Project Feasibility Finished

8/3/2019 Project Feasibility Finished

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Project Feasibility Study and Evaluation

1203302

Frute Spa Group 1 Seat 1 Sec. 1

Members

Miss Wannipa Yodrak ID: 4931203511

Miss Konnikar Bunpeng ID: 5031203187

Miss Kwanruthai Nettongkum ID: 5131203006

Miss Pailin Pinrarainon ID: 5131203033

Miss Nannapat Pulanan ID: 5131203104

Miss Ratchada Srisonkampon ID: 5131203128

Miss Umarin Paninagool ID: 5131203164

Miss Phenprapha Boontan ID: 5331203079

Present

Aj. Chaiyawat Thongintr

Mae Fah Luang University


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4.2.1 Construction materials cost.........................................................................................62

4.2.2 Machine /Tool/SPA Equipment ...................................................................................75

4.2.2 Machine/Tool/SPA Equipment


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Chapter 1 Introduction

1.1Background and Significance of the Project

Spa business has famous for Thailand and spa in some place have Thai massages

service for persuade the tourists, especially Thailand had prevalent throughout the world. In

spa business also have therapist for massaging. Spa is a business, which accepted from nation

are return to natural life and emphasize natural to build a peace and integration of body, mind

and emotions Thai spa is ideal for business than Western societies. A material of spa comes

from natural such as fruits, flowers, trees, plants, herbs, etc. These things are available in

Asia and Thailand also has knowledge of herbs in the world of science from climate science

and local science from Thailand. Thailand has more than 100 kinds of medicinal herbs

cultivation and farmers in several provinces. These herbs can be processed into products used

in the spa is the main ingredients of the spa. Thai people have a habit of humble polite smile

and service. The spa business is related to the service. The personality and character of Thai

is important to facilitate the operations of this type as well1.

Spa is the service allows customers to use for the treatment of various diseases. Not

only come to services and missing stress. It is the most therapeutic. It is used in beauty as

well. The elegant spa is not only skilled employees, but one thing is the spa products with a

mixture of aromatic fruits, flowers, trees, plants, herbs, etc. But spa products are used to

determine the treatment or beauty consumers any kind of product. But most of the Thai Spa is

not to be a genuine, just to want to save money only to a few tens of persons. Whole world

give Thailand is on the farm. Therefore, the landscape and environment, we have many

medicinal herbs and aromatic flowers. Spa products are made from natural plants2.

The first thing should to thinking about preparing an investment;

business could not be driven to the specified target. Spa business model and size

of investment is different. For large spa, have invest more than to 10 million baht, a medium-

sized businesses, need to invest more than 5 million businesses that have invested a lot like

this allocation of investment is important. Interested persons should consult the information

1 Source: http://aging-younger.com/?p=1296

2Source: http://www.cmprice.com/forum/?content=detail&wb_type_id=8&topic_id=325
http://www.cheapestav.com/2010/04/%E0%B8%98%E0%B8%B8%E0%B8%A3%E0%B8%81%E0%B8%B4%E0%B8%88%E0%B8%AA%E0%B8%9B%E0%B8%B2%E0%B9%83%E0%B8%99%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B9%80%E0%B8%97%E0%B8%A8%E0%B9%84%E0%B8%97%E0%B8%A2/http://aging-younger.com/?p=1296http://www.cmprice.com/forum/?content=detail&wb_type_id=8&topic_id=325http://www.cheapestav.com/2010/04/%E0%B8%98%E0%B8%B8%E0%B8%A3%E0%B8%81%E0%B8%B4%E0%B8%88%E0%B8%AA%E0%B8%9B%E0%B8%B2%E0%B9%83%E0%B8%99%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B9%80%E0%B8%97%E0%B8%A8%E0%B9%84%E0%B8%97%E0%B8%A2/http://aging-younger.com/?p=1296http://www.cmprice.com/forum/?content=detail&wb_type_id=8&topic_id=325


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and details in spa business so well in the first step. It also needs to explore the availability of

own spa business. It is one factor that will determine the success or failure of a spa business

wishing to do so. The main reasons that can explain it, people will know their own

limitations. If discover any weaknesses or limitations, still have enough time and opportunity

to improve the weaknesses of the spa business. Next, must have knowledge and interest in

health, the spa business operators should have knowledge and understanding of spa services

such as design, spa equipment and supplies used in the spa. To thinking of the spa, massage

techniques, etc. In addition, operators should be those with the mind in health care. Spa

services, as well as favorite places. To focuses on innovative ideas to do a business

achieve .To have confident that the business operators have the creativity or quality of

product and service innovation differentiates itself from competitors. And the difference it

made a point of sale business. Next love in services, Spa is a business service should be ready

and willing to provide. It has the look of a man with human relations and good-natured. To

builds a relationships with customers. This is beginning to impress the customers coming

back for more services, and have to do is not uncommon, but make that dream a reality. Have

to ready to head to the ladder of success. Need to know how to set goals in life. The act also

requires that the full power and capabilities. To keep the dream was taking shape. To creates

incentives to motivate towards success in business3.

Doing a spa business should think about the location, atmosphere. Music, food,

service and skill.Spa business expanded rapidly throughout the world, made people interested

in competition spa business. The strength of spa business is make customers impressing and

returns to service again. An overview of the industry, hotels and spas in Thailand is growing

steadily Impact Executive Exhibition Management Co., Ltd. and The IRA Executive

Exhibition Co., Ltd from Singapore; sees the rise "The city of spa services is not beyond the

capabilities of local entrepreneurs. When the cooperation of network in which the Pool & Spa

Exhibition Asia 2011 will be another channel in direct contact with new potential customers.

Business opportunities to increase sales and market share. And build a business network with

potential customers directly, the IMPACT Exhibition Management Co., Ltd. Limited said

In 2011, Thai Spa Association the direction of growth of the spa business in Thailand

and the ASEAN countries in recent years, the market value of spa business in Thailand is

about 400 million, and the spa market in Asia is about 600 million, which believes that this

3Source: http://www.spamassagethai.com/menuspa/43-bussiness-spa/209-spa.html
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year will grow by about 20-25%, especially in the north of Thailand. Indonesia, Malaysia and

Singapore are our major competitors because a similar potential4.

In 2011 the Ministry of Tourism and Sports reported that Nakhon Ratchasima

province have 4,790,389 people who visit. And income arising from tourism in the Nakhon

Ratchasima province was found in 2011, income 18,804 million baht from tourism increased

by 11.70 percent from a year ago. There are many spa business in Nakhon Ratchasima has,

because have a good environment, quiet and the impact of natural disasters is relatively small.

A lot of tourism need to rest with natural and tourist in Nakhon Ratchasima and number of

tourism number increase every year. So, Nakhon Ratchasima is a suitable and optimal place

for our business to locate on5.

From these reason, group members have interested to do a spa business in Nakhon

Ratchasima because we expected that its make more profit and can possibility or not? And

an information above will help us to do spa business in Nakhon Ratchasima.

1.2 Objective

To study, analyze feasibility an overview of spa business in Thailand.

To study the possibility for customers group who are interesting in treatment and

trend of customer attending, healthy people in using of the natural products such as: to

focus on major product of fruit.

To learn the agricultural techniques such as: how to plant the fruit, cultivation,

measure the temperature and growing season in the natural way.

To study and development style of service to run a high quality in healthy fruit spa.

To study the socio-economic conditions and competition environment in spa business.

4 Source: http://www.thaicontractor.com/index.php?option=com_content&view=article&id=1058:---1--25--&catid=47:2011-01-05-16-35-28&Itemid=66

5 Source: http://www.nakhonchaiburin.net/na/index.php?option=com_content&view=article&id=60&Itemid=64
http://www.thaicontractor.com/index.php?option=com_content&view=article&id=1058:---1--25--&catid=47:2011-01-05-16-35-28&Itemid=66http://www.thaicontractor.com/index.php?option=com_content&view=article&id=1058:---1--25--&catid=47:2011-01-05-16-35-28&Itemid=66http://www.thaicontractor.com/index.php?option=com_content&view=article&id=1058:---1--25--&catid=47:2011-01-05-16-35-28&Itemid=66http://www.nakhonchaiburin.net/na/index.php?option=com_content&view=article&id=60&Itemid=64http://www.nakhonchaiburin.net/na/index.php?option=com_content&view=article&id=60&Itemid=64http://www.thaicontractor.com/index.php?option=com_content&view=article&id=1058:---1--25--&catid=47:2011-01-05-16-35-28&Itemid=66http://www.thaicontractor.com/index.php?option=com_content&view=article&id=1058:---1--25--&catid=47:2011-01-05-16-35-28&Itemid=66http://www.thaicontractor.com/index.php?option=com_content&view=article&id=1058:---1--25--&catid=47:2011-01-05-16-35-28&Itemid=66http://www.nakhonchaiburin.net/na/index.php?option=com_content&view=article&id=60&Itemid=64http://www.nakhonchaiburin.net/na/index.php?option=com_content&view=article&id=60&Itemid=64


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To promote product brand and service by using the marketing communication strategy

to accessible for a customer need.

To expansion the fresh fruit spa business, for the fruit spa are growing fast in Thailand

because there has high quality of raw material have for high potential for the best

service.

1.2 Benefits of this project

To understand the environment competitive analyzes in the business spa.

To recognize actual requirements of the customers are increase the new customer are

test more service making for higher profit.

To learns about how to work the operating system for many variety of spa. There also

understand the principle of more service spa.

To understand about how to hard operation activity for business.

To understand and apply to using the knowledge about how to making spa in the

future.

1.4 Operations Methods

1. To prepare the topic.

2. Topic submission.

3. To study the general of spa in Thailand.

4. To study feasibility and management overall of a business spa in Thailand as follows:

- Background of spa and fruit spa in Thailand.

- Process of produce fruit spa and service in spa.

- Vision and mission statement of spa in Thailand.

- Strategy of the company.

5. To study competition analysis and marketing feasibility as follows:

- General internal and external environment.


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- Marketing mix strategy of fruit spa.

- Demand of consumers who want to use service spa.

6. To study the technical process in fruit spa business as follows:

- Location

- Operations and management analysis

- Investment and operation cost of fruit spa.

- Decrease cost and increase profit such as: technical to grow fruit and increase

more material to support demand.

7. To study the financial feasibility of fruit spa business as follows:

- Companys investment cost, operation expense, and other expenses.

- Profit and loss statement, debt, cash flow, and balance sheet in the operation

activity.

8. To study and analysis risk of fruit spa business in Nakhon Ratchasima.

9. To summary the feasibility of fruit spa business in Nakhon Ratchasima.


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1.5 Activities/time Frame Table 1.1 Times trams, since November 2010-February 2011

Operation Methods

November December January February

Week1

Week2

Week3

Week4

Week1

Week2

Week3

Week4

Week1

Week2

Week3

Week4

Week1

Week2

Week3

Week4

To prepare the topic.

Topic submission.

To study the general ofpa in Thailand.

To study feasibility andmanagement overall of ausiness spa in Thailand

To study competitionnalysis and marketingeasibility

To study the technicalrocess in fruit spa business

To study the financialeasibility of fruit spausiness

To study and analysissk of fruit spa business inakhon Ratchasima. To summary the

easibility of fruit spausiness in Nakhonatchasima.


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Chapter 2: Industry Profile

2.1 Nature of spa industry

Spa is called hydrotherapy in the part and there are several different meanings. The

word 'spa 'is word derived from Latin phrase 'salus per aqua' meaning health through water.

Well-known examples use of water is an important element in treatment health care also

includes mineral bath, milk bath, steam and drinking mineral water. For leisure water

treatment has been discovered since ancient times. Ancient Greeks like to take a bathtub by

the known to construct the piping to send water through the pipes to their reservoir since 500

years before Christ. Ancient Roman People pleased with mineral bath, milk bath for relax and

treatment. Later they developed to take a warm bath and construct showers scattered

throughout the Roman Empire, the part of decline of the Roman Empires. Occur many

European cities about spas famous for instance, Spa is a spa town in Belgium, Baden-Baden

is a spa town in Germany, spa in England and also in Asian countries such as Japan, and it is

a source of natural mineral baths since ancient times. And the name of spa comes from the

name of town in Belgium. In the middle Ages, the Romans have been found hot springs in

spa town. The mineral water from springs has benefits, for example possess properties for

healing wounds and muscle injuries relief. In currently, Spa is word also to call a health care

facility. By focusing on the restoration of the body by a variety of methods such as massage

therapy and hydrotherapy. The most of popular general spa services is massage but the types

of massage depend on each spa.6

An overview of the spa industry in Thailand is recognized as internationally spa bestquality in the health spa industry. People choose to use the service health spas in Thailand not

only as means to relaxation, but also for guidance on what the process of service that

reducing stress and how to develop p a good healthy habits and improve physical fitness.

There are varieties types of spa services differentiation in Thailand that much focused on

Thai massage. Massage service are classified by massage for beauty, massage for health and

6 Source: http://www.dek-d.com/board/view.php?id=1571660
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traditional massage. Furthermore, around the world surely and want to investment on

Thailand's spa industry. And Thailand spa also knows as Asian spa capital. In the currently,

trend of health tourism is very highly popular. Thailand has also many spa places to support

the tourist. Many of the hotels are also offer spa service to their tourist. As we known

Thailand is the world's top tourist destination famous spa. Due to several consistency factors,

as tourist attraction, indigenous knowledge about the science of Thai traditional medicine and

make practical use of Thai herbs, Thai massage and meditation. Including the services from

the Thai people are packed with friendly and smiles. It is combination with an international of

spa service. The Thai Spa has been recognized and appreciated by foreign tourists or even

Thai tourist it is very also popular as well7.

Black to the part, most spa treatment revolved around using expensive body creams

with chemical, or treatments which made use of exotic ingredients from faraway places. This

trend, however, is not that in-demand anymore because in currently trend turn into more

national as spa owners focused that there are less expensive of the national health products

that are non-chemicals and yet equally refreshing spa treatments that they can offer their

customers. Because nowadays, people have used abundantly of cosmetics and this is cost of

cosmetic residues on the surface. It can cause of skin problems such as acne and can

accumulate and cause various consequences.

As we known, fruit have a lot of advantage and health benefits for both of source of vitamins

and minerals. Some kind of fruit has vitamins and minerals in different types.

And this different benefit is make difference features to use in beauty industry as cosmetic

(MINERAL MAKEUP), treatment from component of fruits that will providegreat effect to

cool and nourish skin. Fruit Spa also retreats of serenity offering the latest in wellbeing, body

and skin care treatments. And natural treatment will make people feel sensible therapeutic

treatments also balance mind and restore inner serenity8

7 (Source: http://www.jadtem.com/13237/ )

8 (Source: http://fruitspa.in/the_genuine.html).
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2.2 Situation

The spa is a business that lurk inside a luxury hotel for foreign tourist mainly and not

style is business commercial directly.

Nowaday, not only foreign tourist that seeking the spa service but thai people that

seeking the spa service too. Make the effects to spa business has growth rate increase, Spa

business in Thailand have investors is Thai people and foreign by choosing to invest in

hotels,resort and tourist attractive around the country. Small spa business is market of thai

people have power of consumption about 2 millions baht per year. Expected revenue from

international tourism market will expand increase because demand is increase follow the

tourism industry that government promote and support all the time and evolved in the health

service that public sector specify of target to Thailand is healthy care in Asia in 2004-2012

and make income to Thailand not less than 1,000,000 baht. Trends about interest in the health

care that growing of thai people in middle-classes that 70 percent of thetotal population ofThailand which was opportunity make spa business is expand to middle market that have

customers both thai and foreign that stay in Thailand. Involve the tourist have power of

purchasing is middle level up. The most of operators about spa industry was Thai people that

have business in the big city. Thai spa business have trends is growing. The current is coming

to the point that must improve to focus on unique and different services. In 2006 expected

market of spa will growing high as 20-25%9

Overview of the Thai spa industry has been recognized internationally as a spa with

the best in the world.everyone want to get service. So the image of Thailand in the current is

city of spa in Asia10

Situation of competition in the market. Market in Thailand. In addition to the

operators that are interested to invest it. And foreign spa become have role in the market has

increased since the year 1997.

Most foreign spa will put on the market specify target group is foreigner in hotel and

hospital mainly. Due to foreign spa have famous in world market for a long time and more

universal than thai spa because Thai spa into market just a few years.

The current, have a lot of spa service in Thailand. Each of place have operation that

different in location and service that may be the western or mixed combines the wisdom of

9 Source : http://www.thaigoodview.com/library/contest2552/type2/tech04/07/p1/busi_ness/bussiness3.html

10 Source :http://www.thaigoodview.com/library/contest2552/type2/tech04/07/p1/busi_ness/bussiness4.html
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eastern and western wisdom or a Thai spa that bring Thai massage service to build the

strength to spa. Depending on the marketing strategy of each operator11.

2.4 Vision

To be the leader in Fruit spa industries that provide customer firstly with the

happiness, then following by peaceful, healthy and wellness. Moreover, we fulfill customers

desire with friendly and service mind as well. Frute spas firmly established within great

technology facilities for creating to make customer immerse their self in nature. Allow

customer select and pick Fruit from the orchard to create spa treatment packet by their own,

harmony with nature is the way to motivate customers to contribute to know to protect and

save the world. Not only healthy, beauty, relaxations, but we are very intensely considered on

consumer happiness as the most important thing. We would be an initiatives to bring many

kind of great fruit from all over the world to grown in our orchard for grow raw almost all of

raw material and be well know in spa industry for raising customer interest and to manage

our value chain effectively.

2.5 Mission.

1. Create promotion or look for the most effective media to attract tourist group who

will be our main customer or target market.

2. Do some parts of Blue Ocean strategy to raise the innovation value that are included

by reduce cost at the high value for customer.

3. The spa is the most of tourist want to use our spa service in the northeast. And has

discount promotion on the luxury hotel and resort in the northeast.

4. The orchard is prominent and non chemical fruits. The fruit are rare that grown to

decorate in the orchard with outstanding of natural that clean and refreshing. All to

attract of customers from nationwide.

5. Serve the most impression service to gain customers high rate of customer return.

6. Focus on using social network as effective as possible because its the best way to run

the marketing on the internet, low cost but too work.

11 Source :http://www.thaigoodview.com/library/contest2552/type2/tech04/07/p1/busi_ness/bussiness5.html
http://www.thaigoodview.com/library/contest2552/type2/tech04/07/p1/busi_ness/bussiness5.htmlhttp://www.thaigoodview.com/library/contest2552/type2/tech04/07/p1/busi_ness/bussiness5.html


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7. The spa is the most of customers want to use our spa service and have expanded to

serve more customers with advanced technology used in making the spa.

2.6 Strategy

Business Level

There are many spas in the Korat city, but Korat do not have the spa that use only raw

material as fruit and natural ingredient without any chemical . In consequence, Frute spa is

very clear in term of material differentiation. And Frute spa has distinctly separate of service

types but customer has independent to select ingredient or raw fruit for use in their treatments

by them self. It is depend on satisfaction and affection of customer. Frute spa, we have our

own orchard for fruit. Therefore, we can offer the line of treatment for seasonal fruits and

Frute spa not to concern about fruit are in short supply from current market. Having our own

orchard we can control standard costs. And not occur fluctuate in raw fruit material prices.

Frute spa will research trend of the fruit market such as fruit from foreign; we will search

about the fruit from foreign with appropriate climate in Thailand during the season. Because

it can reduce the import costs of raw materials from abroad and this is another way to give the

worthy of remembrance by service for customer.

In addition, Frute spa has offered products that are different from other spa. Moreover,

we have own orchard fruit and several seasonal fruits which can control good quality to serve

to customers.

Product and service

Service

Aromatherapy


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Aromatherapy is the practice of using the natural oils extracted from flowers, bark, stems,leaves, roots or other parts of a plant to enhance psychological and physical well-being. This

procedure uses different essential oils derived from fruit plants to cause certain effects to apersons psyche by inducing a relaxing agent into one environment that would commonly be

in the form of volatile substances and other compounds of the same nature. The diffusion ofthe substance in the air is a very common route for this type of method as it requires the useof the substances scent. Aromatherapy also has been used to treat a number of conditions,including depression, anxiety, headaches, fatigue, allergies and arthritis. Though much of the

belief in aromatherapy's advantages is based on anecdotal evidence, aromatherapy isgarnering more interest from the medical community as an effective, safe treatment option.

Thai massage


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Thai massage is more energizing and rigorous than more classic forms of massage. Thai

massage focuses on circulation and pressure points, promoting internal health as well as

muscular flexibility and Thai massage leaves you in a state of sublime relaxation. Treatment

often begins with the feet and gradually moves upwards towards the head.

Advantage of Thai massage

1. Improve blood vessels and blood circulation better, lower blood pressure that also brings

oxygen and nutrients to thoroughly of the body.

2. Help detoxification and driver waste of the body and boost immune system.

3. Good for muscle relaxation, increase flexibility in your muscles, helps the pain disappear

and increase mobility.

4. Help tone the body, strengthen joints and fight diseases, including chronic joint problems.

5. Prevents illnesses and alleviates degenerative diseases, help arthritis and back pain.

Foot Spa

Foot spa massage is in the hot trend, as it is one of the most popular forms of pedicuretherapies. The essential oils used in the treatment do all the wonders in de-stressing the tired


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muscles of feet. Holistic pedicure begins with a whirlpool soak, followed by a half-an-hour

foot massage. The pressure points of foot are concentrated, to relieve stress. The result of

treatment will be relax customer feet and renewed energy levels, both physical, mental with a

general feeling of well being. Whether customers can be alone or with their friends.

Hot tub

Frute spa has dedicated to offer the most benefit hot tubs to our customer for arthritis, pain,relief, stress, sleep problem. And the most important features in a hot tub that Frute spa offersare the jets, and this is where thermo spas really shines. Hot tub jets add to the diversificationof customer warm water therapy, and this hot tubs jet that Frute spa want to present are make

the real difference between a basic hot tub and a true spa. And the water therapy stems fromthe natural reaction of warm blooded bodies. As brief applications of water at different


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temperatures on the skin usually has an opposite effect. Such as, cold water acts as a tonicwhile hot water helps soothe and relax the body.

Advantage of Hot tubs

1. Water therapy can increases the body temperature for an extended period of time,producing cleansing and relaxation

2. The heat in a water jet therapy helps dilate blood vessels to increase blood flow tosore or damaged tissue.

3. Water therapy can improves range of motion, centre of mind, relieving pressure onjoints and muscles. The water therapy also creates a sense of weightlessness andinvites restful sleep.

4. The Jet sprays works like a therapeutic massage, which helps relax muscles andrelieve pressure on nerves

5. Water therapy can helps weight reduce, increase energy, flexibility and the generalfeeling of well-being.

Sauna


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A sauna is a small from a wood with electric stove designed as a place as a dry-heat sweatbath and forms an integral part of alternative health therapies as well as most hydrotherapy.After taking a shower, males and females customer generally enter separate saunas (or taketurns), with a small towel that you can sit on. Frute spa has set plan 60-90 minutes for one perone to finish sauna.

Advantage of Sauna

1. The detoxification aspect is related to the stress relief aspect described subsequently.

2. Weight loss by a good infrared sauna, an average sauna user can produce 500 gramsof sweat. A therapeutic session thus is capable or burning around 350 calories. This isequivalent to running a couple of miles or more.

3. Pain relief by infrared saunas. The infrared energy can penetrate up to 1.5 inchesinside our muscle tissues. The blood circulation dynamics are positively affected,leading to reduction and even elimination of painful.

4. Stress relief by quality saunas, especially the one mentioned at the end of this article.

Steam


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A steam bath openspores, soothes sore muscles, increases circulation, and provides agenerally relaxing and healthy experience. And the possible benefits of steam bath visits arenumerous and valuable. The steam will soothe sinus irritation due to allergies or colds andchest congestion from asthma or bronchial infection. Excessive sweating clears your poresand purges toxins. And our Frute spa steam system can reach temperature of up to 100-110 F

with a heating capacity for up to 150 Cu. Ft. bathing enclosures.Advantage of Steam

1. Steam bath can help open pores, improve blood flow and encourage the release oftoxins from the skin.

2. Steam bath will improving the symptoms of certain respiratory infections, such asnasal congestion and coughing, and even relieving the symptoms of asthma andairway constriction.

Avocado Spa

Avocado spa recipe is a wonderful moisturizing agent. In this single delectable fruitare combined the protein of meat, the fat of butter. 1. Research has shown that certaincompounds in avocados are able to seek out pre-cancerous and cancerous cells anddestroy them without harming healthy cells. It is full of Vitamin E that restores the

production of collagen. It avoids the growth of bacteria by preventing pimples fromforming on the skin and makes your skin glow. It also nourishes and repairsdehydrated scarred or mature skin. What it is best known for is the presence of

Detail Product

Product Name: Avocado

Fruit Spa

Code: FS0001

Product price: 300 Baht

Shipment: New product
http://www.wisegeek.com/what-are-pores.htmhttp://www.wisegeek.com/what-is-a-sinus.htmhttp://www.wisegeek.com/what-is-asthma.htmhttp://www.wisegeek.com/what-are-pores.htmhttp://www.wisegeek.com/what-is-a-sinus.htmhttp://www.wisegeek.com/what-is-asthma.htm


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monosaturated fats that add nourishment and moisture to the skin without addinggrease or fat to it. The avocado has various uses as a natural cosmetic, withadvantages in rapid skin penetration, and as a superior natural sunscreen. It is can beused to spa and suitable for dry and sensitive skin. It also can accelerates the healingprocess of wounds and skin burns. Applying avocado to raw wounds allows

quick healing and also helps in preventing scarring.Benefit

The value of vitamin E and B, from avocado to help retain moisture to the skin look

younger.

Oil extracted from the avocado. Protect your skin from premature aging. Protect the face and

protects the skin from pollution.

Ingredient

Avocado Extract, Virgin Organic Coconut Oil (Certificated by Organic Agriculture

Certification Thailand), Palm Oil, Rice Bran Oil, Castor Oil, Olive Oil, Sweet Almond Oil,

Shea Butter, Sun Flower Oil, Canola Oil, Soy Bean Oil, Vitamin E and Honey.

How to use:

Scrub avocado fruit spa the fresh and Body scrub or wet all over, leave it for 3-5

minutes then rinse with clean water.

Net volume: 30 ml

Price: 300 Baht

Cucumber Spa

Detail Product

Product Name: Cucumber

Fruit Spa

Code: FS0002

Product Price: 300 baht

Shipment: New product


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Cucumber for Skin, If you want a happy skin, then cucumber is the answer. As

cucumber and the skin share the same level of hydrogen, it becomes easier for

cucumber to mask all the problem areas. It helps in soothing and softening your skin

which can get you relaxed in no time. With so many useful ingredients in cucumber it

can help you in treating so many skin problems. It has become part of daily beauty

product into face packs, facials, juice and many other things which can affect your

skin. Due to its cooling effect it can be termed as a magic wand for all your skin

problems. The cleaning and cleansing property helps your skin tremendously making

it soft and supple. The regular intake of cucumber juice is very useful both internally

and externally.

Benefit:

Adding moisture with a cooling of Cucumber surface roughness of the skin color

should be formulated to nurture and maintenance of nature. The Cucumber fragrance of

nature It also restores a bright, cold to the face.

Ingredient:

Take to the Cucumber, eggs and milk blend together to thoroughly blend until

homogeneous. It is creamy and sticky enough.

How to use:

The mask over face and neck leave on for 15-20 minutes then rinse off with water.

The contact information is only 1-2 times per week for the skin will look fresh and smooth.


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Net volume: 30 ml

Price: 300 Baht

Grapes Spa

In recent years, the grape has become an increasingly popular superstar in the spa

world. One has only to look at the large number of grape-themed spas and product

lines to recognize the potent power of this delectable bite-size fruit.

The anti-oxidant properties of grapes penetrate through your skin in our body wraps,

massages, facials, and nail sessions. Grapes is a rich source of flavonoids, this gives

the vibrant purplish color to grapes. Grapes contain high concentrations of zinc, iron

and calcium that help to nourish dry skin and regenerate cells. And red grapes have

strong antibacterial and antiviral properties and can protect you from infections. They

have a strong antiviral property against poliovirus and herpes simplex virus.

Benefit:

Detail Product

Product Name: Grape Fruit

Spa

Code: FS0003

Product Price: 300 Baht

Shipment: New Product


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Grape properties in health and beauty and have more minerals and organic acids only.

Help restore balance to the body.Helps restore and condition the skin look more smooth

rough skin.Helps to balance skin conditions, Pores, Cream, smooth skin and clear up.Helps

to the skin look younger, white skin on a daily basis to see the difference. After using only

the first time, you will feel the softness of the facial skin facial skin significantly.

Ingredient:

Vitamin E , Fruit extract , Honey.

How to use:

The mask over face and neck leave on for 15-20 minutes then rinse off with water.The contact information is only 1-2 times per week for the skin will look fresh and smooth.

Net volume: 30 ml

Price: 300 Baht

Mangosteen Spa

Detail Product

Product Name: Mangosteen fruit

Spa

Code: FS0004




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Mangosteen spa, The hull of the fruit has been used for many years in Southeast Asia

as a medicine for skin infection, wounds, and diarrhea, and recently interesting

properties are slowly being revealed. Mangosteen has microbiological balance

support, immune system maintenance, joint flexibility, positive mental support,

healthier cholesterol levels, increased levels of necessary antioxidants, and more. It is

the pericarp of the mangosteen that is essential in this particular mangosteen product,

as it is the pericarp which is particularly rich in xanthones, and it is these xanthones

that are the main and most primary nutritional components in the mangosteen.

Benefit:

Mangosteen traditionally with pure essential oils and locally grown organic botanicals

plus Mangosteen Peel the blend of specific properties of extract from the mangosteen peel

skin helps eliminating the body odor, healing the skin, frightening bacteria in the skin pores

and reducing the inflammation of acne and blemish on the facial area.

Ingredient:

Mangosteen Peel Powder, Virgin Organic Coconut Oil , Palm Oil, Rice Bran Oil,Castor Oil, Olive Oil, Sweet Almond Oil, Shea Butter, Sun Flower Oil, Canola Oil, Soy Bean

Oil, Goat Milk, Grape Seed Oil, Vitamin E, Honey and Aqua.

How to use:



Net Volume: 30 ml


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Price: 300 baht

Orange Spa

1. Oranges Spa

Refreshing oranges can make your skin glow. Orange is a rich source of Vitamin C

and has astringent properties that make it ideal for oily skins. As orange is rich in

calcium, it is believe to be excellent for protect the skin of free radicals. Orange is

effective against pimples and acne. Orange has vitamin C which helps in preventing

hardering of arteries and reduces the chance of getting arteriosclerosis.

Benefit:

Detail Product

Product Name: Orange Fruit

Spa

Code: FS0005




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Spa Orange is fresh orange scent. The smooth white skin help moisturize the skin

look brighter ideal for oily and dry skin.Orange Spa can be used to revive a dull or oily

complexion. Oranges are high the vitamin C will help accelerate skin cell renewal.

Ingredient:

cup orange juice, Marl 2-3 tablets (small lumps) and 2 tablespoons honey.Take the

orange juice is prepared and Marl mixed with honey and prepared. Let the mixture together

until homogeneous.

How to use:

The mask over face and neck leave on for 15-20 minutes then rinse off with water.The contact information is only 1-2 times per week for the skin will look fresh, smooth and

clear skin.

Net Volume: 30 ml

Price: 300 Baht

Papaya Spa

Detail Product

Product Name: Papaya Fruit

Spa

Code: FS0006




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The papaya is an amazingly rich source of the proteolytic enzymes. These are the chemicals

that enable the digestion of protein. Papain, which is the most important of these enzymes in

the papaya, is extracted and dried as a powder for use to aid the digestion, and it is often used

as a meat tenderizer, the enzyme partially breaking down the meat fibers - digesting them in

fact. Papaya is fruit provides vitamins and nutrients. Papayas are so healthy is because they

provide the body with various vitamins and nutrients. Some of the different vitamins and

nutrients which papayas are a good source of include vitamin A, C and E. It also contains

small amount of calcium, iron, riboflavin, thiamine and niacin. It is also very rich in

antioxidant nutrients flavonoids and carotenes, very high in vitamin C plus A, and low in

calories, sodium, potassium and fiber. Due to the high amount of vitamins and nutrients that

papayas contain.

Benefit:

Papaya Spa, feel so good with Papaya natural extract that smoothes and whitens your

skin. Enriched with natural Vitamin A, C, E. It softens skin while it provides skin clarity andpurity.

Ingredient:

Use 2 tablespoons of papaya, Honey, 1 tsp and Whole milk 1 tsp. The ripe papaya

peels and washed out. Using a spoon take papayas 2 tablespoons finely ground smooth. Add

honey and milk mixture into prepared to papaya and mix well to combine.

How to use:



Net Volume: 30 ml

Price: 300 Baht
http://healthmad.com/nutrition/health-benefits-of-papaya/http://healthmad.com/nutrition/health-benefits-of-papaya/


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Pomegranate Spa

Pomegranate, Native to the Caucasus and India, pomegranate productioneventually spread to other parts of the world. It was first mentioned in ancient

texts and was known in Ancient Greece as the fruit of the dead. Among the

most well known of these myths is that of Persephone, doomed to the Underworld

because she consumed 6 seeds from a pomegranate. But beyond symbolism,

pomegranates were used in India as part of the practice of Ayurvedic medicine to

cure ailments from intestinal parasites to nosebleeds. In addition, the flower juice

and tree bark were used to tone and firm the skin. This fruity and crisp spa

indulgence will beautifully soothe your skin and boldly stimulate your senses.

This truly exotic experience pairs the potent anti-oxidant pomegranate and lime.

Finished with pomegranate treatment leaving your skin feeling renewed and

smoothed.

Benefit:

Pomegranate Spa a delicate facial spa enriched with added pomegranate extract

Vitamin E and Evening Primrose Oil to reduce acne and blemish. Brightening your skin,

helpful for the skin the skin becomes inflamed, itchy, or scaly because of allergies or other

irritation. Vitamin E nourishes your skin feel moist, smooth, soft and fresh.

Ingredient:

Detail Product

Product Name: Pomegranate

Fruit Spa

Code: FS0007




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Aqua, Vitamin E, Evening Primrose Oil, Pomegranate Extract.

How to use:



Net Volume: 30 ml

Price: 300 Baht

Strawberry Spa

Strawberries contain a range of nutrients, with vitamin C heading the group. Theyalso contain significant levels of phytonutrients and antioxidants, which fight free

radicals. These antioxidant properties are believed to be linked to what makes thestrawberry bright red. And have highly rated as skin cleansing food, even though

Detail Product

Product Name: Strawberry

Fruit Spa

Code: FS0008




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the skin eruptions may appear at first in some cases. It is also known to clean orrid the blood of harmful toxins and has been reported to help cases of syphilis.The strawberry, when cut in half and rubbed on the teeth and gums, removes tartarfrom the teeth and strengthens and heals the gums. The juice should be allowed toremain on the teeth as long as possible in order to dissolve the tartar. The mouth

may then be rinsed with warm water. In addition to vitamin C, strawberries alsoprovide an excellent source of vitamin K and manganese, as well as folic acid,potassium, riboflavin, vitamin B5, vitamin B6, copper, magnesium, and omega-3fatty acids.

Benefit:

Strawberry is a fruit that is high in antioxidant power cause of the decline of the body.

Strawberry is fruit that is delicious and there are many benefits in skin care applications. For

people with oily to normal skin, strawberry the Alpha hydroxy acids in contrary to the great

dead skin cells. Skin is not easy.

Ingredient:

Vitamin E , Fruit extract , Honey.

How to use:



Net volume: 30 ml

Price: 300 Baht


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Tamarind Spa

Tamarind is used to treat bile disorders and Tamarind has lowers cholesterol.Tamarind promotes a healthy heart, the pulp, leaves and flowers, in various

combinations, are applied on painful and swollen joints. Tamarind is use as a gargle

for sore throats, and as a drink to bring relief from sunstroke. The heated juice is used

to cure conjunctivitis. Eye drops made from tamarind seeds may be a treatment for

dry eye syndrome. Tamarind seed polysaccharide is adhesive, enabling it to stick to

the surface of the eye longer than other eye preparations. Tamarind is used as a

diuretic remedy for bilious disorders, jaundice and catarrh. Tamarind is a good source

of antioxidants that fight against cancer. Tamarind reduces fevers and provides

protection against colds. Make an infusion by taking one ounce of pulp, pour one

quart of boiling water over this and allow too steep for one hour. Strain and drink

tepid with little honey to sweeten. This will bring down temperature by several

degrees. Tamarind helps the body digest food Tamarind applied to the skin to heal

inflammation. The red outer covering of the seed is an effective remedy against

diarrhea and dysentery. Juice extracted from the flowers is given internally for

bleeding piles.

Benefit:

Tamarind Soap, the blend of specific properties of tamarind extract with feeble acid

effect will help eliminating the dirtiness out of the skin effectively and mitigating the darklyrough marks, particularly at the armpits, thighs, angels and elbows.

Detail Product

Product Name: Tamarind

Fruit Spa

Code: FS0009




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Ingredient:

Use1 cup tamarind and Dried luffa.

How to use:

Put the tamarind is prepared in the body. Leave mask on for about 20 minutes in the

body should be prepared luffa (luffa should be soaked to soften before the conflict itself),

suppression of urine, until the whole body. The contact information is only 1-2 times per

week for the skin will look fresh and smooth.

Net Volume: 30 ml

Price: 300 Baht

Tomato Spa

Detail Product

Product Name: Tomato FruitSpa

Code: FS0010




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A large consumption of tomato can help improve skin texture and color. Tomato

is a good blood purifier and helps in cases of congestion of the liver (protects the

liver from cirrhosis) as well as for dissolving gallstones. Tomato is a natural

antiseptic therefore it can help protect against infection Nicotinic acid in tomatoes

can help to reduce blood cholesterol, thus helps prevent heart diseases. Vitamin K

in tomatoes helps to prevent hemorrhages. Tomato contain lycopene (the red

pigment in tomato), this pigment is a powerful antioxidant that can also fight

cancer cells.

Benefit:

Acid in tomato fruit has properties to help shed dead skin cells to peel off the skin

shine.The tomatoes will contain curotenoid and several vitamins. Water from the tomatoes toa substance, which has anti-fungal, bacterial and licopersioin. Fresh tomato juice to treat acne

facial skin firming face.

Ingredient:

Tomatoes 1 (small effect size), Yogurt 1 tsp and Honey, 1 tsp.take to the mashed

potatoes thoroughly. The yogurt and honey mixture into the prepared tomatoes and finely

ground. Stir all together until homogeneous.

How to use:



Net Volume: 30 ml

Price: 300 Baht


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Chapter 3

3.1 Market Feasibility Study

3.1.1 General Environment

Political Factors

As for the government, it has been doing its utmost in promoting Thai spas. For

example, Thailand is scheduled to hold "ISPA Asia Pacific Conference & Exhibitions" in

2006, which, according to Watchara Phannachet, Deputy Minister of Industry, will be

beneficial to the economy in general. Moreover, the government has provided training to

personnel in the spa industry to enhance the standards of Thai spas. The Thai Spa Association

and the Thai Spa Operators Association were set up to bring together all those involved in the

local spa industry to steer Thai spas in the same direction."Even though the number of spas

has increased, it is delightful to learn that along with quantity has come quality", said

Naphalai Areesorn, President of the Thai Spa Association. However, because of the intense

competition, the trend of Thai spas will have to change. Monica P. Orias, PR Marketing and

Sales Manager of Mandara Spa said that Mandara Spa is looking forward to developing spa

programmes for the total well-being of mind, body and soul. This means that spa therapies


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have to be able to nourish the mind (by providing meditation programmes, for example) and

to strengthen the physical body (by arranging workout programmes)12.

Department of International Trade Promotion, Ministry Of Commerce,

Thai Government has support Health and beauty products and services, raw materials as well

as manufacturing equipments. Spa and Thai traditional massage services manufacturers,

exporters, merchandiser and service providers and suppliers related to health and beauty

business from both local and overseas such as China, Japan and India to provide health care

products and beauty of Thailand is recognized as one of the international market by

organizing trade fairs and business services 2554 Beauty or (Thailand Health and Beauty

Show 2011) on 25 - 29 January 2012 Bangkok International Trade & Exhibition Centre

(BITEC), Bangna, Bangkok, Thailand (Hall 105)13.

Economy Factors

The improved economic condition, consumer are spending more money and spa market,

it tends to grow up with a product from natural growth rate in the 30% per year. Which

comes from the government's policy supports the development, production and promotion of

the use of natural health products and services including a spa. Markets are becoming more

and more potential for growth.

For the last 10 year, Thai Spa business has been very popular, well known and magnetic

for tourists, giving the wellness and relaxation of the Thai massage healing touch. Thai spa

visitors average 2-3 million in Thailand alone.

In the years 2004 to 2008, the Thai government had a policy to support Thailand to be the

center of spa wellness in Asia and arranged the ISO wellness spa to be an international

standard.

In the years 2009-2013 the Thai government is still supporting this Thai Spa policy to

promote Thailand as a World Class Spa destination. Thai Spa services and products are

growing in number. There is a new interest in the spa industry. Since customers are turning to

Thai medical traditional, it has been a number of spa experts that the future hospital will be

spa oriented14.

12 Source:http://www.moph.go.th (the Ministry of Public Health)

13 Source:http://www.moph.go.th (the Ministry of Public Health)

14 Source: http://www.ditp.go.th/thaispa/tmp/website.html
http://www.moph.go.th/http://www.moph.go.th/http://www.ditp.go.th/thaispa/tmp/website.htmlhttp://www.moph.go.th/http://www.moph.go.th/http://www.ditp.go.th/thaispa/tmp/website.html


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tension, injury, or illness. The massage helps one focus energy and attention on the task at


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hand. Due to the natural product.15

Technological Factors

Technological and design, build and installation process as well as retailing and

maintenance of pools, spas, hot tubs ,saunas and equipment, then exhibiting at Pool & Spa

Asia is your only route to market. These focusing on leisure and tourism projects, property

and real estate, hotels and commercial businesses, this trade only dedicated event will

showcase state of the art technologies, products and services as well as delivering business

contacts for the industry in the region. Make sure your company gets its share of this

lucrative market by exhibiting at the regions only event dedicated to the development of pool

and spa facilities. Spas are now marketed as a way of life rather than a luxury product -not

only popular and fashionable with tourists and expatriates, but increasingly locals are also


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enjoying this new alternative therapy. Thailand prides itself in countless spas offering the


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highest world-class services at extremely reasonable rates.16

Market/ Industry Factors

Spa in the market today the concept has expanded into modern health resorts and

contemporary spa offering everything one needs for relaxation and a healthy life-style,

including that are distributed in each area will have to use the spa services, whether in

Bangkok or other provinces as tourist attractions, mainly because the spa is included in

the 4-5 star or resort. The way that most people do is using of the natural therapies to balance

the body. Make health care and health services have received more attention in Thailand

about unique in both herbs and Thai traditional medicine, especially the Thais spa. The

popular businesses that an entrepreneurs and investors was to invest over 2 years is the spa

business, so you can see from the number of spa services, increasing both in the form of a
http://dict.longdo.com/search/%E0%B8%AD%E0%B8%B8%E0%B8%95%E0%B8%AA%E0%B8%B2%E0%B8%AB%E0%B8%81%E0%B8%A3%E0%B8%A3%E0%B8%A1http://dict.longdo.com/search/%E0%B8%AD%E0%B8%B8%E0%B8%95%E0%B8%AA%E0%B8%B2%E0%B8%AB%E0%B8%81%E0%B8%A3%E0%B8%A3%E0%B8%A1


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one-stop service by the design, location, luxury and comfort when using the row and open a


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massage and beauty treatments in different ways17.

3.1.2 Competitors Analysis

There are many spa business in Khao Yai has, because have a good environment,

quiet and the impact of natural disasters is relatively small. A lot of tourism need to rest with

natural and tourist in Khao Yai and number of tourism number increase every year. So, Khao

Yai is a suitable and optimal place for our business to locate on. Actually, we quiet have

many competitors in Khao Yai in same market but we are completely difference from them in

trem of strategy and target market selection. Diversity of service and remarkable features

make a different and the good position we are in. Almost of our competitors are indirect

competitors, because we are the first fruit spa in Thailand.

On Khaoyai (Nakhon Ratchasima), Fruit Spa has 5 direct competitors such Maya Spa,

Spa Sirasom, Golden Gold (Khaoyai) Resort & Spa, Juldis Khao Yai Resort & Spa, The

Greenery Resort Khao Yai We had collected the data in each our competitors following; Spa

First is Maya Spa is located in Pak Chong district of Nakhon Ratchasima. The spa is

situated inside the Kirimaya Resort. This resort combines contemporary living with nature.

Rooms are in a unique natural style, with bamboo beds. The Kirimaya Golf Resort & Spa is

ideal for golf lovers or those wishing try the many treatments available from the Spa.

Second competitor is Spa Sirasom Company is working in Fitness, Massage with

essential oils from Aroma therapy and Thai massage, and Health spas business activities.


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Third competitor isGolden Gold (Khaoyai) Resort & Spa is a luxury resort hidden

amid the lush green mountains of Khaoyai. The resort covers more than 80 rais of land

enriched with various types of plants. Sitting in front of the resort is the million-year stone

garden, a natural attraction that has drawn many tourists to come witness the wonder of

nature in a well-groomed garden maintained by the resort.

Spa Fourth competitor is Juldis Khao Yai Resort & Spa, Korat is set in Pakchong. Khao Yai

National Park is around 5 minutes drive away. The Juldis Kao Yai Resort & Spa is great for

outdoor activities. Some available include a jogging track, mountain bike hire, bird watching

and tennis. Relax in the evening over a quiet drink at the resorts own Country Pub or listen

to live music in the Lobby Bar. The country style, wooden fitted rooms are cost &

comfortable.

The last direct competitor is The Greenery Resort Khao Yai designed for the ultimatein luxury and comfort, all the 256 rooms at the Resort feature contemporary decor and

tasteful furnishings. With well-designed space, our guest rooms size ranges from 34 Sq.m. to

110 Sq.m. and take advantage of the beautiful Khao Yai. Some of these rooms include

balconies for guests to enjoy the panoramic views of the magnificent mountain ranges, fresh

air and nature.

3.1.2.2 Indirect competitor

The competitor who compete with us, in the same industry but focus on the different

target market and the characteristic of their spa. According to the research in Nakhonratsima

there are many spa or resort and spa services as follows.


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Muthimaya resort and spa

Arayana Phupimarn resort and spa

The greenery resort Khao Yai

Customer Analysis

Frute spa will be set segment of customer follows age and salary.

2 types of customer:

Group A: Customer has salary more than 70,000 baht per month or more group travelers

have the room or in shopping centers with over 5,000 different premium. Customers with

high purchasing power

Group B: Customer has salary between 30,000 to 70,000 baht per month or group tourist

intermediate rates of approximately 2,000 and above. Customer as a medium for purchasing

power will be decorations at the pool. Frute spa has a promotion and gift voucher to

customer.

3.2 STP Analysis

3.2.1 Market Segmentation

Market segmentation

We will divide by 3 groups for the customer group spa in Nakhon Ratchsima

follow:

First group is come from many tourist attractions and they choose service spa is

non-specific. They have a lot of money to try for relax in spa. In generally, the

spa has to available program spa at the hotels and resorts spa.

The second group is a tourist groups come wish to spa for relax to health and

mental. They focus for tourist natural attraction in Nakhon Ratchasima. We are

focus to customer want to explore the nature and relax with good mental and torelax with comfortable treatment.


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The third group is to focus the tourist group who want to relax directly and

choose to tourist in Nakhon Ratchasima and other benefit is they have to visit

the beauty of natural Scenery and they have to receive the service spa.

Target market

Our target group is the second group because we don't care for the customer

who has the children come to receive service with them or not, they are woman

or men, they are rich and famous or not. Everybody can use from our service

spa. We are focus on people are coming to tour in Nakhon Ratchasima. The

objective for customer directly is just same with second group to focus for

natural tourist attraction, good mental and relax for healthy. They want to relax

with the nature treatment.

3.2.3 Positioning

Positioning

We will use two axes; Differentiate, Chemicals free to analyze the Frute Spa

positioning.

Differentiate

C

hemicals free

2


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From the graph above, we will bring our competitors (5 stars spa on Khao Yai) to plot on

the graph by using the guest review from many websites.

We will explain in detail of each axis;

I. First axis; Differentiate View.

Frute Spa is fruit garden to relax and satisfy our customer by give them a chance to

walk in the orchards Give customers the opportunity to harvest the fruit from the

garden to be used in their treatment packets.

Maya Spa is situated inside the Kirimaya Golf Resort & Spa is ideal for golf lovers

or those wishing try the many treatments available from the Spa.

Spa Sirasom Company is working in Fitness and Health spas business activities.

Golden Gold (Khaoyai) Resort & Spa is a luxury resort hidden amid the lush green

mountains of Khaoyai. The resort covers more than 80 rais of land enriched with

various types of plants.

The Juldis Kao Yai Resort & Spa is great for outdoor activities. The country style,

wooden fitted rooms are cost & comfortable.

The Greenery Resort Khao Yai designed for the ultimate in luxury and comfort, all

the 256 rooms at the Resort feature contemporary decor and tasteful furnishings.

I. Second axis; Chemicals View.

Frute Spa emphasize in non-chemical is a distinctive point and fruit from a real

nature, without any toxins and ice cream that made from our fresh fruit and spa cream

which are our products with non-chemical.

Maya Spa, Spa Sirasom, Golden Gold (Khaoyai) Resort & Spa, Juldis Khao Yai Resort& Spa, The Greenery Resort Khao Yai. All of almost are Spa, use chemical spa.

3.3 Marketing Mix Strategy

Something to be responds what customers want. There has 4 ways or 4Ps is product,

price, place and promotion marketing promotion of 4Ps will be corresponds to the same ways

in the something at consumers need.


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3.3.1 Product Strategy

Now people male or female, they are love and take care themselves better. Frute Spa

or Fruits Spa is another alternative for those who want to relax and the benefit of the fresh

fruit used in the spa. Frute Spa will choose fresh fruit and new product from Field fruits

making from Frute Spa can be beneficial with the skin of customer's. So, product of Frute

Spa have many goods and services. Customer, they are can be select according to them

satisfaction is The aromatherapy massage, Thai massage Sauna Stream Hot tub spa products

and Product related to fruit All our products are non chemical service, customers can choose

according to their satisfaction.

3.3.2 Price Strategy

Setting price depend on the material provided in the spa in each category. The prices

for product, when customers want to buy back at home. Price depending on the raw materials

in the produce, Price will be right for the raw materials for used. Because raw material at use

in the manufacture has a high quality and grade A quality products. Maybe in this price, its

making to customer satisfaction with Frute Spa product and excellent service.

3.3.3 Place Strategy

Located at Tambon Wang Sai Pak Chong, Nakhon Ratchasima. 170 acres of land.

And The 31 rai 1 ngan 25 square wah + Nc. 138 acres and 1.7 acres of land on a hundred

thousand baht. 360-degree The Mountain views, cool weather. Next to, Khao Yai Teang

about 500 meters of land with a pond liner nature and Water throughout the year. Convenient

locations for about 20 kilometers from Pakchong (dont have flood). Reason we choose this

place because Khao Yai is tourist place and have the resort in this located any more. We

believe tourist group come here, they want to rest and want to the comfort of a massage and

spa therefore, Forte Spa need to come a role as part of the spa was great in Khao Yai. Data of

tourism in Pakchong and Nakrnonratchasima.

In the 2006, the total number of tourists to Nakhon Ratchasima 2,096,160 visitor and the

number of tourists in Pak Chong (Nakhon Ratchasima) of all visitors to 998,225 people.

In the 2007, the total number of tourists to Nakhon Ratchasima 2,159,956 visitors and the

number of tourists in Pak Chong (Nakhon Ratchasima) of all visitors to 1,019,404 people.

3.3.4 Promotion Strategy

Activities in the first year @Queen Sirikit Center


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1. When customers come to Frute spa services every 5,000 baths will getdiscount coupons for next time 20% to service for the first three months inFrute spa services.

Start April to June and free packet spa service first 3 days. Revenue on

April is 30% because activity event spa just start some customer not buy

packet a lot. On May June percentage of packet from this activity

increase from 30% to 40%.

( Not include Promotion is free foot massage spa in Activity 2 )

2. When customers buy aroma course get free a foot massage for the first threemonths in Frute spa services.

This Activity starts on April June. When customers buy packet every cost

within activity period, they will get free foot massage spa. Customer willincrease 40%.

( If customer buy or reserve packet 5,000 baths. Not get free for foot spa)

3. For low season 10:00 to 12:00 am. For the time course of spa once, to getfree discount 5%.

Low season period is May to October. Customer will constant to 40%, not

increase because its low season period.

4. For members, who register members card 1,000 baths Frute Spa willdiscount10% in every times that come to services.

For member revenue will rise and fall because High season period

(November to April) revenue will be increase to 50% and 60%. And low season

period (May to October) revenue will be decrease 40%.

5. The first 3 days on April customers can come to use service in Frute Spa freefor customers, who get coupons from event at Queen Sirikit Center on thefirst three days on March. At the first three days we will have 1,000 couponsper 1 day for supported people, who come at Queen Sirikit Center highest765 persons per 1 day.

In the first 3 days for start activity. Free for every packet 3 days because

start opening and need to customer in activity of company.


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Sales Forecast/Profit Estimation

The sales forecast is very good. If predict are accurate to deal with raw materials and

inventory more effectively is dont harvest much more than necessary. Because the most of

materials are short-lived, such as vegetables and fruits therefore it is need for management

about storage the product that appropriate. To reduce the cost of storage, location and product

care. Including maintain of inventory.


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The sales forecast is calculated from tourist visiting the Nakhon Ratchasima in 2008.


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A group of Thai people have cost is 987 baht per person per day18. To easier to pricing to suit

with target group which must set the price of product and service under follow

Service

Hours Open 10 am - 8 pm everyday (provide 9 hr / day)

Aroma Therapy

We provide 15 rooms

Therapist 10 persons

Prices / hr 1,200 Baht

Total revenue for 1 day 108,000 Baht

(9 hr x 10 persons x 1200 Baht)

Total revenue for 1 month 3,240,000 Baht

Thai massage

We provide 15 rooms

Therapist 10 persons

Prices / hr 500 Baht





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Foot Spa

We provide 1 rooms (10 Beds)

Therapist 5 persons




Total revenue for 1 month 405,000 Baht

Hot Tub

We provide 10 rooms (2 person / room)



(9 hr x 10x2 persons x 500 Baht)


Sauna






Stream


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*** All set include service and product for used

The highest customer for 1 day 675 person

(9 hr x ( 25 therapist + 40 (10 person / room of Stream and Sauna) + 10 room of Hot tub)

Product of Frute Spa

Product for get back:

Orange Spa, Tamarind Spa, Mangosteen Spa, Strawberry Spa,Tomato Spa, Avocado Spa,

Pomegranate Spa, Cucumber Spa, Papaya Spa, and Grapes Spa

Price / Piece 300 Baht


(675 persons x 300 Baht)

Total revenue for 1 month 20,250 Baht

(20,250 Baht x 30 days)


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Total for all revenue19 in 1 year (product and service) 118,489,500 Baht

Figure total revenue for year one

Price (Baht)

Month

Figure total revenue for five year


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service(Cashonly) Price

Maximum100%

Jan(50%)

Feb(50%)

Mar(50%)

Apr(30%)

May(40%)

Jun(40%)

Jul(40%)

Aug(40%)

Sep(40%)

Oct(40%)

Nov(60%)

Dec(60%)

Year1

Aroma

1,200 3,240,000

1,6

20,000

1,

620,000

1,

620,000

9

72,000

1,

620,000

1,

296,000

1,

296,000

1,2

96,000

1,2

96,000

1,2

96,000

1,

944,000

1,9

44,000

17,8

20,000

ThaiMassage

500

1,350,000

675,000

675,000

675,000

405,000

675,000

540,000

540,000

540,000

540,000

540,000

810,000

810,000

7,425,000

15 Source: http://www.ditp.go.th

16 Source:http://www.mots.go.th/ewt_news.php?nid=3651&filename=index

17 Source: http://library.dip.go.th

http://www.thaispaassociation.com/

18 (Source: Sai Mai Road Project to promote tourism. Nakhon Chai Burin Group)

19 Source: http://antreprenor.money.ro/download/documente/PamperzhouDaySpa_live.pdf
http://www.mots.go.th/ewt_news.php?nid=3651&filename=indexhttp://library.dip.go.th/http://www.thaispaassociation.com/http://antreprenor.money.ro/download/documente/PamperzhouDaySpa_live.pdfhttp://www.mots.go.th/ewt_news.php?nid=3651&filename=indexhttp://library.dip.go.th/http://www.thaispaassociation.com/http://antreprenor.money.ro/download/documente/PamperzhouDaySpa_live.pdf


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Foot Spa300

405,000

202,500

202,500

202,500

121,500

202,500

162,000

162,000

162,000

162,000

162,000

243,000

243,000

2,227,500

Stream200

1,080,000

540,000

540,000

540,000

324,000

540,000

432,000

432,000

432,000

432,000

432,000

648,000

648,000

5,940,000

Suana200

1,080,000

540,000

540,000

540,000

324,000

540,000

432,000

432,000

432,000

432,000

432,000

648,000

648,000

5,940,000

Hot Tub500

2,700,000

1,3

50,000

1,

350,000

1,

350,000

8

10,000

1,

350,000

1,

080,000

1,

080,000

1,0

80,000

1,0

80,000

1,0

80,000

1,

620,000

1,6

20,000

14,8

50,000

Total saleon cach

9,855,000

4,927,500

4,927,500

4,927,500

2,956,500

4,927,500

3,942,000

3,942,000

3,942,000

3,942,000

3,942,000

5,913,000

5,913,000

54,202,500

Product(Cashonly) - - -CreamOrangeSpa

300

6,885,000

3,442,500

3,442,500

3,442,500

2,065,500

3,442,500

2,754,000

2,754,000

2,754,000

2,754,000

2,754,000

4,131,000

4,131,000

37,867,500

CreamTamarindSpa

300

6,885,000

3,442,500

3,442,500

3,442,500

2,065,500

3,442,500

2,754,000

2,754,000

2,754,000

2,754,000

2,754,000

4,131,000

4,131,000

37,867,500

CreamMangosteen Spa

300

6,885,000

3,442,500

3,442,500

3,442,500

2,065,500

3,442,500

2,754,000

2,754,000

2,754,000

2,754,000

2,754,000

4,131,000

4,131,000

37,867,500

CreamStrawberry Spa

300

6,885,000

3,442,500

3,442,500

3,442,500

2,065,500

3,442,500

2,754,000

2,754,000

2,754,000

2,754,000

2,754,000

4,131,000

4,131,000

37,867,500

Cream Tomato 300

6,885,000

3,442,5

3,442,5

3,442,5

2,065,5

3,442,5

2,754,

2,754,

2,754,0

2,754,0

2,754,0

4,131,0

4,131,00

37,867,5


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Spa 00 00 00 00 00 000 000 00 00 00 00 0 00CreamAvocadoSpa

300

6,885,000

3,442,500

3,442,500

3,442,500

2,065,500

3,442,500

2,754,000

2,754,000

2,754,000

2,754,000

2,754,000

4,131,000

4,131,000

37,867,500

CreamPomegranate Spa

300

6,885,000

3,442,500

3,442,500

3,442,500

2,065,500

3,442,500

2,754,000

2,754,000

2,754,000

2,754,000

2,754,000

4,131,000

4,131,000

37,867,500

CreamCucumberSpa

300

6,885,000

3,442,500

3,442,500

3,442,500

2,065,500

3,442,500

2,754,000

2,754,000

2,754,000

2,754,000

2,754,000

4,131,000

4,131,000

37,867,500

CreamPapayaSpa

300

6,885,000

3,442,500

3,442,500

3,442,500

2,065,500

3,442,500

2,754,000

2,754,000

2,754,000

2,754,000

2,754,000

4,131,000

4,131,000

37,867,500

CreamGrapesSpa

300

6,885,000

3,442,500

3,442,500

3,442,500

2,065,500

3,442,500

2,754,000

2,754,000

2,754,000

2,754,000

2,754,000

4,131,000

4,131,000

37,867,500

Total saleon cach

68,850,000

34,425,0

0034,425,000

34,425,000

20,655,000

34,425,000

27,540,000

27,540,0

00

27,540,0

00

27,540,0

00

27,540,0

0041,310,000

41,310,000

378,675,000

TotalProductandservice

78,705,000

39,352,500

39,352,500

39,352,500

23,611,500

39,352,500

31,482,000

31,482,000

31,482,000

31,482,000

31,482,000

47,223,000

47,223,000


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Marketing Expenses / Sale Incentive

Research and Development:

Development costs for ingredient of fruits spa, to increase the variety ofgoods, advantages and more products valuable. We also research to find a strange

breed, in Thailand dont have it to grow in Frute Spa garden. Its increasing

expenditure for difficulty of research and time.

Technology of spa equipment:

Costs associated with modern equipment to meet a highest need of customers,

its a point for increase comfortable to them. This section requires the cost of capital

due to expensive equipment and some items may be imported from abroad.

Decorate garden:

We are based natural gardening. Since we focus on non chemical must be

customized to handle the growing garden as well, for customers who have come to

appreciate the nature and cost of this is 100% focused on employment of skilled and

specialized care. Do not depend on the number of customers.

Soft drink

There is a special service for our customers and welcome drink to all who

visit. And free ice-cream for customers who use the service. We use the fresh fruits

from our own garden. This cost depends on the number of clients who receiveservices, but cost is not high because we use ingredients that we have.

Fresh fruit:

The cost of maintaining the quality of the fruit. For make a fresh fruit and spa

quality.

Conclusion

Frute spa located in Pak Chong district of Nakhon Ratchasima. Because this The is

the plentifully place to plant fruit trees that suitable for fruit growing a variety of seasonal.

Ten acres (25 rai) of lands with good title, water in abundance, backside of land near

mountain (khao yai tieng), front of land near san pakchong road - wang nam keaw also good

access - moterable. The most important is the located on a high dune overlooking the

beautiful scenic that can attract more customers to visit.


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Frute spa has considered to the important of relaxation therapy and body equilibration

by fresh fruits and vegetable with nonchemical from Frute spa's orchard. And Frute spa is

also the first spa place in Thailand that let the customer design and select their material for

treatment. The medium size of beautiful orchard has open for customer to see, taste and

selection and takes it to transform their treatment. The customer can read up on each fruit

information from the brochure and get hand basket that Frute spa has prepared for each

customer. Frute spa has imported some fruit that cannot plant in Thailand and also 100 % all-

natural, non-chemical. Because Fruite spa have specialist for take care and screening these

import fruit that must have certificate of origin and chemical-free.

During fruit picking, the customer will enjoy the vibrant colors of the fruit in the

orchard and the imitation of natural sounds and various fruit fragrance. Also include relaxed

atmosphere in area around 30 rai on khao yai tieng, the orchard is surrounded by beautiful

hill, covered by grassland, breeze with spectacular views of Pakchong- Wang nam keaw.

During the way back from the orchard, Frute spa has fresh fruit ice cream arbors for customer

to taste it free with various favor from seasonal fruit. Frute spa use from of value chain to

management and want benefit occur both of customer and Frute. If customers do not want to

sight see picking fruit by themselves, Frute spa will has complete set or packages of

treatments therapy to offer customer to bring back.41

The effective value chain management system of Frute with the better circulation of

agricultural products in orchard such as processed raw fruits into ice cream. This way can

reduce the stock of raw to adequate for day per day not surplus and can reduce unnecessary

costs, such as the number of workers in orchard. And next 5 years. We will research and try

to bring winter fruits such as apples, avocado, cherry, pie berry (white strawberry) and berry.

Fruite spa will offer customers by import various fruit from over the world to taste it and

relieve with all benefit that Frute spa select for our customer. And we will improve our spa to

be a leading fruits spa of the world.

Marketing Expense


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At first year

1. Cost of an event

1.1Vehicles : Dray (Tata) 479,000 bath

Van (10-15 seats) 968,000 bath

Fuel & others about car (5,000 baths per 1 day) within

3 days 15,000 baths


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1.2Equipment : 3,000 coupons for first three days on March (130grams*3,700 baths)

Spa cream (only show)

Avocado Cream

Price use total

Salt Spa 5.5 Baht/kg 15g 0.0825 Baht

Avocado 1,150 baht/kg 10g 11.5 Baht

Olive oil 120 Baht/100ml 5cc 6 Baht

Yogurt 65 Baht/ 1kg 3g 0.195 Baht

Vitamin E 890 Baht/ 60 pill 1 pill 15 Baht

Honey 150 Baht/ 700cc 20cc 4 Baht

Total Cost: 36.78 Baht

Cucumber Cream

Price Used Total


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Cucumber 20 Baht/ kg 15g 0.3 Baht

Milk 29 Baht/ kg 5g 0.145 Baht

Yogurt 65 Baht/kg 5g 0.325 Baht


Vitamin E 890 Baht/60 pill 1 pill 15 Baht

Marly

limestone

4 Baht/ kg 2g 0.008 Baht


Grapes Cream

Price Used Total

Grape 50 Baht/ kg 10g 0.5 Baht





Olive oil 120 Baht/100ml 5ml 6 Baht


Mangosteen Cream

Price Used Total

Mangpsteen 45 Baht/kg 10g 0.45 Baht







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Orange Cream

Price Used Total

Orange 55 Baht/kg 15g 0.825 Baht





Papaya Cream

Price Used Total

Papaya 48 Baht/kg 15g 0.72 Baht






Pomegranate Cream


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Price Used Total

Pomegranate 40 Baht/kg 10g 0.4 Baht

Salt spa 5.50 Baht/kg 15g 0.0825 Baht





Strawberry Cream

Price Used Total

Strawberry 170 Baht/kg 10g 1.7 Baht







Tamarind Cream

Price Used Total

Tamarind

Project Feasibility Finished

Documents

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