Project Dissemination Plan

Planning for dissemination

• Several questions:– What (the message)– To whom (the audience)– How (the method)– When (the timing)

PROJECT DISSEMINATION PLAN

The message

• Clear, simple and easy to understand. • The language should be appropriate for the

target audience• Messages should be tailored to the receiver• Possibility of using the results of previous

projects to enhance the impact


The audience

• Different groups:– General public– Farmers– Scientists– Other stakeholders


The method

• It is important to select the right one to get the message to the target audience and achieve our purpose

• Two working lines– All partners– Each country


The method (2): all partners

• Project webpage• Press release

• Project brochure / card• Presentation at IFOAM

Congress• Poster at BioFach


StakeholdersGeneral public

The method (3): each country

• Specific webpages (Estonia, Poland, Bulgaria, Germany, Slovenia, Czech Rep., Portugal, Finland)

• Articles in organic magazines (Estonia, Germany, Bulgaria, Poland, Italy, Spain, Czech Rep., Finland)

• Workshops (Poland, Hungary, Czech Rep., Finland, Spain)

Farmers



• Articles in scientific magazines (Estonia, Italy, Finland)

• Workshops (Poland, Finland)• Conferences (Italy, Spain)• Posters in conferences (Germany, Finland)

Scientists



• Specific webpages (Estonia, Poland, Bulgaria, Germany, Slovenia, Czech Rep., Portugal, Finland)

• Articles in organic magazines (Poland, Estonia, Germany, Bulgaria, Italy, Spain, Czech Rep., Finland)

• Conferences / Seminars (Italy, Finland, Poland, Czech Rep.)

Other stakeholders


The timing

• Some of the activities have already started• Many are already planned for 2014.


The prototype


• Thank you very much for your attention!!


Project Dissemination Plan

Documents

Transcript of Project Dissemination Plan