Project fatty

Yin Yin Wuhabits.stanford.edu

1 out of 2 college students is overweight

the stats

the problem

3 out of 4 will never lose the weight

students eat junk

59% say they know their diet has gone downhill since they went to college.

66% 66%66%64%

Don’t eat enough fruits and vegetables

Eat too much fat

What do we do?

why do diets fail?

• Reject modest goals• Expect to lose weight

more quickly and with much less effort than is possible.

• Believe weight loss will improve their lives overall

“Diet companies sell on big promises to repeat customers. They make money from your failures.”-Polivy and Herman, University of Toronto

what works for long term weight loss?

Personalized Accountability Guidance

Who are we designing for?

meet aarlo

graduated from Yale

lives in san francisco

works at a startup

and wants to lose weight

aarlo represents our audience

aarlo doesn’t need weight watchers. he needs a healthy living tool that’s

social and connected

The Challenge: building a healthy eating tool for aarlo

blippy + weight watchers =

Project Fatty

Project Fatty

an activity stream for your food purchases– where each food purchase becomes a post. Your friends can comment on and “like” your food choices and

help you stay on track

Step 1: Aarlo joins a community

Fatties in the Bay AreaGoogler FattiesFatties at Stanford

Step 2: link his safeway card

Aarlo’s community watches his diet and supports him on his healthy eating goals!

Step 3: conversations start naturally

The choice between

is a lot easier when

your entire social network is watching and cheering you on

it’s easier to be accountable

when your credit card can’t lie

it’s simpler to stick to your goals

when your credit card becomes the trigger to eat well

aarlo’s ready for change

Now

Where he wants to be

By making it super simple to eat healthy and providing triggers to help him stay on track, we help Aarlo achieve his health goals

LazyBusy

ForgetfulUnaccountabl

e

Questions?