Project 4, Brand Diagram
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Transcript of Project 4, Brand Diagram
![Page 1: Project 4, Brand Diagram](https://reader036.fdocuments.in/reader036/viewer/2022070512/589da2091a28abfb3d8b6bd7/html5/thumbnails/1.jpg)
Android Servants Dianna Albanese
FA 102 A / Research, Product Proposal and Brand Development
![Page 2: Project 4, Brand Diagram](https://reader036.fdocuments.in/reader036/viewer/2022070512/589da2091a28abfb3d8b6bd7/html5/thumbnails/2.jpg)
Android Servants Dianna Albanese
“Hit TV show Humans on intelligent android servants”http://www.kurzweilai.net/hit-tv-show-humans-on-intelligent-android-servants
Assignment 01 / Research
![Page 3: Project 4, Brand Diagram](https://reader036.fdocuments.in/reader036/viewer/2022070512/589da2091a28abfb3d8b6bd7/html5/thumbnails/3.jpg)
Android Servants Dianna Albanese
Assignment 01 / Research
-”Synth”: a highly-developed, artificially intelligent android servant.
Photo: AMC Humans Trailer
![Page 4: Project 4, Brand Diagram](https://reader036.fdocuments.in/reader036/viewer/2022070512/589da2091a28abfb3d8b6bd7/html5/thumbnails/4.jpg)
Android Servants Dianna Albanese
Assignment 01 / Research
“…speech recognition and optical sensing, could come together to allow a robot to see and hear.”http://www.geek.com/news/robot-servants-sooner-than-you-think-549314/
Design Boom
![Page 5: Project 4, Brand Diagram](https://reader036.fdocuments.in/reader036/viewer/2022070512/589da2091a28abfb3d8b6bd7/html5/thumbnails/5.jpg)
Android Servants Dianna Albanese
Assignment 01 / Research
Kurzweil
-Cooks, performs household chores, assists children etc.
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Android Servants Dianna Albanese
Assignment 01 / Future Product or Service
Android Servants-Monitors children’s safety-Does chores (cooks, cleans, etc.)-Helps with scheduling
![Page 7: Project 4, Brand Diagram](https://reader036.fdocuments.in/reader036/viewer/2022070512/589da2091a28abfb3d8b6bd7/html5/thumbnails/7.jpg)
Android Servants Dianna Albanese
Assignment 02 / User Persona Research
User Persona ASarah, 26 / Estée Lauder Public Relations Team Member
Frustrations-Does not have enough time at home to look her best for work.-Does not make enough money for a maid, assistant, etc.-The lack of time she has to get ready reflects negatively on her image.
Goals-Move up in the Public Relations department.-Fall into a steady routine that is flexible for work.-Work hard so her children won’t have to.
![Page 8: Project 4, Brand Diagram](https://reader036.fdocuments.in/reader036/viewer/2022070512/589da2091a28abfb3d8b6bd7/html5/thumbnails/8.jpg)
Android Servants Dianna Albanese
Assignment 02 / User Persona Research
User Persona BNick, 23 / MSG Varsity Color Commentator
Frustrations-Doesn’t make enough in post-grad job to live the life he used to live.-Does not know how to take care of himself properly.-Has to call his mother at least three times a day to ask her questions.
Goals-Become more independent.-Stop being so dependent on his mother.-Become as professional as he makes himself out to be on camera.
![Page 9: Project 4, Brand Diagram](https://reader036.fdocuments.in/reader036/viewer/2022070512/589da2091a28abfb3d8b6bd7/html5/thumbnails/9.jpg)
Android Servants Dianna Albanese
Assignment 02 / User Persona Diagram
![Page 10: Project 4, Brand Diagram](https://reader036.fdocuments.in/reader036/viewer/2022070512/589da2091a28abfb3d8b6bd7/html5/thumbnails/10.jpg)
Android Servants Dianna Albanese
Assignment 02 / Creative Persona Portrait
![Page 11: Project 4, Brand Diagram](https://reader036.fdocuments.in/reader036/viewer/2022070512/589da2091a28abfb3d8b6bd7/html5/thumbnails/11.jpg)
Android Servants Dianna Albanese
Assignment 03 / Branding
Source for Brand Character WordsThe Beatles
![Page 12: Project 4, Brand Diagram](https://reader036.fdocuments.in/reader036/viewer/2022070512/589da2091a28abfb3d8b6bd7/html5/thumbnails/12.jpg)
Android Servants Dianna Albanese
Assignment 03 / Branding
Brand Character Diagram
![Page 13: Project 4, Brand Diagram](https://reader036.fdocuments.in/reader036/viewer/2022070512/589da2091a28abfb3d8b6bd7/html5/thumbnails/13.jpg)
Android Servants Dianna Albanese
Assignment 03 / Branding
Naming Process-Robot, house, home, chores, recognition, performs, assists, monitors-Emphasis on the user and the home, less on what is helping-House is not a home
![Page 14: Project 4, Brand Diagram](https://reader036.fdocuments.in/reader036/viewer/2022070512/589da2091a28abfb3d8b6bd7/html5/thumbnails/14.jpg)
Android Servants Dianna Albanese
Assignment 03 / Branding
Final Product/Service Name
HomeBot