Project Evolve: Get Social Media Savvy by Kate Elliott, Active MD
17
Social Media Workshop Kate Elliott
-
Upload
kate-elliott -
Category
Business
-
view
3 -
download
0
description
Full day workshop to Project Evolve delegates at UEA, Norwich covering an introduction to key social media sites, principles and basic practices. Delivered on Weds 22nd Sept 2010.
Transcript of Project Evolve: Get Social Media Savvy by Kate Elliott, Active MD
Social Media Workshop
Kate Elliott
What is Social Media?
Web 2.0 A category of websites that is based on user participation and user-generated content
Share, discuss, recommend, word of mouth, communicate, exchange
www.facebook.comwww.blogger.comwww.youtube.comwww.twitter.com
www.linkedin.com
What is NOT Social Media?
Spending all day chatting online to your mates about weekend plans
Spamming
Broadcasting sales messages without listening to customer feedback
Why should I care about using social media for my business?
• Twitter had 18 million global users at end of 2009 – mashable.com• Facebook now has over 500 million active users; more than half of which visit the site at least once a day – Facebook.com• Facebook is the second most visited website in the UK (7.14% of visits in July 2010) – mashable.com
• 66% of social networkers are more likely to buy a product as a result of a recommendation, compared to 52% of non-social networkers - Nvision • “The age of the average web 2.0 (ergo social media) user is 33” - PC World
•It’s FREE!!!
Purposes that people use social media for (UK)
0% 5% 10% 15% 20% 25%
Checkednews\information\weather\sports
results
Got information on local leisure,e.g. restaurants, clubs, pubs, etc.
Downloaded maps\directions
Communicated with someonevia a social networking site.
Created \ updated a personalprofile on a social networking
site e.g. myspace \ bebo \facebook
Financial\stock marketinformation\trading
Women
Men
Proportion of people who have created or updated a social media profile in the last 6 months (UK 2007)
0%
5%
10%
15%
20%
25%
All
Men
Wom
en
16-3
4
35-5
4
55+
AB
C1
C2D
E
Jul-06 Jan-07 Jul-07
Reasons for joining social networking sites
How to Use Social Media for Business
• Integrate with current website
• Trial and error
• Ratings systems, forums and content creation
• Encourage and engage conversation
• Be helpful and share expertise
• Be honest and true to your brand/ethics
Tip & Tactics
• Select your tone of voice – consistent with brand
• Don’t be too “salesy”
• Help and share
• Take care with automating content
• Watch & listen before you “speak”
• www.bit.ly and www.tinyurl.com
www.twitter.com
www.twitter.com
www.facebook.com
• Established in US for students
• Retains very “social” image
• Balancing public/private profile
www.facebook.com
• Groups vs fan
pages
• Business to
consumer
• The Window
Coffee Room
example
• Twitter -
@starbucks vs @
CostaCoffee
www.linkedin.com
• The professional/corporate “equivalent” of
• Online CV
• Events & invitations
• Contribute to discussions/groups
www.blogger.com
• Free blogging site
• Also Wordpress
• Starting a blog
• Marketing a blog – www.technorati.com
Useful Links
•www.mashable.com - Social media news•www.ping.fm - Great tool to update several social media networks at once•www.bbc.co.uk/click - The BBC’s technology website
Local Social Media Expertswww.lambdafilms.comwww.thebestof.co.uk/norwichwww.
Kate ElliottMarketing Director
Active Marketing & Design Ltd5 Progress HousePlantation ParkBlofieldNorwichNR13 4PL
Tel: 01603 [email protected]
Twitter ID: activemdkateFacebook/Linked In: Kate ElliottBlogger: activemarketingadvice
Contacts
