Project by ANDI – Communications and Rights Sponsored by CLUA – Climate and Land Use Alliance.

23
THE HISTORY OF THE FUTURE Project by ANDI – Communications and Rights Sponsored by CLUA – Climate and Land Use Alliance

Transcript of Project by ANDI – Communications and Rights Sponsored by CLUA – Climate and Land Use Alliance.

Page 1: Project by ANDI – Communications and Rights Sponsored by CLUA – Climate and Land Use Alliance.

THE HISTORY

OF THE

FUTURE

Project by ANDI – Communications and Rights

Sponsored by CLUA – Climate and Land Use Alliance

Page 2: Project by ANDI – Communications and Rights Sponsored by CLUA – Climate and Land Use Alliance.

Journalists write stories which are usually the

narrative of past events.

However, the world challenges we face nowadays

invite the media to look into present political

decisions as they were telling the history of the

future...

The equation of sustainable development has a key

generation effect: it defines it is defined by the

commitment to ensure quality of life at present and

also for those who will inhabit the planet Earth after

us.

THE HISTORY OF THE FUTURE

Page 3: Project by ANDI – Communications and Rights Sponsored by CLUA – Climate and Land Use Alliance.

THE FOREST CODEIN THE BRAZILIAN PRESS

How did the press report the debates

about the Forest Code in the Congress

Lower House?

An analysis of 973 texts from 17

newspapers from all regions of Brazil.

NEWSGATHERING

DIVERSE APPROACHES

NEWS OUTLLETS

SOURCES

DEPTH

Page 4: Project by ANDI – Communications and Rights Sponsored by CLUA – Climate and Land Use Alliance.

UNBALANCEDDISTRIBUTION COVERAGE

40% of the material published in 5 news outlets

Page 5: Project by ANDI – Communications and Rights Sponsored by CLUA – Climate and Land Use Alliance.

NATIONAL DAILIESSTAND OUT

12 regional

news outlets

Correio Braziliense

Folha de S.Paulo

O Estado de S. Paulo

O Globo

Valor Econômico

40%of texts

60% of texts

5 national dailies

Correio do Estado (MS)

Gazeta do Povo (PR)

Zero Hora (RS)

Estado de Minas (MG)

Diário de Pernambuco (PE)

Diário de Cuiabá (MT)

O Povo (CE)

O Rio Branco (AC)

A Crítica (AM)

Diário de Natal (RN)

A Gazeta (ES)

O Liberal (PA)

Page 6: Project by ANDI – Communications and Rights Sponsored by CLUA – Climate and Land Use Alliance.

THREE DEFINING MOMENTSTWO CAMPS

Page 7: Project by ANDI – Communications and Rights Sponsored by CLUA – Climate and Land Use Alliance.

Defining Moments

Two camps

Political Environment

Environmental Policy

Pre-Vote Stage Voting Stage Post-Vote Stage

THREE DEFINING MOMENTSTWO CAMPS

Page 8: Project by ANDI – Communications and Rights Sponsored by CLUA – Climate and Land Use Alliance.

THE POLITICAL ENVIRONMENTSET THE TONE OF THE COVERAGE

Page 9: Project by ANDI – Communications and Rights Sponsored by CLUA – Climate and Land Use Alliance.

ENVIRONMENTAL POLICY QUALITY OF NEWS COVERAGE

58,6% of the stories provided context to the debate

about the Forest Code;

 

10,8% of stories compared the current Forest Code

with changes proposed in the Bill for a new Code;

  

In-depth stories represented 13,1% of the total.

Page 10: Project by ANDI – Communications and Rights Sponsored by CLUA – Climate and Land Use Alliance.

DAY-TO-DAY COVERAGETHE STRIVE FOR BALANCE

14,2% of texts presented evaluations (98% of those are

opinion pieces – columns, articles, Op-Eds, interviews);

 

24 Op-Eds – 1 in every 3 days on average;

 

On the other hand, only 2,8% of texts mentioned the

obstacles for the implementation of the Forest Code.

Page 11: Project by ANDI – Communications and Rights Sponsored by CLUA – Climate and Land Use Alliance.

A CONCEPTSCARCELY DEBATED IN THE COVERAGE

SUSTAINABILITY

Page 12: Project by ANDI – Communications and Rights Sponsored by CLUA – Climate and Land Use Alliance.

ENVIRONMENTAL POLICY THE SEVEN CONTENCIOUS ISSUES

Page 13: Project by ANDI – Communications and Rights Sponsored by CLUA – Climate and Land Use Alliance.

ENVIRONMENTAL POLICY EVALUATING THE BILL

59,2% of news stories brought

positions or presented arguments

about the contents of the new

Forest Code Bill:

Of those, 55, 8% presented

unfavorable positions:

24,7% were totally

against it;

31,1% were partially

against it.

While 31,6% had favorable

positions:

12,4% were totally

favourable;

19,2% were partially

favorable.

Page 14: Project by ANDI – Communications and Rights Sponsored by CLUA – Climate and Land Use Alliance.

ENVIRONMENTAL POLICY EVALUATING THE BILL

9,5% of all texts discussed the

potential negative effects of the

changes proposed in the Code.

 

0,8% discussed the potential

positive consequences.

 

Representatives of farmers, agribusiness and

environmentalists had their

opinions quoted in some 20% of

the news stories:

In 51,6% of the mentions,

farmers’ representatives

were in favor of the Bill;

In 76,6% of mentions,

environmentalists were

against the Bill.

Page 15: Project by ANDI – Communications and Rights Sponsored by CLUA – Climate and Land Use Alliance.

TYPES OFNEWS STORIES

Page 16: Project by ANDI – Communications and Rights Sponsored by CLUA – Climate and Land Use Alliance.

STORIES AND OPINIONS

80,9% of stories quoted at least one source.

52,4% had more than one source.

From those, 45% quoted antagonistic opinions.

Page 17: Project by ANDI – Communications and Rights Sponsored by CLUA – Climate and Land Use Alliance.

*Multiple variable marker; total can surpass 100%

WHO TALKEDSOURCES OF INFORMATION LISTENED TO*

Page 18: Project by ANDI – Communications and Rights Sponsored by CLUA – Climate and Land Use Alliance.

POLITICAL FIGURES WHO TALKED

Page 19: Project by ANDI – Communications and Rights Sponsored by CLUA – Climate and Land Use Alliance.

GOVERNMENTWHO TALKED

Page 20: Project by ANDI – Communications and Rights Sponsored by CLUA – Climate and Land Use Alliance.

CIVIL SOCIETYWHO TALKED

Page 21: Project by ANDI – Communications and Rights Sponsored by CLUA – Climate and Land Use Alliance.

Position of the scientific community concerning the Forestry Code Bill

A DEBATEBARELY SCIENTIFIC

Page 22: Project by ANDI – Communications and Rights Sponsored by CLUA – Climate and Land Use Alliance.

Only 8,2% of the stories quote scientific research;

Only 11,2% of the stories quote the scientific community.

A DEBATEBARELY SCIENTIFIC

Page 23: Project by ANDI – Communications and Rights Sponsored by CLUA – Climate and Land Use Alliance.