Project Dissemination and Communication Activities and ... · 1.1 27-JUN-18 Internal review done,...

Project Dissemination and

Communication Activities and Future Plan

Deliverable D5.5

PRODUCER File ID: D5.5 Project Dissemination and Communication Activities and Future Plan.docx

Version: 1.1

Deliverable number: D5.5

Authors: Christian Fuhrhop (Fraunhofer FOKUS)

Contributors: All partners

Internal reviewers: Simona Tonoli (Mediaset), Christopher Ververidis (HIT Innovations)

Work Package: WP5

Task: T5.1

Nature: R – Report

Dissemination: PU – Public

Status: Final

Delivery date: 30.06.2018

page iii

Version and controls:

Acknowledgement: The research leading to these results has received funding from the European Un-ion's Horizon 2020 Programme (H2020-ICT-2016-1, call ICT-21-2016) under grant agreement n° 731893.

Disclaimer: This document does not represent the opinion of the European Community, and the Euro-pean Community is not responsible for any use that might be made of its content.

This document may contain material, which is the copyright of certain PRODUCER consortium parties, and may not be reproduced or copied without permission. All PRODUCER consortium parties have agreed to full publication of this document. The commercial use of any information contained in this doc-ument may require a license from the proprietor of that information.

Neither the PRODUCER consortium as a whole, nor a certain party of the PRODUCER consortium war-rant that the information contained in this document is capable of use, nor that use of the information is free from risk, and does not accept any liability for loss or damage suffered by any person using this information.

Version Date Reason for change Editor

0.9 07-JUN-18 Initial Version Christian Fuhrhop - FHG

1.0 19-JUN-18 Consolidated Version for internal re-view

Christian Fuhrhop - FHG

1.1 27-JUN-18 Internal review done, ready for submis-sion

Christian Fuhrhop - FHG

1.2 28-JUN-18 Contribution Simona Tonoli, Cecilia Vanella – MEDIASET RTI

1.3 29-JUN-18 Review done, 1^ quality check, ready for 2^ quality check

Simona Tonoli – MEDIASET -RTI

1.4 29-JUN-18 Final Review done, 2^ quality check Christopher Ververidis - HIT

Executive Summary

This document is deliverable 5.5 of the PRODUCER project.

It has been created as part of the activity in WP5 "Dissemination and Exploitation" and represents the dissemination and communication activities of the project in the 18 months of its runtime. It also describes intended activities by the partners after the project has ended.

The description covers the following topics:

• Project Logos

• Project Website

• Project Flyer

• Project Poster

• Social Media presence

• Scientific Publications

• Attended Events

• Documentary Production Activities

• App PRODUCER for HBBTV including demo video clips of the project

• Future Communication Plan

The main focus of the dissemination activities has been on media and documentary industry events, as this provided the most direct and effective access to the targeted PRODUCER user group and also al-lowed the in-depth information and communication required for a toolkit as complex and powerful as the PRODUCER toolkit.

In addition to the activities detailed in this document, the individual partners have been using face-to-face meetings with existing clientele and business contacts for presenting the PRODUCER tools and their capabilities.

Version of 30-06-2018

D5.5 Project Dissemination and Communication Activities and Future Plan

page 0

Table of Contents

1 Introduction ....................................................................................................................................... 2

1.1 Purpose ....................................................................................................................................... 2

1.2 Deliverable Structure ................................................................................................................... 2

2 Dissemination Strategy and Key Targeted Stakeholders ............................................................. 4

3 Logos ................................................................................................................................................. 5

4 Website .............................................................................................................................................. 7

5 Flyer .................................................................................................................................................... 9

6 Poster ............................................................................................................................................... 12

7 Comic ............................................................................................................................................... 14

8 App for HBBTV ................................................................................................................................ 15

9 Video ................................................................................................................................................ 16

10 Social Media .................................................................................................................................... 17

10.1 PRODUCER on Facebook ........................................................................................................ 17

10.2 PRODUCER on Linkedin .......................................................................................................... 18

10.3 PRODUCER on Twitter ............................................................................................................. 19

11 Scientific Publications .................................................................................................................... 20

12 Events .............................................................................................................................................. 21

12.1 NAB 2017 .................................................................................................................................. 21

12.2 IFA 2017 .................................................................................................................................... 22

12.3 IBC 2017 ................................................................................................................................... 22

12.4 Technology Innovation Days ..................................................................................................... 23

12.5 NAB 2018 .................................................................................................................................. 24

12.6 MWS 2018 ................................................................................................................................. 24

12.7 Hot Docs .................................................................................................................................... 25

12.8 FKTG Symposium ..................................................................................................................... 26

12.9 Sunny Side of the Doc 2018 ..................................................................................................... 26

13 Web and press dissemination by PRODUCER partners ............................................................. 30

13.1 ICCS .......................................................................................................................................... 30

13.2 Fraunhofer FOKUS ................................................................................................................... 30

13.3 HIT Hypertech Innovations ........................................................................................................ 31

13.4 Mediaset RTI online and press article on Platinum Magazine .................................................. 31

13.5 Flying Eye .................................................................................................................................. 33

14 Communication Plan ...................................................................................................................... 34

Glossary ................................................................................................................................................ 35

List of Figures ...................................................................................................................................... 36



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1 Introduction

This document is deliverable 5.5 of the PRODUCER project. It has been created as part of the activity in WP5 "Dissemination and Exploitation" and represents the dissemination and communication activities of the project in the 18 months of its runtime. It also describes intended activities by the partners after the project has ended.

The description covers the following topics:

• Project Logos

• Project Website

• Project Flyer

• Project Poster

• Social Media

• Scientific Publications

• Attended Events

• Future Communication Plan

The main focus of the dissemination activities has been on media and documentary industry events, as this provided the most direct and effective access to the targeted PRODUCER user group and also al-lowed the in-depth information and communication required for a toolkit as complex and powerful as the PRODUCER toolkit.

1.1 Purpose

The purpose of this deliverable is primarily to present the dissemination and communication activities of PRODUCER project towards reaching out to identified target audiences. The deliverable provides de-tails on the main aims of the project’s dissemination and communication strategy, the identified target groups for dissemination activities along with the dissemination channels, and provides a description of all the activities performed and the material generated for communicating project results.

1.2 Deliverable Structure

The structure of the present deliverable is as follows:

Section 1 is the introductory part of the deliverable.

Section 2 presents the overall dissemination strategy, approach and objectives and the key stakeholders who have been targeted.

Section 3 presents the logos created for the PROJECT (project brand and tool logos).

Section 4 presents the website of the PRODUCER project.

Section 5 presents the project flyer.

Section 6 presents the project poster.

Section 7 presents the comic book created for disseminating project results to the broader audience.

Section 8 reports on the project app created on to the HBBTV platform including video clips and pub-lished functionalities of 360 playout tool interacting with second screen

Section 9 reports on the project video created for disseminating a quick overview of project achieve-ments and resulting benefits.

Section 10 reports on the social media presence of the project.

Section11 reports on the scientific publications generated by the project during the past 18 months.

Section 12 reports on the events attended by project participants.



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Section 13 reports on the web and press dissemination activities of project partners.

Section 14 reports on the future communication plans.



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2 Dissemination Strategy and Key Targeted Stake-

holders

Under the lead of FOKUS, all PRODUCER partners have been involved in dissemination and communica-tion activities in order to ensure the wide spread of PRODUCER activities and project results among the identified target audiences in a timely manner and via appropriate methods.

The dissemination and communication strategy of the PRODUCER project aimed in raising awareness on the project’s objectives, expected results and general impact in the documentary production industry. Towards this end in their first phase the project’s dissemination and communication activities have fo-cused on generating appropriate material and project branding as well as establishing presence in the web and social media. In parallel the identification of targeted stakeholders took place and the list of the key stakeholders is as follows:

• Industry: production companies, broadcasters, media agencies, video library/archive managers

• Researchers and technical experts: researchers, security scientists, research institutes, aca-demic organizations, universities and technical colleges, scientific institutes with active interest in image detection and recognition, advanced video streaming technology, social media analytics and recommen-dation technology.

• General public and end-users: audiences interested in the documentary film genre.

In the second phase the dissemination activities have been focused in promoting broad visibility and accessibility to all the project’s activities not only through the established social and web channels but more actively and directly through the participation in workshops, conference and primarily in industry events for the presentation of project outcomes and results and particularly of the expected benefits of the PRODUCER toolkit for documentary producers.

Throughout the project’s implementation, a wide range of channels have been used, as presented in the sections below.



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3 Logos

Even though PRODUCER is an ICT project, it needs to work in close relationship with its intended target and user group, namely the producers of documentaries. With this background, the logo avoids IT specific elements, but incorporates a stylized camera, still the main working tool in documentary production, into the logo design. The word PRO is visually separated from the rest of the logo, indicating the relevance of the project not only to producers, but also implying all professionals in the documentary production domain as its primary target group. The visual separation of DU and CER does not confer any specific meaning, but only serves to give the logo a more balanced appearance.

Figure 1: Final Producer Logo

An earlier design of the logo (as depicted in Figure 2) demonstrates this visual imbalance.

Figure 2: Early Logo Design

Supplementing the main PRODUCER logo, the project also decided early on a set of logos for the tools integrated in the PRODUCER toolkit. As PRODUCER covers the whole workflow from pre-production to production to post-production and it was important that the applications were still easily recognizable as belonging to the same set of tools, while still maintaining a distinct, individual look. The tool icons also needed to be visually robust, so they could easily be adapted into lower resolution on-screen icons and buttons without losing their distinct appearance. All tool icons share features like rounded corners and simple black/white design.



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Integrated Trends Discovery Tool (ITD)

Open Content Discovery Tool (OCD)

Audience Building Tool (ABT)

Multimedia Content Storage, Search & Retrieval Tool (MCSSR)

Automatic Annotation Tool (AA)

Social Recommendation & Personalization Tool (SRP)

Interactive Enriched Video Creation Tool (IEVC)

Secondary Screen Interaction Tool (SSF)

360 Video Playout Tool (360)

Figure 3: Producer tool logos



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4 Website

The first two deliverables of the PRODUCER project were related to dissemination activities. Deliverable 5.1 concerned the project flyer, which is covered in the next section, while Deliverable 5.2 covered the project website.

The PRODUCER web presence is at producer-project.eu, as the preferable producer.eu and producer.org domains were no longer available. An internal discussion at the kick-off meeting resulted in the selection of producer-project as the name part of the URL, with a slight preference for the .eu domain over the .org domain.

The PRODUCER web page is based on the popular WordPress CMS.

Figure 4: PRODUCER website landing page

The primary structure of the website covers these areas:

• Project overview (summary of the projects and its goals)

• News & Events (industrial and scientific events, other project news)

• Media & Publications (flyers, posters, all public project deliverables)

• Partners (short descriptions of project partners)

http://producer-project.eu/



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• Contact (e-mail and postal address of the project coordinator)

The landing page of the website also includes links to the social media channels of the project, namely Facebook, Twitter and LinkedIn. Link to the comic book that has been generated as well as to the overview video for the project are also available.



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5 Flyer

A project flyer has been produced as the first deliverable of the project (D5.1).

Figure 5: Initial Project Flyer

While the project progressed, more information about the project results and tools were integrated into the flyer, shifting the flyer content from a project-centric view to a product-centric view.



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Figure 6: Project Flyer Spring 2018 - front



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Figure 7: Project Flyer Spring 2018 - back



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6 Poster

For the use at conferences, exhibitions, industry fairs and other public events, a PRODUCER poster was created, in addition to the flyers, to promote the project and create interest in its results and products.

Figure 8:: Initial Producer Poster

As with the project flyer, the poster was updated over the runtime of the project and poster variants have been produced for various events to align closer with the interest of the event audience.



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Figure 9: Producer Poster Spring 2018 used as paper wall for booth at Sunny Side Event in La Rochelle



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7 Comic

In addition to the more traditional dissemination formats, PRODUCER partner HIT has also created a comic, resembling a storyboard, that shows a production workflow and the use of the individual tools in this workflow as a mean to make the intended use of the tools and their application to the different phases of the production process clearer and easier to understand. Parts of the comic are reproduced below. The complete comic can be found at: http://www.producer-project.eu/wp-content/uploads/2018/06/PRODUCER-COMIC.pdf

Figure 10: Producer Comic

http://www.producer-project.eu/wp-content/uploads/2018/06/PRODUCER-COMIC.pdf



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8 App for HBBTV

Mediaset RTI has created an App on HBBTV (also navigable at http://34.244.220.122/producer/home-page-2-2/ on most common internet browsers) for the double purpose of:

1. demonstrating the interfacing of tools with existing Hbbtv infrastructure developed by many broad-casters across Europe

2. creating an interactive demo to be used at Events containing a brief of the project, all video clips showing the most important features of the tool clips

3. show functionalities of 360 playout tool interacting with second screen

Figure 11: HbbTV app presenting PRODUCER

http://34.244.220.122/producer/home-page-2-2/

http://34.244.220.122/producer/home-page-2-2/



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9 Video

HIT Innovation has produced a short introduction video about the PRODUCER project to be shown at events (such as “Sunny Side of the Doc”) and also for project partners to give potential interested parties a short “project starter” overview, giving them a basic overview of the aims and tools of the project as well as of the expected benefits of adopting the PRODUCER toolkit into documentary production workflows.

The video can be accessed at:

http://www.producer-project.eu/wp-content/uploads/2018/06/PRODUCER-Animated-Video-v10.mp4

Figure 12: Video Screenshot

Figure 13: Screenshot showing benefits overview

http://www.producer-project.eu/wp-content/uploads/2018/06/PRODUCER-Animated-Video-v10.mp4



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10 Social Media

PRODUCER is active on three major social media sites, Facebook, LinkedIn and Twitter.

Although PRODUCER’s primary target audience is professionals in the documentary film production in-dustry, which have been more effectively reached by project partners through F2F meeting at industrial events, the consortium decided have a strong social media presence as well in, order to reach out to the general audience and letting others (projects, scientists) working on or interested in the fields addressed by PRODUCER to follow-on project activities, aims and achievements.

10.1 PRODUCER on Facebook

PRODUCER maintains a presence on Facebook, which is primarily used for social media posts regarding the project, primarily photos taken at various events.

Figure 14: PRODUCER Facebook Page



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10.2 PRODUCER on Linkedin

The content of the PRODUCER page at LinkedIn is similar to the Facebook page, but as Facebook and LinkedIn audiences differ, both social media presences are maintained by the project.

Figure 15: PRODUCER Linkedin Page



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10.3 PRODUCER on Twitter

PRODUCER is also present on Twitter and uses the service as the primary outlet, besides the PRODUCER website, for news and updates about the project and related topics.

Figure 16: PRODUCER Twitter Presemce



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11 Scientific Publications

MENACOMM 2018: IEEE Middle East & North Africa COMMunications Conference

Paper on "Streaming and Playback of 16K 360° Videos on the web° by Louay Bassbouss, Stefan Pham and Stephan Steglich (Fraunhofer FOKUS, Germany), Lebanon, April 2018

TVX2018: ACM international Conference on Interactive Experiences for TV and Online Video

Workshop on “360° Video Streaming & Storytelling” organized by Louay Bassbouss, Stefan Pham (Fraun-hofer FOKUS) as part of the “Workshop day on virtual reality”. Seoul, June 2018

2018 IEEE Image, Video, and Multidimensional Signal Processing (IVMSP) Workshop

“Gender recognition based on social networks for multimedia production” by Orestis Giannakopoulos, Nikos Kalatzis, Ioanna Roussaki, Symeon Papavassiliou (ICCS) Greece, June 2018

CONTENT 2018, The Tenth International Conference on Creative Content Technologies

“Social Media Analytics in Support of Documentary Production” by Giorgos Mitsis, Nikos Kalatzis, Ioanna Roussaki, Eirini Eleni Tsiropoulou, Symeon Papavassiliou (ICCS), Simona Tonoli (Mediaset), published in Issue 9, Pages 7-13 ISBN: 978-1-61208-611-8 Barcelona, February 2018

CVMP 2017 : European Conference on Visual Media Production

“Emerging ICT tools in Support of Documentary Production” by Giorgos Mitsis, Nikos Kalatzis, Ioanna Roussaki, Eirini Eleni Tsiropoulou, Symeon Papavassiliou (ICCS), Simona Tonoli (Mediaset) London, December 2017



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12 Events

As the PRODUCER toolkits targets professionals in the media industries, with a focus on documentary producers, the primary dissemination and communication activities involved the presence of PRODUCER partners at many relevant media industry events (fairs, exhibitions and workshops) and festivals with marketplaces where documentary producers, buyers, distributors and funders meet.

12.1 NAB 2017

PRODUCER-project partner Flying Eye attended NAB in Las Vegas in April 2017. During NAB, Flying Eye conducted interviews with software manufacturers and system integrators as part of its activities in WP2 (Requirements Analysis & Collection of Documentary Multimedia Content & User Generated Con-tent). In addition to requirements engineering from potential investors point of view, Flying Eye investi-gated the market development, especially within the PRODUCER toolset. The market research from NAB provided input for the WP2 work. The research included comparing PRODUCER requirements with fea-tures offered by existing tools and eliciting requirements and opinions from event attendees.

Figure 17: NAB 2017



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12.2 IFA 2017

The interactive streaming suite of PRODUCER was presented as part of the Deutsche TV Platform booth at the IFA2017 consumer fair in Berlin in early September 2017.

Figure 18: IFA 2017

12.3 IBC 2017

PRODUCER partner Fraunhofer FOKUS demonstrated 360° solutions (IEVC, SSF and 360) in Amster-dam at the IBC 2017 Fraunhofer booth in September 2017.

Figure 19: IBC 2017



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12.4 Technology Innovation Days

Flying Eye presented the PRODUCER project at the ‘Technology Innovation Days’ at the 3IT in Berlin in February 2018.

Over 100 experts from the media industry were participating in the 2-days event and topics like cloud production, production automation, machine learning and social media integration were presented and discussed.

The PRODUCER tool-set raised significant interest in the audience and provided Flying Eye with the opportunity of follow-up presentations with interested parties.

Figure 20: Technology Innovation Days



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12.5 NAB 2018

Various partners from the PRODUCER project were present at NAB in Las Vegas in April 2018 to demon-strate the PRODUCER toolkit, allowing “hand’s on” experience for event attendees and answered visitor’s questions.

The primary “go to” presence of the project was the booth of PRODUCER partner FINCONS. In addition to the presence at the exhibition, project coordinator Simona Tonoli, presented the project in her speech at the DNXT North Spotlight session, named “Changing view with Innovation Projects“.

Flying Eye did a combined benchmarking / dissemination activity during NAB by demonstrating the PRODUCER toolset to industry experts, system integrators and professional users.

Figure 21: NAB 2018

12.6 MWS 2018

In May 2018, Fraunhofer FOKUS invited to the 7th FOKUS Media Web Symposium. The conference attracted more than 200 international media and technology experts from all over the world to present and discuss current trends. This year’s focus was on Video Streaming Tech, 360° Video and Virtual/Aug-mented Reality.

In the exhibition area, Fraunhofer FOKUS showed their latest developments and solutions, including the newest version of the PRODUCER tools IEVC, SSF and 360.



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Figure 22: MWS 2018

Figure 23: MWS 2018 - 360 Playout and 2nd Screen Demo

12.7 Hot Docs

DOMINO PRODUCTION has been presenting the PRODUCER project at Hot Docs in Toronto in early May 2018 and providing information on the capabilities of the PRODUCER toolkit to anyone interested. Hot Docs is the largest documentary festival in North America, which, in addition to the film festival itself, also hosts an industry conference and market, including the Hot Docs Forum.



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Figure 24: Hot Docs - Producer Flyers

12.8 FKTG Symposium

The bi-annual FKTG symposium is the main national event in Germany addressing technology trends in broadcast and digital movie production. It is a three-day event with an attendance of around 300 people from broadcast stations, production houses, broadcast solution providers, system integrators and scien-tific institutions. The event was held in Nuremberg from 4th to 6th of June 2018.

Kemal Goerguelue from Flying Eye presented a paper on the PRODUCER project during one of the sessions. There was a lot of interest raised by this presentation and follow-ups with some of the interested parties are planned for the next months.

12.9 Sunny Side of the Doc 2018

The Sunny Side of the Doc, now in its 29th year, is an international marketplace for documentary and other factual content. It is a four-day event, bringing together filmmakers, broadcasters, financiers, dis-tributors and producers. This year, the Producer Project was present with a booth hosted by Mediaset, Domino Production and Flying Eye, not only allowing attendees to receive a presentation of the project, but also to see live demos of the Producer tools. The event was held in La Rochelle from the 25th to the 28th of June 2018.

Simona Tonoli, Cecilia Vanella and Sergio Ghizzardi (exhibitors partners) came into contact with more than 40 SME and professionals in the documentary production sector presenting a “pitch” of the project. Around half of them were eager to participate at the final “benchmarking demo session” of the toolkit and give their feedbacks about the use of the tool in the form of a written anonymous questionnaire. Each session was followed by a Q&A discussion.



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Figure 25: Sunny Side of the Doc booth



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Figure 26: Sunny Side of the Doc “Demo session & Benchmarking with SME professionals”

Two weeks prior to the start of the event below formal invite in the form of a “Save-the-Date” has been created and sent via mail by Mediaset and Domino to more than 120 business contact professionals. The notification contained links and a call-to-action to visit the project’s website.



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Figure 27: Sunny Side of the Doc SAVE-THE-DATE

Publication on Sunny Side of the Doc magazine and catalog was also made available.

Figure 28: Publication on Sunny Side of the Doc’s magazine and catalog



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13 Web and press dissemination by PRODUCER part-

ners

In addition to the project wide dissemination via the main producer site and social media channels, most of the individual partners have their own web presences and refer to the project on their own web site and social media channels, adding in-company awareness about the project, but also using their company or institute visibility to inform interested parties about the project and direct them to the project web site. Some of these pages are shown below.

13.1 ICCS

Figure 29: PRODUCER info at ICCS

13.2 Fraunhofer FOKUS

Figure 30: PRODUCER info at Fraunhofer FOKUS



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13.3 HIT Hypertech Innovations

Figure 31: PRODUCER info at HIT Innovations

13.4 Mediaset RTI online and press article on Platinum Magazine

Platinum is a magazine distributed in Italy and focusing on economic and technological topics at both national an international level. It is distributed both in paper, online version (http://v.calameo.com/?bkcode=0032723367cd16b3efa23&mode=full) and Direct Mailing as an add-on to Il Sole 24 Ore (the most important economic daily national newspaper), Platinum is also distributed in

http://v.calameo.com/?bkcode=0032723367cd16b3efa23&mode=full



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Europe through the Italian Chambers of Commerce Abroad (CCIE).

Figure 32: PRODUCER articles on paper and online magazine Platinum



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13.5 Flying Eye

Figure 33: PRODUCER info at Flying Eye



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14 Communication Plan

The website, the Facebook, Twitter and LinkedIn accounts, have been maintained throughout the duration of the project, and will continue to be active at least for another year after the end of the project, but likely indefinitely.

The PRODUCER website provides a contact address where all technical partners can be reached. The partners who want to offer PRODUCER as a complete integrated toolkit or individual tools will be able to present themselves and their product portfolios there in the future.

Partners have made contacts, especially at NAB and the Sunny Side of the Doc with producers and other interested parties, aiming to obtain a commercial benefit from PRODUCER after the end of the project.

For most tools that were developed within PRODUCER there is a clear and well defined 'product owner' who will continue developing its tool or tools in its own business context. All those partners will utilize the PRODUCER ecosystem/framework/toolkit to add value to their specific offers, aiming to achieve a higher market penetration and commercial success than with their individual tools alone.

As such, partners will continue to present PRODUCER results on industry events and other dissemination opportunities in the future.



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Glossary

CA Consortium Agreement

CoA Coordination Agreement

DoW Description of Work

EC European Commission

ICT Information and Communication Technologies

IPR Intellectual Property Rights

NDA Non-disclosure agreement

PO Project Officer

QA Quality Assurance

R&D Research and Development

WP Work Package

Partner Short Names

Short Name Name

MEDIASET RTI Reti Televisive Italiane S.p.A. (IT)

ICCS Institute of Communication and Computer Systems (GR)

FOKUS Fraunhofer-Gesellschaft zur Förderung der angewandten Forschung e.V. (DE)

HIT HYPERTECH INNOVATIONS (CY)

FE FLYING EYE (DE)

DOMINO Domino Production (BG)

FINCONS Fincons SpA (SW)



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List of Figures

Figure 1: Final Producer Logo ................................................................................................................... 5

Figure 2: Early Logo Design ...................................................................................................................... 5

Figure 3: Producer tool logos ..................................................................................................................... 6

Figure 4: PRODUCER website landing page ............................................................................................ 7

Figure 5: Initial Project Flyer ...................................................................................................................... 9

Figure 6: Project Flyer Spring 2018 - front ............................................................................................... 10

Figure 7: Project Flyer Spring 2018 - back .............................................................................................. 11

Figure 8:: Initial Producer Poster ............................................................................................................. 12

Figure 9: Producer Poster Spring 2018 used as paper wall for booth at Sunny Side Event in La Rochelle ................................................................................................................................................................. 13

Figure 10: Producer Comic ...................................................................................................................... 14

Figure 11: HbbTV app presenting PRODUCER ...................................................................................... 15

Figure 12: Video Screenshot ................................................................................................................... 16

Figure 13: Screenshot showing benefits overview .................................................................................. 16

Figure 14: PRODUCER Facebook Page ................................................................................................. 17

Figure 15: PRODUCER Linkedin Page ................................................................................................... 18

Figure 16: PRODUCER Twitter Presemce .............................................................................................. 19

Figure 17: NAB 2017 ................................................................................................................................ 21

Figure 18: IFA 2017 ................................................................................................................................. 22

Figure 19: IBC 2017 ................................................................................................................................. 22

Figure 20: Technology Innovation Days .................................................................................................. 23

Figure 21: NAB 2018 ................................................................................................................................ 24

Figure 22: MWS 2018 .............................................................................................................................. 25

Figure 23: MWS 2018 - 360 Playout and 2nd Screen Demo ................................................................... 25

Figure 24: Hot Docs - Producer Flyers .................................................................................................... 26

Figure 25: Sunny Side of the Doc booth .................................................................................................. 27

Figure 26: Sunny Side of the Doc “Demo session & Benchmarking with SME professionals” ............... 28

Figure 27: Sunny Side of the Doc SAVE-THE-DATE .............................................................................. 29

Figure 28: Publication on Sunny Side of the Doc’s magazine and catalog ............................................. 29

Figure 29: PRODUCER info at ICCS ....................................................................................................... 30

Figure 30: PRODUCER info at Fraunhofer FOKUS ................................................................................ 30

Figure 31: PRODUCER info at HIT Innovations ...................................................................................... 31

Figure 32: PRODUCER articles on paper and online magazine Platinum .............................................. 32

Figure 33: PRODUCER info at Flying Eye ............................................................................................... 33

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