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ACCESSRU

Project Deliverable D4.2c

Project Number: Project Acronym: Project Title:

244493

ACCESSRU

Strengthening EU-Russia Sciences and Technology

cooperation and EU access to Russian National Funding

Programme

Instrument: Thematic Priority

SUPPORT ACTION INTERNATIONAL COLLABORATION

Title

D4.2c - Dissemination and awareness raising plan

Contractual Delivery Date: Actual Delivery Date:

Month 5 (31 March 2010)

Month 6 (9 April 2010)

Start date of project: Duration:

November, 1st 2009 30 months

Organisation name of lead contractor for this deliverable: Document version:

ESF and INNOVA (in EU), RTTN (in Russia) V1.0

Dissemination level ( Project co-funded by the European Commission within the Seventh Framework Programme)

PU Public X

PP Restricted to other programme participants (including the Commission

RE Restricted to a group defined by the consortium (including the Commission)

CO Confidential, only for members of the consortium (including the Commission)

244493 ACCESSRU Dissemination and Awareness Raising Plan (v1.0)

ACCESSRU 2

Authors (organisations) :

Oleg Luksha (RTTN)

Shira Tabachnikoff ( ESF)

Hugo T. Gonçalves (INNOVA Europe)

Validated by: Svetlana Klessova, inno

Abstract :

The present document - Dissemination and awareness raising plan (ARDP) - summarises the

dissemination and awareness activities planned by the ACCESSRU partners during the project.


ACCESSRU 3

March 20, 2010

Dissemination and

Awareness Raising Plan

Version 1


ACCESSRU 4

List of Acronyms and Abbreviations

ACCESSRU Strengthening EU-Russia Sciences and Technology cooperation and EU access to Russian

National Funding Programmes CIP Competitiveness and Innovation Framework Programme

DARP Dissemination and awareness raising plan

DG Directorate General

DG ENTR DG for Enterprise and Industry

DG INFSO DG for Information Society and Media

DG REGIO DG for Regional Policy

DG RTD DG for Research

EBN European Business and Innovation Centre Network

EC European Commission

ERRIN European Regions Research and Innovation Network EEN Enterprise Europe Network

ESF European Science Foundation

EU European Union

MS Member States AC Associated Countries

EURADA Association of Regional Development Agencies

FP7 7th Framework Programme

ICISTE International Centre for Innovations in Science, Technology and Education

ICT Information and Communication Technology

INBI Bakh Institute of Biochemistry, Russian Academy of Sciences

INCO Specific International Scientific Cooperation Activities

Inno Inno AG

INNOVA-EU INNOVA Europe S.à.r.l.

IRE Innovating Regions in Europe network

NCP National Contact Point

PSP Policy Support Programme

R&D Research and Development

Rosnauka Federal Agency for Science and Innovation

RTTN Russian Technology Transfer Network

RU Rússia

S&T Science and Technology

SME Small and Medium-sized Enterprises

ToR Terms of Reference

TPU Tomsk Polytechnic University

WP Work package

The ACCESSRU Project

The ACCESSRU Project - a special support action co-funded by the FP7 Capacities Specific

Programme of the European Commission - was initiated by the eight partners from four

countries. This project is a part of a European programme entitled ACCESS4EU

(www.access4.eu) which aims to disseminate and raise awareness among researchers and

organisations from the EU Member States and Associated Countries on R&D opportunities

offered by national research and innovation programmes in third countries, namely, Australia,

http://www.access4.eu/


ACCESSRU 5

Brazil, Canada, China, India, Mexico, New Zealand, Russia, South Africa, South Korea and

United States of America.

The 30- month project started on 1 November 2009 aims to:

To assess access opportunities in Russia for EU organisations , by screening of Russian S&T

landscape and identifying common challenges, needs and opportunities in S&T in both sides;

To raise awareness on access opportunities in Russia amongst European research

organisations and to stimulate, encourage and facilitate the participation of European

organisations in Russian programmes;

To enhance the S&T policy dialogue and to formulate the strategic recommendations on

scientific collaboration between Europe and Russia, ensuring the reciprocity issues.

The project will help European organisations to access the Russian research programmes, i.e. to

implement several pilot cases and success stories. Pilot “case studies” will be analyzed, and

concrete mechanisms to support access of EU organisations to the Russian programmes will be

developed.

The project will implement two dissemination and awareness raising campaigns: to promote the

access to Russian programmes inside the European research community, and to inform Russian

research organisations that the involvement of European partners for Russian programmes is

possible and welcome. The Green Paper on EU-Russian collaboration and an Opportunities

Report for European organisations will be prepared, discussed and diffused.

The project activities will be done in collaboration with national stakeholders and other relevant

cooperation projects:

http://www.bilat-rus.eu/

http://www.era.net-rus.eu/

http://www.inco-eeca.net/

http://www.gate2rubin.ru/

http://www.istok-soyuz.eu/

The ACCESSRU Consortium consists of:

Participant no.

*

Participant organisation name Part. short

name

Country

1 (Coordinator) Inno AG (representing inno-group with

offices in Germany, France, Sweden) inno Germany

2 European Science Foundation ESF France

3 Federal Agency for Science and

Innovation Rosnauka Russia

4 International Centre for Innovations in

Science, Technology and Education ICISTE Russia

5 Bakh Institute of Biochemistry, Russian

Academy of Sciences INBI Russia

6 Russian Technology Transfer Network RTTN Russia

7 Tomsk Polytechnic University TPU Russia

8

INNOVA Europe (Representing the

INNOVA Group: Italy, Portugal,

Luxembourg, Belgium, Czech Republic

and Poland).

INNOVA Luxembourg

http://www.bilat-rus.eu/

http://www.era.net-rus.eu/

http://www.inco-eeca.net/

http://www.gate2rubin.ru/

http://www.istok-soyuz.eu/


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Table of contents

1. Introduction ................................................................................................................................. 7 2. Coordination dissemination activities with other ACCESS4EU Projects - Common

Dissemination Strategy .................................................................................................................... 8

3. Responsibilities for the Dissemination Activity .......................................................................... 8 4. Audiences .................................................................................................................................... 9 5. Messages .................................................................................................................................... 10 6. Dissemination channels ............................................................................................................. 11 7. Publicity Material ...................................................................................................................... 12

7.1. ACCESSRU Branding ........................................................................................................ 12 7.1.1 Project logo ................................................................................................................... 12 7.1.2 Project slogan ............................................................................................................... 13 7.1.3 Other branding elements ............................................................................................... 13

7.2. ACCESSRU Website ......................................................................................................... 13

7.2.1. Common ACCESS4EU portal .................................................................................... 14 7.3. ACCESSRU leaflet ............................................................................................................ 15

7.4. ACCESSRU Project Presentation (slides) .......................................................................... 16 7.5. Newsletters ......................................................................................................................... 16

7.5.1 The concept of the newsletter ....................................................................................... 17 7.5.2 Newsletter process development and contribution from project partners .................... 17

7.5.3 Emailing list .................................................................................................................. 17 7.6 Toolkits on access to Russian funding opportunities .......................................................... 18

7.7 Project articles ..................................................................................................................... 18 8. Relations with mass-media ........................................................................................................ 19 9. Information and awareness raising events ................................................................................ 21

9.1 Communication events ........................................................................................................ 21 EU-Russia Seminar under EU Swedish Presidency "Academia excellence for Industry

sustainable in Resources, Energy and Information" (Stockholm, Sweden) .................................. 25 9.2 Round tables ........................................................................................................................ 27

10. DARP coordination and monitoring ........................................................................................ 28 11. ACCESSRU Exploitation ........................................................................................................ 29 Conclusion ..................................................................................................................................... 29

Annex 1. Common ACCESS4EU dissemination strategy prepared by ACCESS4EU

Dissemination Task Force ......................................................................................................... 32

Annex 2. Project leaflet ............................................................................................................. 39


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1. Introduction

The overall aim of the ACCESSRU project is to stimulate S&T cooperation between Europe

and Russian Federation by providing better access to the European researchers for the Russian

research and innovation programmes.

Firstly, the project will map and analyse research & innovation programmes and initiatives

managed by the Russians Federation to identify access opportunities to researchers from the

Member States and Associated Countries. A particular focus will be put on the ongoing bilateral

cooperation agreements and programmes between the Member States/Associated Countries and

Russia in order to analyse their reciprocity conditions.

Once the state-of-the-art of the EU-RU S&T collaboration opportunities is drawn up, the Green

Paper on EU-RU collaboration and an Opportunities Report for European organisations will be

prepared, discussed and diffused.

The project will help European organisations access the Russian research programmes, i.e. to

develop several pilot case studies and success stories, and to produce a concrete effect and

develop clear mechanisms for access to Russian funding. The key role in this process will be

played by the project partner Russian Ministry of Education and Sciences.

The project will implement two interrelated dissemination and awareness raising campaigns:

to promote the access to Russian programmes inside the European research community, and to

inform Russian research organisations that the involvement of European partners for Russian

programmes is possible and welcome.

Disseminating knowledge and results is a crucial part of a project like ACCESSRU, as in order

to be successful it is important to raise awareness about the project‟s objectives and attract

interest from R&D communities, infrastructure support organisations and public authorities.

The purpose of this dissemination plan is to provide a strategy for using and disseminating

knowledge throughout the project and to complement what has been already described in the

DoW.

The first version of the Report on dissemination and awareness raising campaigns in Russia and

EU will be prepared on M18 and the final version on M29.

The main target audience for this document are the project partners, in particular, those

involved in the dissemination activity.


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2. Coordination dissemination activities with other ACCESS4EU Projects - Common Dissemination Strategy In Fall of 2009, a total of 11 of ACCESS4EU projects, including ACCESSRU, have been

launched. Considering a context where a multitude of INCO projects have been financed, the

European Commission expressed the concern that the dissemination activities would be too

fragmented and therefore not optimally effective, especially if one considers that all projects are

aimed at the researchers in the European Research Area. In order to increase the impact of the

project in Europe, the European Commission suggested a close cooperation of the 11 projects in

dissemination activities by implementing the Common ACCESS4EU Dissemination Strategy

(see Annex 1–Common ACCESS4EU Dissemination Strategy). The overall objectives of this

Common Dissemination Strategy are:

- To reach as large an audience as possible (“economies of scale”), covering all the 27

EU Member States and Associated Countries, and

- To provide the target beneficiaries with information on research and innovation

programmes that is relevant to their specific interests.

The basic approach of the Common Dissemination Strategy is:

- To create a strong visual identity for all ACCESS4EU projects.

- To provide the target beneficiaries with thematic and horizontal information through

transnational networks. The FP7 structure will be used for the identification of

research and horizontal themes in Third Countries.

This approach will be realised through 4 elements of the Common Dissemination Strategy:

A. Beneficiaries

B. Dissemination channels

C. Dissemination tools, namely:

- joint visibility -through the recognisable logo,

- common web portal as a common access point to all eleven ACCESS4EU projects,

- common database of opportunities for EU researchers to participate in Third

Countries‟ research and innovation programmes

D. Tools for the coordination of the dissemination activities

At the request of the European Commission, inno contributed for the making of a common

ACCESS4EU leaflet. A few images of ACCESSRU project team and testimonial quotes have

been provided, together with the description of the ACCESSRU project.

3. Responsibilities for the Dissemination Activity

ACCESSRU Work Package 4 deals with using and disseminating knowledge for the duration of

the project. As stated in the DoW the WP4 (Web portal, dissemination and awareness)

corresponds to one of the main goals of the project: increasing the awareness and dissemination

in the Member States and Associated Countries of access opportunities for European researchers

and research organisations in Russian national research and/or innovation programmes.


ACCESSRU 9

ESF will lead the Dissemination and awareness raising plan (DARP) realisation in EU and

RTTN in Russia with strong coordination of their activities.

The partners involved will work closely with the DARP leaders in order to provide inputs for

all the dissemination activities and use their own respective networks for dissemination,

therefore playing an important role in disseminating information.

The DARP aims to stimulate, encourage and facilitate the participation of European

organisations in Russian programmes. For this the DARP is concentrated in the following

actions:

to achieve visibility for the project and its findings across EU and Russia;

to promote inside the European research community the view that mutual collaboration

between EU and Russia through EU researchers access to Russian programmes is

possible;

to inform Russian research organisations that the involvement of European partners in

Russian S&T programmes is possible and welcome.

The WP will start at the very beginning of the project (e.g. web site), but as soon as the pilot case

studies are tested and success stories developed, the dissemination activities will be brought on a

new qualitative level: success stories are always much more convincing than the general

description of opportunities. An important information and awareness raising campaign is

planned in Europe (including workshops, project presentation, newsletters, distribution of

promotional materials and on-line seminars), but also – even if it is of less extend - in Russia

targeting Russian R&D organisations which can and shall help their European partners to

facilitate the access opportunities in Russia. Leadership from European Science Foundation

(ESF) will be very important here, as ESF has 79 members in 30 European countries and can

easily disseminate, to a large audience, information about access opportunities all around

Europe. INNOVA will also take an active role in the European dissemination efforts through its

group member organisations and strong links to the European main R&D institutions and

networks, such as the EEN and the Innovating Regions in Europe.

Project coordinator will coordinate the dissemination activities with other ACCESS4EU projects

in accordance with Common Dissemination Strategy.

4. Audiences

The Dissemination Plan identifies 2 groups of key audience for ACCESSRU as follows:

1) In Russia:

R&D policy makers (Ministries and agencies in charge of design and implementation of

R&D policy in Russia)

R&D programs holders (funds, agencies, ministries, state corporations with R&D

presence etc.)

R&D institutions and higher education institutions – potential partners for EU

researchers

R&D associations with international dimension activities

Personnel of organisations- participants from previous FP projects who have the

experience of joint work with EU institutions


ACCESSRU 10

Journalists/mass media community oriented around R&D, innovation, who can help

diffuse information and raise awareness, etc.

2) In EU, target beneficiaries of the Disseminations plan are:

European researchers community (including universities and academic organisations)

European R&D organisations, including FP7 and CIP participants

European industry / SMEs

EU/national/regional R&D programme holders and funding bodies

the SFIC (Strategic Forum for International S&T Cooperation) which targets EU MS and

AC.

Main European science, research, innovation and industry related associations and

networks (such as: ERRIN, EEN, EURADA, IRE and EBN)

EU programmes disseminators (such as the NCPs networks)

Specialised media oriented around R&D

5. Messages

The key themes about EU access to the Russian programmes to be highlighted in dissemination

include:

- Why it is important?

- What are the opportunities?

- What are the benefits?

- How to participate?

- The ACCESSRU project, who is supporting and who are the key players?

The key messages therefore are:

- The benefits of the general ACCESS4EU action

- EU-Russia R&D collaboration importance and wideness of the Russian programmes

- The benefits of EU researchers participation in Russian R&D projects for both parties

- Access opportunities for European researchers and R&D organisations to the Russian

programmes

- How to be involved in the project activities (particularly in the case studies)

The bullets listed above should be addressed also through the ACCESSRU web site. The

ACCESSRU leaflet will be used as a tool for describing and promoting the project objectives,

its benefits and the expected impact. The ACCESSRU web site and other publications will be

described in the next chapters of this document.

Other information that will also be relevant for promotion:

- Selected Project Deliverables (e.g. Opportunity Report, etc.)

- Project‟s milestones

- Political decisions that can influence the access of European researchers to the Russian

programmes


ACCESSRU 11

6. Dissemination channels

In Russia:

Russian Academy of Sciences institutions (through RTTN steady relations with RAS

Presidium)

RTTN, Gate2RuBIN (EEN –Russia) network of innovation centres (about 60 network

members with the links to about 300 R&D Russian centres)

Ministry of Education and Science of RF network – links with R&D institutions

Russian Foundation for Basic Research network with R&D teams granted by RFBR

Russian NCPs

Russian mass-media oriented on Russian R&D community (see the list below)

In EU:

The following channels and networks are available to disseminate the opportunities that exist for

EU researchers to participate in Russian research and innovation programmes. These

organisations will be targeted as disseminators receiving newsletters, presentations and press

releases. Several will be approached with the request to host the ACCESSRU banner (and link)

on their websites.

NCP networks, in particular INCO NCP network, but also including the FP7 and CIP

NCP network

Science Counsellors

European Regions Research and Innovation Network (ERRIN)

Enterprise Europe Network (EEN)

European Business and Innovation Centre Network (EBN)

Association of Regional Development Agencies (EURADA)

Innovating Regions in Europe network (IRE)

International Learning Network (ILN) initiated by the European Commission

ERAWATCH and its specific area on “international cooperation” (to be developed)

ERA-NETs with Third Countries involved in ACCESS4EU projects

IncoNets targeting the region in which countries involved in ACCESS4EU projects are

located

Eurodoc association for PhD holders

Marie Curie Network

The People Network (part of the EC Framework Programm)

ESF-specific networks:

- Newsletters to member organisations from science units and expert boards

- Member organisation Fora on Research Careers

- Member organisation Fora on Research Infrastructures

- Maths and Industry Forward Look community

- Member organisation communications network and marine board

communications panel

- Berlin conference (HR)


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Other channels: Joint Research Centres (JRC), Research Executive Agency (REA),

European Research Council (ERC), All European Academies (ALLEA), European

Universities Association (EUA), national university networks, partners networks, etc.

Other information multipliers that are capable of reaching the stakeholders at local,

regional and national level

7. Publicity Material

Some publicity material has already been generated prior to this document elaboration, during

the project‟s first months. Most of the work already made under this topic focused on the

creation of tools to be used throughout the project as vehicles to disseminate information about

the project and its achievements.

The information below presents the type of publicity materials and the identification of the

responsible for its development.

7.1. ACCESSRU Branding

During the first months of the project the ACCESSRU branding has been defined (in accordance

to common ACCESS4EU dissemination strategy visibility) in order to make the project easily

recognisable. It represents the stable visual/ textual elements for project presentation and

promotion.

Branding pack prepared by RTTN and to be used by the project partners includes:

7.1.1 Project logo

Project logo has been designed by a professional designer on the basis of the common

ACCESSRU template indicated in the Common Dissemination Strategy of ACCESS4EU

projects. The logo brings the message that the project is a key for EU researchers to open the

doors of Russian R&D programs and to work towards the development of strong R&D

collaboration.

Figure 1: ACCESSRU Logo


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7.1.2 Project slogan

Project slogan has been discussed and agreed with partners during the project kick-off meeting:

BRINGING EUROPEAN AND RUSSIAN S&T COMMUNITIES

CLOSER

The slogan should be used on project publications together with project full title –

Strengthening EU-Russia Science and Technology cooperation and EU access to Russian

National Funding Programmes

7.1.3 Other branding elements

Based on project logo and slogan other project‟ branding elements (See Annex 2) have been

developed, including:

- Leaflet

- Banner

- ACCESSRU project‟s letterhead

- business cards to publicise website address

- Online banner advertisements to publicise website

- Poster

7.2. ACCESSRU Website

The ACCESSRU website www.access-ru.eu represents the first vehicle in raising awareness for

the project and presents all project events, methodologies, studies, etc. The website follows the

Common ACCESS4EU dissemination strategy and is a part of joint ACCESS4EU portal

www.access4.eu (see 7.3)

ACCESSRU project web site plays an especially important role in dissemination campaign: it

actually integrates all dissemination tools, making materials of the project accessible to all target

groups. All project‟s openly-available materials will be accessible through the site. These will

include:

- materials with information on the RU R&D programmes and calls,

- related documents library, project presentations

- toolkits for EU and RU organisations,

- success stories and case studies

- news from the partners,

- calendar of project events,

http://www.access-ru.eu/

http://www.access4.eu/


ACCESSRU 14

Figure 2: ACCESSRU project website homepage

Regular updating of website information is a necessary condition of its effective functioning.

Inno will ensure that the information on the website will be kept up-to-date. All partners will be

prompted to provide contributions about the dissemination activities. Project site

administrators will be nominated by inno.

As indicated above, additional branding elements to publicise the website will be explored such

as ACCESSRU business cards and online banner advertisements to publicise the website from

other portals for significant scientific journals.

The use of social media (such as Linked In, Twitter, YouTube and Facebook) and research

related social media channels will be explored.

7.2.1. Common ACCESS4EU portal

The ACCESSRU project web-site is linked to the Access4EU portal which gathers information

from all 11 Access4EU projects.

The Homepage gives a brief introduction about the Access4EU- instruments and an overview of

all 11 Access4EU projects‟ most recent events and news.

The core element of the web portal, the common call database will be placed in the centre of

the page. A calendar of events will offer an overview of the whole set of project related

activities. Key elements/ icons (e.g. logo) will visualize the country specific relation of every

single event.


ACCESSRU 15

The common web portal includes a common intranet linked to the common database, where

ACCESS4EU coordinators can deposit and exchange information on their dissemination

activities (events, material, agendas etc) that will be useful for the coordination of the

dissemination.

Figure 3: Access4EU portal homepage

7.3. ACCESSRU leaflet

A project leaflet reflects the status of a project and serves as a prestigious calling card for

presentation to influential readers – R&D experts, national and local authorities, stakeholders,

media representatives, etc.

Produced early in the lifetime of a project, a leaflet:

Explains the background for undertaking the initiative;

Indicates the targeted results,

Provides an overview of the consortium and contacts: names, e-mail details, websites.

ACCESSRU leaflet (see Annex 2) has been produced and is ready for dissemination.


ACCESSRU 16

7.4. ACCESSRU Project Presentation (slides)

A generic ACCESSRU presentation has been developed in accordance with the ACCESSRU

branding guidelines. It will be used by all involved in the project to disseminate the project

objectives, its current status and the expected results. The presentation can be easily adapted, by

the partners, for specific audiences and updated with new information. It currently details the

structure of the project in terms of objectives, main results the project aims to achieve, the tools

the project will use and potential benefits for the EU-RU R&D communities.

The presentation aims at attracting the interest of R&D organisations that are actively involved

or seeking partners for R&D collaboration, the governmental bodies responsible for R&D policy

formulation etc.

The project is supported by the European Commission under the 7th Research Framework ProgrammeThe project is supported by the European Commission under the 7th Research Framework Programme

Moscow, Russia, September 28, 2009

Svetlana Klessova, inno (project coordinator)

[email protected]

Figure 4: ACCESSRU Project Presentation

7.5. Newsletters

Newsletters are a key tool to inform relevant target audiences about the evolution of a project.

News items, ACCESSRU deliverables, events, important findings etc. will be presented in the

newsletters.

Four project newsletters are planned. Estimative target dates are: M7, M12, M25 and M29).

One additional newsletter will be prepared by ACCESSRU (M25) for the whole pool of

ACCESS4EU projects in accordance to the joint dissemination strategy guidelines.

English and Russian versions of the newsletter will be adopted in according to the different

target audiences. Newsletters will be also placed on project website and ACCESS4EU portal as

downloadable pdf files.


ACCESSRU 17

7.5.1 The concept of the newsletter

The newsletter‟s characteristics will be as follows:

- provide visibility where audiences can follow the EU project throughout its lifespan;

- flexible structure with short key messages in the first 1-2 pages with the internet-type

links to the more detailed information –articles;

- pdf format allows to place the NL on the project website as downloadable pdf files and

also for direct mailing;

- professional level of quality in term of design (project branding for the newsletter in

addition to the project logo will be developed);

- bilingual (English and Russian) content;

RTTN will be responsible for the newsletters development. All project partners will be involved

in their content development.

7.5.2 Newsletter process development and contribution from project partners

Newsletter development stages are the following:

- the first short draft of newsletter with the proposed Newsletter topics and ideas ( with

requested inputs from the partners in bullets prepared by RTTN) is sent to all project

partners for their comments and suggestions,

- reworked and edited (according to the comments) more detailed version of the NL with

the request to deliver the specific information is sending to all project partners,

- final version of the newsletter being prepared after proofreading and editing delivers to

professional designer to design the pdf versions

Newsletters require distribution capacity through appropriate e-mail distribution lists (see

below). The main channels of Newsletter distribution are:

- project website and partners websites- as downloadable pdf files,

- direct mailing according to the e-mail distribution list,

- paper copies of the newsletters could be used as a handouts during project awareness

raising events.

7.5.3 Emailing list

A comprehensive database is a key element of any information campaign. The ACCESSRU

database will be elaborated with the inputs of all partners. The database will target 3000

addresses of the EU and Russian major research stakeholders (universities, research institutes

etc), EU Multipliers (ETP/JTI, Networks of Excellence…), members of the networks in the EU

such as EEN, the NCPs, etc.

The partners will distribute the project newsletters using its mailing list (e.g. Mailing database of

ESF, INNOVA-EU, RTTN), and will need to inform the estimative number of entries.


ACCESSRU 18

7.6 Toolkits on access to Russian funding opportunities

Toolkit for EU researchers

The project will prepare a toolkit containing all the relevant information to facilitate the

awareness and access of European organisations to Russian funding opportunities. The toolkit

will consist of:

a short overview of Russian research funding programmes;

a list of requirements which the European organisation must comply with in order to

access Russian funding schemes and/or establish partnerships and cooperation networks.

a special remark on the benefits of such participation and on the support and

encouragement by the European Union of such type of interaction.

The toolkit will be concise but exhaustive. Key words will be used throughout the toolkit thus

facilitating the readability and understanding. Such a technique will allow a broader spread of

information and awareness raising among potential users. It will be placed on the ACCESSRU

website and links to it will be posted on IRE, NCPs Network and ESF website. A limited number

of brochures will be also produced to be delivered on the occasion of major events.

Toolkit for the Russian organisations

The project will prepare the “toolkit” for the Russian organisations to facilitate invitation of

European organisations to their consortium. The toolkit will include all necessary materials

needed for both European and Russian organisation – that are still managed very centrally:

“Benefits of integration of EU organisations into the Russian consortiums”, “Invitation letter to a

EU R&D organisation”, explanation “How to become a member in the consortium led by the

Russian organisations”, document “Requirements for participation”... The toolkit will be placed

on the ACCESSRU project website, thus the Russian organisations will only need to send the

relevant link to the European partner to explain them the rules for access to the Russian

consortium.

7.7 Project articles

Partners will prepare the publications in EU and Russian specialised journals and/or newspapers

on project topics. It is planned that a minimum of four articles will be prepared and published

during project period, two of them targeting EU and two Russian R&D organisations.

ESF and INNOVA are responsible for the articles from the EU side (one article each), and

RTTN is responsible for the preparation of the 2 Russian articles.

Paper copies of the articles could be used also as handouts during project

communication/awareness raising events.


ACCESSRU 19

8. Relations with mass-media

Building and maintaining media relations program is a key dissemination method and can assist

in raising the profile of a project, especially in the early stages.

The project is going to use a number of approaches to work with media which will allow

distributing the objective information effectively about project activities. They include:

- Targeting of publications focused on the key audiences selected by the project and

with which the project will support constant pro-active communications

- Attraction and invitation of journalists to participation in the project events

- Evaluate the possibility for carrying out of press conferences or/and interview during

the project events. In this case it desirable to produce special press release or use

other project promotional materials such as project leaflets/fact sheets/success stories.

- Standardised „boilerplate‟ text, providing quick overview of the project for inclusion

in press releases

Most of the partners involved in ACCESSRU already have experience working with the media

and have used national, pan-European and/or Russian media to promote past and ongoing

projects, networks and global initiatives. Therefore they will be expected to utilise the media

contacts they already have, and to build new media contact list according to the project targeted

audience.

Table 1. Potential relations already established (or planned) in the framework of the project.

Country Mass media

name (Magazine,

newspaper,

web portal

etc)

Short description of

selected mass-media (on-line or

traditional), target

audience

Type of planned

relations, (e.g. articles publication,

inviting to the project

events, interviews, press-

releases etc)

Actual

relations,

contacts (e.g. articles

publication,

inviting to the

project events,

interviews,

press-releases

etc)

EU European

research

magazines

European researchers

and R&D

organisations

Pitch opinion articles

by project

spokesperson – work

with Access4EU

Research

Europe,

Research*EU

EU Magazine

and website

European research,

innovation and

industry

To be developed Science

Business

UK Trade

magazine

UK and EU

researchers and

universities

To be developed Times

Higher

Education

EU News wires Science journalists Press release

distribution

Alphagalileo,

International Newswire Science journalists Press release

distribution

Eurekalert!

EU News

website

Cordis


ACCESSRU 20

Russia

Web portal "S&T RF – science and technologies of Russia"

On-line (http://strf.ru) The main audience is science and innovation community of Russia, public authority

Direct contact with journalists of the edition The news about the project activities will be published on the portal.

Magazine "Cnews – edition about high technologies”

On-line (http://www.cnews.ru/) and printing The magazine is oriented on R&D and hi-tech business community

Direct contact with journalist of the magazine was established. The news about the project activities will be published.

Innovatsii (Innovations) (national journal)

The main (monthly)

journal on innovation

issues in Russia

Steady relations with

RTTN (about 5

articles published

before, including FP6,

FP7 topics). It is

planned to publish one

article about

ACCESSRU topics in

2011

Newspaper “Poisk”

The main weekly newspaper of Russian scientific community

Direct contact with journalist of the newspaper was established. The press-releases will be delivered; one article will be published in 2010.

Newsletter of Russian technology transfer network

Printing The magazine is addressed for innovation and R&D community of Russia, SMEs, public authority (about 2000 subscribers)

The news about the project realization will be published on regular base.

The project will initialise contacts with key media in accordance with the table above, but will

then select up to 4 main media channels based on the feedback received in order to establish a

close personal relationship with the selected media and therefore maximise the project‟s

visibility through those channels (i.e. privilege quality of media advertisement rather than

quantity).

Partners are also requested to keep track of actual relations in according to the table above and to

inform DARP coordinators in order to represent this information in the Report about

dissemination and awareness raising campaigns in Russia and EU on M18 and to plan the future

activities.

http://strf.ru/

http://www.cnews.ru/


ACCESSRU 21

9. Information and awareness raising events

9.1 Communication events

The main vector of the knowledge dissemination will be ACCESSRU communication events.

The organisation of these communication events will be connected to the programmed large-

scale forums and conferences focusing on international cooperation issues.

30 ACCESSRU communication events will aid the understanding of Russian offers and needs

and raise interest and motivation amongst European scientists and their organisations to

participate in Russian programmes. As for Russia the objective is to incite the Russian

organisations to set up joint proposals with European partners. We call this approach a “two-way

communication EU to RU and RU to EU” 20 communication events are planned in Europe

and 10 in Russia. These communication events will be also a tool to collect additional data for

project, namely on the concrete needs of the research organisations and on the barriers to

partnership establishment.

Partners will coordinate the dissemination activities and will organise user events and project

presentations. In order to optimise the human and logistical efforts as well to increase the

visibility of the project, the consortium will actively seek to be presented at the most important

events for the S&T community in both the EU and Russia. The proposed planning ensures that

the investment made in promoting project achieves the highest impact. ACCESSRU team will

refer to the list of S&T events organized annually in Europe and in Russia.

The targeted public will be mainly R&D units as well as the governmental organisations

responsible for collaboration research strategy and funding of the R&D programs. All awareness

communication events will be programmed in a balanced way in order to ensure maximum

visibility of the project throughout its lifecycle and to allow a progressive assessment of the

results.

The final event will be coordinated by RTTN and inno and will take place in Russia.

In order to establish an events programme, it will be necessary first to monitor and identity

comprehensive list of existing event opportunities in Europe and Russia, to set the criteria for

participation in these events, to decide which events are to be supported and with which

communication/dissemination tools.

For dissemination of information through information sessions/participation in major

international events and conferences, a number of events will be identified to disseminate all

relevant information to raise awareness in Europe. These will be:

- Events directly organised by the ESF or by a member of the foundation;

- Presentations during NCPs Info Days events;

- workshops or thematic seminars organized on FP7 related issues

- Events directly organised by other members of the consortium such as the INNO-

Learning Platform Annual Partnering Events, the KIS-Europe Innova Partnering

Event, major European events organised by INNOVA Europe.

- Others (unforeseen at the moment)


ACCESSRU 22

Events‟ assessment and review will be done for continuous improvement purposes (eg. based

upon participant feedback questionnaire).

It is planned to address over 1000 European participants through presentations during the S&T

conferences /events.

Lists of the events that are planned to be organized/attended in the next 12 months are reported

in the table below. It is important to notice that the list is not exhaustive and there will be more

events to attend.

Table 2: Scheduled EU events with project organisation/participation

N Planned date Name of the event, web ACCESSRU foreseen

participation format

(speaker, session,

publicity materials

distribution, etc)

Who will attend

1 22 March

Workshop

“INNOVATIVE

SOLUTIONS FOR

ENERGY EFFICIENCY

IN EUROPE, INDIA

AND US”, belonging to

the EUSEW programme,

Roma (Italy)

Publicity materials

distribution

INNOVA

2 24 March

Workshop “ICT, smart

grids, smart cities, cross-

section partnerships”

EUROCITIES+DIGITAL

EUROPE, belonging to


Brussels (Belgium)

Publicity materials

distribution

INNOVA

3 25-March

Workshop

“INNOVATIVE

SOLUTIONS FOR

ENERGY EFFICIENCY

IN EUROPE, INDIA

AND US”, belonging to


Brussels (Belgium)

Publicity materials

distribution

INNOVA

4 27 April:

EPG Business Chamber

Meeting

Brussels

Publicity materials

distribution

INNOVA

5 27-28 April 2010

11th INNO-Views Policy

Workshop on "EU-Russia

Cooperation on

Innovation"

Brussels

Publicity materials

distribution

Presentation (?)

ICISTE, INNO


ACCESSRU 23

6 11 May 2010

KIS regional events

Tartu

Publicity materials

distribution / Speaker-

Presentation (to be

confirmed)

INNOVA

7 14-15 June 2010

ERA.NET meeting

for Funding

owners, Oslo

Publicity materials

distribution ICISTE

8 19 May 2010

KIS regional events

Stuttgart

Publicity materials


Presentation (to be

confirmed)

INNOVA

9 28 May

Workshop “Innovation in

Energetics” within the

RENEXPO-Central

Europe,

Budapest, Hungary

Publicity materials

distribution

INNOVA

11

3-4 June

ICT4EE roadmap

Community Workshop,

Sophia Antipolis (France)

Publicity materials

distribution

INNOVA

12 June 2010

Europe INNOVA

Partnering event

Publicity materials


Presentation (to be

confirmed)

INNOVA

13 September 2010

Joint session with

ICT4EE communities

during the ICT2010 event

Brussels

Publicity materials

distribution

INNOVA

14 September 2010

Joint session with eGOV

communities during the

ICT2010 event

Brussels

Publicity materials

distribution

INNOVA

15 September 2010

Security R&D Innovation

for the Citizens, Brussels,

Publicity materials

distribution

INNOVA

16 7– 9 September

2010

5th Security Research

Conference,

Berlin (Germany)

Publicity materials

distribution

INNOVA

17 24 September

Researchers‟ Night Porto

and Lisbon, Portugal

Publicity materials


Presentation

INNOVA

18 October 2010

Technology Transfer

Days organised by

CLEPA - Transport

sector

Publicity materials

distribution

INNOVA


ACCESSRU 24

Brussels (Belgium)

19 October 2010

Workshop “Energy

Efficiency in the lighting

and homes sectors”,

Manchester (United

Kingdom)

Publicity materials

distribution INNOVA

20 27 - 29 October

2010

eChallenges e-2010

Conference and

Exhibition,

Warsaw, Poland

Publicity materials


Presentation (to be

confirmed)

INNOVA

21 October 2010

Europe INNOVA Annual

event

Liege

Publicity materials


Presentation (to be

confirmed)

INNOVA

22 18 November

EPG Business Chamber

Meeting

Brussels

Publicity materials

distribution INNOVA

23 December

Workshop “Validation

ICT4EE roadmap”,

Leixilp (t.b.c) (United

Kingdom)

Publicity materials

distribution INNOVA

24 Ongoing ESF research conferences Publicity materials

distribution

ESF

25 TBC, 2010 Launch webinar (online

dissemination video) for

researchers, ESF and

ERC science officers

ESF

26 May 2010 and

2011

EGU 2010 Publicity materials

distribution

ESF

27 June 2010 and

2011

EMRS Publicity materials

distribution

ESF

28 TBC EMBO/EMBL research

conferences

Publicity materials

distribution

ESF

29 Mathematisches

Forschungsinstitut

Oberwolfach

Publicity materials

distribution

ESF

30 November 2010

and 2011

ESF General Assembly Publicity materials

distribution

ESF

31 July 2010 ESOF To be developed ESF

32 February 2011

and 2012

AAAS To be developed ESF

33 July 2010 ESF communications

network

To be developed ESF


ACCESSRU 25

Table 3: Scheduled events in Russia with project participation (at least 4 events during first 12

months)

N Planned/a

ctual date

Name of the event, web ACCESSRU

participation

format

(speaker,

session,

publicity

materials

distribution etc

Who will

attend

1 11-13

November

2009

The Russian - German forum on biotechnology

in Moscow

materials

distribution

on the

ACCESSRU

project

A.N.Bach

Institute of

Biochemist

ry/

NCP-bio

representati

ve

2 8

December

2009

EU-Russia Seminar under EU Swedish

Presidency "Academia excellence for Industry

sustainable in Resources, Energy and

Information" (Stockholm, Sweden)

http://aeer.cctpu.edu.ru/winn/conf_09dec/semi

n_09dec_reg.php

Presentation

about the

project

TPU

3 25 March

2010

Round Table with Russian scientists on

funding schemes within Russia and EU

Publicity

materials

distribution

ICISTE

4 12-15

April,

2010

Second International Congress EurasiaBIO-

2010

http://www.eurasiabio.ru

materials

distribution

on the

ACCESSRU

project

A.N.Bach

Institute of

Biochemist

ry/

NCP-bio

representati

ve

5 April 13,

2010

VI International Symposium «EU-RUSSIA:

COOPERATION in BIOTECHNOLOGY,

AGRICULTURE, FORESTRY, FISHERIES

AND FOOD in the 7-th FRAMEWORK

PROGRAMME» within the Second

International Congress EurasiaBIO-2010

http://www.fp7-bio.com

materials

distribution

on the

ACCESSRU

project

A.N.Bach

Institute of

Biochemist

ry/

NCP-bio

representati

ve

6 April 14,

2010

The Info-Day within the Second International

Congress EurasiaBIO-2010

http://www.fp7-bio.com/info-den

materials

distribution

and

presentation

on the

ACCESSRU

project

A.N.Bach

Institute of

Biochemist

ry/

NCP-bio

representati

ve

7 19 April "Opportunities of cooperation between Russian Presentation TPU

http://www.eurasiabio.ru/

http://www.fp7-bio.com/

http://www.fp7-bio.com/info-den


ACCESSRU 26

2010 and European Universities on the basis of

integrating resources of education, research

and innovation".

(Karlsruhe, Germany, KIT)

http://aeer.cctpu.edu.ru/winn/conf_10apr/conf_

apr2010.php

about the

project

8 21 April

2010

"Opportunities of cooperation between Russian

and European Universities on the basis of


and innovation".

(Zurich, Switzerland, ETHZ)


apr2010.php

Presentation

about the

project

TPU

9 22 April

2010




and innovation".

(Paris, France, ParisTech)


apr2010.php

Presentation

about the

project

TPU

10 23 April

2010




and innovation".

(Paris, France, Ecole Centrale)


apr2010.php

Presentation

about the

project

TPU

11 26 April

2010




and innovation".

(Delft, Netherland, TU Delft)


apr2010.php

Presentation

about the

project

TPU

12 September

2010 (tbc)

Info-day on EU-Russia cooperation (health),

Moscow

Publicity

materials

distribution/

presentation of

the ACCESRU

project

ICISTE

13 November

10-12,

2010

Workshop on the “Bio-based economy:

Innovative policy development in

biotechnology”

(Organisation for Economic Co-operation and

Development (OECD) in co-operation with the

Russian National Contact Point on

Biotechnology, Food and Agriculture).

materials

distribution and

presentation on

the

ACCESSRU

project

A.N.Bach

Institute of

Biochemist

ry/

NCP-bio

representati

ve

14 TBC Info-day in Pushino materials

distribution and

presentation on

the

A.N.Bach

Institute of

Biochemist

ry/


ACCESSRU 27

ACCESSRU

project

NCP-bio

representati

ve

15 TBC Info-day in Voronezh materials

distribution and

presentation on

the

ACCESSRU

project

A.N.Bach

Institute of

Biochemist

ry/

NCP-bio

representati

ve

16 TBC Info-day in St.Petersbourg materials

distribution and

presentation on

the

ACCESSRU

project

A.N.Bach

Institute of

Biochemist

ry/

NCP-bio

representati

ve

17 October

2010

Gate2RuBIN (EEN Russia) workshop materials

distribution and

presentation on

the

ACCESSRU

project

RTTN

representati

ve

All partners will keep track of the events they attend.

REPORTING – within 2 weeks after attending

Format of report template:

Country, location

Name and dates of the event

Event programme

The list of attendees

ACCESSRU partner participation (short report – 1 page maximum – the type of

participation, project promotion- e.g. project presentation, banner, project materials

distribution, interview with mass-media, personal contacts established for further

collaboration under the project etc.)

The relevant list of the events for the next 12 months period will be prepared after the evaluation

of the first 12 months activities.

9.2 Round tables


ACCESSRU 28

2 round tables will be organized in Russia. The objective of these events is to present to the

European and Russian key stakeholders the results of the survey and mapping and obtain a

feedback for preparation of the Green Paper on EU-Russia S&T collaboration.

The first Round table will be dedicated to the presentation/discussion of the detailed access

opportunities in Russia for the EU organisations mapping. The mapping will include:

List of access opportunities

Rules of participations and funding of EU organisations and researchers

Potential obstacles

Analysis of the situation, in particular:

Benefits of collaboration and importance of facilitation of access opportunities,

Analysis of legal aspects of funding mechanism of EU organisations from the Russian

sources

Ways to facilitate access opportunities/limit obstacles…

During the first round table the materials (survey and mapping) will be presented to the

European and Russian key stakeholders. Their feedback will be integrated in the final version of

the survey and provide the background for the Green Paper on EU-Russia S&T collaboration.

The project will identify and analyse existing and future commonalities and differences in S&T

policy between Russia and the EU, based on a review of policy documents. The FP7 structure

will be used for the identification of research and horizontal themes in Russia - key Russian S&T

research areas will be compared with the respective EU research priorities (FP7), and the

research areas most relevant to EU priorities will be identified. Based on this analysis, EU and

bilateral collaboration survey and the mapping of access opportunities, the Green Paper on EU-

Russian S&T collaboration – an open ended consultation document – will be prepared and

will set out proposals to strengthen collaboration.

At the end of this activity, a second round table will be organised in Russia with key Russian

and European S&T policy makers and representatives of research organisations, to present the

public opinion and to validate the findings and recommendations.

10. DARP coordination and monitoring

ESF and RTTN will coordinate the dissemination activities in EU and Russia together with the

other project partners‟ support.

Tasks to be performed by the DARP leaders:

- Overall DARP (document) development;

- Coordination DARP implementation with the partners;

- Monitoring DARP implementations (expected results, reporting…)

Inno, as the project coordinator will coordinate the dissemination activities with other

ACCESS4EU projects in accordance with Common Dissemination Strategy


ACCESSRU 29

11. ACCESSRU Exploitation It is very important that the results of such project are kept active after the end of the project.

Thus, we propose to pay particular attention to the dissemination and use of knowledge upon

project completion. This task will include:

- Preparation of a plan for dissemination and using knowledge upon project completion

- Publication of a final ACCESSRU report for public dissemination. The report will

summarise the projects‟ aim, results, impacts and recommendations. It will be disseminated

amongst EU and Russian R&D organisations and policy makers

- Organisation of final dissemination event in Russia, ideally linked to a national S&T event –

involving Russian and European R&D organisations and policy makers – dedicated to

highlighting the results of ACCESSRU and making recommendations for further S&T

cooperation and reciprocity issues

- Transfer copies of the digital content produced during ACCESSRU – such as presentations

and reports - to the relevant stakeholders that will be identified as “responsible to follow up

the results of ACCESSRU” project, in order for them to disseminate the material through

their websites therefore continue to maximise this action impact.

- The website of the project will be maintained active during 2 years after the project end.

Conclusion

The project dissemination activities are the basis for a sustainable impact, and will play a crucial

role during the life of ACCESSRU. Moreover, the project‟s success is mainly based on

information flows about collaboration opportunities and on the promotion of cooperation

mechanisms and reciprocity of S&T agreements between RU-EU, which the project will

identify.

The plan below represents an overview of dissemination activities planned by the consortium

partners.


ACCESSRU 30

ACCESSRU information, dissemination and awareness raising strategy go beyond simple

awareness creation by putting the project activities in several maturity levels:

- Promotion and publicity of project activities and results - publication in press,

dissemination of newsletters, website advertisement, etc.

- Stimulatory events using participative approach - consultative events with relevant

stakeholders.

- Use of network of European Science Foundation and National Contact Points

- Proactive meetings and participation in the events with involvement of local actors /

local authorities - over 30 presentations during meetings and events are planned

- On-line training of representatives of Russian stakeholders

- Final project dissemination conference - A major dissemination activity dedicated to spread

knowledge accumulated by ACCESSRU and final outcomes and recommendations

- ACCESSRU pays particular attention to making the information progressively obtained

within the project framework available for the large public via the edition of regular

newsletters and a project interactive web-site oriented mainly on the Member States and/or

Associated Countries.

- The consortium partners, using the PR materials produced at the very beginning of the project

will be in charge of disseminating the project at a local level, which also includes getting in

touch with the right decision-makers in their countries.


ACCESSRU 31

- All partners will be deeply involved in the dissemination activities, both in the countries

where they are operating and on EU level, as each consortium partner is acting as member of

different networks and special interest groups. Thus, the efficiency of the dissemination

campaign will be increased even more.

ACCESSRU dissemination and awareness raising plan is expected to be implemented according

to the following measurable and verifiable performance indicators:


ACCESSRU 32

Annex 1. Common ACCESS4EU dissemination strategy prepared by ACCESS4EU Dissemination Task Force


ACCESSRU 33

Guidelines for a Common Dissemination Strategy for the ACCESS4EU Projects

(Status 09/11/2009)

Context

In the fall of 2009, a total of 11 of ACCESS4EU projects will be launched. Considering a context where a multitude of INCO projects have been financed, the danger exists that the dissemination activities would be too fragmented and therefore little effective, especially if we consider that all projects aim at the researchers in the European Research Area. In order to increase the impact of the project results in Europe the European Commission seeks a close cooperation of the 11 projects. In this light, APRE organised a meeting on 16 July 2009 with Philippe Froissard (European Commission), the DLR (Deutsches Zentrum für Luft- und Raumfahrt, Germany) and Help Forward (Greece). The three organisations represent a total of 9 out of 11 ACCESS4EU projects. The total list of participants can be found in Annex I. Table - Projects in which DLR, Help Forward and APRE are coordinator or partner Project Country Coordinator Partner

1 AUS-Access4EU Australia DLR

2 APORTA Brazil DLR Help Forward

3 Access2Canada Canada APRE DLR

4 IndiaGate India APRE Help Forward

5 ACCESS2MEXCYT Mexico APRE Help Forward

6 Access4EU:NZ New Zealand DLR

7 SAccess South Africa Help Forward APRE

8 KORRIDOR South Korea DLR

9 Link2US United States of America APRE

This document summarizes the Guidelines for a Common Dissemination Strategy for the ACCESS4EU Projects developed during this meeting. The document should be considered as Guidelines – rather than as binding rules. The Guidelines in this document aim to facilitate the coordination of the dissemination activities of the individual projects. All projects have been informed through the European Commission (Philippe Froissard) about this Dissemination Strategy. The document provides

i) the objectives of the Common Dissemination Strategy, including the general approach for setting up the Strategy; and

ii) the four basic elements of the Common Dissemination Strategy:

A. Beneficiaries of the dissemination activities B. Dissemination channels C. Dissemination tools D. Tools for the coordination of the dissemination activities


ACCESSRU 34

Please note: The document also contains, whenever deemed useful by the European Commission, DLR, Help Forward and APRE, draft texts are presented in red italics which could be included – literally or in an adapted form - in the Descriptions of Work (DoW) of the individual ACCESS4EU projects during the Negotiation process. The texts are written in such as way that they allow for some flexibility that is necessary to effectively coordinate the dissemination activities. These text suggestions have been used by at least the following projects: Access2Canada, APORTA, SAccess

Objectives of the Common Dissemination Strategy

The overall objectives of this Common Dissemination Strategy are:

- to reach as large an audience as possible (“economies of scale”), covering all the 27 EU Member States and Associated Countries, and

- to provide the target beneficiaries with information on research and innovation programmes that is relevant to their specific interests.

Approach

The basic approach of the Common Dissemination Strategy is: - to create a strong visual identity for all ACCESS4EU projects. A strong visual identity

will facilitate the promotion of the pilot action – i.e. the opportunities, the services, the events etc that are provided for. The visual identity includes elements that will represent the programme in a distinct and consistent way (logos, colors, templates, etc.) that together identify and distinguish the brand in the researchers’ and stakeholders’ mind; and

- to provide the target beneficiaries with thematic and horizontal information through transnational networks. This can only be achieved after the first year of the projects, as by then an overview should be available of the research themes that are available in research and innovation programmes open to EU researchers. The FP7 structure will be used for the identification of research and horizontal themes in Third Countries.

Four elements of the Common Dissemination Strategy

E. Beneficiaries

The beneficiaries of the dissemination activities are in principal located in Europe. These are the target beneficiaries of the Common Dissemination Strategy:

European researchers

European professional associations

European industry / SMEs

EU/national/regional programme holders


ACCESSRU 35

EU MS/AC through the SFIC (Strategic Forum for International S&T Cooperation)

F. Dissemination channels

The following channels and networks are available to disseminate the opportunities that exist for EU researchers to participate in Third Country research and innovation programmes:

NCP networks, in particular INCO NCP network

Other information multipliers that are capable of reaching the stakeholders at local, regional and national level

Science Counsellors

Enterprise Europe Network (EEN)

International Learning Network (ILN) initiated by the European Commission

ERAWATCH and its specific area on “international cooperation” (to be developed)

ERA-NETs with Third Countries involved in ACCESS4EU projects

IncoNets targeting the region in which countries involved in ACCESS4EU projects are located

EBTCs in Third Countries involved in ACCESS4EU projects (India, China, South Africa?)

Other channels: JRC, university networks etc

G. Dissemination tools

Access4EU logo

Create a common logo for all the ACCESS4EU projects, on top of which the name and flag of the individual projects should be added. The following logo is a sketch of such a common logo and will be used by the Access2Canada project.

Internet

1. Develop a common web portal as a common access point to all eleven ACCESS4EU projects that can also serve as project specific web site. For a detailed description see the separate concept developed by a task force constituted by DLR, IRD, Help Forward and APRE (see Annex II for details on participants of Task force).


ACCESSRU 36

2. The common web portal should include a common intranet linked to the common database, where ACCESS4EU coordinators can deposit and exchange information on their dissemination activities (events, material, agendas etc) that will be useful for the coordination of the dissemination. More details are given in the concept of the common web portal.Create links on the

3. CORDIS and EUROPA research web pages as well as to national information sources (on international cooperation) that link to the web portal.

4. In addition to Point 1, a task force is constituted to discuss and develop a structure for a common database of opportunities for EU researchers to participate in Third Countries’ research and innovation programmes. The database should include an option for researchers to receive “call alerts” when new calls in the theme and/or country of interest are published. See Annex III for details on participants of Task force.

Flyer or Postcard or Brochure

Create a common ACCESS4EU flyer, with information on aims, countries covered, and the link to the web portal. Philippe Froissard suggested to use the example of the postcard created to advertise the mobility portal.

Each project will still have the possibility to create a separate flyer, focusing on the activities of only one project. Suggestion for text in DoW: “In coordination with other ACCESS4EU projects, a common ACCESS4EU flyer will be developed. If deemed necessary by the consortium, this project will also create a separate flyer to promote its own activities.”

Newsletter

Continuous exchange of information that can be used for all of the separate ACCESS4EU newsletters, possibly based on a common format. This requires communication between coordinators, WP leaders and task leaders. The Newsletters could focus on research themes.

It is also suggested to create one or more editions of a common ACCESS4EU newsletter. The development of such a common newsletter will be elaborated when project coordinators / WP leaders will meet up to coordinate the dissemination activities. The creation of such a common newsletter could be done on a rotational basis amongst the projects (by the Task leaders for the newsletters). Suggestion for text in DoW: “Up to X project newsletters and/or common ACCESS4EU newsletters will be produced. The project newsletter focuses on the project described in this Description of Work. The common ACCESS4EU newsletter aims at gathering information from a number of ACCESS4EU projects in order to provide a complete picture of the opportunities in Third Countries.”


ACCESSRU 37

Video

1. Create separate videos for the ACCESS4EU projects; provided that a task and budget is available in the project to create a video.

2. Create a common ACCESS4EU DVD combining all the separate project videos, which can be viewed as “chapters” on the DVD. The SAccess project offered to put the separate videos together. Printing of DVDs should be covered by the budget of the individual projects (that have a video budget).

Info Days

Information days for European Researchers are one key element of dissemination within most of the Access4EU projects, hence the following points should be discussed between the coordinators: .

o Jointly organise the Info Days the different project, in particular focusing on common research themes (instead of focusing on countries / regions alone) of research and innovation programmes open to EU researchers

o Organise the Info Days in coincidence with large meetings focusing on the same research theme.

o Organise the Info Days during S&T events organised by the EU presidency. It would be a good opportunity for the European Commission to have a stand for the promotion of all ACCESS4EU projects during these events

Suggestion for text in DoW: “Up to X events will be organised or co-organised with other ACCESS4EU projects in Countries to be identified in the dissemination plan. The events will preferably be organised as piggyback events of European scientific conferences or of Info Days organised in the frame of the European Presidency.

H. Tools for the coordination of the dissemination activities Physical meetings

Project coordinators will be able to coordinate the dissemination activities at physical meetings, for instance during best practice meetings on INCO projects organised by the European Commission, like International Learning Network (ILN) meetings.

Web conferences

Set up web conferences between the ACCESS4EU coordinators and WP leaders to coordinate the dissemination activities through Skype or an online conference room (e.g. http://ib.cme24.de/index.php?id=338).

Intranet

See above.

http://ib.cme24.de/index.php?id=338


ACCESSRU 38

Annex I – Participants to the meeting of 16th July 2009 in APRE

Organisation Name Contact

European Commission Philippe Froissard [email protected]

DLR Olaf Heilmayer [email protected]

Help Forward Constantine VAITSAS [email protected]

APRE Diassina Di Maggio (director) [email protected]

Martina De Sole [email protected]

Christin Pfeiffer [email protected]

Paola Materia [email protected]

Ben Kubbinga [email protected]

Annex II – Task Force for common web portal


DLR Olaf Heilmayer [email protected]

Maria Josten [email protected]

Help Forward Constantine Vaitsas [email protected]

IRD Patrick Sechet [email protected]

APRE Ben Kubbinga [email protected]

Annex III – Task Force for common call database


ICA Frank Deeg [email protected]

DLR Anna Schwachula [email protected]

IRD Patrick Sechet [email protected]

Help Forward Constantine Vaitsas [email protected]

APRE Ben Kubbinga [email protected]

mailto:[email protected]


ACCESSRU 39

Annex 2. Project leaflet

http://www.access4.eu/_media/ACCESSRU_leaflet_eng.pdf

Project Deliverable D4 - Access4.eu€¦ · ACCESSRU Project Deliverable D4.2c Project Number:...

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