1998

reached the 2,50,000 sales mark within 52 months of launch. Tata Motors Engineering


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Research Centre has over900 scientists and engineers dedicated to product and process

development, technology up gradation and new product introduction. Besides, the

Company works with leading international design and styling houses. Indias most

reliable, dynamic and futuristic automobile manufacturer with more than 130models

spanning a wide range of Commercial Vehicles, Passenger Cars and Multi-Utility

Vehicles, Tata Motors provides the wheels for India's growth.

ValuesThe Tata Group has always sought to be a value-driven organization. These values

continue to direct the group's growth and businesses. The five core Tata values

underpinning the way we do business are:

Integrity - we must conduct our business fairly, with honesty and transparency.

Everything we do must stand the test of public scrutiny. Understanding - we must be caring, show respect, compassion and humanity for our

colleagues and customers around the world and always work for the benefit of India.

Excellence - we must constantly strive to achieve the highest possible standards in our

day-to-day work and in the quality of the goods and services we provide.

Unity - we must work cohesively with our colleagues across the group and with our

customers and partners around the world, building strong relationships based on

tolerance, understanding and mutual cooperation.

Responsibility - we must continue to be responsible, sensitive to the countries,

communities and environments in which we work, always ensuring that what comes from

the people goes back to the people many times over. International Profile Tata Motors is

not only at the forefront of the Indian automobile industry, it is also one of Indias best

known brands in international markets. Today, Tata branded cars, trucks and buses are

seen in most parts of South Asia, Africa, Middle East and Europe. Tata Motors recently

entered into an agreement with MG Rover U.K for manufacture of Rover branded Tata

Indicas in U.K and continental Europe. Tata Motors vehicles meet international norms

like Euro III emission for Passenger cars, Euro II for Light Commercial Vehicles

including pick up vans and European standards for frontal landside safety impact for

passenger cars. It has a series of quality systems in place including ISO accreditation


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from Bureau Veritas Quality International (BVQI).The Companys vehicles are known

for their reliability, durability, safety, comfort and value for money.

Brief HistoryIt has been a long and accelerated journey for Tata Motors, India's leading automobile

manufacturer. Some significant milestones in the company's journey towards excellence

and leadership.

1945:-Tata Engineering and Locomotive Co. Ltd. was established to manufacture

locomotives and other engineering products.

1948:-Steam road roller introduced in collaboration with Marshall Sons (UK).

1954:-Collaboration with Daimler Benz AG, West Germany, for manufacture of medium

commercial vehicles. The first vehicle rolled out within 6 months of the contract.

1959:-Research and Development Centre set up at Jamshedpur1985:-First hydraulic excavator produced with Hitachi collaboration

1993:-Joint venture agreement signed with Cummins Engine Co. Inc. for the manufacture

of high horsepower and emission friendly diesel engines

1994:-1.Launch of Tata Sumo - the multi utility vehicle.

2.Joint venture agreement signed with M/s Daimler - Benz / Mercedes - Benz for

manufacture of Mercedes Benz passenger cars in India.

3.Joint venture agreement signed with Tata Holset Ltd., UK for manufacturing

turbochargers to be used on Cummins engines.

2001:-1. Indica V2 launched - 2nd generation Indica.

2. Launch of the Tata Safari EX

3. Indica V2 becomes India's number one car in its segment.

4.Exits joint venture with Daimler Chrysler.

2002:-1.Unveiling of the Tata Sedan at Auto Expo 2002.

2..Launch of the Tata Indigo.

3.Tata Engineering signed a product agreement with MG Rover of the UK

2003:-1. Launch of the Tata Safari Limited Edition.

2.The Tata Indigo Station Wagon unveiled at the Geneva Motor Show.

3.On 29th July, J. R. D. Tata's birth anniversary, Tata Engineering becomes Tata

Motors Limited.


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2004:-1.Tata Motors unveils new product range at Auto Expo '04.

2.Tata Motors and Daewoo Commercial Vehicle Co. Ltd. sign investment

agreement

3.Indigo Advent unveiled at Geneva Motor Show

4.Tata Motors completes acquisition of Daewoo Commercial Vehicle Company

5.Tata Motors lists on the NYSE

Processes Followed In Tata Motors1)Research & Development

Research provides the much-needed inspiration for the birth of new ideas, which in turn

breathes new life into products. World-class automotive research and development are

key factors that contribute to the leadership of the Company. Tata Motors believes

intechnology for tomorrow. Its products stand testimony to this. The annual expenditureon R&D is approximately 1.3% of annual turnover. They have also set up two inhouse

Engineering Research Centres that house India's only Certified Crash TestFacility

1.1) Engineering Research Centre (ERC) :

The Research Centre at Jamshedpur regularly upgrades components and

aggregates.Awell-equipped torture track enables rigorous and exhaustive testing of

modificationsbefore they are used as regular fitments. The Engineering Research Centre

in Pune was setup in 1966 and is among the finest in the country. It has been honored

with two prestigious awards - 'The DSIR National Award for R&D Effort in Industry -

1999' and 'National Award for Successful Commercialisation of Indigenous Technology

by an Industrial Concern - 2000.'

2)Social Obligations

2.1)Green Matters

Tata Motors, a Company that cares about the future.Tata motors products are

environmentally sound in a variety of ways. These include reducing hazardous materials

in vehicle components, developing extended life lubricants, fluids and using ozone-

friendly refrigerants. Tata Motors has been making conscious effort in the

implementation of several environmentally sensitive technologies in manufacturing

processes. The Company uses some of the worlds most advanced equipment for

emission check and control.Tata Motors concern is manifested by a dual approach -


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2.1.1Reduction of environmental pollution

First Indian Company to introduce vehicles with Euro I and Euro II norms well ahead of

the mandated dates

Tata Motors' joint venture with Cummins Engine Company, USA, in 1992, was a

pioneering effort to introduce emission control technology for India

upgraded the performance of its entire range of four and six cylinder engines with the

help of world-renowned engine consultants like Ricardo and AVL

It has manufactured CNG version of buses and followed it up with a Conversion of its

passenger car, the Indica.

2.1.2Restoration of ecological balance .

Effluent treatment facilities in its plants, to avoid release of polluted water into the

ecosystem

Tree plantation programmers involving villagers and Tata Motors employees Their

endeavors towards environment protection are soil and water conservation programmes

and extensive tree plantation drives. Tata Motors is committed to restoring and

preserving environmental balance, by reducing waste and pollutants, conserving

resources and recycling materials.

2.2Community Development

The Company encourages economic independence through self-initiated cottage

industries and contributing to community and social forestry, road construction, rural

health, education, water supply and family planning.

2.3Health & Sanitation

Mobile health service staff provides preventive and curative health services under the

Health For All" programme. They train village health workers in conducting the same.

Safe drinking water facilities are provided to ensure health of the villagers.

2.4 Employment Generation

Tata Motors encourages self-sufficiency with the aim to improving the confidence,

morale and lives of its employees and their dependents. Employees' relatives at Pune

have been encouraged to form various industrial co-operatives engaged in activities such

as re-cycling of scrap wood into crates and furniture, welding, steel scrap baling, battery

cable assembly etc. The Tata Motors Grihini Social Welfare Society caters to employees'


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women dependents'. The women folk make a variety of products, ranging from pickles

and uniforms to electrical cable harnesses etc.

3)H.R Policies

Executive Selection Scheme (ESS)

ESS is a fast track programme for accelerated growth of high potential professionals.

This facilitates their early advancement to challenging and visible assignments through

very systematic procedure. Candidates selected gain a huge lead in terms of promotion

and learning. They are promoted to Manager's level thereby saving almost10 to 13 years

of work time. The successful candidates are relieved from their current jobs and put on

various project based training programmes under the guidance of senior managers in the

Company. If the candidates do not possess management education, they undergo a 4

months MEP at IIM, Ahmedabad. After successful completion of training the candidates

are mandatorily rotated across departments to acquire general management skills. The

ESS is a jewel in Tata Motors overall profile as it provides platform for every employee

of the Company to perform and achieve maximum potential. The HR-Training Division

of Tata Motors has also bagged the prestigious and internationally recognized Golden

Peacock National Training Award in the category of Large Employer

4)Manufacturing process

The company has manufacturing plants in Jamshedpur, Pimri , chinwad (near pune),and

lucknow. Tata has taken many initiatives in manufacturing its vehicles , these can be

summarized into :-

4.1)Benchmarking

Tata motors have employed M/s harbor associates as CONSULTANTS for benchmarking

various automobile manufacturing aspects like level of automation ,quality norms and

standards followed internationally, information sharing with other manufacturers, etc.

4.2)Capacity utilization

Tata motors have undertaken processing of Mercedes Benz cars in their paint shops,

which has led to full capacity utilization of its paint plant and also helped in

benchmarking the facilities and practices to that of Mercedes Benz.

4.3)Load Management

The following load management techniques were employed :-


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Use of under body spary machine.

Starting of chilling plants

Switching off transformers when not in use.

Switching off unwanted cooling towers at press shop.

4.4)Energy Audits

Sr.

No.

Area Auditing

Agency

Measures Implemented for

efficiency

Saving

Achieved

1 Distribution

system

M/s BSES

and M/s

Nelco

Redistribution of LT supply

system and installation of HT

capacitors in view of voltage drop

optimization

Rs.

30/car

2 Pumps, fans

and Blowers

M/s Nelco Installation of VFDs at 25

locations

Rs.

52/car

3 Compressed


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air system

M/s ARS

Engineering

and CPED

Systematic approach to determine

and arrest compressed air

leakages

Rs.

32/car

4 Heating and

cooling

systems

M/s IIPM Re-insulation, Replacement of

worn out glass wool and cladding

Rs.

80/car

5 Water and

distribution

usage

M/s gaytri

Erectors

Leakage arrestance for

underground water piping

Rs.

90/car

6 Lighting Internal Use of latest lamps, luminaries

and gears

Rs.

07/car

5) Information Technology


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In today's digital economy, manufacturing companies need to compete in demanding

global marketplaces. Shrinking product lifecycles are driving companies to deliver

solutions to extended enterprise environments which embrace employees, suppliers,

partners and trusted customers across geographically dispersed locations. As such,

managing such diverse intellectual assets throughout the product lifecycle is as important

as the product itself and the effective collaboration of all participants in the supply chain

terms is the key.

Tata Motors UGS PLM Team centre* implementation would help it to surmount such

business pressures. This solution would allow the company to unify the product lifecycle

and break down the geographical and technical barriers, which might limit the design

efficiency of truly global enterprises such as Tata Motors .The solution utilizes Visual

Area Networking (VAN) technology from Intel-based

SGI platforms. This accelerates product time-to-market cycles by making it possible to

solve larger, more complex design problems in collaborative, geographically distributed

environments. The solution comprises SGI Onyx* 3900 and Intel Itanium 2 based

SGIAltix* 3300 servers deployed across 4 locations. It would run UGS PLM Team

centre, as well as BEA Weblogic*, Apache, Java* and SGI* IRIX* OS based

applications. The key business benefits of this solution to Tata Motors include:

Reduced Product Development Costs by utilizing the collaborative capabilities of the

application and the versatility of Visual Area Networking technology

.Higher Innovation by allowing free flow of information between design team members

.Reduced Time-to-Market for a new product by fully leveraging the extendedsupply

chain

.Improved product quality by making it easier to spot design flaws while working in

collaborative environment In the keenly contested automotive market, these benefits will

help Tata Motors significantly increase both brand equity and financial bottom-line. Tata

Motors is deploying Intel Itanium 2 based SGI*servers to enable enhanced Product

Lifecycle Management (PLM) capabilities and bring the power of networked

visualization to user work stations. Tata Motors Limited (TML) plans to have the largest

integrated information technology application for any auto company in the country, in

two years. Once ready, the project for which TML was working with three outside


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vendors in addition to Tata Technologies, would connect every function of the company

with every other, from board room strategizing to customers' access to dealerships, the

official said. They are working with Tata Technologies (an `end-to-end' engineering and

design firm owned by the Tata group), German company SAP for the ERP ( enterprise

resource planning) part, UGS PLM Solutions for the product life cycle management

part and with Siebel on the CRM (customer resource management) part of the

application. From hiring Free Markets that helped boost its `e procurement' to a fifth of

all purchases last year, to hiring a top notch IBM official to head operations at Tata

Technologies, TMLhas taken various steps in exploiting IT.

Recent Developments1)Tata Motors drives into Wall Street

Tata Motors is the first Indian engineering company to list on the New York StockExchange (NYSE).The company listed its depository shares on NYSE through the

conversion of its existing international global depository shares (GDSs) into American

Depository Shares (ADSs). Subsequent to the NYSE listing, the GDS listing on the

Luxembourg Stock Exchange would stand suspended. The symbol for the company on

the NYSE will be TTM and Citibank NA is the depository.

2)Tata Motors signs pact with Brilliance China

August 23, 2004

Tata Motors has signed an MoU with Shanghai-based Brilliance China Automotive

Holdings to conduct a feasibility study for launching its cars in China. Tata Motor is keen

to sell its cars in the Chinese market through this agreement with Brilliance China.

3)Tata Motors and TFL Agreement Tata Motors and TFL have recently entered into a

joint marketing arrangement. The two companies had undertaken a joint marketing

initiative to approach the market

under the common brand of Tata Motors Finance. The company intends to expand its

vehicle financing activities to capture the significant potential for the value adds from this

business and support its vehicles. These joint teams oversees the sales and marketing

operations of the two companies, in order to align and integrate product, service offerings

and business operations, and reduce costs and promote operational efficiency by


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rationalizing distribution networks, sharing information technology systems and

mounting joint treasury operations. last year, an increase of 30.3%.

4)BPCL in tie-up with Tata Motors for marketing lubricants

September 23, 2004

Bharat Petroleum Corporation Ltd (BPCL) has entered into a marketing tie-up with

automobile manufacturer Tata Motors for marketing of engine oils as co-branded

lubricants for their commercial vehicles. Tata Motors and BPCL, has also agreed to open

service stations at select outlets of BPCL across the country. BPCL has network of 4,500

retail outlets, retailing petrol and diesel for vehicles.

Both the companies already have an existing agreement of marketing gear oil, axle oil,

transmission fluid, coolant and greases

Issuses.

A)Tata motors foray into the European market Will they be able to

Withstand initial setbacks.

Touted as the high point of Indian manufacturing industry , the deal of tata motors with

city rovers to sell 100,000 Tata-made cars under the brand name - City Rover -over five

years ,seems to be in shambles. Rover launched the car in October 2003 in four versions,

priced at 6,495-8,895. In November, the CAR magazine chose the cheaper Fiat Panda as

the best European car.

It wrote: "The CityRover is not a bad car, it's just the Panda is a generation ahead. Sales

tapered and only 4,606 City Rovers were sold in the first six months while Tata Motors

had exported nearly 7,000 units. The City Rover had teething problems too. Engines in

two cars were seized and gearbox had to be replaced early on, leading to doubts on

quality. The first road tests by car magazines painted a bleak picture on two aspects:

quality and price. Popular magazine What Car? wrote poorly about its plastic panels and

Spartan interiors, comparing it to the cheaper and better-built Hyundai Getz and Skoda

Fabia.Now city rover wants to re-negotiate the deal , but Ratan Tata is in no mood for

another negotiation; he argued that a lower price would spell losses on the deal for Tata

Motors. Though it was a showcase project, Tata is unwilling to relent. So, in April, Rover

has stopped placing orders for cars.

Tatas has two options


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a) To go for reengineering and look into the flaws in its manufacturing process. which

will certainly increase the cost and thus the price.

b) To renegotiate with Rover and lower the prices further

OR is there any other alternative? Please suggest if there is any.

B)Will Gunsan prove to be the turning stone for the Indian

manufacturing industry and Tata Motors?

Till it acquired the Daewoo Plant in Gunsan , Korea, Tata Motors' commercial

vehicles(CV) business was squarely focused on the domestic market; global sales were

just 5 percent of total sales. It had plans to expand the global business to 20 per cent by

2005-06,well before the Daewoo deal was on the radar, but nothing much had come out

of it.Among other things, the Tatas had planned an ambitious entry into China, the

worlds fastest growing CV market. For over a year, Tata Motors had tried hard to break

into that country through possible joint ventures and technology transfers. But none of

these

options succeeded - Tata just did not have relevant products in the fastest-growing

segments of the market. With their expressway system in plan, the Chinese were no

longer interested in low-powered trucks that made up the Tata Motors range; they wanted

more sophisticated trucks. The Indian trucking market is years behind Europe, the US

and even Korea.

So how does a predominantly Indian manufacturer leapfrog to the next level and

catch up with its global peers?

That's exactly what Daewoo brings to the table. Daewoo makes heavy trucks with

payloads of 8 tonnes and above. These are tough machines for developed countries with

good road infrastructure. These machines, powered by engines of 350 and more

horsepower, run at 140 kmph even with loads of 12 tonnes. With the Daewoo trucks, Tata

can now enter not only China and Korea, but also markets like Italy and Spain. So,

instead of being seen as a niche player making small trucks, the Tatas can now enthrall

the big, sophisticated markets with a full product range. Also, the Tata range of 1-tonne

pickups could find a new market in Korea and the rest of the region. Daewoo isnt

present in that segment yet. (One-tonne pickups form the biggest segment of the market

in that country.)At the same time, the Daewoo acquisition will also show whether Indian


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manufacturers can make the transition to a truly international mindset. Most firms still

prefer to 'export and sell' instead of thinking about local manufacture-assembly-and-

selling. Then there are other lessons to be learnt. Delicate labour negotiations and the

issue of trust they raise are just a few of them . Tata Motors can learn a lot from

Daewoo, especially about how to crank up its product development and design skills.

Also, there is a big gap between the productivity levels of Korean and Indian workers.

About600 workers in Korea make trucks that are stronger than what 1,000 workers in

Jamshedpur make. Will Tata Motors have the humility to learn from a company it

bought?

Expansion

The first generation Tata Indica

After years of dominating the commercial vehicle market in India, Tata Motors entered

the passenger vehicle market in 1991 by launching the Tata Sierra, a multi utility vehicle.

After the launch of three more vehicles, Tata Estate (1992, a stationwagon design based

on the earlier 'TataMobile' (1989), a light commercial vehicle), Tata Sumo (LCV, 1994)

and Tata Safari (1998, India's first sports utility vehicle). Tata launched the Indica in

1998, the first fully indigenous passenger car of India. Though the car was initially

panned by auto-analysts, the car's excellent fuel economy, powerful engine and

aggressive marketing strategy made it one of the best selling cars in the history of the

Indian automobile industry. A newer version of the car, named Indica V2, was a major
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improvement over the previous version and quickly became a mass-favourite. A badge

engineered version of the car was sold in the United Kingdom as the Rover CityRover.

Tata Motors also successfully exported large quantities of the car to South Africa.The

success of Indica in many ways marked the rise of Tata Motors.

Tata brands

Tata Daewoo Commercial Vehicle

With the success of Tata Indica, Tata Motors aimed to increase its presence worldwide.

In 2004, it acquired the Daewoo Commercial Vehicle Company of South Korea. The

reasons behind the acquisition were:

Company's global plans to reduce domestic exposure. The domestic commercial

vehicle market is highly cyclical in nature and prone to fluctuations in the

domestic economy. Tata Motors has a high domestic exposure of ~94% in the

MHCV segment and ~84% in the light commercial vehicle (LCV) segment. Since

the domestic commercial vehicle sales of the company are at the mercy of the

structural economic factors, it is increasingly looking at the international markets.
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The company plans to diversify into various markets across the world in both

MHCV as well as LCV segments.

To expand the product portfolio Tata Motors recently introduced the 25MT GVW

Tata Novus from Daewoos (South Korea) (TDCV) platform. Tata plans to

leverage on the strong presence of TDCV in the heavy-tonnage range and

introduce products in India at an appropriate time. This was mainly to cater to the

international market and also to cater to the domestic market where a major

improvement in the Road infrastructure was done through the National Highway

Development Project

Tata remains India's largest heavy commercial vehicle manufacturer and Tata Daewoo is

the 2nd largest heavy commercial vehicle manufacturer in South Korea. Tata Motors hasjointly worked with Tata Daewoo to develop trucks such as Novus and World Truck and

buses namely, GloBus and StarBus.

Hispano Carrocera

In 2005, sensing the huge opportunity in the fully built bus segment, Tata Motors became

acquired 21% stake in Hispano Carrocera SA,

Aragonese bus manufacturing company giving it controlling rights of the company.

Jaguar Cars and Land Rover

After the acquisition of British JaguarLand Rover(JLR) business, which also includes

the Daimler and Lanchester brand names Tata Motors became a major player in the

international automobile market. On 27 March 2008, Tata Motors reached an agreement

with Ford to purchase their Jaguar and Land Rover operations forUS$2 billion. The salewas completed on 2 June 2008 Tata has gained the rights to the Daimler, Lanchester, and

Rover Company.
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In addition to the brands, Tata Motors has also gained access to 2 design centers and 2

plants in UK. The key acquisition would be of the intellectual property rights related to

the technologies.

Joint ventures

Tata Motors has formed a 51:49 joint venture in bus body building with Marcopolo of

Brazil. This joint venture is to manufacture and assemble fully-built buses and coaches

targeted at developing mass rapid transportation systems. The joint venture will absorb

technology and expertise in chassis and aggregates from Tata Motors, and Marcopolo

will provide know-how in processes and systems for bodybuilding and bus body design.

Tata and Marcopolo have launched a low-floor city bus which is widely used by Delhi,

Mumbai and Bangalore Transport Corporations.

Tata Motors also formed a joint venture with Fiat and gained access to Fiats diesel

engine technology. Tata Motors sells Fiat cars in India and is looking to extend its

relationship with Fiat and Iveco to other segments. Fiat's first body-on frame pickup will

have the same styling as Tata Xenon and is to be named Fiat Terra. Tata has also formed

numerous JV's with many small companies in various countries around the world

Important developments

Tata Nano

In January 2008, Tata Motors launched Tata Nano, the least expensive production car in

the world at about Rs. 1,00,000 (US $2,500). The supermini carwas unveiled during the

Auto Expo 2008 exhibition in Pragati Maidan, New Delhi.

Tata has faced controversy over developing the Nano as some environmentalists are

concerned that the launch of such a low-priced car could lead to mass motorization in

India with adverse effects on pollution and global warming. Tata has set up a factory in

Sanand, Gujarat and the first Nanos are to roll out summer 2009.
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Tata Nano Europa has been developed for sale in developed economies and is to hit

markets in 2010 while the normal Nano should hit markets in South Africa, Kenya and

countries in Asia and Africa by late 2009. A battery version is also planned. Nano has put

Tata on the world automobile map

Tata Ace

Tata Ace was India's first mini truck

Tata Ace, India's first indigenously developed sub-one ton mini-truck, was launched in

May 2005. The mini-truck was a huge success in India with auto-analysts claiming that

Ace had changed the dynamics of the light commercial vehicle (LCV) market in the

country by creating a new market segment termed the small commercial vehicle (SCV)

segment. Ace rapidly emerged as the first choice for transporters and single truck owners

for city and rural transport. By October 2005, LCV sales of Tata Motors had grown by

36.6 percent to 28,537 units due to the rising demand for Ace. The Ace was built with a

load body produced by Autoline Industries. By 2005, Autoline was producing 300 load

bodies per day for Tata Motors. Ace is still one of the number maker for TML, TML sold

the 2,00,000th Ace in August 2008, within 4 years since its introduction.

Tata Ace has also been exported to several European, South American and African

countries. Electric-versions of Tata Ace are sold through Chrysler's Global Electric

Motorcars division.

Compressed air car

Motor Development International of Luxembourg has developed the world's first

prototype of a compressed air car, named OneCAT. In 2007, MDI owner Guy Negre was

reported to have "the backing of Tata".

It has airtanks that can be filled in 4 hours by plugging the car into a standard electrical

plug. In 2008 MDI planned to also design a gas station compressor, which would fill the

tanks in 3 minutes. There are no gasoline costs and no fossil fuel emissions from the
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vehicle when run in town, but "the compressed air driving the pistons can be boosted by a

fuel burner".

OneCAT is a five seat vehicle with a 200-litre (7.1 cu ft) trunk. With full tanks it will run

at 100 km/h (62 mph) for 90 kilometres (56 mi) range in urban cycle. It is actually a dual

fuel car but it is more efficient than any present Hybrid cars

Electric vehicles

Tata Motors unveiled the electric versions of passenger carTata Indica and commercial

vehicle Tata Ace. Both run on lithium batteries . The company has indicated that the

electric Indica would be launched locally in India in about 2010, without disclosing the

price. The vehicle would be launched in Norway in 2009.

Tata Motors' UK subsidiary, Tata Motors European Technical Centre, has bought a

50.3% holding in electric vehicle technology firm Miljbil Grenland/Innovasjon of

Norway for US$1.93 M, which specialises in the development of innovative solutions for

electric vehicles, and plans to launch the electric Indica hatchback in Europe next year

Operations

Tata in India

Tata Motors Limited is Indias largest automobile company, with revenues of Rs.

35651.48 crores (USD 8.8 billion) in 2007-08. It is the leader in commercial vehicles in

each segment, and among the top three in passenger vehicles with winning products in

the compact, midsize car and utility vehicle segments. Tata Motors presence indeed cuts

across the length and breadth of India. Over 4 million Tata vehicles ply on Indian roads,

since the first rolled out in 1954. The companys manufacturing base in India is spread

across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh),

Pantnagar (Uttarakhand) and Dharwad (Karnataka). Following a strategic alliance with
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Senegal. Tata has dealorships in 26 countries across 4 continents. Though Tata is present

in many counties it has only managed to create a large consumer base in the Indian

Subcontinent namely India, Bangladesh, Bhutan, Sri Lanka and Nepal and has a growing

consumer base in Italy, Spain and South Afric

COMPANYS PHILOSOPHY ON CORPORATE GOVERNANCE

1.1. As part of the Tata group, the Company's philosophy on Corporate Governance is

founded upon a rich legacy of fair, ethical and transparent governance practices, many of

which were in place even before they were mandated by adopting highest standards of

professionalism, honesty, integrity and ethical behaviour. The Board, being elected by the

shareholders, is their representative and a bridge between them and the executive

management. Since shareholders are residual claimants, the value creation and

sustainability of all the other stakeholders viz. customers, creditors, employees, vendors,

community and the Government (of countries in which the Company operates) are of

paramount significance to the Company and its shareholders. The Board would therefore

have a fiduciary relationship and a corresponding duty to all its stakeholders to ensure


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that their rights are protected. Through the Governance mechanism in the Company, the

Board along with its Committees endeavours to strike the right balance with its various

stakeholders.

1.2. The Corporate Governance philosophy has been further strengthened with the

implementation, a few years ago, by the Company of the Tata Business Excellence

Model, the Tata Code of Conduct applicable to the Company, its subsidiaries, directors

and employees. The Company is in full compliance with the requirements of Corporate

Governance under Clause 49 of the Listing Agreement with the Indian Stock Exchanges

(the Listing Agreement). The Company's Depository Programme being listed on the

New York Stock Exchange, the Company also complies with US regulations as

applicable to Foreign Private Issuers (non-US listed companies) which cast upon the

Board of Directors and the Audit Committee, onerous responsibilities to improve the

Company's operating efficiencies. Risk management and internal control functions have

been geared up to meet the progressive governance standards.

Environment Friendly Technologies

The Company is working with the 'Department of Science & Technology' on the

Expert Panel on 'Recyclability of automotive Systems & Components'. It is

also working with SIAM as a member of task force to study recyclability of

vehicles in India.

All manufacturing facilities of the Company are certified to the ISO-14001,

International Standard for Environmental Management Systems. The societal &

environmental aspects of products and operations & their related impacts have

been formally assessed as apart of the installed Environmental Management

System and Environmental Risk Management Process. Various initiatives like


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water management system, rain water harvesting, recycling of treated effluent,

eco friendly solid waste management, energy conservation, wind energy,

recycling of dirty oils & bio-diesel programme are focused on the Company's goal

to preserve the environment.

The Company continues to preserve and develop natural habitat through its tree

plantation and wetland development programmes (also detailed in COP 2006-07)

Initiatives like End-of-Life Vehicle and Recyclability of products, waste management

systems, rain water harvesting initiatives and Tata Motors efforts to preserve the bio-

diversity has been detailed in last years report, COP 2006-07.

Upholding Environment Responsibility

Energy Conservation

Tata Motors Ltd. considers energy conservation critical to the operation of its

manufacturing units. Apart from reducing operational costs, the energy saved amounts to

environment protection by way of avoiding pollution due to power generation processes.

Energy conservation is driven throughout the organization, by way of setting Division-

wise targets and monitoring performance on everyday basis for optimizing energyconsumption.

Company has started several Energy Accounting and Energy Conservation programmes,

some of which are highlighted below:

Introducing Fiber Reinforced Plastic blades for man-coolers.

Installing variable speed drive for flow control and energy saving

Introduction of fuel additives in Furnace Oil to improve the combustion efficiencyof the fuel.

Soft-start energy savers for hydraulic press motors

Sheds designed for efficient natural lighting.

Use of Compact Fluorescent Lamps, sodium vapour lamps to minimize energy

consumption.


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Installing portable compressors for isolated running to save compressed air

Harnessing natural daylight by installing translucent roof sheets in workshops

Use of Liquefied Petroleum Gas in place of Light Diesel Oil and Electricity for

heating, wherever applicable.

Installation of Turbo Ventilators in forge and Foundry to extract fumes which do

not require energy to operate

Representatives of the Company are participating in the following national committees

working for improvement of environment throughout the country:

1. Technical committee for "Air quality monitoring, emission inventory and source

apportionment studies for Indian cities" constituted by Central pollution control

board, Delhi.

2. Group on"Technical evaluation of Automotive Research Association of India

reports on development of emission factors" constituted by Central pollution

control board, Delhi.

3. Technical committee for "Heavy-duty Diesel retrofit demonstration project"

constituted by National environmental engineering research institute, Mumbai.

4. Multi stakeholder committee to "Develop Better environmental sustainability

targets for lead battery manufacturers" constituted by development alternatives,

Delhi in collaboration occupational knowledge international, UK and national

referral center for lead poisoning, India.

5. Steering committee for "Mobile Air conditioning Assessment project" constituted

by The Energy Research Institute (TERI), Delhi.


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CORPORATE SOCIAL RESPONSIBILITY

True to the tradition of the Tata Group, Tata Motors is committed in letter and spirit to

Corporate Social Responsibility. It is a signatory to the United Nations Global Compact,

and is engaged in community and social initiatives on labour and environment standards

in compliance with the principles of the Global Compact. In accordance with this, it plays

an active role in community development, serving rural communities adjacent to its

manufacturing locations.

With the foundation of its rich heritage, Tata Motors today is etching a refulgent future.


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SOCIAL RESPONCIBILITY

Green Matters:

Tata Motors, a Company that cares about the future...

True to the tradition of the Tata Group, Tata Motors is committed in letter and spirit to

Corporate Social Responsibility. It is a signatory to the United Nations Global Compact,

and is engaged in community and social initiatives on labour and environment standards

in compliance with the principles of the Global Compact. In accordance with this, it

plays an active role in community development, serving rural communities adjacent to

its manufacturing locations.


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Tata Motors believes in technology for tomorrow. Our products stand testimony to this.

Our annual expenditure on R&D is approximately 2% of our turnover. We have also set

up two in-house Engineering Research Centres that house India's only Certified Crash

Test Facility. We ensure that our products are environmentally sound in a variety of

ways. These include reducing hazardous materials in vehicle components, developing

extended life lubricants, fluids and using ozone-friendly refrigerants. Tata Motors has

been making conscious effort in the implementation of several environmentally

sensitive technologies in manufacturing processes. The Company uses some of the

world's most advanced equipment for emission check and control.

Tata Motors concern is manifested by a dual approach -

1) Reduction of environmental pollution and regular pollution control drives2) Restoration of ecological balance.

Our endeavors towards environment protection are soil and water conservation

programmes and extensive tree plantation drives. Tata Motors is committed to restoring

and preserving environmental balance, by reducing waste and pollutants, conserving

resources and recycling materials.

Reducing Pollution:Tata Motors has been at the forefront of the Indian automobile industry's anti-pollution

efforts by introducing cleaner engines. It is the first Indian Company to introduce

vehicles with Euro norms well ahead of the mandated dates. Tata Motors' joint

venture with Cummins Engine Company, USA, in1992, was a pioneering effort to

introduce emission control technology for India. Over the years, Tata Motors has also

made investments in setting up of an advanced emission-testing laboratory.

With the intention of protecting the environment, Tata Motors has upgraded the

performance of its entire range of four and six cylinder engines to meet international

emission standards. This has been accomplished with the help of world-renowned

engine consultants like Ricardo and AVL. These engines are used in Tata Motors

vehicles in the Indian market, as well as in over 70 export markets Tata Motors is


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constantly working towards developing alternative fuel engine technologies. It has

manufactured CNG version of buses and followed it up with a CNG version of its

passenger car, the Indica.

Restoring Ecological Balance:

Tata Motors has set up effluent treatment facilities in its plants, to avoid release of

polluted water into the ecosystem. In Pune, the treated water is conserved in lakes

attracting various species of birds from around the world thus turning the space into a

green belt.

Tree plantation programmes involving villagers and Tata Motors employees, have

turned acres of barren village green. Tata Motors has planted as many as 80,000 trees in

the works and the township and more than 2.4 million trees have been planted in

Jamshedpur region. Over half a million trees have been planted in the Poona region.

Tata Motors has directed all its suppliers to package their products in alternate material

instead of wood.

End of Life Vehicle Treatment and Recycling: India is a recycling society

with many people making value out the recovery of waste materials discarded from

products at the end of their useful life.

However, Europe, and some other export markets, have recognised that they have

become a 'throwaway' society in recent decades, and are now introducing waste

prevention regimes in different industry sectors to collect and recycle valuable resource

rather than it ending up in landfill.

In the Automotive sector, the European End of Life Vehicle (ELV) Directive, points

responsibility for this issue to vehicle manufacturers, and the scrap car recoveryindustry. Similar regulations are being introduced in Japan and Korea.

Naturally, Tata Motors has already met the 'producer responsibility' aspects of the ELV

Directive, such as compliance to Heavy metals and other hazardous substance


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restrictions. Also, material code marking of plastic parts has been introduced to aid

achievement of demanding European recycling targets.

Central to this European regulation is for manufacturers to provide free take-back

networks for environmentally sound treatment of ELVs. Last owner contacts for access to

Tata Motors subscribed take-back schemes can be found in:

www.tatamotors.com/takeback.php

TATA MOTORS LTD.

"Leading the Future"

Tata Motors is India's largest automobile company. It is the largest commercial vehicle

manufacturer in India and 2nd largest passenger car manufacturer. It is the 5th largest

medium and heavy commercial vehicle manufacturer in the world. The popular brands of

the company are Tata Indica, Tata Indigo, Tata Sumo and Tata Safari.

Quick Facts

Founder Jamshedji TataYear of Establishment 1945

Industry Automotive

Business Group The Tata Group

Listings & its codes BSE - Code: 500570

NSE - Code: TELCO & TATAMOTORS
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NYSE - Code: TTM

Corporate Office Bombay House

24, Homi Mody Street

Mumbai 400 001, India

Tel.: +(91)-(22)-56561676

Works Jamshedpur, Pune, Lucknow and Dharwad

E-mail [email protected]

[email protected] (for international inquiries)

Website www.tatamotors.com

www.tata.com/tata_motors

Segment and Brands

PRODUCTS BRANDS

Passenger

Cars

Indica V2 Tata Indigo CS Indigo Marina

Indigo SX Indica V2 Turbo Indica V2 Xeta

Indigo XL Tata Nano Tata Sumo Grande

Utility

Vehicles

Safari Dicor Sumo Victa Tata IndicruzNew

Trucks All types of Medium & Heavy Commercial Vehicles

BusesStarbus Globus

SFC 407 Turbo

Mini- bus

LP 407 Turbo Mini- bus LP 709 E Turbo BusLPO 1510 CGS

bus (CNG bus)

LP / LPO 1510LP / LPO 1512 TC

Turbo Bus

LP / LPO 1512 TC

Turbo Bus

LPO 1610 TC RE Semi Low

Floor Bharat Stage - II Bus

LPO 1616 TC Luxury

Bharat Stage - II Bus

LP 1109 Bharat

Stage II

Defence Tata 407 (4 x 4) Soft Top

Troop Carrier

Tata 407 / (4 x2) Hard

Top Troop Carrier

Tata LPTA 713

TC (4 x4)

Tata LPT 709 E Hard Top Tata SD 1015 TC (4 Tata LPTA 1615
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Troop Carrier x4) TC (4 x 4)

Tata LPTA 1621 TC (6 x6)Tata LPTA 1615 TC (4

x2)

Awards & Accolades

2003 Awarded with the 'Golden Peacock Environment Management

Award' in the category of 'large manufacturing by the World

Environment Foundation, New Delhi.'

Won the Jamnalal Bajaj Uchit Vyavahar Puraskar for fair

business practices in the 'manufacturer - large' category,

converred by the Council for Fair Business Practices.

The commercial vehicle business unit was presented with a

commendation certificate for 'Strong commitment to TQM.'

Tata Indigo was voted as the 'most exciting new car' by the

ICICI Bank and Overdrive Awards.2002 The Indian Merchants' Chamber Diamond Jubilee Endowment

Trust Award was presented with the 'Industry and Technology

Award.'

Tata Indica was presented with the 'voice of the customer

award' for the 'best diesel small car' at NFO Automotive India.

Tata Motors, Jamshedpur, was presented with the prestigious

'Prof. Vasant Rao rolling trophy,' instituted by the Indian Value

Engineering Society, in the area of value engineering.


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Sales Performance & Financials at a Glance

Particulars Quarter Ended

September 30,

Six Months ended

September 30,

Year Ended

March 31,

2005 2004 2005 2004 2005

Vehicle Sales (No.) 107066 95576 194558 180494 399566

Vehicle Production (No.) 107853 96552 199848 184343 400941

Net Sales/ Income from

operations 4,781.31 4 ,145.35 8,644.90 7 ,717.44 1 7,419.13

Operating Profit 576.04 5 19.96 1,063.79 9 49.40 2 ,171.09

Profit before

extraordinary/exceptional

items

455.01 428.22 816.02 732.38 1665.75

Profit Before Tax 454.00 427.21 814.00 730.30 1651.90

Profit After Tax 337.87 309.21 610.54 532.57 1236.95

Milestones

1945 1945 Establishment of Tata Engineering and Locomotive Co.

Ltd. to manufacture locomotives and other engineering

products.

1948 1948 Introduced steam road roller in collaboration with

Marshall Sons (UK).

1954 1954 JV with Daimler Benz AG (West Germany) to

manufacture medium commercial vehicles. Within 6 months,

the first vehicle rolled out.

1959 1959 Research and Development Centre set up at Jamshedpur.

1961 1961 In exports, the first truck shipped to Ceylon (now Sri


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Lanka).

1966 Setting up Engineering Research Centre at Pune to give

impetus to the automobile Research and Development.

1971 1971 Introduction of DI engines.

1977 1977 The first commercial vehicle manufactured in Pune.

1983 1983 Commencement of manufacturing Heavy Commercial

Vehicle.

1985 1985 First hydraulic excavator produced with Hitachi

collaboration.

1986 1986 The first light Commercial Vehicle produced, Tata 407,

indigenously designed, followed by Tata 608.

1989

1989 Tatamobile 206 - 3rd LCV model introduced.1991 1991 Tata Sierra launched, TAC 20 crane produced and one

millionth vehicle rolled out.

1992 1992 Tata Estate launched.

1993 1993 JV with Cummins Engine Co. Inc. for manufacturing of

high horsepower and emission friendly diesel engines.

1994 1994 Tata Sumo and LPT 709 launched. JV with M/s Daimler-

Benz/ Mercdes-Benz and Tata Holset Ltd., UK.

1995 1995 Launched Mercedes Benz car E220.

1997 100,000th Tata Sumo rolled out.

1998 Tata Safari and Indica launched. 2 millionth vehicle rolled out.

2000 First consignment of 160 Indicas shipped to Malta. Launch of

Indica with Euro II engine, CNG buses and 1109 vehicle -

Intermediate commercial vehicle.

2001 100,000th Indica wheeled out. Launch of CNG Indica. Exits

JV with Daimler Chrysler.

2002 2,00,000th Indica and 5,00,000th passenger vehicle rolled out.

Tata Engineering signed product agreement with MG Rover of

the UK.

2003 Tata Engineering becomes Tata Motors Limited. 3 millionth

vehicle produced. First CityRover rolled out.


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2004 Tata Motors and Daewoo Commercial Vehicle Co. Ltd. signed

investment agreement and Tata Daewoo Commercial Vehicle

Co. Ltd. (TDCV) launched NOVAS, the heavy duty truck in

Korea. Listed on NYSE.

2005 5,00,000th passenger vehicle rolls out. Launch of Starbus and

Globus (buses and coaches), Tata Ace (Indi's first mini truck)

and Tata Novus, in India as well as in Korea by TDCV. New

factory at Jamshedpur inaugurated for Novus.

Company Flashback

Tata Motors Limited is the largest automobile company in India with revenues touching

to Rs. 20,483 crores (USD 4.7 billion) in the financial year 2004-05. It leads the market

in commercial vehicles in each segment and is the second largest in the passenger

vehicles segment. Globally, Tata Motors stands fifth in the medium and heavy

commercial vehicle manufacturer category.

Established just in 1945, the company's presence cuts across the length and breadth of the

country. More than 3 million its-manufactured-vehicles ply on the Indian roads since the

first one rolled out in 1954. This company is the first from the country's engineering

sector to be listed in the New York Stock Exchange (Sep. 2004) and has also emerged as

a global automotive company.

Through its subsidiaries, Tata Motors has engaged in providing engineering and

automotive solutions. With the pace of new product development, the company has

launched Tata Ace, in the year 2005, India's first indigenously developed mini-truck.


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Tata Motor's 22,000 employees are guided with the vision, "best in the manner in which

we operate, best in the products we deliver, and best in our value system and ethics."


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ResearchMethodology

of the studyPurpose of the Study

The purpose of my study is to gain knowledge aboutTATA MOTORS LIMITED. Toincrease my knowledge as I am doing this project work.

Objective of the Study

My objective is to know about the TATA MOTORS LIMITED company. How it

operate, its history ,Present and future challenges, Companys philosophy on ,Corporate

Governance, Environment friendly technologies &Social Responsibility.

Research Methodology

The methodology is an integral primary part of the project work. Every project has been

undertaken in and definite manner, which forms the validity of the report. The project


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undertaken by me is also based on a definite method, which is usually found in most of

the research projects.

Secondary Data: -The data has been collected from the secondary source. The data

collected from this source are the past records and it is used to analyses.

The secondary sources from which the data has been collected are:

Historical data from Internet

Articles from newspapers

Magazines


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Findings &Analysis

Present and future challenges

The popular myththat Tata Motors have some distinct advantages in comparison to other

multi-national competitors especially a cost advantage as labor costs are not true as Tata

Motors has 8-9 percent of sales as compared similar percent for most multinational

companies[citation needed ]

http://wiki.answers.com/Q/How_much_does_labor_cost_to_build_a_new_car. Also

employee productivity in Tata Motors is less than 1/3rd (in $million sales / employee)

than Toyota.[citation needed] Another advantage in the increasing demand in its own backyard,

India due to infrastructure developments and rising GDP. India remains one of the few

developing auto markets where domestic brands have managed to keep a large presence,

Tata and fellow compatriots account for more than 60% of the passenger vehicle sales

and 95% of commercial vehicle sales. There are also favorable Government polices and

regulations in place in order to help boost the auto industry. However, Tata has not been
http://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://wiki.answers.com/Q/How_much_does_labor_cost_to_build_a_new_carhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://wiki.answers.com/Q/How_much_does_labor_cost_to_build_a_new_carhttp://en.wikipedia.org/wiki/Wikipedia:Citation_needed


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able to capitalize on its global presence. Tata relies heavily on its sales in India and has

not yet managed to create a foothold in international markets even though it has a number

of well reputed subsidiaries. However, Tata Nano may boost its international presence, at

least in developing economies.

Though it has an advantage in India, thanks to low costs and government policies it soon

faces stiff competition from it multinational competitors all eyeing for a share in the ever

growing Indian auto sector. Earlier, a policy required majority-owned subsidiaries of

foreign car firms to invest at least US$50 million in equity if they wished to set up

manufacturing projects in India and mere car assembling operations were not welcomed.

An Indian cabinet panel has since announced a new automobile policy that sets fresh

investment guidelines for foreign firms wishing to manufacture vehicles in the country.Investments in making auto parts by a foreign vehicle maker will also be considered a

part of the minimum foreign investment made by it in an auto-making subsidiary in India.

The move is aimed at helping India emerge as a hub for global manufacturing and

sourcing for auto parts. The policies adopted by Government will increase competition in

domestic market, motivate many foreign commercial vehicle manufactures to set up

shops in India, whom will make India as a production hub and export to nearest market.

Thus Tata Motors will have to face tough competition in near future, which might affect

its growth negatively.

Currently, the presence of Suzuki through its subsidiary, Maruti Suzuki in the Indian

market may also be alarming. Maruti has aggressively launched family cars to undermine

the Tata models. Tata has continued to be strong in the MUV and SUV sector due to lack

of competition and correct pricing. However, Tata now faces stiff competition from

fellow compatriot Mahindra as well as multinational brand like Toyota and Chevrolet. In

addition, the growing presence of fellow Indian competitors, Mahindra and Force Motors

not only in the Indian but also in the Global market may effect Tata's sales. Mahindra and

Force have formed joint ventures with Renault and MAN respectively. Mahindra has also

formed a 51:49 JV called Mahindra Navistar with ITEC, USA (parent Navistar

International), to manufacture commercial vehicles and to bolster its position in the CV

business Ashok Leyland, which is the second largest commercial manufacturer in India
http://en.wikipedia.org/wiki/US$http://en.wikipedia.org/wiki/Ownership_equityhttp://en.wikipedia.org/wiki/Renaulthttp://en.wikipedia.org/wiki/MAN_SEhttp://en.wikipedia.org/wiki/Mahindra_Navistarhttp://en.wikipedia.org/wiki/Navistar_Internationalhttp://en.wikipedia.org/wiki/Navistar_Internationalhttp://en.wikipedia.org/wiki/US$http://en.wikipedia.org/wiki/Ownership_equityhttp://en.wikipedia.org/wiki/Renaulthttp://en.wikipedia.org/wiki/MAN_SEhttp://en.wikipedia.org/wiki/Mahindra_Navistarhttp://en.wikipedia.org/wiki/Navistar_Internationalhttp://en.wikipedia.org/wiki/Navistar_International


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has remained Tata's biggest competitor in the Indian heavy commercial vehicle market

and with its aquistion of Czech Republic-based Avia it may manage to increase its

presence in neighbouring markets such as Sri Lanka, Nepal where Tata Motors has a

monopoly. To counter the growth of these various companies Tata has come up with

revised or new models like Indica Vista, Indigo Vista, Xenon, Tata World Truck and a

aggressive marketing polic

Tracing the history of Tata Motors

FROM Rail to Road the Story of Tata Motors. The Tata Group has unveiled anexhibition in Pune showcasing the history of the company. Sixty years ago on June 1,

1945, Tata Sons Ltd purchased from the Government of India, the `Tatanagar Shops'

unofficially called the Singhbhum Shops of the East Indian Railway. The purpose was to

manufacture steam locomotive boilers and later complete locomotives and other

engineering products. Tata Sons decided to set up the project as a new company and

called it Tata Locomotive and Engineering Company Ltd, which then became Telco. The

roadmap was laid out clearly by the Chairman, J. R. D. Tata (1945-1973), and Sumand

Moolgaokar, Chairman (1973-1988), who sensing the boom in the automobile industry

set up the second factory in Pune. The rest is history. The company is celebrating its

diamond jubilee celebrations this year as also the 100th birth anniversary of Moolgaokar,

better known as the Architect of Tata Motors. Leading the company for more than four

decades, he built the company into an organisation capable of competing with the world's


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best - in terms of people, process and technology. "Expect the best, ask for it, pursue it

relentlessly and you will get it'' is what he advocated. So for Puneites and for those who

are not very familiar with the history of Tata, the Tata Central Archives is now

showcasing the entire history of Tata, from its inception to its present status. On

exhibition are thousands of documents, letters, maps, charts, photographs and

memorabilia, press clippings, audio/video recordings of the history of the Tatas.

`Small car will be out in 3 years'

MR Ravi Kant, Managing Director, Tata Motors Ltd, who inaugurated the exhibition,

said the `small car' from the Tata stable would be brought out within three years and

currently the review is being done in Pune.

"Every two weeks the review is being conducted and we would be able to present to the

consumers a vehicle which will be revolutionary in more sense than one." He said this

has not been attempted anywhere else in the world and if there is one company in the

world that can do this, it is Tata.Tata

Motors Meets History Again

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