Project

PARISONS LIBERTY PVT LTD

ACHARYA BANGALORE B-SCHOOL INTERNSHIP REPORT MBA

1

Chapter – 1

INTRODUCTION



2

An organisation is a social entity that has a collective goal and is linked to an

external environment. Organisation comes into existence when there are number of persons

in communication and relationship to each other to contribute towards a common endeavour.

Organisation is one of inevitable parts of business and management.

Organisational study is the systematic study and careful application of knowledge

about how people - as individuals and as groups – act within organisations. An organisational

study encompasses the study of organisations from multiple viewpoints, methods and levels

of analysis. Organisational studies is ―the examination of how individuals construct

organisational structures, processes, and practices and how these, in turn, shape social

relations and create institutions that ultimately influence people‖, organisational studies

comprise different areas that deal with the different aspects of the organisations, many of the

approaches are functionalist but critical research also provide alternative frame for

understanding in the field.

Purpose of the organisational study is to study the organisation at wide and the

various departments of the organisation. Organisational study is conducted for the partial

fulfillment of the requirement of the degree of Master of Business Administration(MBA) as

per the university rule. Organisational study is conducted to get experience about the practical

frame for understanding in the field.

PARISONS Group of companies, a multifaceted, multicrore company stands

testimony to the farsightedness of late Janab Kunhipari, the illustrious scion from a well-

known business family in North kerala as a company that has grown through unswering

commitment to quality and its people.



3

The Parisons Saga of Success.

Started in a humble way, PARISONS has grown into a formidable omni-presence

in Agri Business in production. Processing and distribution, Parisons later diversified into

Rubber, Tea Plantations, Eco-Tourism, Information Technology and Infrasctrure Leasing.

Trading new frontiers of business is at the heart of the group‘s growth strategy. A

professional outlook with a global vision and a thorough understanding of the nuances of

global business has helped the group to thrive in the realm of global trade.

The foray of parisons into Eco-tourism a testimony of the group‘s concern and

commitment to Ecological sensitivity and sustainable development, perched 3500 feet above

sea level in the mist-laden hills of wayanad and envelop by 4000 acres of lush Tea

Plantations lay three quaint bungalows owned by parisons group.

Parisons believe quality is of paramount importance in customer satisfaction. Our

commitment to quality starts right from the procurement of raw materials.

Corporate Vision is be a premium Company with a clear focus in future and to

develop market opportunities by creating new and innovative products.

OBJECTIVE OF THE STUDY

To learn the Organizational structure of Parisons roll flour mills

To get an idea about the functional departments and their operations.

To get acquainted with practical knowledge about overall functions of the

organization.

To know the impact of each department of the organization in building up frame work

on which company stands and face forthcoming challenges.

To analyze strengths, weakness, opportunity and threats of the company.

To analyze current status and future prospects of the organization.



4

SCOPE OF THE STUDY

The study is mainly based on the details collected from each department. It provides a

better understanding of functional level of each department, i.e., Finance, Marketing, Human

recourse, Production, etc. Each and every activities of the company are studied very carefully

with the data available. The study provides a wide scope which can provide funds of

experience with regards to various practices existing in the organization. It also helps to

bridge the gap between theory and actual practice of management.

LIMITATION OF THE STUDY

As the officials were engaged in their routine work, it was rather difficult to spare

their time for the detailed description.

There may be errors due to the bias of the respondent.

Because of the strategic importance of the company, management kept certain

matters regarding the latest facts and figures strictly confidential.

Most of the data required is kept in head office.

The unwillingness to disclose all the information from certain departments.

Busy work schedule of the employees.



5

CHAPTER - 2

Chapter – 2

INDUSTRY PROFILE



6

PROFILE OF THE INDUSTRY

India is the world‘s second largest producer of food next to China, and has the

potential of being the biggest with the food and agricultural sector. The total food production

in India is likely to double in the next ten years and there is an opportunity for large

investments in food and food processing technologies, skills and equipment, especially in

areas of canning, Dairy and Food Processing, Speciality Processing, Packaging, Frozen

Food/Refrigeration and Thermo Processing. Fruits and vegetables, Fisheries, Milk and Milk

products, Meat and Poultry, Packaged/Convenience Foods, Alcoholic Beverages and Soft

Drinks and Grains are important sub-sectors of the food processing industry. Health food and

health food supplements are another rapidly rising segment of the industry which is gaining

vast popularity amongst the health conscious.

The food industry has given us a food supply so plentiful, so varied, so inexpensive,

and so devoid of dependence on geography or season that all but the very poorest of

Americans can obtain energy and nutrients to meet biological needs. Indeed, the U.S. food

supply is so abundant that it contains enough to feed everyone in the country nearly twice

over- even after exports are considered. The overly abundant food supply combined with a

society so affluent that most people can afford to buy more food than they need, sets the stage

for competition. The food industry must compete fiercely for every dollar spent on food, and

companies expend extraordinary resources to develop and market products that will sell,

regardless of their effect on nutritional status or waistlines. To satisfy stockholders, food

companies must convince people to eat more of their products or to eat their products instead

of those of competitors. They do so through advertising and public relations, of course, but

also working tirelessly to convince government officials, nutrition professionals, and the

media that their products promote health or at least do no harm. Much of this work is a

virtually invisible part of contemporary culture that attracts only occasional notice.



7

SOCIETAL ATTACHMENT:

The ways in which food companies use political processes—entirely conventional and

nearly always legal—to obtain government and professional support for the sale of their

products. Its twofold purpose is to illuminate the extent to which the food industry determines

what people eat and to generate much wider discussion of the food industry's marketing

methods and use of the political system.

WORLD SCENARIO

In the last few decades the international trade in food products has grown by leap and

bounds. An estimated 750000 tones of food valued millions of US dollars are now imported

globally every year. Since the population increasing day and food is the basic need the

demand for food products are increasing considerably around the globe. The food industry is

complex, global collective of diverse businesses that together supply much of the food energy

consumed by the world population. Only subsistence farmers, those who survive on what

they grow, can be considered outside of the scope of the modern food industry. The US food

system is a complex network of farmers and the industries that link to them. Those links

include makers of farm equipment and chemicals as well as firms that provide services to

agribusinesses, such as providers of transportation and financial services.

INDIAN SCENARIO

Food industry is one of the fast growing industries in India. India‘s ―Food and Agri‖

business stands prominent as the largest and diversified, offering immense, potential for

growth and expansion. The Indian food industry is growing faster than IT and Parma. India is

the second largest producer of food next to china and has the potential in India is likely to

double in the next 10 years with the country‘s domestic food market estimated to reach US$

258 billion by 2015.

However to ensure full-fledged presence, companies still have to overcome huge

obstacle. One import is unviable in the large run. Indian food products are one of the cheapest



8

in the world and competing with these based on based on strategy of imports in unviable

proposition. The Indian food market has experienced a good growth over the year. The

economic liberation and high growth rate of economy has put a positive impact on the food

and agricultural market in the country. This has led to lesser import and high rate of exports

in terms of quality and quantity. After independence, the government put emphasis on

making the country self-sufficient through increased food and farm production. Emphasis

was given on the development of agriculture through better farming techniques, increased

irrigation facilities, more use of fertilizers and so on. This really put a positive impact on the

food processing industry which resulted in better yield. In 1960‘s, the government initiated

the green revolution to increase the food grain production. Emphasis was given on

forestation, irrigational projects, use of better quality seeds, improvised farming techniques

and so on.

The market liberalization policies in the 1990s led to favourable growth of the

economy of India which also improved the food industry in the country, since then, the food

industry has really developed to a great extent. More segments are coming up and also plenty

of foreign companies are entering the Indian food market. There constraints on having a

manufacturing presence as well. With control still on raw materials such a wheat and sugar

and high import tariff regine, it would not easy for manufacturing companies to control costs.

Both factors appear to give entrenched players and advantage. The demand explosion in India

is predicted on the assumption that the customer mind set has to change. This will happen

only when the price is right. In last few years, customers would wide have a favoured value

for money option resulting in a noticeable decline in the premium by brands.

The Indian customer has always been price-conscious. Against this backdrop, pricing

is key issue to be resolved by these companies. This means companies have to invest

substantially to absorb the initially. And the extent of these investments by both established

and new entrants is likely to shape the future for the indian food products business. Rapid

transformation in the lifestyle of Indians, particularly those living in urban Indians, has

resulted in dramatic increases in the demand for processed food. The main reason why

processed food is luring the urban Indians is the convenience that it offers to cooking, as they

don‘t need to spend hours in kitchen to get that appetizing food. Growth in working women‘s

population and prevalence of nuclear families with double income are other trends easing this

change in life style of Indians.



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The food processing industry provides vital linkages and synergies between industry

and agriculture. The Food Processing Industry sector in India is one of the largest in terms of

production, consumption, export and growth prospects. The government has accorded it a

high priority, with a number of fiscal reliefs and incentives, to encourage commercialization

and value addition to agricultural produce, for minimizing prepost harvest wastage,

generating employment and export growth.

The most promising sub-sectors includes soft drink bottling, Confectionery

manufacture, Fishing, aquaculture, Grain-milling and grain-based products, Meat and poultry

processing, Alcoholic beverages, Milk processing, Tomato paste, Fast-food, Ready-to-eat

breakfast cereals, Food additives, flavors etc.

STATE SCENARIO

Kerala has always been ‗Leader State‘ in food processing sector. It has been a

major exporter of spices, cashews and marine products since independence, accounting for a

considerable portion of the country‘s exports. The prominence of food sector in kerala is

highlighted by the fact that the state has highest per capita expenditure on food in the country.

The Industries Department of the State Government has drawn up a blueprint of

the business incubator ―system that it intends to put in place as a mean to promote small and

medium industries in the state. The proposed system is so designed as to provide a network of

supporting services to the entrepreneurs to convert new and innovative technologies into

products and market them. The sectors that have been identified for introduction of business

incubators include low-end information technology, biotechnology, electronics and food

processing.

The food processing industry has been recognized as a potential area for

development of enterprises in the state. Kerala is the largest producer of rubber, cocoa,

pepper and arecanut. It is also a leading producer of coconut and cashew. The state has a high

proportion of small scale industries engaged in processing its agricultural product. Kerala

Industrial Infrastructure Development Corporation (KINFRA) set up a world class food park

at kakkancherry, Malappuram in 2002. Four units with a total investment of US$2.5 million

have started functioning at the park.



10

CHAPTER - 3

COMPANY PROFILE



11

PROFILE OF ORGANISATION

ORIGIN AND GROWTH:

Parisons, a legacy of trust envisioned by late Janab A.V.Kunhipari in the

1950's.From its humble beginnings in a small hamlet to a leading corporate entity in south

India; the group recorded a phenomenal growth over the years. Thanks to the farsighted

vision of the founder and the commitment of the younger generation to carry forward this

glorious legacy.

Success of its initial ventures resulted in rapid expansion of wheat flour business

with acquisition of several Roller Flour Mills and key Brand names. The activities of the

promoters diversified in to Rubber, Tea Plantation, Infrastructure leasing etc and caused to be

known as distinguished leading business group of Kerala. The ability of the group to acquire

closed milling units and make them profitable ventures with in short span of time resulted in

the group becoming the market leader in Wheat Flour Business.

The Parisons Group with their corporate base in Calicut Kerala are the largest

manufacturers and marketers of two basic food commodities, Wheat Flour and Edible Oils in

South India. Started in a humble way, PARISONS has reached a stage that it has grown into a

formidable omni-presence at every phase of the Agri Business cycle including Production,

Processing and Distribution. Having made their presence felt in the food commodities

market, Parisons diversified their activities into Rubber, Tea Plantations and Infrastructure

Leasing.

LEADERSHIP:

The PARISONS Group is the brainchild of its Managing Director,

Mr N. K. Mohammed Ali.



12

A very resourceful leader and futuristic thinker. His dynamic leadership combined

with the illustrious efforts of his brothers,

Mr N. K. Ashraf

Mr N. K. Khalid

Mr N. K. Harris has been the motive force behind what PARISONS is today, - ―a

major presence in the agribusiness industry."

The Parisons Group has distinguished itself as one of the leading business groups

in Kerala notching up a total turnover exceeding 1000 crores. The Group started out as a

Trading outlet in Big Bazaar, the business hub of North Malabar in 1982, and has reached

this distinction during the past decade and a half. The first manufacturing unit was

established in 1992, and now the group has a total processing capacity of 600 MT for Wheat

flour milling and 380MT for edible oil refining per day.

The saga of success of the Parisons Group started in 1992 when the flagship

company The Parisons Roller Flour Mills Pvt. Ltd. was set up in West Hill Calicut. The

company owns a 120 TPD Roller Flour Mill is now the market leader in its segment with the

ultra-premium Parisons Liberty brand of wheat products. The success of this venture led

the group to acquire several flour mills and key brand names. Parisons with its rich

experience and expertise in the field of food- processing and trading, has well succeeded in

planning, implementing and running of new projects, as well as, taking over sick and ailing

units and making them viable in the shortest possible time. This has led to the emergence of

Parisons as the largest producers and marketers of wheat products and edible oils. Out of the

31 active flourmills in Kerala 6 major flourmills with a total capacity of 600MT is presently

owned by the group. Our presence in the market can be gauged by the fact that 3 out of 6

flourmills in Kozhikode District.

Plans are on the anvil to revive the operations of a defunct flour mill of 100 TPD

capacity located at Kuttipuram which was already acquired from the KSIDC in 2002. The

PARISONS Group is already a brand presence in South India, especially Kerala with an

established market, distribution network and high brand equity for its products coming from

its existing four units namely:



13

1. Parisons Roller Flour Mills (P) Ltd.

2. Yenkey Roller Flour Mills (P) Ltd.

3. Khemka Flour Mills (P) Ltd.

4. Kodandram Roller Flour Mills (P) Ltd.

LOCATION:

The PARISONS GROUP, having its corporate office at 6/1183,Kunhipari building,

Cherootty Road, Kozhikode, Kerala, India is the largest manufacturer of two basic food

commodities –Wheat Flour and Edible oil. The name is derived from the name of late

KUNHIPARI the illustrious scion from a well-known business family in North Kerala. The

PARISONS GROUP was founded by his industrious four sons. It was started with a humble

beginning as a trading outlet in the business hub of Malabar in the year 1982. The dynamic

business expansion started in 1992with setting up of flagship company named The Parisons

Roller Flour Mills Pvt Ltd.

ADDRERSS OF THE COMPANY:

PARISONS GROUP

6/1183, Kunhipari building,

Cherootty Road,

Kozhikode,

Kerala,

India,

Pin: 673 032.

E-mail: [email protected]

Website: www.parisons.com



14

QUALITY POLICY

Statement of

QUALITY POLICY

Being a FOOD processing industry,

We are committed to maintain and improve

Quality and ensure safety

To the product by continually improving the

Related materials, activities and processes

Including

GOOD MANUFACTURING PRACTICES

In pursuit of

Achieving and enhancing our

Customer satisfaction.



15

ENVIRONMENTAL POLICY

ENVIRONMENT POLICY

By efficient use of resources and manufacturing processes

We are committed to continually improve our system to

Minimize environmental impacts by

Ensuring cleaner air,

Cleaned soil and

Cleaned water.

We are committed to comply with the environmental

Legislations and other requirements to their entirety.



16

PARISONS

GROUP

PARISONS ROLLER

FLOUR MILLS PVT

LTD.

PARISONS MILLING

COMPANY PVT LTD.

YENKEY ROLLER

FLOUR MILLS PVT

LTD

PARISONS EXPORTS

INC.

KHEMKA FLOUR

MILLS PVT LTD.

SOFT GUIDE

TECHNOLOGIES PVT

LTD.

KONDANDARAM

ROLLER FLOUR

MILLSPVT LTD.

BOYCE RUBBER

ESTATES PVT LTD.

PARISONS AGROTECH

PVT LTD.

PARISONS

INFRASTRUCTURE

PVT LTD.

PARISONS FOODS PVT

LTD.

PARISONS ESTATES

AND INDUSTRIES PVT

LTD.



17

FUNCTIONAL AREAS

COMMODITY TRADING

What began in 1982 as a small business of general merchants and commission agents

for food grains and wheat flour products in the name of N K Mohammed Ali and Brothers

has grown into one of the big trade houses in the market and it can be traced now in the most

respected names of traders in big bazaar of Kozhikode.

Edible refine oils and wheat flour products like Aata, Sooji, Maida ,Rava being very

fast moving food commodities in trading the volume of trade handled by this firm has

increased multifold within a short span of time. This partnership firm can control the groups‘

well-knit marketing network of dealers and distributors spread all over KERALA. Yet

another partnership concern in the name and stale of PARISONS EXPORTS Inc. does the

international sourcing of basic raw materials in key food of food products of edible oils and

grains..

FLOUR MILLING

Having established a study food hold in trading activity the group embarked on

strategic business expansion mission and setup its first flour mill of PARISONS ROLLER

FLOUR MILLS Pvt Ltd at West Hill, Kozhikode in 1992. Consistent progress is being

attained in this activity and the group presently owns armada of flour mills spread across

different districts in the state of Kerala from Trivandrum Flour Mill P Ltd in Trivandrum Dt.,

Kodandram Roller Flour Mills P Ltd. Angamaly in Ernakulum Dt., Khemka Flour Mills P

Ltd., at Chungam West Hill, in Kozhikode Dt. Etc. All the milling plants are running with

machinery of state of the art technology.



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VEGETABLE OIL REFINING

After establishing after market leaders in wheat flour products it was vegetable oil

refining activity waiting for the group to get on with next. In its verification plan the group

launched vegetable oil refining plant at west hill Kozhikode in the name of PARISONS

ARISTECH Pvt Ltd in the year 1996. Ever increasing demand for the refined oil products of

the company like refined bleached and deodorized palm oil, Vanaspathi etc. in the brand

name LIBERTY GOLD prompted the group to increase its refining capacity as a result of

which a different unit in the name of PRISONS FOODS Pvt Ltd was established in KINFRA

food park at Kakkanchery in 2001.

INFRASTRUCTURE LEASING

In the continues foray of the group in different types of business the idea of setting up

of Storage Tanks Farm in cochin Port trust area come to mind by sheer necessity. The

inconvenience of associate companies in the vegetable oil refining activities to depend on

other parties for storage purpose could be alleviated. The group garners substantial amount of

rental income by leasing out additional storage capacity in the infrastructure facility to other

interested parties.

ECO TOURISM

Promotion of ecotourism is an activity going by side of Agriculture in Beautiful

Estate and Plantations in the Hilly areas of KERALA state like Mananthavady in Wayanadu

District .The group own vast area of rubber plantation and Tea Estate. The different locations

of the areas are at KK road Mundakkayam in Kottayam Dt, Chirakkara Dt, Talappuzha,

Tatamala, etc. in Wayanadu Dt. Which are the places making our State ―Gods Own Country‖.



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RUBBER PLANTATION

The Group entered in to plantation segment by acquiring 1665acres of Rubber Estate

and processing facilities located in beautiful part of Kerala state at KK Road, in Idukki

district. The estate comprises of two divisions namely BOYCE Divisions and

PERUVANDANAM Division. Of this area 1400 acres of land is presently cultivated. About

200 acres of non-cultivable Land is having rich deposit of SILICA About 30 acres of land

consists of the roads buildings and other infrastructure facilities. The estate has drying yard

smoke house for the total area and crepe factory to produce crepe rubber. Spurred by the

increased level of prices of raw rubber the Company is poised to show impressive results.

EXPORTS

The Export Division of the Group was set up with its corporate headquarters at

Calicut. It is engaged in trading of edible oils after packaging. The firm purchases the oils

from other Group Units who are major importers. A Cochin office was also set up to speed up

the import operations of the group.

Our exports division caters to the needs and requirements of all our overseas buyers.

Over the years, we have experienced continuous growth both in terms of physical and volume

of production allowing us to be one of the most competitive exporters in India.



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OBJECTIVES

Stimulating demand for appropriate processed foods.

Achieving maximum value addition and by-product utilization.

Creating increased job opportunities particularly in rural areas.

Creating surpluses for exports.

Better utilization and value addition of agricultural produce for enhancement of

income of farmers.

Minimizing wastage at all stages in the food processing chain by the development of

infrastructure for storage, transportation and processing of agro-food produce.

Induction of modem technology into the food processing industries from both

domestic and external sources.

Maximum utilization of agricultural residues and by-products of the primary

agricultural produce as also of the processed food industry.

To encourage R&D in food processing for product and process development and

improved packaging.

To provide policy support, promotional initiatives and physical facilities to promote

value added exports.



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VISION

To be a premium Company with a clear focus in future.

To develop market opportunities by creating new and innovative products.

To become the market leader in Agribusiness and provide the world markets with

healthy food.

To employ path breaking technology in all our ventures.

Aspire for, and achieve, leadership in existing areas of operation. Simultaneously,

raise resources and capabilities to move into new areas

MISSION

The continued pursuit of excellence in relation to the quality of its products, reliability

of supply and building of close links with its vast clientele.

To strive hard to uphold its reputation as leader in F.M.C.G.

To abide by rigorous ethical and legal standards in our strategies and in our day-to-

day business activities.

To diversify into other segments.

To generate a climate of loyalty and mutual respect among our employees.

To sustain long standing relationship crucial for onward march with focus on

accelerated growth and development.



22

PRODUCT PROFILE

PRODUCT PROFILE



23

PRODUCT PROFILE

PRODUCION

Production is the process, developed to create a collection of input elements. i.e.

Energy, capital, material, manpower such as labour‘s used to produce output such as the

finished goods in proper quantity and quality.

WHEAT PRODUCTS:

Wheat and wheat products forms part of the staple diet of almost all Indians. In the

field of wheat products, PARISONS group is the largest manufacturer in South

India. PARISONS LIBERTY brand is the only one brand, which is available

throughout Kerala and it is the market leader in this segment.

Major wheat products are:

Maida

Atta

Sooji

Bran.



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Maida or Wheat Flour:

It is mainly used in bakery and pasta industry.

In bakery Industry maida is used for making breads,

cakes, pastry,Naan, etc. and while in Pasta industry

it is used to make Spaghetti, Macaroni, Cannelloni,

Vermicelli, Noodles etc. It is also used for making

Parathas and Halwa.

Atta or whole wheat:

Atta is used throughout the country to make

Chapathis, Roti and Puries. It is one of the largest

Selling flour in the country.

Wheat Semolina or Sooji:

Wheat Semolina or Sooji is mainly used

In Pasta industry to make Macaroni, Raccioir, Farfalle etc.

It is also for Sweet making, Kesri rawa making

And Upma making.

Bran:

Wheat Bran is mainly used for poultry feed

and cattle feed industries as raw material.



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EDIBLE OIL

Edible Oil being the most necessary

Ingredient next only to wheat flour for making food

Products consumed by people, it was thought

Fit that diversification into trading and processing

Of edible oil and its trading as a natural choice.

PARISONS is the first and one and only manufactures

of refined edible oil in Kerala.

Palmolein is the common people‘s cooking medium, it is mainly used for cooking

purposes at homes, bakeries and hotels. The group has also entered the retail market in a big

way PARISONS Liberty Gold Palmolein brand is a premium brand in the market. Palmolein

is available in 15 kg tin, 15 kg jar packing, 1 litre and half litre & 200 ml saches.

PARISONS also manufactures Palmoil in the brand name, Kerala Palmoil which is also used

for cooking purposes.

VANASPATHI AND SPECIALITY FATS

Here again PARISONS is the one and only

Manufacturers of Vanaspathi in Kerala. For manufacturing

Vanaspathi it has set up a state of the art most modern

Hydrogen plant with Belgian technology for the

First time in India. Vanaspathi is an alternate cooking

Medium for tasty preparations. It is mainly used in

homes, hotels and other catering industries

for cooking purpose. For the preparation of

Biriyani & Ghee Rice vanaspathi is an integral part

and Parisons Liberty Vanaspathi is the most preferred choice for that extra flavour it gives

to cooking these delicious preparations. Parisons Agrotech manufactures Vanaspathi.

We have two brands of vanaspathi. As far as the sales is concerned Parisons Liberty

has already become on of the leading brands in north Kerala. It has now opened a new Depo



26

at Ernakulum to enter the southern markets more effectively, where its presents is limited

now. The group has got sales points at Kakkanchery, Kuttippuram & Angamali, shortly

Trivandrum will also become a sales point.

BAKERY SHORTENING:

PARISONS group is the first and one and only manufacturer in Kerala of Specialty

fats or Bakery Shortening. It is used in the Catering ,Confectionery & Bakery industry for the

preparation of bakery items. Within a short period of introduction with quality and

PARISONS groups goodwill support it has captured a major share of North Kerala market.

With the introduction of new products it hopes to capture a good part of south Kerala market

also and become a market leader in this segment.

There are 4 brands of specialty fats manufactured by PARISONS:

Parisons Chakra



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Dream

Premier No.1

Golden Puff

Parisons Chakra, Dream & Premier No.1 bakery shortenings are used for preparation

of ordinary bakery items like Breads, Cakes, Cookies, Biscuits etc. and Golden Puff is

especially used in the preparation quality Puffs. Margarine, a new product, specially for

Pastries & Cakes will be introduced shortly in the market by PARISONS.

Parisons group is the first and one and only manufacture in Kerala of specialty facts

of bakery shortening. It is used in the catering, confectionery and bakery industry for the

preparation of the bakery items. Within a short period of introduction with quality and

parisons groups goodwill support it has captured a major share of the north Kerala market.

With the introduction of the products, it hopes to captures a good part of south Kerala market

also and become a market leader in this segment.



28

ORGANIZATIONAL CHART

Chapter - 3

ORGANIZATIONAL

CHART



29

ORGANIZATIONAL CHART

MANAGING DIRECTOR

GENERAL MANAGER

FINANCE

MANAGER

PRODUCTION

MANAGER

DIRECTOR DIRECTOR

PURCHASE

MANAGER

DIRECTOR

MARKETING

& SALES

MANAGER

HR

MANAGER

LEGAL

MANAGER

1. ASSISTANT

ACCOUNTS

OFFICER

2. ACCOUNTS

STAFF

1. ASSISTANT

MANAGER

2. STORE

KEEPERS

1. MILLER

2. SHIFT ENGINEER

3. ELECTRICAL DEPARTMENT

4. PACKING DEPARTMENT

1. MARKETING

EXECUTIVES

2. SALES

EXECUTIVES

1. LEGAL

ADVISOR

2. CLERK

1. ASSISTANT HR

2. PRO

3. SUPERVISORES

4. STAFFS



30

An organization chart is a diagrammatical form which shows important aspects of an

organization including the major functions and their respective relationships. In other words,

it is a graphical portrayal of positions in the enterprise and of the formal lines of

communication among them. It provides eye-view of the relationships between different

departments or divisions of an enterprise as well as the relations between the executives and

subordinates at various levels. It enables each executives employs to understand his position

in the organization and to know, to whom he reporting. Thus, it is obvious that an

organization chart has the following characteristics;

It is a diagrammatical presentation.

It shows principal lines of authority in an organization.

It shows the interplay of various functions and relationships.

It indicates the channels of communication.

An organization chart is mearly a type of record showing the formal organizational

relationship which management intends should prevail. It is therefore, primarily a technique

of presentation. It presents diagrammatically the lines of authority and responsibility among

different individuals and positions. It may be either personal or functional.

Personal organization chart depicts the relationship between positions held by

different persons. Functional organizational chart depicts the functions or activities of each

units and sub-unit in the organization. Organization chart helps in the following ways;

It shows the employees how their positions fit into the total organization and how

they relate to others. It shows the lines of authority and responsibility among

employees.

It serves as a valuable guide to the new personal in understanding the organization

and their training.

Board of directors heads the company and managing director manages the day to day

affairs. They take all the decisions in consultation with the general. Managers and other

managerial staffs lead the entire company towards attaining the goal and objective of the

company.



31

CHAPTER - 4

Chapter – 4

FUNCTIONAL

DEPARTMENTS



32

HUMAN RESOURSE

DEPARTMENT



33

H. R. DEPARTMENT

The Human Resource department deals with the planning, organizing, directing and

controlling of the human element in an organization and in their training, development and

maintenance.

With the increase in the size of business, manpower has become the most vital factor

in business. Personnel management is a specialized branch of management that deals with

people. Human beings are the principal asset of a business or industry. People are the main

subject matter of personnel management and it is its business to educate employees, line and

staff and supervisors to place a high value of the dignity and work of the individual human

being.

Human Resource Management is that part of total management of an organization which

specifically deals with human resources in respect of

(a) Their procurement.

(b) Their development in terms of skill, knowledge and attitude.

(c) Their motivation towards the attainment of organizational objectives by creating and

maintaining an organizational climate conclusive to such development.

The group has well experienced and quality workers in each unit. In the production

process all units are similar so they need the same amount of man power. All employees are

well qualified and show their ability I their respective fields. The employees are recruited via

contractors, personal contract or by advertisement in news papers. even though they have a

definite training schedule, there is no need to give special training as the elements of training

H. R.

MANAGER

SECRATARY ASSISTANT

MANAGER

H. R.

DEPARTMENT



34

prescribed will be incorporated by the employee on his own has he becomes familiar with his

work.

Each division forwards their manpower requirements to HR division. A requisition

can be routed by a line manager through the divisional head to GM, HR. The HR divisions

studies and analyses manpower requirements and puts its comments on each position. After

compilation of all the requirements with HR comments these are forwarded to the manpower

committee. The manpower committee which comprises of members of Top management, HR

and General Manager meets every alternate month to discuss and assess the requirement put

forwards to all divisions. Based on that committee‘s recommendations the HR division

processes these positions. The requirement and selection process for Kerala positions are

completed within one month, where as for outside Kerala it takes at least two month.

The H.R dep. takes care their employees by providing provident fund, ERS, gratuity

and looking after medical needs of their employees and families at present the administration

purchase and human resource department is headed by one manager except in administration

where he is assisted by two others there are total of almost 36 people working under him.

RECRUITMENT AND SELECTION

The key recruitment policy of the Group aims at ―Quality and Affordability‖. In

Parisons Group the sources of recruitment includes both internal and external. Whenever any

vacancy occurs somebody from within the organization is upgraded, lie outside the

organization, which includes new entrants to the labor force, retired experienced person‘s etc.

References, advertisements in newspapers and even internet form the sources of recruitment.

Workers are recruited on contract basis from the state of Bihar.

For the selection process a panel of interviews candidate. Face to face interview is

being adopted by the company. The apt candidate is then selected for the job.

PLACEMENT

The process of placement includes posting the recruited on the correct job

followed by Induction and training.



35

INDUCTION or ORIENTATION

A brief introduction forms the start of the career of the selected candidate by which

the induction programme starts. It is the duty of the Human Resource department to get the

staff introduced to the organization whereas the candidate is familiarized with by the

supervisor in the case of workers. It includes the following steps as per the requirements

called by the designation.

Induction manual which includes the company profile, industry profile, company policy

etc.

Standing orders which includes the company rules and regulations.

Human resource officer will hand over the recruited to the concerned Department.

Work by training i.e. on the job training is provided.

Head of the Department renders Job description.

The workers on the other hand are handed over to the Supervisor. The supervisor

will explain about all the aspects of the work.

TRAINING

On-the-job training is given to the new entrance. An overall training is given to

workers so that they can fill in the post of absentee and get a clear picture of the job. The

supervisor imparts the knowledge to the worker. This makes the worker more versatile.

REMUNERATION

The Wage and Salary administration of The Parisons Group includes the

following, In The Parisons Group the managers analyse and interpret the needs of the

employees so that reward can be individually designed to satisfy their needs. Here the

workers are paid wages and the staff officers, managers etc are paid salary. The wage system

which Parisons Group follows is Piece Rate System. Under this system workers are paid for

example according to the sack loaded. He is paid at the settled rate as soon as the time

contracted for is spent. The basic purpose of salary administration is to establish and maintain

an equitable wage and salary structure.



36

SALARY STRUCTURE

Apart from the basic salary paid, employees are provided with Gratuity, Provident

Fund (PF) which can be withdrawn at the time of requirement, ESI, Medical claim and

Accident insurance.

RETIREMENT

Any workman who is declared mentally unfit or found to be on continued ill- health

or reached the age of 58 (fifty eight years) shall be retired from the service according to the

Provident Fund Act. But the company employs till the individual is unfit to perform the task

assigned or is unwilling to work.

\

BENEFITS

Statutory benefits including ESI, PF, Gratuity etc. are provided to all the employees.

Besides that The Parisons Group provides 5kg free wheat (products, i.e. Atta) to the workers

every month, which can be said as a practice followed years which persist even now. In

addition the Group provides the workers free food and accommodation in the premises along

with bearing for medical treatment.

WELFARE ACTIVITY

The following welfare facilities are there in our Organization:

. E.S.I. Scheme.

. Payment made every month towards Inter-state Labour Welfare Fund as per the

Government

Rules, a compulsory payment.

. Free canteen facility

. Accident insurance

. Medical Re-imbursement for those not covered under E.S.I

. Accommodation free of cost

. Festival Advances



37

MARKETING & SALES

DEPARTMENT



38

MARKETING AND SALES DEPARTMENT

Marketing is a societal process by which individuals and groups obtain what they

need and want through creating, offering and freely exchanging products and services of

value with others. Marketing is an organizational function and a set of processes for creating,

communicating and delivering value to customers and for managing customer relationship in

ways that benefit the organization and its stakeholders.

In a competitive economy, it is the consumer who decides the success or failure of

business by either buying or not buying the product. Today it has become necessary to study

substantially the different aspects relating to marketing process with regard to fulfilling the

expectations and t needs of the consumer.

In the simplest sense, marketing may be explained as a business function with the

creation and satisfaction of customer to achieve the aims of the business. It is the process of

determining consumer demand for the product or service, motivating its sales and distributing

it to the ultimate customer at a profit.

In the modem business, marketing is more important than production, and that is

why the first efforts are made to understand market needs. That is the desires, needs and

demands of consumers and then goods and services are produced according to those needs.

MARKETING

AND SALES

DEPARTMENT

ASSISTANT

MARKETING

MANAGER

MARKETING

MANAGER

ASSISTANT

MARKETING

MANAGER

SALES MANAGER

AREA SALES

MANAGERS



39

BRAND EQUITY

Product and services in the market are identified by the brand name. Brand is the

symbol, label or source of identification for the products and services.

There are thousands of products from different companies are available in the market place

but some are more preferred by customer and other are less preferred. Products people love to

buy fund agree to pay more are due to the reputation of the product. Brand equity is

intangible asset par the company; it delivers value to the customer

4 P‘s of MARKETING

PRODUCT

Product Anything that can be offered to a market to satisfy a need or want,

including physical goods, services, experiences, events, persons, places, properties. The

PARISONS Group has a unique product range which cannot be duplicated. The PARISONS

Group produces consumable goods like Atta, Maida, Sooji, Bran, Edible Oils, Vanaspathi &

Specialty Fats, Tea, Rubber and infrastructure. Group‘s products have high standards in their

quality and performance.

The product is positioned based on quality and the Middle class segment is the target of the

PARISONS Group.

PRICE

Price is the value of a product or service in terms of money. It is the only income

generating aspect of marketing. It should be noted that all the cost incused and return on

investment expected should cover the price. Pricing should aim at maximum sales growth,

revenue and profit should result in the survival of the company.

PRODUCT PRICE PLACE PROMOTION



40

The pricing strategy adopted is based on competitors and prevailing market conditions.

All the products of PARISONS Group are reasonably priced.

PLACE

Distribution channel is just like a pipeline through which water flows from a source

to final destination. Marketing channels make possible the flow of goods from a producer

through intermediaries to a buyer.

The PAR1SONS Group practices Area wise Distribution. They have sales men in

the market who carries the product to the needed. Supply co and Triveni Super market.

The PARISONS Group has the following main channels for marketing its products.

1. ZERO LEVEL CHANNEL- This is the manufacturer-customer channel where direct sale

takes place between them. Here the company sends catalogues, price list, data regarding

major certification etc. to the potential customers. It may be done through mail order

selling.

ONE-LEVEL CHANNEL- In this channel, sales takes place through shops. It is a

manufacturer, agent or wholesaler and customer channel. The agent will make payment to

the company after sales.

TWO-LEVEL CHANNEL- This is a manufacturer, sales representatives, retailer and

customer channel.

THREE- LEVEL CHANNEL- Here the product reaches the customer from the

manufacturer through the wholesaler, retailer and agent or sales representative channel.



41

PROMOTION

The term sales promotion cannot be taken to mean what it commonly does. Sales

promotion is a part of promotional mix. Basically promotion is an exercise in information and

influence. ―Thus promotion means the overall coordination of advertising, selling, publicity

and public relations. Promotion is a helpful function designed to make all the other marketing

activities more efficient.

ADVERTISEMENTS

Radio, television and newspaper advertisements are the main forms of promotion

undertaken by the Group. The media of advertisements are chosen on the base of reach to the

customers. And they have the All India Radio casing a lot for them.

Advertising agencies are selected for drafting of the advertisements and offers are

made to one to two parties and the best is selected. Valappila Communications is a major

agency carrying out advertisements for PARI SONS Group. Their reputation and years of

experience decides the rest.

The effect of advertisements is on the basis of:

BRANDING:

Brand name is the part of a brand that can be spoken including letters words and

numbers. Brand mark is a part of the brand which appears in the form of a symbol or design.

Branding means giving a name to the product by which it will become familiar to the public.

PACKAGING & LABELLING:

Packaging is one of the elements of marketing mix. The significance of packing has

increased these days because of severe competition in the market and rise in the standard of

living of the people. The products are packed by air tight and attractive wrapper.

Labeling is an integral part of packaging. It gives verbal information about the

product and the seller.



42

PRICING:

Pricing could hold some objectives like profit maximization, product status, survive to

the competition etc. To stabilize the product price to the market at large. Pricing should be

affordable to the customers.

PRODUCT POSITIONING:

Position stands with the selection of a segment in witch to complete. If a product is

up to the consumers expectations, it will enjoy a strong position in the market.

CHANNELS OF DISTRIBUTION:

The product has been developed, produced, and price is determined. The next step is

distribution- to bring it to the market and delivered to the customer.

TRADEMARK:

Trademark is the legal term when a brand name or a brand mark is registered and

legalized, it becomes a trademark. The trademark of PARISONS Group of Companies is

under PARISONS.

SALES:

The term "Sales" is used to refer to the channels through which a product is sold in

the market place. Often, a distinction is made between wholesaling and retailing channels.

Wholesaling refers to those functions of gathering products, breaking lots into smaller units

and distributing to retailers. Retailing refers to the location where the end customer can

directly purchase the product.

The sales department looks into various activities in connection with both domestic

and export sales, delivery after sales etc. this section is under the direct control and

supervision of the sales in charge.

Manufacturer

Wholesaler

Retailer

Consumer



43

FINANCE & ACCOUNTS

DEPARTMENT



44

FINANCE AND ACCOUNT DEPARTMENT

Finance department carries out the function of procurement of funds and its effective

utilization in business. The three major functions under this head are the financial decision as

to how much fund is required and how should it be raised, investment decision as to how the

investment is to be made in the assets of the concern and the dividend decision dealing with

the proportion of dividend and retention.

The responsibility for maintaining the accounts and exercising financial control is

vested with the Finance Manager. The finance department has direct interaction with all other

departments since all the payments and collections are made through here. This Department

follows a written form of communication. All Department payments and receipts are finally

reported to the Finance Department

Finance is an important aspect of business, one of the factors of production. Today

economy revolves around money. Finance is concerned not only with effective and efficient

utilization of funds. It is vital for the existence of any firm. It is also considered as the life

blood of an organization. Financial management is very effective in an organization for the

smooth working. For this a special officer is appointed as the finance manager. He is

concerned with procurement of funds and effective utilization of collected funds. The

DEPUTY

GENARAL

MANAGER

ADMINISTRATI

VE AND

FINANCE

DEPARTMENT

FINANCE AND

A/C‘s

DEPARTMENT

MANAGER

ASSISTANTS

AND

CLERICAL

STAFF

MANAGER



45

important functions of the finance manager is the collection of the money from customers,

payment to the creditors, daily banking of collection and keeping of all records, filling of

returns payment to advertiser, forecasting of future finance and their availability and so many

activities related with the finance.

PARISONS Group of companies is comprised of 12 companies. The PARISONS

Group has raised funds by means of both owned and borrowed funds. The total capital of the

companies amount to Rs. 4,640 lakhs and the total partners‘ capital for the partnership firms

amount to Rs. 103 lakhs and current account has a negative drawings of 1,404 lakhs. The

total Reserves and Surplus of the Group amounts to Rs. 3,280 lakhs and the Group has raised

borrowed funds by means of secured loans of Rs. 5,893 lakhs and unsecured loans of Rs.

3,656 lakhs. Thus the entire capital of the organization is build.

The gross block of the Group is Rs. 14,180 lakhs. The total revenue of the

PARISONS Group is 86,208 lakhs for the year ended 31st March 2012 and the company

earns an after tax profit of Rs. 1,535 lakhs.

FINANCE DEPARTMENT OBJECTIVE

The Financial Department of the organization is functioning to fulfill the following tasks

efficiently and effectively.

Preparation of accounts and finance.

Day to day maintenance of accounts.

Preparation of Financial Statements including both projected and provisional Financial

Statements.

Calculation of monthly profits.

Preparation of project reports and taxation.

Working capital management

Relationship with bank.

Preparation of stock report.

Submission of periodical document to Bank.

Open the letter of credit with the Bank.



46

SOURCES OF FUND

The main sources of funds are Internal Sources and External Sources.

INTERNAL SOURCES:-

The main internal sources of fund of Parisons Group are income generated from

sales. Fund is raised by means of Share Capital for the company form of business and

through partners‘ capital and current account for partnership firms. Reserves are the sources

of fund other than income from sales.

EXTERNAL SOURCES:-

The main external source of fund is term loan form bank and financial

institutions like Federal Bank. South Indian Bank etc. by means of secured and unsecured

loans.

BANKERS

The PARISONS Group has mainly 2 banks.

Federal bank

South Indian Bank

DOCUMENTS MAINTAINED

The major accounts prepared by the company are; Financial statements including the

Profit and loss account

Balance sheet

Cash flow statements, if necessary for some companies.



47

ACCOUNTING SYSTEM

Proper and systematic record keeping is the essence of an efficient accounting

system. In the multi account environment of Parisons Group, clear demarcation of jobs is

imperative for proper record keeping.

CAMS

The basic financial software used by Parisons Group is Cams, which is developed

by their software division Soft Guide Technologies Pvt Ltd to match with their requirements.

It is user friendly software with icons of all types of entries and reports. All the 16 entities of

the group are using the same software. Separate accounts are maintained in Cams for

consignment sales of each concern, directors personal accounts and corporate office accounts.

MILL SOFT

The software Mill soft is used for inventory accounting and using in our factories.

The raw material purchase, issue of production and sales entries with quantitative details are

entered in Mill soft. Financial aspects of inventory entries are automatically updating on

conversion to Cams. On converting of Financial and Inventory accounts to Head office

through telephonic modem all the inventory and financial accounts will be updated at Head

Office.

BMS (Computerised Bank management system)

This is also self-made software developed for accounting of banking transactions

only. This program is used for accounting of bank entries of all banks of all entities except

Soft Guide Technologies Pvt Ltd. Reconciliation and other report facilities are available in

BMS. Banking transactions entered in BMS are automatically converted to respective firms‘

accounts in Cams except for few where bank entries are to be separately entered in Cams.

The accounts executive has to convert the transitions entered in factories in their accounts

daily without fail. The Group concerns balances have to be reconciled periodically and

multiple accounts with same name shall be strictly prohibited. The correctness of converted

data in Cams has to be verified by comparing total figures of Sales, Purchase etc. in Cams

with Mill Soft.



48

PURCHASE

DEPARTMENT



49

PURCHASE DEPARTMENT

Purchase of goods is a never ending process as long as a factory is in operation. The

purchase department coordinates with the other departments in the firm and does the

purchase of any commodity procured by them the following process is followed by the

purchase manager while making a purchase:

Preparation of Indent.

Receipt of offers and quotations.

Evaluating the offer technically.

Commercial tabulation of offer.

Getting technical confirmation from indenters.

Technical and commercial negotiation.

Placing the order.

Order confirmation from suppliers.

Dispatch of material by suppliers.

Receipt of material by stores.

Issue of goods receipt note.

Confirmation by factory or intender.

PURCHASE PROCESS:

Whenever there is a requirement for raw materials, the purchase department is

informed by the production department through an indent for raw material. Purchase is made

PURCHASE MANAGER

PURCHASE ASSISTANTS

STORE KEEPER STORE KEEPER



50

from approved suppliers only. A purchase order is issued to the supplier detailing the product

specification, date of delivery, price and verification requirements, acceptance criteria,

statutory and regulatory requirements, trace ability requirements etc. The purchase orders are

reviewed by purchase department for adequacy and correctness as the requirements before

communication to the suppliers.

PROCEDURE FOR RAW MATERIAL RECEIVING:

Raw material received by the company by supplier‘s name, item, description,

vehicle number, and load number, quantity as per supplier declaration. The incoming raw

materials are inspected by the security in charge of load will not be accepted and the

supplier‘s are duly informed. The material should inspected by the quality control officer‘s of

the time of the

Acceptance and ensure the right item should be received from the supplier.

The verification should be recorded in the relevant register. The verification is satisfactory

the load should be kept the Warehouse. The inventory, ware housekeeper should be entered

the amount of raw materials received in the respective stores ledger.

RECORD MAINTAINED IN THE PURCHASE DEPARTMENT:

Purchase requisition

Purchase Order

Supplier assessment sheet and rates

RECORDS REQUIRED FOR TRANSPORTATION:

Sale bill or invoice

Delivery note.



51

LEGAL

DEPARTMENT



52

LEGAL DEPARTMENT

The legal department of business handles legal issues which may come up in the

course of business, ranging drafting waiver forms for employees to handling lawsuits from

angry customers. Many large organizations have a legal department; smaller organizations

many choose to keep a lawyer or a staff of lawyers on retainer, ensuring that they have rapid

access to legal knowledge when they need it. Customers often find themselves interacting

with the legal department, especially when they file complaints or indicate that they believe a

business is not being operated within the law.

Member of the legal department are typically trained and qualified lawyers, along

with a support staff of legal assistants and other law professionals.

Legal department is responsible for providing legal services and advice to the

PARISONS group, its divisions and employees. The department office faces a great number

of different legal matters. These matters include: business development, contract

management, real estate transactions, customer claims against the company for product

damages and defects, litigation, employment law, sales and leases matters, debt collection,

case prosecution, and much more. All these activities create the workflow of Legal

department.

THEY DEAL WITH ISSUES REGARDING:

Tax maters

Customs issues

Labour issues

Acquisition documentation

Environmental issues

Revenue from buildings owned

Depts. To the company

LEGAL ADVISOR

CLERKS



53

THE FOLLOWING MAIN FUNCTIONS OF THE LEGAL DEPARTMENT

CAN SEEN:

Providing legal advice and guidance

Prosecution of cases in courts and litigation management

Documentation preparation and drafting

Appear for hearings and other proceedings before law in case of PF enquiries and

larger issues which call for the same.

Comply with the provisions according to the Shops and Commercial establishments

every year.

Preparation of the Statement of facts of the cases to be filed in court.

Authorize the registrations and licenses for commencement of new businesses.

Preparation of bank guarantees and drafting of debtors‘ notice.



54

PRODUCTION

DEPARTMENT



55

PRODUCTION DEPARTMENT

Production function of a business is concerned with the creation of a product or a

service. It is the process which converts the raw materials into finished products, required to

satisfy customer needs and desires.

Production function operates primarily to satisfy customer demands relating to

quality, quantity, price and most importantly the timing of delivery of the product as

scheduled in the orders.

It must permits production activities to operate in an economical and efficient manner

because cost of production is a vital factor in facing the market competition and is ensuring

normal profit or return on investment.

This department is individually controlled by each plant separately .this is because

each factory ahs got its own production requirements with its own production process and

GENERAL MANAGER

(PRODUCTION)

MILLER (For Mill) PRODUCTION MANAGER

ASSISTANT MILLER SHIFT ENGINEERS

ELECTRICAL

DEPARTMENT

PRODUCTION

DEPARTMENT

BOILER

DEPARTMENT

PACKING

DEPARTMENT



56

capacity. Also the plants are located throughout Kerala making centralized productions very

difficult

PARISONS has an effective day out of machinery. The machines work around the

clock 24 hours a day the plant at Kozhikode was set up in 1992.in 2000 its capacity has

increase from 80 tons to 120 tons per day, making it one of the biggest plants in kerala the

plant is build in a four story building. It is in such a way that expansion of capacity can be

done easily it is placed in an area of three acres in west hill, Chunkam touch in the national

highway making transportation easier.

PRODUCTION PROCESS

This entire production process consists of series of operations carried out

sequentially to obtain the final product. Raw material procurement is from Madhya Pradesh,

Uttar Pradesh, Gujarat, and during season from Australia.

1. MILLING

(a) INTAKE:

In view of the method of storage and transportation, the wheat arrives at the mill

mostly in gunny bags of 100 kg weight & is transported to the mill in lorries & by rail

transport system (I wagon with 200 ton) as a bulk material. At the arrival point, samples are

drawn & examined for the colour, smell, hardness, moisture content of the wheat as well as

percentage of foreign matter, hectolitre weight &gluten percentage.

The gunny bags are opened into an intake hopper, which is is kept at a height of about

1m, and is covered with a coarse impurities.

Mechanized handling of the grain at intake requires a few more additions like utilizing

a chain conveyor. The flour mill has 2 silo with a storage capacity of 2000 ton each. There

are different qualities of wheat procured which does not allow all the wheat to be stored in

the silos. This causes some wheat to be stored in the godown also.

There are 2 types of conveyers used, Screw and Chain. It is the chain conveyer used for

the storage of wheat in the silos. A jally is present where the wheat bags are opened where



57

the first purification taking away heavy materials occur. Then with the use of the elevator and

hopper, the wheat is moved for storage before which again purification takes place using

Drumfire which works with Jally inside.

Cleaning takes place in three stages,

Pre cleaning

1st

cleaning

2nd

cleaning

.II. MILLING SECTION

To reorient and to draw the attention, it is reminded again that the object of milling

process is tc remove the bran layer from the endosperm to flour. It is the function of the break

rolls to remove the bran and the reduction rolls to reduce the endosperm. In the best design

and operated breaking system, it is never possible to completely remove all the bran without

pulverizing some of it and allowing it to become mixed with the liberated endosperm. This

material deteriorates the quality of the flour and increases its ash content. It is the function of

the purifiers, scalping sieves in the reduction system and the residue or tilling section of the

mill to remove a completely as possible, particles of bran that are released with the

endosperm. Thus for grinding of wheat into flour, we use break rolls, scratch rolls and

reduction rolls and after each grinding on these rolls, the ground stock is traded in a plan

sifter, and the graded products are sent t different destinations depending on the nature of

processing and quality.

These intermediate products of the break system are grouped together according to their

puril and granulation. With the 5th

granulation, the individual fractions are of very close

granulaticrange. This help in very good purification of these stocks on the purifiers and the

production of flour with very low ash content, and different grades of flour is possible

a) BREAK SYSTEM

The object of the break system is to open the grain and scrap out the endosperm

carefully from the bran pieces, without fragmenting them. The pressure on break rolls is



58

gradually increased from first break to the lost break, to achieve gradual and almost complete

removal of endosperm from bran at the same time taking care to see that bran is not cut

unnecessarily from the first break to last break.

Passage Roll gap mm Break release %

B1 0.5 30-33

B2 0.3 52-55

B3 0.1 55-58

B4 - Clean bran

With the decrease in the roll gap, the break release i.e. the amount of material that can

pas through a 20 wire sieve(l 110/u), when sieved under standard conditions increase.

After each grinding operation on break rolls, the ground stock is graded in a plan sifter

and the graded products go to different destination. The coarse break stocks goes to next

break passage flour is separated out as finished product semolina and middling‘s are purified

and the dust ground on reduction rolls.

b) SCRATCH SYSTEM

The complete semolina from the purified are tested on scratch rolls. The scratch rolls

can be either fluted or smooth, depending on the hardness of wheat. The function of scratch

passage is to produce maximum amount of profitable semolina and least amount of flour.

c) REDUCTION SYSTEM

The reduction rolls are smooth rolls. Purified stocks as well as the dust from break

system are brought onto the reduction passages. It is essential that the smooth rolls have

rough surface, but not absolutely shiny surface, for the efficient grinding of the stock coming

to reduction passages.



59

The reduction rolls have a roll differential of 1:1.25. The ground stock is graded in a

plan sifter. The branny stock is sent to the next middling passage, whiles the flour, is

separated out as finished product.

d) PURIFICATION

The purification is essential, when the flour with low ash content is required to be

produced. The stocks to purifiers come from the first three breaks passages and comprise of

pure endosperm particles to which a pieces of bran is adhering (composite semolina) and pure

bran pieces. The difference in their densities and the air resistance among these components

are made use of to separate pure endosperm particles, which are subsequently ground into

flour on heads reduction rolls, whereas the composite semolina is sent to scratch rolls and the

branny stock to break rolls.

e) SIEVING

Sieving is done on a plan sifter. Plan sifter is a stock of sieves on which ground stocks

ungraded according to size. The stocks thus graded are directed to different machines such a

Purifiers, reduction rolls, bran finishers as well as packing as finished products, depending on

the characteristics of the products.

f) BRAN FINISHER

The bran finisher assists the last break and reduction rolls, in recovering the

endosperm from the coarse and fine bran.

g) DETACHERS

These are also called as flake disrupters, as they disintegrate the flakes of pure

endosperm produced as a result grinding endosperm particles on smooth reduction rolls. The

detachers are positioned between the reduction rolls and the plan sifter. They prevent the

flakes of endosperm pieces tailing over to the end of the mill. In the modem short system of

milling, they play an important role in realizing higher rate of extraction of flour.



60

h) CONVEYING OF THE STOCKS

The suction pneumatic system is the usual mode of conveying of mill stock in the

modem mill, because of the definite advantages. For horizontal conveying alone, screw

conveyors are used. The bucket elevators are still widely used, in Indian mills.

i) TYPICAL FLOW SHEET

For an understanding of the entire millings operation, a flow sheet is designed and

herewith appended, to depict the progressive milling of wheat in a 4-break system with a 3rd

granulation The end products Maida, Sooji/Rowa, Atta, Germ, Coarse Bran and Fine Bran

are also shown.

j) PACKING OF FINISHED PRODUCTS

In almost all the Indian mills, with exception of very few the finished produce straight

away all the 24 hours. However, to ensure uniformity of the finished products to supply the

products of definite products is essential.



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Chapter – 5

SWOT ANALYSIS



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SWOT Analysis is a strategic planning method used to evaluate the Strengths.

Weaknesses, Opportunities, and threats involved in a project or in a business.

STRENGTHS

The goodwill enjoyed by the Group is the pillar on which the organization stands.

Experience of working for years gives an insight for PARISONS Group.

Blessed with committed and loyal employees.

Availability of good quality raw materials.

Latest technology is used for production.

Company is eco-friendly and socially committed.

Co-ordinal relationship between management and employees.

Provision of Good quality products.

Powerful marketing strategies.

Efficient distribution network

Good customer relationship

Good Communication.

WEAKNESSES

Low quantity of power and lack of power generation facility.

Inadequate investment planning

Lesser diversification of business

High rate of absenteeism

Trade union problems

Lacking marketing development in the plant

Tedious work procedures



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OPPURTUNITIES

To use latest technologies to the production process.

Market expansion.

Good demand for customer product.

Low brand penetration for Vanaspathi.

To develop new and improved products.

Globalization and liberalization open new opportunities to the firm.

There is a chance to increase production and marketing.

Expanding markets and area of operation.

There is a chance to analyze the current market situation and to adopt new strategies

of marketing.

THREATS

Competition is a major threat including Annapurna Atta from Hindustan Unilever

Limited and Ashirwad Atta from ITC.

Similar competition for other brands and products & services of the company.

Hindrances faced in the market.



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Chapter – 6

FINDINGS, SUGGESTIONS,

CONCLUSION



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FINDINGS

PARISONS is the first manufacturer of specialty fats or Bakery Shortening in Kerala.

PARISONS is the first manufacturer of refined edible oil in Kerala.

Parisons group is the largest manufacturer of wheat products in South India.

Good Managerial efficiency in every face of the company.

Good employer and employee relationship

Goodwill enjoyed by the firm is the most precious asset.

Company concentrate all over the market

PARISONS focuses on quality

Experience of working for many years

SUGGESTONS

More of television advertisement can be adopted.

Popularity of brands compared to Ashirvad and Annapurna is low, which calls for

better advertising.

Implement new machinery in the factory.

Adopt talented young financial experts

Company must take necessary steps to increase workers incentives or wage

Try to increase training facilities provided to employees in the company. It helps to

understand how to use the machines properly and paved a way to reduce accidence

More attention may be given to upgrade and implement the modern machinery

It is better to improve safety measures by adopting modern technology

Provide salary on the basis of employees‘ performance, service and experience. So it

improves satisfaction level of employees

Setting up a high- tech research and development department which could discuss

some innovative techniques to face the product in the competitive market

There should be 100% mutual trust and co-operation among workers and management

and between different parties such as employers, employees trade unions etc

Provide better environment to the workers

Company should reduce chance for happening of grievance and complaints of

workers, proper employee counselling must be given.



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CONCLUSION

PARISONS is the first manufacturer in Kerala of Specially fats or Bakery

Shortening. Parisons is the first and one and only manufactures of refined edible oil in

Kerala. In the field of wheat products, Parisons group is the largest manufacturer in South

India.

This status enjoyed by the company very well explains the proficiency of the

company. The backbone behind his saga of success is the directors with the proper

management team.

PARISONS group, with its experience for many years enjoys high value Goodwill.

This itself enables the organization to not only survive but enjoy a healthy existence in the

market. Recession hardly hit the company as the company deals with the consumable

products and increased sales during each consecutive month, expresses the fact that inflation

has nothing to do with it.

The staffs of the group are their asset with proficient managerial staff with the

ready to help mentality. PARISONS successfully maintains cordial relationship to every

employee. At present, the growth of the PARISONS is rapid as its expansion is a continuous

process.



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LEARNING EXPERIENCE

The environment in an organization is totally different from what we experience in our

college and class rooms. There, the people are busily working towards achieving the targets

given to them. Even a small careless mistake may lead to crores of loss for the company. So,

the workers/employees must be efficient enough to make a bold move to finish the work

within the stipulated time to achieve the target.

Time is given more importance and ―no tomorrows‖ and ―no procrastination‖. There

will be deadlines within which things have to be done or completed otherwise hard

consequences waiting for us. Reaching the work place in time, being obedient and loyal to

the superiors and adhering to the work place etiquette are the important values to be adopted

to fit into any organization.

Got some tips regarding how to manage the people, how to behave with the female

counterpart, professionalism, team work, how to work in a group and how to be with

workers. I was able to understand the importance of human resource in an organization.

Without people there is no business. I understood the importance of treating the employees

well since dignified treatment of employees is indispensible for the growth of an

organization.

The experience I had in PARISONS was great. This was the first time in my life I been

to factory and studying about it. The people there were good, very helpful and supportive.

Finally I would like to thank the PARISONS team for giving me an opportunity and guiding

me to complete my internship training successfully.



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BIBLIOGRAPHY

Human Resource & Personnel Management, Aswathappa k – Tata McGraw – Hill

Publishing Co. Ltd, 1999

Marketing Management, Philip Kotler – Prentice – Hall of India Pvt Ltd., 2002

Departmental Reports

Departments are maintaining reports in every year.

Financial Statement

The financial statements are giving clear cut idea about the company‘s turnover and

the position.

Internet

www.parisons.com

Project

Food

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