Project Description_Egg Shop

4 EGGO

5 EGGO

9_BRIEFING

11_TOPIC ANALYSIS

13_LOGO

14_INFLUENCES

22_DIGITAL SKETCHES

26_STATIONERY

28_ETIQUETTES & PACKAGING

36_MERCHANDISING

40_LOGO USE

41_COLOURS

42_DIMENSIONS

INDEX

6 EGGO

1.0 INTRO

DUCTION

1.1BRIEFING

1.2TOPIC ANALYSIS

1.3NAMING & LOGO

1.4INFLUENCES

1.5DIGITAL SKETCHES

8 EGGO

9 EGGO

_I am happy to present to you a semester project of the visual identity. The objec-tive was to think over and suggest a branding for a company that sells only one particu-lar product, however does not really exist. In this case eggs have become the object of a trade.

__BRIEFING:_Naming

_Graphic concept

_Graphic identity (stationery / etiquettes / graphic programme)

_Bags (plasctic / paper / canvas)

_Packaging (for one unit / for more units)

_Packaging for a special line (4 packs)

_Packaging for a promotional gift (in associ-action with Product)

_The egg shops policy is to sell fresh eggs from the organic, ecological farming. There-fore the identity must suggest environmental awareness, naturalness. Its aim was to boost brands reliability and good recognition.

_I am happy to present to you a semester project of the visual identity. The objec-tive was to think over and suggest a branding for a company that sells only one particu-lar product, however does not really exist. In this case eggs have become the object of a trade.

__BRIEFING:_Naming

_Graphic concept

_Graphic identity (stationery / etiquettes / graphic programme)

_Bags (plasctic / paper / canvas)

_Packaging (for one unit / for more units)

_Packaging for a special line (4 packs)

_Packaging for a promotional gift (in associ-action with Product)

_The egg shops policy is to sell fresh eggs from the organic, ecological farming. There-fore the identity must suggest environmental awareness, naturalness. Its aim was to boost brands reliability and good recognition.

1.1_BRIEFING

10 EGGO

11 EGGO

COLOURFUL

RECOGNISABLE GENUINE

ORGANIC NATURAL ECO FRIENDLY

ENDURANT SUSTAINABLE

USER FRIENDLY SIMPLE

_The creative process had been preceded by the research as far as the production, storing and disposal of such vulnerable goods as eggs was concerned.

_All in all, I came up with the following words working well as a conclusion of the project.

1.2_TOPIC ANALYSIS

12 EGGO

13 EGGO

The brand had to correspond with the object of the trade with the name as well as with the shapes used in the process of construction. I wanted the name to bring eggs to mind immediately, so the customers

associations would be obvious.

1.3_NAMING & LOGO

RitxiOSTARIZ

_Ritxi Ostariz, currently working in Madrid for the Saffron Brand Consultants. He specialises in editorial of magazines, CD cover design, especially for the bands from the Northern Europe. A huge dose of aesthetics, minimalism, also as far as the use of colours and patterns are concerned, were the greatest inspiration for me.

BELOW & RIGHT_various CD layouts

1.4_INFLUENCES

PhilipTAAFFE

_Philip Taaffe, an American artist showing his works alll around rhe worls. His works involve extremely various techniques, as well as covering a wide range of subjects. He often blends motifs and works from other cultures. What inspired me the most, was his unaverage use of curved lines in creating well balanced pat-terns.

LEFT & BELOW_oil on canvas, size and title not known

EtamCruSAINER

_Sainer is a young member of a street art group Etam Cru from Lodz, Poland. His works, often based on pictures painted on canvas with acrylic paints, are well rec-ognisable nowadays. The greatest inspi-ration from him was an astonishing use of colours in back-ground.

LEFT_ADHD collection of illustrations (drawing + ps)RIGHT_Primavera for the Urban Forms Gallery (Lodz, Poland, 2012)

_Kenor is a Spanish artist living and working mainly in Spain, Barcelona. Fa-mous for his abstract landscapes and fu-turistic lines. His style is considered as fast and impulsive, yet bringing feelings and emotions on cities walls. The use of colours enhances his works and makes them exraordinarily vivid and recognis-able. That is was mostly inspiring as far as his works are concerned.

elKENOR

ABOVE_for the Urban Forms Gallery (Lodz, Poland, 2011) LEFT_for Art Basel Week (Miami, Florida, USA, 2011)LEFT BACKGROUND_part of the diptych Body/Movement (canvas, Barcelona, 2010)

22 EGGO

1.5_DIGITAL SKETCHES

24 EGGO

2.0 BASIC

ELEMENTS

2.1STATIONERY

2.2BASIC / SPECIAL / PROMOTIONAL LINE PACKAGING

2.3MERCHANDISING

26 EGGO

C/Ciguena 30, 3 Dch.2320063 Logrono

034 978 34 87www.eggo.com

the finest eggs



the finest eggs

27 EGGO

[email protected]


www.eggo.com

the finest eggs

Gerda MunaCEO

DOCUMENTS:

1 _ Briefing2 _ Policy

3 _ Conference materials



the finest eggs

NAME

ADDRESS HERE

Date

Dear Friends and Family,

I am writing to ask for your support. I aim to embark on an educational journey to receive a certificate in permaculture design. Permaculture is a vision, design system, and global movement that draws on patterns and principles found in nature to meet human needs, while regenerating the natural world and creating abundance (find out more at www.permaculturefeast.org).

By completing this 72-hour course, I am preparing to become one of many critical thinkers and designers in the field culture-change. As a supporter, you will help provide me with the tools needed to restore, reclaim, and regenerate our social structures and the earths delicate natural systems, leaving our planet replenished for the future generations.

Your donation of any amount, along with others, will help me to realize my goal. The tuition for this course is $xxx. In order to receive a permaculture design certificatea pertinent educational experience in the pressing field of sustainabilitythe fundraising goal is [FILL IN AMOUNT].

Permaculture, I believe, will offer me a set of tools to help me realize my goal of [FILL IN YOUR GOAL(S)/VISION(S)]. As many of you know, my background is in [FILL IN RELEVANT BACKGROUND INTERESTS/EXPERIENCE and LINK IT TO PERMACULTURE]. E.g. :My aspiration to learn permaculture stems from my vision to create viable solutions to global challenges that will simultaneously serve people and the land to which we belong.

If you wish to support me and/or this vision, you can make a contribution by check to [YOUR NAME HERE], and return it in the envelope provided (any amount will help!). Thank you kindly for your support in this endeavor. If you have any further questions, please dont hesitate to contact me at [YOUR EMAIL/PHONE NUMBER HERE].

Sincerely,

[YOUR NAME HERE]



the finest eggs

2.1_STATIONERY

28 EGGO

29 EGGO

EGGSS

6666666666666666666666666666666666666666666666666666666666666666666666666666666666666666

GSSGSGGGGGGGGGEGEGGEEEE GGGGGGGGGG SSSSEEEEEEEEEEEEEEEEE SSSS

666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666llllllllquailailllqq lllllllliiaaqquaaqqquaiiiiaaquaaqu

66666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666

2.2_BASIC/SPECIAL LINE ETIQUETTES

30 EGGO

_A set of fancy, Bauhaus inspired bracelets, named baujewel has become a promotional gift for EGGO company. Wrapped in custom-ised boxes stand as a great gift for any modern housewife.

_A set of fancy, Bauhaus inspired bracelets, named baujewel has become a promotional gift for EGGO company. Wrapped in custom-ised boxes stand as a great gift for any modern housewife.

AUTHOR_Carlos Carmona Cano

31 EGGO

32 EGGO

33 EGGO

PACKAGING

perwrappingpaperwrappingpaperwrappingpaperwrappingpaperwrappingpaperwr

appingpaperwrappingpaperwrappingpaperwrappingpaperwrappingpaperwrapping

34 EGGO

35 EGGO

2.3_MERCHANDISING

37 EGGO

38 EGGO

3.0 TECHNICAL

DETAILS

3.1LOGO USE

3.2COLOURS

3.3DIMENSIONS

40 EGGO

the finest eggs

the finest eggs

the finest eggs

logo

logo_basic shape & colour

logo_scaled to 1 x 0,4 cm

logo_version with text

logo_versions of unacceptable use

3.1_LOGO USE

41 EGGO

C_83 M_24Y_38K_1

C_92 M_24Y_27K_0

C_31 M_27Y_50K_39

C_50 M_50Y_60K_64

C_50M_50Y_49K_55

C_25 M_25Y_40K_0

Colour factures with changed colour balance adjustments.

C_47 M_90Y_36K_0

C_100 M_37Y_60K_0

C_80 M_85Y_0K_0

Dominating colours are:

C_9 M_5Y_16K_0

3.2_COLOURS

42 EGGO

440

320350

55

90220

220240

210

297

260

130

43 EGGO

25

40

70

140

70

120

130

2010

40

60

60120

130

130

150

70

80

90

3.3_DIMENSIONS

Project Description_Egg Shop

Documents

Transcript of Project Description_Egg Shop